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  • Digg it UP - Knowing What Makes Your Ideal Clients Tick

    5 Compelling Reasons to Learn to Shop Online-Today!
    It seems as if everybody else is doing it – shopping online, that is. There’s the co-worker who bought all their Christmas gifts online without ever setting foot in the crowded local mall. Or the friend who won a bundle of like-new, brand-name baby clothes on eBay. Or your son’s college roommate, who paid hundreds of dollars less than your son did for his college textbooks, simply because he ordered them online rather than from the University bookstore.If you've been meaning to learn to shop online - whether at an online retailer like Amazon.com or an auc
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    Home Business Opportunities - Scams to Avoid
    Many Business Opportunities and franchises are now are home based. The advantages are great. You can wake up at 7.30 in the morning and start work five minutes later. Many of these opportunities only require a computer, high speed internet connection and a phone.You can work around your family life and forget completely about office politics. You become the boss and answer to only yourself. So how does one evaluate a home business opportunity or franchise? In this article I will examine the types of businesses that one should be highly sceptical off or even avoid altoge
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    Media Contact Lists and How to Build a Fantastic One
    I got the latest issue of Internet Works in the post yesterday and was disappointed to find out that it’s going to be the last. As well as having the good taste to run a feature on me last year (!) Internet Works has been a great source of information and ideas for me for the last couple of years and it’s demise will leave a gap.But it is also just another reminder that publications come and go, and their staff do too. But, with new publications emerging, and other titles closing, how do you keep up to date with all the PR opportunities out there?Here are our Do
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    Marketing and Selling Are Crucial to Success.....and Very Different Tasks
    “an aggregate of functions involved in moving goods from producer to consumer” – Webster’s Dictionary, definition of “marketing”“to give up property to another for money or other valuable consideration” Webster’s Dictionary, definition of “selling”Many new entrepreneurs do not understand the difference between selling and marketing. In mature businesses, sales and marketing departments often are competitive with each other. The marketing department creates advertising, sales promotion, sales collateral, display and branding strategies applicable to a product. Th
    any se
    Globalizing a Brand Requires Different Thinking
    Grab OpportunityMany well established national and regional brands see global expansion as the golden egg. The promise of new emerging consumer markets in many of the world’s burgeoning economic regions is a great lure for these brands. China and India, for example, have emerging middle class consumer markets that look to provide many consumer brands (US and European) with the opportunity to grow market share.To navigate these fertile markets and increase your market share it is important that you understand brand dynamics. Sadly, many manufactur
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    Active Listening - A Key To Sales Success
    Active listening is a two part process that builds trust in your prospects, customers or clients and helps them to become more focused and candid in their response to your questions. The following list outlines the activities that make up active listening skills.Phase I• Give solid dominant eye contact (right eye) when your customer is speaking.• Murmur a lot and nod your head to let prospects “hear and see” that you are listening.• Ask the customer to clarify a point that is not understood or is of further interest.Phase II• Paraphras
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