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Digg it UP - IT Emergencies: Be Prepared
How Soon Can We Get Underway? EmergenciesIf we could absolutely know right away who was destined to buy from us, and distinguish these folks from non-buyers, selling would be a lot easier; don’t you agree?Of course, we can’t be certain. There are always surprises, like prospects that seem to return from the dead and suddenly buy without any fuss, and become profitable With a new client, there's a good chance that even if their hardware and their operating system, are familiar, that they may be using an oddball hub, switch, or router. If it is going to cost you more to learn how to fix this sort of item, it is Gravitational Marketing for Small Businesses - Seventh Law: Effective Marketing Is 95% Systems You want to be prepared for IT emergencies with checklists, the ability to access online resources, telephone support lines, and tool kits ready to go.When you deal with agency guys and design people and even media people trying to be marketing people, they always talk about being creative and trying to come up with the next great creative idea.Effective marketing is NOT about creative ideas!In fact, it is our belief that most creative types would be better off drinkin Begin with matching your abilities to their basic needs. Find out what kind of hardware your customer has, what the operating system is, what applications are involved, and how is it impacting their business operationally and financially. Failure to assess the situation before you are on-site can quickly get you into quicksand. Make sure that your clients' most probable IT emergencies are things that you think you can fix... or things for which you can provide a quick workaround. IT Emergencies: Can You Fix It? For example, if they have a major problem with Linux and you don't have that kind of experience, emergencies and cleanups are NOT the place to start the learning curve. The more the problem impacts the company, the better the opportunity, IF you are prepared for it. At the same remember it is not possible to know everything. Preparing Your Company for IT Emergencies With a new client, there's a good chance that even if their hardware and their operating system, are familiar, that they may be using an oddball hub, switch, or router. If it is going to cost you more to learn how to fix this sort of item, it is Change Management, HP, Identity Theft Issues, Political Correctness and the Future of Corporations as, what the operating system is, what applications are involved, and how is it impacting their business operationally and financially.Apparently we are seeing a little bit more change management at HP, as the CEO Dunn resigns amid FBI investigation over the use of unauthorized spying on phone records. Why are they getting rid of the CEO who had nothing to do with it at all? Well, it seems in an interview Dunn, had answered that; YES, she would resign if the board as Failure to assess the situation before you are on-site can quickly get you into quicksand. Make sure that your clients' most probable IT emergencies are things that you think you can fix... or things for which you can provide a quick workaround. IT Emergencies: Can You Fix It? For example, if they have a major problem with Linux and you don't have that kind of experience, emergencies and cleanups are NOT the place to start the learning curve. The more the problem impacts the company, the better the opportunity, IF you are prepared for it. At the same remember it is not possible to know everything. Preparing Your Company for IT Emergencies With a new client, there's a good chance that even if their hardware and their operating system, are familiar, that they may be using an oddball hub, switch, or router. If it is going to cost you more to learn how to fix this sort of item, it is Keep Business Operations and Logistics Simple, Streamlined and Agile probable IT emergencies are things that you think you can fix... or things for which you can provide a quick workaround.Most of the entrepreneurs we interview in our consulting business have a very unrealistic conception of what excites and disappoints investors. The dream of many inexperienced inventors seeking to fund their opportunity is to build a substantial infrastructure. Their business plan identifies the need for factory space, equipment, staf IT Emergencies: Can You Fix It? For example, if they have a major problem with Linux and you don't have that kind of experience, emergencies and cleanups are NOT the place to start the learning curve. The more the problem impacts the company, the better the opportunity, IF you are prepared for it. At the same remember it is not possible to know everything. Preparing Your Company for IT Emergencies With a new client, there's a good chance that even if their hardware and their operating system, are familiar, that they may be using an oddball hub, switch, or router. If it is going to cost you more to learn how to fix this sort of item, it is Keep Selling Simple encies and cleanups are NOT the place to start the learning curve. The more the problem impacts the company, the better the opportunity, IF you are prepared for it.Many salespeople today focus on how to overcome objections, how to make their presentations and how to close the sale. Considering that before you ever even have an objection to overcome you have to have a prospect I find it surprising that more time isn’t spent developing prospecting techniques.The easiest way to rake in the b At the same remember it is not possible to know everything. Preparing Your Company for IT Emergencies With a new client, there's a good chance that even if their hardware and their operating system, are familiar, that they may be using an oddball hub, switch, or router. If it is going to cost you more to learn how to fix this sort of item, it is Are There Secrets to Gaining Media Coverage? EmergenciesAre there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, the short answer to this question is "maybe." However with a little practice and skill, a sma With a new client, there's a good chance that even if their hardware and their operating system, are familiar, that they may be using an oddball hub, switch, or router. If it is going to cost you more to learn how to fix this sort of item, it is better for you and the customer to replace it with something that you are comfortable supporting. You can get the customer up and running faster and you are building a common installed base, "cookie-cutter"-style, to make any future support burden easier. In this respect, it is simply the same approach you are working toward with your regular clients. You can provide better service in less time when you focus on one type of server, one backup software program, and one anti-virus solution... than having to keep up with all the upgrades and renewals, or replacements for a broad range of quickly changing products. Remember that in the customer's eyes, if you can handle taking care of the emergency priorities through triage and cleanup, they are going to be EXTREMELY receptive to anything else that you recommend. The Bottom Line on IT Emergencies IT emergencies are great opportunities for you to strengthen your long-term client relationships. Done right, you'll build incredible client loyalty. However, IT emergencies done wrong will
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