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Digg it UP - Work 'On' Your Business, a Key Factor For Achieving Small Business Growth
Forming Nevada Corporations mes to get the comfortable with following the recipe and cooking the cake.In order to form a Nevada corporation, a real presence of the corporation must be established in the state. If the business that incorporates is not dealt with like a Nevada corporation, the benefits can never be reaped. A Nevada corporation is considered an entity created by law and is separate from any other corporation and state corporation.The establishment of a Nevada corporation involves the generation of judgment proof, which serves the purpose of elimination of state taxes, and proof of business. One has to have an address and an office to start the corporation. It should have a g Sure you may make a few mistakes the first few times, yet as you repeat the process over and over, you get a better tasting chocolate cake! The same goes for your business. You may document how to answer the telephone when it rings. Then, when you have a new employee starting in your business, you take them through the ‘How to answer the telephone’ steps. At first they may be a little nervous, yet with a good half an hour of training based on the ‘system’, the new employee will be answering the telephone just like you do! And you can do this for each and every area of your business. Once you have this, you can step out of working ‘in’ the business to work ‘on’ the business. Your staff will have ‘systems’ to follow the day-to-day systems which achieve predictable results, which in turn mean If You Can't Answer This Question Your Business is Doomed! Predictable, controllable business growth occurs when you work ‘on’ your small business.How do you answer the seemingly easy question, “What do you do?” Do you talk about YOU? Do you talk about your products/services? Do you talk about your industry? Do you explain the process of how your products/services work? If you answered yes to any of these questions you are missing an enormous opportunity.Every time someone asks you “What do you do?” and every time someone reads your marketing materials you have the opportunity to:* Interest potential clients * Increase the potential for referrals * Find out about potential strategic alliances * Creat You may have heard of the phrase that you should work ‘on’ your business rather than ‘in’ the business (The E Myth Revisited, by Michael Gerber). But do you really know what it means? It’s simple. “Working ‘on’ your business” means that your work efforts are focused on documenting the business procedures and processes (or ‘systems’). You can document these procedures and processes in each area of your business whether it’s in admin, marketing, finance, production, sales or operations. The other side of the coin is “Working ‘in’ your business”. Working ‘in’ your business means that your work efforts are focused on doing all the day-to-day tasks that are required for the business to operate. Tasks like answering the phones, serving customers, ordering, cleaning, getting the mail, and doing the banking. In simple terms, any task that you could easily pay someone else $10 to $40 per hour to do. Working ‘in’ the business, for a business owner that wants to grow their business, is a trap. Why? Because simply speaking you’re performing tasks that a $10 to $40 per hour employee could do. The important thing here is that by working ‘on’ your business you could be bringing into the business an extra $100 to $10,000 per hour! So not only could you be covering the $10 to $40 per hour you pay someone, you could bring in an extra $90 to $9,900 per hour. So consider working ‘on’ your business, it’s crucial for business growth. When you work ‘in’ the business, you aren’t working ‘on’ improving the growth of your business long term. It’s a day to day focus. And it’s hard to get out of, because you ‘train’ your staff and your business to rely and depend on you. If your business relies on your skills, or relies on you being in the business – you aren’t running your business, it’s running you. It literally depends on you to survive! And the dependency on you or any key team members can be dangerous. Because what happens if someone gets sick, leaves or passes away? The bottom line is that you haven’t really got a business you have a job. It’s a tough ‘pill to swallow’, but it doesn’t have to be that way. The key is to work ‘on’ your business. That is, document the processes of your business that produce the services and the quality products you deliver. And that includes documenting the way you carry out your own work. You need to document how you get your customers, how you greet them, how to sell to them, how to process orders, how to produce or provide your product or service, how to deliver it and how to follow up your customer. You also need to document the administration side of things as well. The benefit of documentation is that it allows your current and future staff to follow a step-by-step system that you know will achieve the result the ‘system’ (procedure or process) should achieve. Ideally speaking, when your ‘systems’ have been documented, anyone could come into your business, follow the systems and achieve similar (if not the same) results. By doing this you will be able to ‘free’ your business up from having to depend on certain people. Including yourself. Once you have documented systems, specialist people are no longer required as they once were, because the ‘formula’ for how to do the things they did – is written down, step-by-step. It’s just like following a cooking recipe for a chocolate cake. The ingredients and cooking steps are laid out; you just need to go through them several times to get the comfortable with following the recipe and cooking the cake. Sure you may make a few mistakes the first few times, yet as you repeat the process over and over, you get a better tasting chocolate cake! The same goes for your business. You may document how to answer the telephone when it rings. Then, when you have a new employee starting in your business, you take them through the ‘How to answer the telephone’ steps. At first they may be a little nervous, yet with a good half an hour of training based on the ‘system’, the new employee will be answering the telephone just like you do! And you can do this for each and every area of your business. Once you have this, you can step out of working ‘in’ the business to work ‘on’ the business. Your staff will have ‘systems’ to follow the day-to-day systems which achieve predictable results, which in turn mean How To Groom Your Customers For Bigger Profit the banking. In simple terms, any task that you could easily pay someone else $10 to $40 per hour to do.One day last week, I decided to work from the house since I had to head over to Rotary at noon. A little bit ago, a lady from the place where my wife gets her hair cut called to see if she was here. I told her she had left to go get her hair cut, then laughed and commented that my wife had indeed remembered the appointment this time.You see, the last few times she had a hair appointment there, something happened and she forgot to show up at the right time. Rather than continue to tolerate that behavior, the hair place invested 2 minutes of their time to call an hour before the appointment Working ‘in’ the business, for a business owner that wants to grow their business, is a trap. Why? Because simply speaking you’re performing tasks that a $10 to $40 per hour employee could do. The important thing here is that by working ‘on’ your business you could be bringing into the business an extra $100 to $10,000 per hour! So not only could you be covering the $10 to $40 per hour you pay someone, you could bring in an extra $90 to $9,900 per hour. So consider working ‘on’ your business, it’s crucial for business growth. When you work ‘in’ the business, you aren’t working ‘on’ improving the growth of your business long term. It’s a day to day focus. And it’s hard to get out of, because you ‘train’ your staff and your business to rely and depend on you. If your business relies on your skills, or relies on you being in the business – you aren’t running your business, it’s running you. It literally depends on you to survive! And the dependency on you or any key team members can be dangerous. Because what happens if someone gets sick, leaves or passes away? The bottom line is that you haven’t really got a business you have a job. It’s a tough ‘pill to swallow’, but it doesn’t have to be that way. The key is to work ‘on’ your business. That is, document the processes of your business that produce the services and the quality products you deliver. And that includes documenting the way you carry out your own work. You need to document how you get your customers, how you greet them, how to sell to them, how to process orders, how to produce or provide your product or service, how to deliver it and how to follow up your customer. You also need to document the administration side of things as well. The benefit of documentation is that it allows your current and future staff to follow a step-by-step system that you know will achieve the result the ‘system’ (procedure or process) should achieve. Ideally speaking, when your ‘systems’ have been documented, anyone could come into your business, follow the systems and achieve similar (if not the same) results. By doing this you will be able to ‘free’ your business up from having to depend on certain people. Including yourself. Once you have documented systems, specialist people are no longer required as they once were, because the ‘formula’ for how to do the things they did – is written down, step-by-step. It’s just like following a cooking recipe for a chocolate cake. The ingredients and cooking steps are laid out; you just need to go through them several times to get the comfortable with following the recipe and cooking the cake. Sure you may make a few mistakes the first few times, yet as you repeat the process over and over, you get a better tasting chocolate cake! The same goes for your business. You may document how to answer the telephone when it rings. Then, when you have a new employee starting in your business, you take them through the ‘How to answer the telephone’ steps. At first they may be a little nervous, yet with a good half an hour of training based on the ‘system’, the new employee will be answering the telephone just like you do! And you can do this for each and every area of your business. Once you have this, you can step out of working ‘in’ the business to work ‘on’ the business. Your staff will have ‘systems’ to follow the day-to-day systems which achieve predictable results, which in turn mean Prospect List Predicts Success business relies on your skills, or relies on you being in the business – you aren’t running your business, it’s running you. It literally depends on you to survive!Do you know what the biggest predictor of success for your prospecting program is?YOUR PROSPECT LIST!Sales courses and sales writing – they’re of vital importance. But, if you cannot reach the right decision-maker, then these other tools are almost wasted efforts – and money.Here are two case studies – where the list made all the difference between success and failure.Client A is an established, successful firm who really knows its market.The executives know that the best prospects for them are manufacturing firms primarily with male employees of a certain age And the dependency on you or any key team members can be dangerous. Because what happens if someone gets sick, leaves or passes away? The bottom line is that you haven’t really got a business you have a job. It’s a tough ‘pill to swallow’, but it doesn’t have to be that way. The key is to work ‘on’ your business. That is, document the processes of your business that produce the services and the quality products you deliver. And that includes documenting the way you carry out your own work. You need to document how you get your customers, how you greet them, how to sell to them, how to process orders, how to produce or provide your product or service, how to deliver it and how to follow up your customer. You also need to document the administration side of things as well. The benefit of documentation is that it allows your current and future staff to follow a step-by-step system that you know will achieve the result the ‘system’ (procedure or process) should achieve. Ideally speaking, when your ‘systems’ have been documented, anyone could come into your business, follow the systems and achieve similar (if not the same) results. By doing this you will be able to ‘free’ your business up from having to depend on certain people. Including yourself. Once you have documented systems, specialist people are no longer required as they once were, because the ‘formula’ for how to do the things they did – is written down, step-by-step. It’s just like following a cooking recipe for a chocolate cake. The ingredients and cooking steps are laid out; you just need to go through them several times to get the comfortable with following the recipe and cooking the cake. Sure you may make a few mistakes the first few times, yet as you repeat the process over and over, you get a better tasting chocolate cake! The same goes for your business. You may document how to answer the telephone when it rings. Then, when you have a new employee starting in your business, you take them through the ‘How to answer the telephone’ steps. At first they may be a little nervous, yet with a good half an hour of training based on the ‘system’, the new employee will be answering the telephone just like you do! And you can do this for each and every area of your business. Once you have this, you can step out of working ‘in’ the business to work ‘on’ the business. Your staff will have ‘systems’ to follow the day-to-day systems which achieve predictable results, which in turn mean Profit From Your Paperwork need to document the administration side of things as well.It’s a fact that most salespeople end up in sales because they either can’t stand or can’t do administration work. You probably already guessed that but did you know that the most productive salespeople are also usually the best at administration work? Yes, that’s right; the top performers in your company are probably the best at their paperwork.A well known rule of thumb is that generally about eighty percent of any company’s sales come from twenty percent of its workers, the eighty-twenty rule right. However, what most people don’t know is that despite the fact that this top twenty perc The benefit of documentation is that it allows your current and future staff to follow a step-by-step system that you know will achieve the result the ‘system’ (procedure or process) should achieve. Ideally speaking, when your ‘systems’ have been documented, anyone could come into your business, follow the systems and achieve similar (if not the same) results. By doing this you will be able to ‘free’ your business up from having to depend on certain people. Including yourself. Once you have documented systems, specialist people are no longer required as they once were, because the ‘formula’ for how to do the things they did – is written down, step-by-step. It’s just like following a cooking recipe for a chocolate cake. The ingredients and cooking steps are laid out; you just need to go through them several times to get the comfortable with following the recipe and cooking the cake. Sure you may make a few mistakes the first few times, yet as you repeat the process over and over, you get a better tasting chocolate cake! The same goes for your business. You may document how to answer the telephone when it rings. Then, when you have a new employee starting in your business, you take them through the ‘How to answer the telephone’ steps. At first they may be a little nervous, yet with a good half an hour of training based on the ‘system’, the new employee will be answering the telephone just like you do! And you can do this for each and every area of your business. Once you have this, you can step out of working ‘in’ the business to work ‘on’ the business. Your staff will have ‘systems’ to follow the day-to-day systems which achieve predictable results, which in turn mean Business Experience Verses Business Education mes to get the comfortable with following the recipe and cooking the cake.Many years ago I had a friend who was extremely intelligent, had a photographic memory, and finished university with top marks in business administration. He had all the credentials to get a great job.Sounds good for the most part, wouldn’t you say!! Maybe even a nice boy who you would want to marry your daughter!! Shortly after finishing school he landed a job working for the owner of this large company, whose business did millions a year in revenue.The person he worked for was old world, very little formal business education, and built a wonderful business from scratch. He was sh Sure you may make a few mistakes the first few times, yet as you repeat the process over and over, you get a better tasting chocolate cake! The same goes for your business. You may document how to answer the telephone when it rings. Then, when you have a new employee starting in your business, you take them through the ‘How to answer the telephone’ steps. At first they may be a little nervous, yet with a good half an hour of training based on the ‘system’, the new employee will be answering the telephone just like you do! And you can do this for each and every area of your business. Once you have this, you can step out of working ‘in’ the business to work ‘on’ the business. Your staff will have ‘systems’ to follow the day-to-day systems which achieve predictable results, which in turn means that your business will be successful without you having to be there. You can be working ‘on’ the business to get the business growth you know your business can achieve. Copyright © 2005 by Casey Gollan. All Rights Reserved
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