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Digg it UP - Employee Handbooks - 3 Reasons a Small Business Should Have One
Is your Sales Plan Engineered by Design or by Default?
One of the most critical choices that an executive or entrepreneur can make is to determine which sales/revenue opportunities to pursue vs. which ones to pass on. How do you determine where you will allocate your time, your resources and your talent? Do you use a rational decisioning process to arrive at the right conclusion or are you the person that is often second guessed or proved wrong because your decision was made irrationally and you arrived at your conclusion by default, osmosis or some other unknown process?For purposes of this posting I will exclude the greener pastures of new sales opportunities and focus on the most overlooked area of opportunity assessment which is prioritizing decisions surrounding sales of your existing product or services. It has been my observatio
ce of information about company policies and procedures which is good for both managers and employees. By having a well writOne of the most critical choices that an executive or entrepreneur can make is to determine which sales/revenue opportunities to pursue vs. which ones to pass on. How do you determine where you will allocate your time, your resources and your talent? Do you use a rational decisioning process to arrive at the right conclusion or are you the person that is often second guessed or proved wrong because your decision was made irrationally and you arrived at your conclusion by default, osmosis or some other unknown process?For purposes of this posting I will exclude the greener pastures of new sales opportunities and focus on the most overlooked area of opportunity assessment which is prioritizing decisions surrounding sales of your existing product or services. It has been my observatio
A Stupid Question, but it has to be asked
This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them respond to your advert?What is just as important, how many of those that responded actually purchased your product?How can you improve the response rate?How many new email addresses did you capture?Do you have an 'opt in' strategy so that you can mail them later with more offers without being accused of spamming?Let us look at the sales letter first.The headline.Does it stand out? Does it grab your attention?Does it shout, "READ ME, READ ME, READ ME".On the other hand: Does it give a tantalising hint at somethinginteresting inside. Something of real benefit to the reader.<
When you first learned to drive did you just jump in the car and go or did you learn the rules of the road first? When you bake a cake, do you follow a recipe or just throw random ingredients in a bowl and hope for the best? If you have a small business it's no different for your employees; when they come to work having a manual or handbook helps them understand expectations and be a better employee.This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them respond to your advert?What is just as important, how many of those that responded actually purchased your product?How can you improve the response rate?How many new email addresses did you capture?Do you have an 'opt in' strategy so that you can mail them later with more offers without being accused of spamming?Let us look at the sales letter first.The headline.Does it stand out? Does it grab your attention?Does it shout, "READ ME, READ ME, READ ME".On the other hand: Does it give a tantalising hint at somethinginteresting inside. Something of real benefit to the reader.<
Here are three reasons to develop and use an employee handbook:
1. Provides a source of information about company policies and procedures which is good for both managers and employees. By having a well writt
Accounts Job Opportunities - Technological Advancement has Made a Revolution
Unemployment is not the problem in today’s market; the problem is lack of people who are well equipped with practical knowledge & skills and having pure theoretical knowledge. For a person to be successful it is necessary to be both theoretically and practically sound.Unemployment! Unemployment! is the talk of the state. According to NASSCOM estimate IT enabled services in India might generate 1.1 million job opportunities including accounts and Rs.810 billion in revenues by the year 2008.The problem today is not that of unemployment, but lack of the required practical training in any field. The candidates lack the knowledge of the implementation of the concepts that they have learnt at Colleges. The jobs are there for people to grab. People are pursuing v
ake a cake, do you follow a recipe or just throw random ingredients in a bowl and hope for the best? If you have a small business it's no different for your employees; when they come to work having a manual or handbook helps them understand expectations and be a better employee.Unemployment is not the problem in today’s market; the problem is lack of people who are well equipped with practical knowledge & skills and having pure theoretical knowledge. For a person to be successful it is necessary to be both theoretically and practically sound.Unemployment! Unemployment! is the talk of the state. According to NASSCOM estimate IT enabled services in India might generate 1.1 million job opportunities including accounts and Rs.810 billion in revenues by the year 2008.The problem today is not that of unemployment, but lack of the required practical training in any field. The candidates lack the knowledge of the implementation of the concepts that they have learnt at Colleges. The jobs are there for people to grab. People are pursuing v
Here are three reasons to develop and use an employee handbook:
1. Provides a source of information about company policies and procedures which is good for both managers and employees. By having a well writ
Business Cards: The Other Side
All of us have business cards. Most of us have standard-size cards, printed on one side. How much more mileage could you get from your cards by using both sides?There are lots of uses for the back of a business card. Why not try one (or more) of these? If you print your own business cards on the computer, you can make short runs of different types and see what works best for you.Put a map of your location on the back, with directions on how to get there.Print one or more client testimonials, with their names. To repay them for taking the time to give a testimonial, you could also list a web address or other info for them.List your specialties, topics, or other information about your products and services. For example, a massage therapi
iness it's no different for your employees; when they come to work having a manual or handbook helps them understand expectations and be a better employee.All of us have business cards. Most of us have standard-size cards, printed on one side. How much more mileage could you get from your cards by using both sides?There are lots of uses for the back of a business card. Why not try one (or more) of these? If you print your own business cards on the computer, you can make short runs of different types and see what works best for you.Put a map of your location on the back, with directions on how to get there.Print one or more client testimonials, with their names. To repay them for taking the time to give a testimonial, you could also list a web address or other info for them.List your specialties, topics, or other information about your products and services. For example, a massage therapi
Here are three reasons to develop and use an employee handbook:
1. Provides a source of information about company policies and procedures which is good for both managers and employees. By having a well writ
Plumbers and their Mates
Plumbers today are usually far too busy to take time out of their busy work schedule to learn new marketing methods. Yet when a quiet time comes, they often don’t know how to advertise their services better.Or how to market their capabilities better and put themselves on the tendering lists for those bigger and sometimes more profitable jobs.Yet on a jobsite, they usually have a radio on and are listening to either a talk-back programme or music. Yet they could be listening to audio books to learn while they earn.Up until recently, audio books comprised of a broad subject range have not been available. But now they can all be downloaded off the Internet and listened to at their leisure or while earning.When a Plumbers work quietens down, they usually approach t
ions and be a better employee.Plumbers today are usually far too busy to take time out of their busy work schedule to learn new marketing methods. Yet when a quiet time comes, they often don’t know how to advertise their services better.Or how to market their capabilities better and put themselves on the tendering lists for those bigger and sometimes more profitable jobs.Yet on a jobsite, they usually have a radio on and are listening to either a talk-back programme or music. Yet they could be listening to audio books to learn while they earn.Up until recently, audio books comprised of a broad subject range have not been available. But now they can all be downloaded off the Internet and listened to at their leisure or while earning.When a Plumbers work quietens down, they usually approach t
Here are three reasons to develop and use an employee handbook:
1. Provides a source of information about company policies and procedures which is good for both managers and employees. By having a well writ
Case Study; Brand Name Myth #133
Many experts, students of marketing and even business people believe that it is impossible build a brand name out of non-popular industry and that to try is simply a total waste of money. I completely disagree and can site numerous examples of brand names being build out of industry sub-sectors which had little if any competition, but were complete dogs until someone built a brand name in the industry and changed the whole paradigm of the sector.Lets consider Rent-A-Wreck for a moment. Who would want to rent a piece of junk and drive it around? Well, it appears quite a few people and the brand name marketing the company did paid off big time. For years used car lots have rented out cars and never had much clientele doing so.Occasionally they would find someone who would rent
ce of information about company policies and procedures which is good for both managers and employees. By having a well written employee handbook you provide a source for your employees and managers to use to gain information on the company's policies such as attendance, dress codes, work hours, pay and performance issues as well as procedures on requesting vacation time (if applicable), notifying the company regarding unscheduled absences, and the disciplinary process.Many experts, students of marketing and even business people believe that it is impossible build a brand name out of non-popular industry and that to try is simply a total waste of money. I completely disagree and can site numerous examples of brand names being build out of industry sub-sectors which had little if any competition, but were complete dogs until someone built a brand name in the industry and changed the whole paradigm of the sector.Lets consider Rent-A-Wreck for a moment. Who would want to rent a piece of junk and drive it around? Well, it appears quite a few people and the brand name marketing the company did paid off big time. For years used car lots have rented out cars and never had much clientele doing so.Occasionally they would find someone who would rent
2. Gives clarity and direction for your managers and supervisors on how to handle certain employment issues. By providing written policies and
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