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Digg it UP - A Small Business Approach To Computer Downtime
Branding Your Brand Image With Promotional Products & Gifts r, we can calculate and compare the total cost of downtime for each of our three timelines.Branding is one of the most visible concepts in today’s marketing world. Everything is about branding – literally. Your company’s brand is more than its name or its logo. It’s an amalgam of everything that’s visible about your company. Your brand reputation used to be an organic thing, something that grew out of your interactions with your customers and the public. These days, brand image is far more likely to be manufactured than it is to grow naturally.There are two main aspects of branding that can be boosted by promotional gifts: brand image and brand recognition. A successful promotional product will serve both of those aspects equally well. When you’re choosing promotional gifts and products for any purpose – events, trade shows, marketing giveaways, thank you gifts and even employee incentives – it’s important to consider both of those aspects. When you choose marketing or trade show promotional products that are in tune with your company’s image, you are amplifying your sales potential. By contrast, a marketing giveaway that doesn’t fit the image that you want your company to project, you could damage your sales.So how does one go about choosing the right promotional products, the ones that will serve as advertising, or entice the customers that you want to buy your products? The single most important thing is to KNOW the image that you want your company to present. Once you’ve decided who your company is, it’s far easier to design your marketing and promotion to fit your image.A second thing to keep in mind is that style and quality are as important as items Option One – Onsite Service Option Two – Drop Off Service Option Three – Remote Service Well, based on total costs the hands down choice appears to be “Remote Computer Support”. However, there are a couple additional factors that should be examined a little closer before making a final decision. As mentioned earlier, remote support has its limitations. The primary two being, the issue cannot be fixed remotely if it is a result of a physical problem with a component, and the computer being serviced must have working internet access. To determine how the first limitation factors in, we need to determine what percentage of computer problems are hardware vs. software related. Vendor data shows that software issues are actually 40 times more common than hardware issues. Therefore, in theory, when the computer can still boot up and access the internet, around 97% of problems can be solved remotely. The best approach Step Zero: The reason I’ve added a “step zero” is that an age old saying still applies to modern problems; an ounce of prevention is worth a pound of cure. Take the time to have routine computer maintenance performed on your PC. There are a number of great “self help” guides to keeping your PC running smoothly. Or consider signing up for a routine maintenance plan by a professional remote provider if you are either not comfortable with, or do not have the time to m The 21 Storylines Even The Most Cynical Media Will Love (part three) The muscle of a modern small businessWhat storylines do you use to hook the media to build your business and brand?If your engagement with the media were a boat, what boat would you use to float your ideas?Stories help build brands. Especially in a low trust world, so your stories must be both authentic and engaging.Most brands don't rely on just one storyline. They use several depending on the audience they are trying to reach.Here are the third (and final) seven of what I call The 21 Storylines Even The Most Cynical Media Will Love:15. The Pure Archetype "An archetype is a generic, idealized model of a person, object or concept from which similar instances are derived, copied, patterned or emulated. In psychology, an archetype is a model of a person, personality or behavior." (Source Wikipedia)A selection of common archetypes from Wikipedia include:"Superman (the Omnipotent) e.g. The Joker, Iago, Superman himself The Hero, e.g. Siegfried, Batman, Beowulf, Doc Savage, Luke Skywalker and The Matrix's Neo. The Great Mother, either good or terrible, e.g. Devi (MahaDevi), the Great Goddess, Glinda the Good Witch of the North The Wise Old Man, e.g. Merlin, Obi-Wan Kenobi, Gandalf, Albus Dumbledore, Mazer Rackham and Mr. Miyagi The Trickster or Ape, e.g. Reynard, Robin Goodfellow, Br'er Rabbit, Bart Simpson, Bugs Bunny, Ferris Bueller, and Loki The Puer Aeternus (Latin for "eternal boy"), e.g. Peter Pan."The media love to attach archetypes to people and present them to audiences in a certain way that matches th If it’s true that the backbone of any small business is its employees, then I believe it’s fair to say that the muscle of many small businesses would have to be their computers. Plain and simple, business today is performed electronically. Whether it’s a day-trader trading stocks over the internet, a lawyer, physician or other professional looking up data, or a shopkeeper tracking prices and sales, computers are often an essential “tool of their trades”. In fact, in the majority of professions where a computer is used, it is often not possible to effectively perform the job role without it. Sure the day-trader could continuously call their broker every five minutes for stock quotes, but in practical terms their business is reduced to a standstill. An analogy would be a carpenter trying to work without his hammer. However, when you consider complexity, comparing a PC to a hammer is kind of like comparing a space shuttle to a bicycle. The average computer is a marvel of complexity. In fact, when we break it down, we’re not even talking about a single device. Computer systems are made up of a collection of hardware and software components, usually made by different manufacturers, working together for a common purpose. And it follows simple logic; the more complex the system, the more that can go wrong. All it often takes for a business to come grinding to a halt is for one of those components to malfunction. Computer downtime can result from numerous circumstances. Viruses and spyware are waiting to infect your PC through the internet, email and even commonly used applications. Internet hacking, identity theft and other cyber crimes are all on the rise. Compatibility issues and missing or corrupt drivers plague both hardware and software alike. And problems with the installation and use of everyday programs can cause no end of headaches. While the above points can raise a number of questions in the average small businesspersons mind around the costs associated with these downtimes and what can be done to minimize them, straight answers are often not easily found. In this article, we will attempt to analyze these questions and determine the best approach for professionals and small businesses to take in dealing with computer downtime. Options for dealing with downtime The first and hardest question to answer is “how long is an average downtime incident for a small business?” Well, I’m afraid that there is no easy answer to this. While the average time is completely dependant on the nature of the problem, for this example we can piece together a typical scenario of events to create our timeframe. When a typical computer issue or problem arises, there are a number of avenues that a small business owner can take to see it resolved. As most small businesses can obviously not afford to pay for a full or even part-time IT staff, the “do it yourself” method is often first employed. Resources such as friends, family and the internet are consulted for answers and some trial and error approaches, such as using generic “fix all” programs, are tried. That failing, a local computer service shops can be called for on-site or drop-off support. Or as a new and increasingly popular alternative, a remote service provider can be used. Depending on the user’s knowledge of computers, the “do it yourself” approach can sometimes work and considering the time spent doing research, trial and error fixes, etc. the average issue can be resolved in as little a an hour or two. But sadly, more often than not, the time spent does not result in a solution and it is added to the overall incident time. So to make our calculations simpler, let’s deduce that on average the amount of self help time spent saves as much time as it looses and instead we will focus on three remaining options; on-site, drop-off and remote support. We will base our calculations on an eight hour work day. While being a more expensive option, on-site services can often result in a quicker resolution time than drop-off service. Usually a technician can be scheduled for “same day” or “next day” service. On average this results in a total downtime of around eight hours. A small business can save some money on the hourly rate it is charged by choosing to drop off their PC for service instead of having a technician come to them. While some service depots have longer waiting lists that result in the business owner losing their PC for numerous days or even weeks, shopping around for service usually results in an average turn around time of two to three days. Factoring in the time spent disconnecting and reconnecting your system, as well as the time spent dropping it off and picking it up, it’s reasonable to say that the average downtime for drop-off service is in the neighborhood of 24 business hours. Finally, there is a lesser known option for small businesses that has grown out of advances in “desktop sharing” technologies. Professional remote computer service and support technicians can access computers directly through their internet connections to resolve computer issues. Michael Hovila, the owner of AdvanceServe Remote PC Services (http://www.remotepcservices.com) informs us that “remote computer repair and support services are available to any computer that is connected to the Internet, anywhere in North America; It can be from home or business, a hotel suite or while telecommuting, or even through local wireless 'hotspots'. We can even connect though your home or corporate firewall... Then just sit back and watch as our remote technician controls your mouse and keyboard to diagnose and fix your computer problems or to demonstrate how to use or configure common applications.” The hourly rate for remote support usually falls somewhere between that of local drop off and onsite service rates, while the downtime is reduced to an average of two hours per incident as a result of not having to wait for service. However, not all issues can be resolved remotely. Physical problems such as hardware failures still need to be dealt with by a “hands on” technician. Calculating the costs For onsite service, rates are charged either on a “per hour” or “per incident” basis. Since we are calculating “per hour”, I compared the rates of four leading national on-site service providers and worked out an average of $100 US/hour for onsite support. So the total cost for a two hour service call ends up being $200. Next we examine the cost of the drop-off service option. Prices in this category vary a little more depending on the service provider but a comparison of two national providers and two “mom and pop” local service depots resulted in an average hourly rate of $60 US per hour. Based on our two hour resolution time the labor cost for this option is $120. Finally there is the remote support option. An average comparison of four trusted national providers resulted in a rate of $80 per hour. For a two hour resolution time the total cost is $160. But we’re not done yet. Now we have to factor in the loss of wages that has resulted from the down time. 2003 Bureau of Labor statistics suggest that individuals who use computers for a living make an average of $36.20 an hour in wages and benefits. So using that figure as the “per hour” loss due to downtime for a single computer, we can calculate and compare the total cost of downtime for each of our three timelines. Option One – Onsite Service Option Two – Drop Off Service Option Three – Remote Service Well, based on total costs the hands down choice appears to be “Remote Computer Support”. However, there are a couple additional factors that should be examined a little closer before making a final decision. As mentioned earlier, remote support has its limitations. The primary two being, the issue cannot be fixed remotely if it is a result of a physical problem with a component, and the computer being serviced must have working internet access. To determine how the first limitation factors in, we need to determine what percentage of computer problems are hardware vs. software related. Vendor data shows that software issues are actually 40 times more common than hardware issues. Therefore, in theory, when the computer can still boot up and access the internet, around 97% of problems can be solved remotely. The best approach Step Zero: The reason I’ve added a “step zero” is that an age old saying still applies to modern problems; an ounce of prevention is worth a pound of cure. Take the time to have routine computer maintenance performed on your PC. There are a number of great “self help” guides to keeping your PC running smoothly. Or consider signing up for a routine maintenance plan by a professional remote provider if you are either not comfortable with, or do not have the time to ma 5 Ways of Increasing Business Profits o minimize them, straight answers are often not easily found. In this article, we will attempt to analyze these questions and determine the best approach for professionals and small businesses to take in dealing with computer downtime.The economy may finally be turning around and showing signs of a rebound. Interest rates have begun to rise and the stock market is recovering from the lows it experienced in the last couple of years. Is your business ready to take advantage of these improving times? Can you translate these improvements into increased profits? You can. Read on…Wouldn’t you like to see your profits increase? Sure, but in reality, what influence do you have over any increase? Create a forecast and have profits appear, wow, if only that were true! You have no impact on profits but you do have an impact on the factors that generate your business profits.Profits are influenced by five factors. These are: number of leads, conversion rate, average dollar sale, number of transactions and profit margin.Number of Leads x Conversion Rate = Customers x Average $$ Sale x Number of Transactions = Revenue x Profit Margin = ProfitA mere 10% increase in each of the five factors will lead to a 21% increase in customers, a 46% increase in revenues and a phenomenal 61% increase in profits. These percentages seem incredible but a little effort directed in the right areas can mean a huge difference.Let us consider the first two factors: number of leads multiplied by conversion rate results in the number of customers. So how can you generate leads and then convert those leads to customers?The best known method of increasing leads is advertising. Every business that wants to increase the number customers needs to use some form of advertising. How many methods do you apply? How many Options for dealing with downtime The first and hardest question to answer is “how long is an average downtime incident for a small business?” Well, I’m afraid that there is no easy answer to this. While the average time is completely dependant on the nature of the problem, for this example we can piece together a typical scenario of events to create our timeframe. When a typical computer issue or problem arises, there are a number of avenues that a small business owner can take to see it resolved. As most small businesses can obviously not afford to pay for a full or even part-time IT staff, the “do it yourself” method is often first employed. Resources such as friends, family and the internet are consulted for answers and some trial and error approaches, such as using generic “fix all” programs, are tried. That failing, a local computer service shops can be called for on-site or drop-off support. Or as a new and increasingly popular alternative, a remote service provider can be used. Depending on the user’s knowledge of computers, the “do it yourself” approach can sometimes work and considering the time spent doing research, trial and error fixes, etc. the average issue can be resolved in as little a an hour or two. But sadly, more often than not, the time spent does not result in a solution and it is added to the overall incident time. So to make our calculations simpler, let’s deduce that on average the amount of self help time spent saves as much time as it looses and instead we will focus on three remaining options; on-site, drop-off and remote support. We will base our calculations on an eight hour work day. While being a more expensive option, on-site services can often result in a quicker resolution time than drop-off service. Usually a technician can be scheduled for “same day” or “next day” service. On average this results in a total downtime of around eight hours. A small business can save some money on the hourly rate it is charged by choosing to drop off their PC for service instead of having a technician come to them. While some service depots have longer waiting lists that result in the business owner losing their PC for numerous days or even weeks, shopping around for service usually results in an average turn around time of two to three days. Factoring in the time spent disconnecting and reconnecting your system, as well as the time spent dropping it off and picking it up, it’s reasonable to say that the average downtime for drop-off service is in the neighborhood of 24 business hours. Finally, there is a lesser known option for small businesses that has grown out of advances in “desktop sharing” technologies. Professional remote computer service and support technicians can access computers directly through their internet connections to resolve computer issues. Michael Hovila, the owner of AdvanceServe Remote PC Services (http://www.remotepcservices.com) informs us that “remote computer repair and support services are available to any computer that is connected to the Internet, anywhere in North America; It can be from home or business, a hotel suite or while telecommuting, or even through local wireless 'hotspots'. We can even connect though your home or corporate firewall... Then just sit back and watch as our remote technician controls your mouse and keyboard to diagnose and fix your computer problems or to demonstrate how to use or configure common applications.” The hourly rate for remote support usually falls somewhere between that of local drop off and onsite service rates, while the downtime is reduced to an average of two hours per incident as a result of not having to wait for service. However, not all issues can be resolved remotely. Physical problems such as hardware failures still need to be dealt with by a “hands on” technician. Calculating the costs For onsite service, rates are charged either on a “per hour” or “per incident” basis. Since we are calculating “per hour”, I compared the rates of four leading national on-site service providers and worked out an average of $100 US/hour for onsite support. So the total cost for a two hour service call ends up being $200. Next we examine the cost of the drop-off service option. Prices in this category vary a little more depending on the service provider but a comparison of two national providers and two “mom and pop” local service depots resulted in an average hourly rate of $60 US per hour. Based on our two hour resolution time the labor cost for this option is $120. Finally there is the remote support option. An average comparison of four trusted national providers resulted in a rate of $80 per hour. For a two hour resolution time the total cost is $160. But we’re not done yet. Now we have to factor in the loss of wages that has resulted from the down time. 2003 Bureau of Labor statistics suggest that individuals who use computers for a living make an average of $36.20 an hour in wages and benefits. So using that figure as the “per hour” loss due to downtime for a single computer, we can calculate and compare the total cost of downtime for each of our three timelines. Option One – Onsite Service Option Two – Drop Off Service Option Three – Remote Service Well, based on total costs the hands down choice appears to be “Remote Computer Support”. However, there are a couple additional factors that should be examined a little closer before making a final decision. As mentioned earlier, remote support has its limitations. The primary two being, the issue cannot be fixed remotely if it is a result of a physical problem with a component, and the computer being serviced must have working internet access. To determine how the first limitation factors in, we need to determine what percentage of computer problems are hardware vs. software related. Vendor data shows that software issues are actually 40 times more common than hardware issues. Therefore, in theory, when the computer can still boot up and access the internet, around 97% of problems can be solved remotely. The best approach Step Zero: The reason I’ve added a “step zero” is that an age old saying still applies to modern problems; an ounce of prevention is worth a pound of cure. Take the time to have routine computer maintenance performed on your PC. There are a number of great “self help” guides to keeping your PC running smoothly. Or consider signing up for a routine maintenance plan by a professional remote provider if you are either not comfortable with, or do not have the time to m Treat Your Suppliers With Respect r fixes, etc. the average issue can be resolved in as little a an hour or two. But sadly, more often than not, the time spent does not result in a solution and it is added to the overall incident time. So to make our calculations simpler, let’s deduce that on average the amount of self help time spent saves as much time as it looses and instead we will focus on three remaining options; on-site, drop-off and remote support. We will base our calculations on an eight hour work day.In running a company, it's essential to recognize that your suppliers are your partners. Without the goods and services they provide, you would not be able to run your business. Treat them as the valuable allies they are and you will enjoy greater success.Treating a supplier with respect means being the kind of custumer you yourself would like to have.- Pay your bills on time, every time. If you know you will be late with a payment, communicate with the supplier immediately.- Be honest and courteous in any negotiations. Look for ways that both sides can win in any deal rather than seeking an advantage at the supplier's expense.- Honour any promises you make to a supplier, such as when you will get back to them about a purchasing decision.By doing such things, you build a history of trust with each supplier that you can draw upon in times of need. Perhaps one day you'll need a delivery more quickly than their regular service schedule allows. Or maybe you'll need an extra month or two to pay your bill. If you've developed a good relationship with your supplier, they will likely be happy to extend you these favours.Wouldn't you do the same for your best clients? While being a more expensive option, on-site services can often result in a quicker resolution time than drop-off service. Usually a technician can be scheduled for “same day” or “next day” service. On average this results in a total downtime of around eight hours. A small business can save some money on the hourly rate it is charged by choosing to drop off their PC for service instead of having a technician come to them. While some service depots have longer waiting lists that result in the business owner losing their PC for numerous days or even weeks, shopping around for service usually results in an average turn around time of two to three days. Factoring in the time spent disconnecting and reconnecting your system, as well as the time spent dropping it off and picking it up, it’s reasonable to say that the average downtime for drop-off service is in the neighborhood of 24 business hours. Finally, there is a lesser known option for small businesses that has grown out of advances in “desktop sharing” technologies. Professional remote computer service and support technicians can access computers directly through their internet connections to resolve computer issues. Michael Hovila, the owner of AdvanceServe Remote PC Services (http://www.remotepcservices.com) informs us that “remote computer repair and support services are available to any computer that is connected to the Internet, anywhere in North America; It can be from home or business, a hotel suite or while telecommuting, or even through local wireless 'hotspots'. We can even connect though your home or corporate firewall... Then just sit back and watch as our remote technician controls your mouse and keyboard to diagnose and fix your computer problems or to demonstrate how to use or configure common applications.” The hourly rate for remote support usually falls somewhere between that of local drop off and onsite service rates, while the downtime is reduced to an average of two hours per incident as a result of not having to wait for service. However, not all issues can be resolved remotely. Physical problems such as hardware failures still need to be dealt with by a “hands on” technician. Calculating the costs For onsite service, rates are charged either on a “per hour” or “per incident” basis. Since we are calculating “per hour”, I compared the rates of four leading national on-site service providers and worked out an average of $100 US/hour for onsite support. So the total cost for a two hour service call ends up being $200. Next we examine the cost of the drop-off service option. Prices in this category vary a little more depending on the service provider but a comparison of two national providers and two “mom and pop” local service depots resulted in an average hourly rate of $60 US per hour. Based on our two hour resolution time the labor cost for this option is $120. Finally there is the remote support option. An average comparison of four trusted national providers resulted in a rate of $80 per hour. For a two hour resolution time the total cost is $160. But we’re not done yet. Now we have to factor in the loss of wages that has resulted from the down time. 2003 Bureau of Labor statistics suggest that individuals who use computers for a living make an average of $36.20 an hour in wages and benefits. So using that figure as the “per hour” loss due to downtime for a single computer, we can calculate and compare the total cost of downtime for each of our three timelines. Option One – Onsite Service Option Two – Drop Off Service Option Three – Remote Service Well, based on total costs the hands down choice appears to be “Remote Computer Support”. However, there are a couple additional factors that should be examined a little closer before making a final decision. As mentioned earlier, remote support has its limitations. The primary two being, the issue cannot be fixed remotely if it is a result of a physical problem with a component, and the computer being serviced must have working internet access. To determine how the first limitation factors in, we need to determine what percentage of computer problems are hardware vs. software related. Vendor data shows that software issues are actually 40 times more common than hardware issues. Therefore, in theory, when the computer can still boot up and access the internet, around 97% of problems can be solved remotely. The best approach Step Zero: The reason I’ve added a “step zero” is that an age old saying still applies to modern problems; an ounce of prevention is worth a pound of cure. Take the time to have routine computer maintenance performed on your PC. There are a number of great “self help” guides to keeping your PC running smoothly. Or consider signing up for a routine maintenance plan by a professional remote provider if you are either not comfortable with, or do not have the time to m Return Address Labels firewall... Then just sit back and watch as our remote technician controls your mouse and keyboard to diagnose and fix your computer problems or to demonstrate how to use or configure common applications.”Tired of sending the boring white envelope over and over again? Why not spice it up with colorful return address labels? Your recipient will surely be amused by your creativity, and you will definitely find mail work a lot more fun.Why use stick-on return address labels?You are not required to put a return address on every letter you send out, but it is still best to label your letters so that the post office can resend it to you (in case it gets rejected or undelivered for any reason).A legible, well-made return address label also lets your recipient understand your address and send you a reply.Thousands of themes to choose fromThere are literally hundreds upon hundreds of return address label deigns and sizes available to fit any personality, any mood, or any occasion. Among the best sellers are floral prints, fold foil, and special interest prints such as teddy bears or ships. You can either buy these from online stores, print shops, or even make them yourself. The possibilities are endless – all you need is a good printer, precut sticker sheets, and your imagination!If you are using the address label for formal letters or work-related mail, it is best to stick to classic minimalist designs. This does not just mean boring white, of course – you can have a blue, green or what here background you want for as long as you keep the font professional-looking and easily readable. Avoid using scripts and other fancy letters, because unless you work in the creative industry, they just look very amateurish and can be difficult to decipher.It’s also a good ide The hourly rate for remote support usually falls somewhere between that of local drop off and onsite service rates, while the downtime is reduced to an average of two hours per incident as a result of not having to wait for service. However, not all issues can be resolved remotely. Physical problems such as hardware failures still need to be dealt with by a “hands on” technician. Calculating the costs For onsite service, rates are charged either on a “per hour” or “per incident” basis. Since we are calculating “per hour”, I compared the rates of four leading national on-site service providers and worked out an average of $100 US/hour for onsite support. So the total cost for a two hour service call ends up being $200. Next we examine the cost of the drop-off service option. Prices in this category vary a little more depending on the service provider but a comparison of two national providers and two “mom and pop” local service depots resulted in an average hourly rate of $60 US per hour. Based on our two hour resolution time the labor cost for this option is $120. Finally there is the remote support option. An average comparison of four trusted national providers resulted in a rate of $80 per hour. For a two hour resolution time the total cost is $160. But we’re not done yet. Now we have to factor in the loss of wages that has resulted from the down time. 2003 Bureau of Labor statistics suggest that individuals who use computers for a living make an average of $36.20 an hour in wages and benefits. So using that figure as the “per hour” loss due to downtime for a single computer, we can calculate and compare the total cost of downtime for each of our three timelines. Option One – Onsite Service Option Two – Drop Off Service Option Three – Remote Service Well, based on total costs the hands down choice appears to be “Remote Computer Support”. However, there are a couple additional factors that should be examined a little closer before making a final decision. As mentioned earlier, remote support has its limitations. The primary two being, the issue cannot be fixed remotely if it is a result of a physical problem with a component, and the computer being serviced must have working internet access. To determine how the first limitation factors in, we need to determine what percentage of computer problems are hardware vs. software related. Vendor data shows that software issues are actually 40 times more common than hardware issues. Therefore, in theory, when the computer can still boot up and access the internet, around 97% of problems can be solved remotely. The best approach Step Zero: The reason I’ve added a “step zero” is that an age old saying still applies to modern problems; an ounce of prevention is worth a pound of cure. Take the time to have routine computer maintenance performed on your PC. There are a number of great “self help” guides to keeping your PC running smoothly. Or consider signing up for a routine maintenance plan by a professional remote provider if you are either not comfortable with, or do not have the time to m Trade Show Goodies - Tantalizing Treats r, we can calculate and compare the total cost of downtime for each of our three timelines.Trade show goodies can be used by applying two distinct strategies. Massively giving out trade goodies works when you can buy them at really low prices, whereas targeting qualified leads comes when you’re looking for more exclusive products. When you are settled on the trade show floor you can carefully analyze what will be your global strategy for giving out your branded merchandise. Don’t limit yourself by just giving out cheap trade show goodies. But then again don’t limit yourself to just getting a few leads with expensive items. Use both types of strategies so as to have the biggest exposure on the trade show floor.Giving away trade show goodies is easy when you focus on the masses. Low cost giveaways give you the advantage of being able to give out hundreds or maybe even thousands of branded products with your name on them. Items such as bags or magnets are excellent examples of what you can give away by using this strategy. By putting them in a place where trade show attendees can easily grab them, you’ve secured yourself a hit. Have someone to be in charge of making sure there’s an ample supply of trade show goodies always available at your booth. Bu giving away cheap bags you can have people walking around showing off your logo, while they put all the other goodies in it.Then we have the expensive trade show goodies. USB drives, polo shirts, calculators and agendas are some examples. Probably you wouldn’t want to give these out in a massive fashion. Because of their higher costs, you should pay more attention on who receives them. Only give them out to leads who really show Option One – Onsite Service Option Two – Drop Off Service Option Three – Remote Service Well, based on total costs the hands down choice appears to be “Remote Computer Support”. However, there are a couple additional factors that should be examined a little closer before making a final decision. As mentioned earlier, remote support has its limitations. The primary two being, the issue cannot be fixed remotely if it is a result of a physical problem with a component, and the computer being serviced must have working internet access. To determine how the first limitation factors in, we need to determine what percentage of computer problems are hardware vs. software related. Vendor data shows that software issues are actually 40 times more common than hardware issues. Therefore, in theory, when the computer can still boot up and access the internet, around 97% of problems can be solved remotely. The best approach Step Zero: The reason I’ve added a “step zero” is that an age old saying still applies to modern problems; an ounce of prevention is worth a pound of cure. Take the time to have routine computer maintenance performed on your PC. There are a number of great “self help” guides to keeping your PC running smoothly. Or consider signing up for a routine maintenance plan by a professional remote provider if you are either not comfortable with, or do not have the time to maintain your own computers. But no amount of maintenance can prevent the inevitable, so when downtime does occure… Step one: If you are reasonably knowledgeable in computers and you can still access the internet, it can’t hurt to take a few minutes to search online or with your peers for answers. If the answer is not apparent within fifteen minutes of searching, there is a good chance the solution is not simple enough for the average computer user to solve and professional assistance should be considered. Step two: To save time and money, your next best step is to try a remote service provider. They can often resolve your issue quickly and get you back to making money instead of spending it. Even though they cannot resolve physical problems, you will still come out much farther ahead on average by trying a remote technician first. Step three: In the few cases where the issue ends up being hardware related, your next best choice would be the onsite provider. Many remote providers have local affiliates who they can recommend you to and can provide you with diagnostic information to pass on to the local technician, which may reduce the required support time. Addendum: Since this article was first published, I have received a number of emails asking for my recommendations on the best choice for computer support providers in each of the areas I covered. So as requested, here are my choices for the top national providers. Please note that the following choices are simply based on my own research and experience: Recommended Remote Provider: Recommended On-Site Provider: Recommended Drop-Off Provider: From downtime to uptime
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