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Digg it UP - Are You Derailing Your Business with Details?
Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention. And so that's when you sell them.My advice for writing captions is to never describe what readers can see for themselves in your photo.If your photo shows a man in a golf shirt, for example, don't pla
My uncle taught me that the only way to w
First steps: choosing the businessWhen I was thinking about starting an internet business there were a few things that were must have requirements.The first one was that I needed to be able to get the business to profitability for less than $1600 (?100). In practice each site has cost more than that when you figure in the marketing costs needed to get it off the ground quickly. The silk tie retailing
The way I'm talking about that details can kill your business is if you focus too much on them.
Say what?
How on earth can focusing too much on details hurt your business?
Ever tried to walk on a railroad track?
When I was a kid, my aunt and uncle had a house right next to a railroad track. My uncle once challenged me to walk on the track without falling off.
Hey, it's not like walking a tightrope. That track was as wide as my feet. Should be no problem. So I started walking it, carefully watching my feet with each step to make sure I stayed on the track. But I couldn't get more than a couple of steps before I'd lose my balance and fall off.
My uncle taught me that the only way to wa
In the 1990's we lived on a farm in Iowa. Since I grew up in the country, I thought I knew everything there was to know about country living. Imagine my surprise at learning something life changing from a couple of old geese! When we obtained the farm I wanted to have the full experience so I began to collect animals. We acquired cats, dogs, chickens, an old horse, guineas and the pair of geese. I recall the wisdo
The way I'm talking about that details can kill your business is if you focus too much on them.
Say what?
How on earth can focusing too much on details hurt your business?
Ever tried to walk on a railroad track?
When I was a kid, my aunt and uncle had a house right next to a railroad track. My uncle once challenged me to walk on the track without falling off.
Hey, it's not like walking a tightrope. That track was as wide as my feet. Should be no problem. So I started walking it, carefully watching my feet with each step to make sure I stayed on the track. But I couldn't get more than a couple of steps before I'd lose my balance and fall off.
My uncle taught me that the only way to w
Many not-for-profits provide valuable programs within the communities that they serve. Often these services are provided to individuals and families who may not be able to afford these needed services. Therefore, in order for the not-for-profit to raise the needed financial resources they have to engage in an aggressive fundraising program.Some of these fundraising efforts can include asking for outright don
Ever tried to walk on a railroad track?
When I was a kid, my aunt and uncle had a house right next to a railroad track. My uncle once challenged me to walk on the track without falling off.
Hey, it's not like walking a tightrope. That track was as wide as my feet. Should be no problem. So I started walking it, carefully watching my feet with each step to make sure I stayed on the track. But I couldn't get more than a couple of steps before I'd lose my balance and fall off.
My uncle taught me that the only way to w
There's a terrific article in the current issue of Fortune magazine, titled "What It Takes To Be Great."Geoffrey Colvin's subtitle for the article, "Research now shows that the lack of natural talent is irrelevant to great success. The secret? Painful and demanding practice and hard work."He cited Tiger Woods as an example. You see, Tiger Woods has been playing golf since he was three. Now I can't
Hey, it's not like walking a tightrope. That track was as wide as my feet. Should be no problem. So I started walking it, carefully watching my feet with each step to make sure I stayed on the track. But I couldn't get more than a couple of steps before I'd lose my balance and fall off.
My uncle taught me that the only way to w
Passport controls have been abolished for most member states, and custom checks were also abolished at many of the EUs internal borders, creating to some extent a single space of mobility for EU citizens to live, travel, work and invest.Poland and Latvia currently have the lowest standard of living and Turkey, Croatia, Albania, Bosnia and Herzegovina, Montenegro and Serbia are officially recognized as potent
My uncle taught me that the only way to walk that track successfully was to look at a point a ways down the track - not down at my feet. By setting a goal and focusing on it, I could walk on that track as easily as if I was walking right on the ground. It was only when I focused on my feet that I tripped up.
It works that way with business, too. Our natural reaction is to put all our attention into "watching our feet" as we deal with this short-term detail and that. But when we do that, we "fall off the track" of where we wanted to go.
Now, I'm not saying that we should ignore the details of our business as we gaze wistfully toward our vision of the knock-out business we dream of building. You never get anywhere without taking step after step after step to reach your goal. But you never get anywhere, either, if all you look
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