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    Guerilla Marketing Lesson 2: Why Do People Call Me?
    Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the message has a huge impact on you. Also, the message and how it made you feel had a large influence on your response.On the other side of the table, how do you know how well people are responding to your advertisement? If you are spending your hard earned cash advertising, you should be able to tell exactly what type of response you are getting and be able to track the performan
    up your resources, it's time to execute your plan. The order in which you carry out each step--your timing--can be critical to your success. For example, if you've found a rental space that seems ideal for your company, you absolutely want to check first that the property is zoned for commercial use (or for your type of business) before you sign on the dotted line and hand over your rent money.

    You don't need the associated headaches that could result if you miss this step and the deal falls through. Let logic, research, and intuition be your guides. If you're unsure which path to take next, ask for directions!

    Especially in the start-up phase of business, some steps must happen in a certain sequence before other actions can be taken. For instance, before you can apply for a Do

    Entrepreneurial Ongoing Education Advice
    I would like to give some advice to all the up and coming entrepreneurs; if you really want to be a superstar not only do you have to work harder and smarter than the competition, but you must always keep learning. I built a company from a bucket of water and a sponge into a National Car Wash Franchise System in 23 states. To do this you need to know more than what they taught you in school and you can never turn off your brain. Every person is different and has different interests. But I would like you to read thru my recommended reading list. This is a list I hand out to MBA and Entrepreneurial Students when I give speeches.
    Starting a small business can be challenging, but it's easy to do if you look at the process as an art.

    The word art, according to Webster's Dictionary, is a "skill acquired by experience, study, or observation...a branch of learning...the conscious use of skill and creative imagination esp. in the production of aesthetic objects."

    It is an act of creation--the physical production of a visualized work, or the process of achieving a desired outcome. Like composing a symphony, or painting a portrait, or baking a cake, starting and running your business requires the same combination of Action, Resources, and Timing, or ART.

    Similar to the artist who sculpts a statue or writes a novel (action) using chisels or pen and paper (resources) in a specific sequence (timing), you apply certain techniques, using the tools of your own trade, in step-by-step processes, to start or grow your company. Every aspect of business essentially follows the same pattern, from start-up through expansion to retirement.

    First things first. To realize any accomplishment in life, whether business or personal, you first have to define your goal. This may sound simplistic, but the reality is: You can't get there from here if you don't know where "there" is. You need to be specific. If you want to work with children, are you going to be a daycare provider, an elementary school teacher, or a pediatric nurse? If you want to expand your existing business, are you going to add a new item to your product line, or write a book on your subject, or start a consulting business to complement your retail operations? Use laser-like precision to focus on your true goal because your desired end result will dictate the ART needed to accomplish your mission.

    Action! Once you decide what you want to do, you need to determine how you'll get it done. What actions or steps are necessary to make this happen? Do your homework--research what the specific requirements are so you can meet your milestones when you put your plan into motion. In business, some specific actions include obtaining licenses, finding financing, procuring supplies, doing bookkeeping, filing taxes, marketing and networking, producing your end product, etc. For major projects, like starting a new company, you may need to plot out several courses of action. Mapping out each course in a step-by-step fashion will help you assemble the necessary resources for each step.

    Resources. Whether you're a service provider, a manufacturer, a distributor, or an Internet marketer, your resource supply includes not only the tools of your trade, such as raw materials, tangible goods, expertise and knowledge, but also human resources--the people and organizations who assist you in accomplishing your mission. Accountants, lawyers, bankers, government agencies, and mentors are examples of some of these resources. It is the wise entrepreneur who considers and procures all the resources necessary to efficiently and effectively implement their action plan.

    Timing. Now that you've set your goal, plotted a course of action, and lined up your resources, it's time to execute your plan. The order in which you carry out each step--your timing--can be critical to your success. For example, if you've found a rental space that seems ideal for your company, you absolutely want to check first that the property is zoned for commercial use (or for your type of business) before you sign on the dotted line and hand over your rent money.

    You don't need the associated headaches that could result if you miss this step and the deal falls through. Let logic, research, and intuition be your guides. If you're unsure which path to take next, ask for directions!

    Especially in the start-up phase of business, some steps must happen in a certain sequence before other actions can be taken. For instance, before you can apply for a Doi

    Department Store Buyer Becomes Interior Designer
    A man contacted me about promoting his commercial interior design firm that he was starting. At that time he was working as a department store buyer where he was very bored in his job. He was interested in making a career change to interior designing. He had no formal training but had educated himself in interior design and had worked on some very small showroom and office design projects in an assisting role.After meeting with him and learning his goals, I did some research into office and showroom designs, and the correlations between new designs and increased business. I discovered that office interior designing was a
    r (resources) in a specific sequence (timing), you apply certain techniques, using the tools of your own trade, in step-by-step processes, to start or grow your company. Every aspect of business essentially follows the same pattern, from start-up through expansion to retirement.

    First things first. To realize any accomplishment in life, whether business or personal, you first have to define your goal. This may sound simplistic, but the reality is: You can't get there from here if you don't know where "there" is. You need to be specific. If you want to work with children, are you going to be a daycare provider, an elementary school teacher, or a pediatric nurse? If you want to expand your existing business, are you going to add a new item to your product line, or write a book on your subject, or start a consulting business to complement your retail operations? Use laser-like precision to focus on your true goal because your desired end result will dictate the ART needed to accomplish your mission.

    Action! Once you decide what you want to do, you need to determine how you'll get it done. What actions or steps are necessary to make this happen? Do your homework--research what the specific requirements are so you can meet your milestones when you put your plan into motion. In business, some specific actions include obtaining licenses, finding financing, procuring supplies, doing bookkeeping, filing taxes, marketing and networking, producing your end product, etc. For major projects, like starting a new company, you may need to plot out several courses of action. Mapping out each course in a step-by-step fashion will help you assemble the necessary resources for each step.

    Resources. Whether you're a service provider, a manufacturer, a distributor, or an Internet marketer, your resource supply includes not only the tools of your trade, such as raw materials, tangible goods, expertise and knowledge, but also human resources--the people and organizations who assist you in accomplishing your mission. Accountants, lawyers, bankers, government agencies, and mentors are examples of some of these resources. It is the wise entrepreneur who considers and procures all the resources necessary to efficiently and effectively implement their action plan.

    Timing. Now that you've set your goal, plotted a course of action, and lined up your resources, it's time to execute your plan. The order in which you carry out each step--your timing--can be critical to your success. For example, if you've found a rental space that seems ideal for your company, you absolutely want to check first that the property is zoned for commercial use (or for your type of business) before you sign on the dotted line and hand over your rent money.

    You don't need the associated headaches that could result if you miss this step and the deal falls through. Let logic, research, and intuition be your guides. If you're unsure which path to take next, ask for directions!

    Especially in the start-up phase of business, some steps must happen in a certain sequence before other actions can be taken. For instance, before you can apply for a Do

    Knowing Your Business Niche
    Finding your wholesale niche should rank as one of your top priorities.If your business is retail oriented, or e-commerce based, the following is just as important.Developing a business focused on a targeted niche can be the difference between long term success and a flash in the pan experience.While you can make money in the short term by simply buying and selling merchandise, you will retain more customers in the long term by focusing on one specific niche.The reason why focusing on a niche will help your business is because your customers will know what you offer.The next time they are in n
    your subject, or start a consulting business to complement your retail operations? Use laser-like precision to focus on your true goal because your desired end result will dictate the ART needed to accomplish your mission.

    Action! Once you decide what you want to do, you need to determine how you'll get it done. What actions or steps are necessary to make this happen? Do your homework--research what the specific requirements are so you can meet your milestones when you put your plan into motion. In business, some specific actions include obtaining licenses, finding financing, procuring supplies, doing bookkeeping, filing taxes, marketing and networking, producing your end product, etc. For major projects, like starting a new company, you may need to plot out several courses of action. Mapping out each course in a step-by-step fashion will help you assemble the necessary resources for each step.

    Resources. Whether you're a service provider, a manufacturer, a distributor, or an Internet marketer, your resource supply includes not only the tools of your trade, such as raw materials, tangible goods, expertise and knowledge, but also human resources--the people and organizations who assist you in accomplishing your mission. Accountants, lawyers, bankers, government agencies, and mentors are examples of some of these resources. It is the wise entrepreneur who considers and procures all the resources necessary to efficiently and effectively implement their action plan.

    Timing. Now that you've set your goal, plotted a course of action, and lined up your resources, it's time to execute your plan. The order in which you carry out each step--your timing--can be critical to your success. For example, if you've found a rental space that seems ideal for your company, you absolutely want to check first that the property is zoned for commercial use (or for your type of business) before you sign on the dotted line and hand over your rent money.

    You don't need the associated headaches that could result if you miss this step and the deal falls through. Let logic, research, and intuition be your guides. If you're unsure which path to take next, ask for directions!

    Especially in the start-up phase of business, some steps must happen in a certain sequence before other actions can be taken. For instance, before you can apply for a Do

    Advantages & Disadvantages of Owning A Franchise
    When considering life as an entrepreneur, it is important to understand the definitions of a franchise, business opportunity and a start-up business. There are, of course, advantages and disadvantages to each style of business. In this article we will discuss the advantages and disadvantages of owning a franchise.FRANCHISE: A franchise is a right granted to an individual or group to market a company's goods or services within a certain territory or location. The franchisor (the company owner) sells the rights to the franchisee and then typically receives a fee for ongoing support, therefore having
    ction. Mapping out each course in a step-by-step fashion will help you assemble the necessary resources for each step.

    Resources. Whether you're a service provider, a manufacturer, a distributor, or an Internet marketer, your resource supply includes not only the tools of your trade, such as raw materials, tangible goods, expertise and knowledge, but also human resources--the people and organizations who assist you in accomplishing your mission. Accountants, lawyers, bankers, government agencies, and mentors are examples of some of these resources. It is the wise entrepreneur who considers and procures all the resources necessary to efficiently and effectively implement their action plan.

    Timing. Now that you've set your goal, plotted a course of action, and lined up your resources, it's time to execute your plan. The order in which you carry out each step--your timing--can be critical to your success. For example, if you've found a rental space that seems ideal for your company, you absolutely want to check first that the property is zoned for commercial use (or for your type of business) before you sign on the dotted line and hand over your rent money.

    You don't need the associated headaches that could result if you miss this step and the deal falls through. Let logic, research, and intuition be your guides. If you're unsure which path to take next, ask for directions!

    Especially in the start-up phase of business, some steps must happen in a certain sequence before other actions can be taken. For instance, before you can apply for a Do

    Learn To Focus On What's Important and Farm Out The Rest
    How many times have you looked around your small business and said, "There just isn’t enough time in the day to get everything done!" Welcome to the biggest realization you will ever make as a small business owner, my friend: there are only so many hours in the day and there isn’t a darn thing you can do about it.So, instead of beating yourself up at the end of the day over how much you didn’t get done, you should learn to make better use of the time you have. Your time should be spent doing only those things that help build your business and increase revenue, not mundane tasks that could be handled by someone else.
    up your resources, it's time to execute your plan. The order in which you carry out each step--your timing--can be critical to your success. For example, if you've found a rental space that seems ideal for your company, you absolutely want to check first that the property is zoned for commercial use (or for your type of business) before you sign on the dotted line and hand over your rent money.

    You don't need the associated headaches that could result if you miss this step and the deal falls through. Let logic, research, and intuition be your guides. If you're unsure which path to take next, ask for directions!

    Especially in the start-up phase of business, some steps must happen in a certain sequence before other actions can be taken. For instance, before you can apply for a Doing Business As (DBA) certificate, you have to first decide on a name for your company and find out if it's available for your use. You'll also have to decide on a business structure (sole proprietorship vs. partnership vs. corporation) before you can file the necessary paperwork with the appropriate governing agency, such as your Secretary of State's office. With a little preplanning, you should be able to follow your plotted course of action without having to retrace too many steps along the way.

    Obviously, timelines and requirements will vary by state, county, and city, depending on the type of business, but most information can be obtained from local government offices. Check the blue pages of the phone book. Since most states don't have a centralized agency to provide all the information you need to get up and running, you might have to get creative in finding the appropriate agencies in charge of business-related activities. But be persistent--you're an ARTist! Your vision and ART plan will get you there.

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