Digg it UP - Business

Three Ways to Streamline Your Business
It's far easier to rush around, checking items off of your "to do" list than it is to sit quietly and think about your business. Somehow, you don't feel as accomplished or satisfied pondering a business plan or engaging in strategic thinking as you do developing the next widget for sale.However, what I know is that strategic thinking is the only method that works if you are going to grow your business. Developing procedures and an operations manual is part of th

Public Speaking: Use Props to Make Your Presentation Memorable
Most of us are familiar with using visual aids in our public speaking. Even if you are not an active public speaker yourself it is pretty certain that you have suffered from the odd day or two of ‘death by PowerPoint’. There are alternatives.One of the most memorable presentations I ever saw used a child’s toy as a prop. Jon was a project team leader. He had to give an update on his project to a group of team leaders, project managers and support staff. An

Every time I speak in front of an audience, whether it’s 50 or 1,200 small business owners, I get the same old question. Then following my answer, I always see a roomful of dropped jaws and gaping mouths.

The question? How often do I need to reach out to my prospective clients and clients?

The answer? A minimum of 25 times a year, preferably 52 or more times a year.

Silence. Jaws slowly creak open and begin to drop. You could hear a pin fall.

52 or more times a year??? I’m not kidding. The comeback I often get is “Are you crazy?!?” Nope, I’m not crazy and I know it works because I do it. Now that you know me a little better, you’re probably expecting that I tell you how to create SYSTEMS around this and you’re right. Read on…

The reason people go into semi-shock is they start to realize their boring cookie-cutter quarterly mailing isn’t cuttin’ it. It gets even worse when I’ve got someone in the front row who’s super-proud of their monthly e-zine, thinking they’re doing “what it takes to get clients” and yet they’re wondering why the pipeline of prospects is not full enough, and their bank account leaves a little to be desired.

It’s because they’re not “touching” their prospects (and clients) enough. Well, one of my clients, Jill Foster of www.TheMortgageArrangers.com, came up with a brilliant campaign during our coaching to change that. She got her hands on the list of Obscure Holidays (National Punctuation Day, National Poetry Day, National Wear Red Day For Women, etc.) and sends a postcard to her prospects, clients and joi

Information and Trust in Your Small Business
How much information is enough? That is the question that a recent blog post at INC Paradise prompted me to ask.The blog entry describes a survey done by Business Objects and highlights the fact that only 11% of workers claim they "always have all of the information that they need to confidently make decisions." What the entry does not note is that a full 49% - almost half of those surveyed - have enough information "often".This leaves me to wonder just h

nimum of 25 times a year, preferably 52 or more times a year.

Silence. Jaws slowly creak open and begin to drop. You could hear a pin fall.

New Generation of Carpet Care - Encapsulation
Carpet is no doubt a common floor covering in most of the buildings that your company cleans. Carpet is inviting, sound-absorbing and helps with a building's overall health by capturing dust particles and keeping them out of the air. However, if not properly taken care of carpet can be almost impossible to keep clean and can give a negative impression of the cleaning staff. But with the right maintenance program and the right cleaning chemicals, keeping carpet looking

tle better, you’re probably expecting that I tell you how to create SYSTEMS around this and you’re right. Read on…

Adversity at the Barber Shop - What Customer Service is NOT!
Sometimes adversity hits you right between the eyes when you least expect it, especially when getting a haircut at the local barbershop.The other day I decided to check out this place for the first time since it was just down the road from my home. I had been meaning to visit it for some quite time and finally had the chance to stop in. If I liked this barber, I could end up being a regular customer for it was much more convenient to go his place than to drive s

nthly e-zine, thinking they’re doing “what it takes to get clients” and yet they’re wondering why the pipeline of prospects is not full enough, and their bank account leaves a little to be desired.

Here are the Reasons Why You Should Build A Website for Your Medical Practice Office
The internet is now one of the best sources of information. This article is about why you must consider building a website for your medical practice office.(1) Patient can easily download the following forms through your website:New Patient’s InformationFinancial Policy for New PatientsSelf-Assessment (pain issues, current health conditions etc) before coming in to the office for a follow up visit(2) List all Insurance

" href="http://www.themortgagearrangers.com/">www.TheMortgageArrangers.com, came up with a brilliant campaign during our coaching to change that. She got her hands on the list of Obscure Holidays (National Punctuation Day, National Poetry Day, National Wear Red Day For Women, etc.) and sends a postcard to her prospects, clients and joint venture partners each month (in addition to all the other ways she reaches her list). In each postcard mailing, she somehow finds a way to tie it in to the mortgage services she offers, while adding high content and high value. It’s funny, irreverent and gives her another excuse to be in TOUCH with her list.

Sometimes you want to be in touch to add high value and high content (this establishes credibility faster than anything else I know).
Sometimes you want to be in touch to promote your products and services (this keeps you in business).
Sometimes you want to be in touch to say “happy birthday” (this shows you care).
And sometimes you want to be in touch to just say “hi” or “I was thinking of you when I read this” (this shows you’re not heartless).

All these ways of TOUCHING your list build the “know, like and trust factor” that we’ve talked so much about in this e-zine. That’s because people don’t buy from those they don’t know, they don’t buy from those they don’t like, and they CERTAINLY don’t buy from those they don’t trust.

OK, how can you do this without going absolutely bonkers? It’s all about SYSTEMS, my friend, as always. Example: One e-zine per week (like this one). One mailing per month (your Virtual Assistant can stuf

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The latest technologies in the telephone industry have given business people a wide range of options to choose from. It has become easy to purchase a business phone from online business stores, mail order, direct buying and through telemarketing. Both prepaid and post paid cellular business phones are available in the market.

Do you want to be a dental school superstar? If you're thinking about dental school, or are there right now, you should do your level best to shine. This article gives you advice on how to be a dental school superstar.

In banking, insurance, and investing, repeat business and loyalty are not the same. True loyalty is heartfelt.

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