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Digg it UP - Growing Your Lawn Care Business - The 4 Areas of Focus
Opening CommentsDue to client confidentiality issues, the names and identities of the client hospitals who have benefited from this process have been obscured as no self-respecting management team would like the press to know about their problems with finance and efficiency.Are We Healthy?Many people within the UK’s National Health Service (NHS) would recognise that there have been a number of significant improvements to the service over the last few years, but these same people would also recognise that there are many further improvements that could (and need to) be made, especially with so many hospitals facing deficits.This short article has arisen from a number of projects carried out within the NHS to rapidly improve patient pat
3. Get existing customers to buy from you more often.
This one is quite possibly the most overlooked aspect of growing a business and yet it’s without a doubt the easiest way to grow your bottom line. If someone has already purchased from you before and if you’ve provided a quality service, selling them again should be a no-brainer.
In
Pet sitting can be a rewarding job but can also be tiring. If you are interested in making your own business as a pet sitter, here are answers to most frequently Asked Questions about this career.1. What does a pet sitter do? What he/she is responsible for?Pet sitters care for your pet just as a baby sitter cares for your children. While most pets do not demand the same amount of supervision and care that a child does every pet has a certain amount of physical requirements as well as social needs. What is necessary for your pet will depend on the personality as well as species you are looking to have cared for.In addition, pet sitters perform a variety of tasks. They may simply check the food and water supply of your animal. Dogs may require a walk while
No matter the industry you’re in or the type of business you run, there are really only 4 ways to achieve this objective. While there are many ways to approach these 4 areas, it’s important to keep them all in perspective as you work to grow your lawn care business.
Here are the 4 main areas of growth and some ways to achieve success in each:
1. Attract more new customers.
This one goes without saying. It’s impossible to grow a business, let alone be successful in business if you’re not constantly adding new customers. Customers are the lifeblood of any business and adding new ones should be a constant focus for any business owner that desires to be successful.
There are countless methods for attracting new customers and this holds true for lawn care companies as well. Here are a few ideas that work particularly well for the green industry:
Door hangers, flyers, or leave behinds done in areas where you already have existing clients. You want to keep your clientele relatively close which cuts down on travel times and it allows you do get more done in a shorter period of time. Direct mail such as letter or postcards. Carefully selected mailing lists are a readily available and can produce loads of new customers if done correctly. Create a professional looking website. The internet has become an integral part of the way business is done and the green industry is no exception. Create a website that’s simple, easy to navigate, stresses benefits, and captures your visitors contact information. Develop relationships with other service providers that can refer your services to their existing customers. This is a very powerful way to create a flood of new business very quickly.
2. Increase the average sales amount.
This is a powerful method for growing your business that many LCO’s simply ignore. If you’re already selling a service to a customer, why would you not want to sell them even more services, allowing you to write an even bigger invoice?
Here are several ways you could implement this into your lawn care or landscaping service:
Instead of selling just a cut, sell them a shrubbery trim as well. Or how about refreshing their pine straw? Whatever add-on services you provide, do your best to sell your customers these services as well. Year-end is a perfect time to add on additional services such as core aeration, fertilizing, or over-seeding. Spring time is another great opportunity to sell your additional services. Combine several services into a package that would cost less if sold separately. People love feeling like they’re getting a deal and package deals help create that sense.
3. Get existing customers to buy from you more often.
This one is quite possibly the most overlooked aspect of growing a business and yet it’s without a doubt the easiest way to grow your bottom line. If someone has already purchased from you before and if you’ve provided a quality service, selling them again should be a no-brainer.
In
Have you ever been to a presentation that you thought would never end? It seems as if some people have mastered the art of saying very little in a long time. It’s those people who seem to keep popping up in high-profile situations in which you and I are members of the audience. It’s time to get some things straight about presentations!Let’s face it... life is one huge presentation! When you go for a job interview, you are making a presentation. When you state your opinion in a gathering of friends, you are making a presentation. For some reason, there is a lot of anxiety about standing up in front of a group of people and talking. Let’s take a look at four things that can make your presentations better... the Four S’s of Presentations.1. Stand up!
There are countless methods for attracting new customers and this holds true for lawn care companies as well. Here are a few ideas that work particularly well for the green industry:
Door hangers, flyers, or leave behinds done in areas where you already have existing clients. You want to keep your clientele relatively close which cuts down on travel times and it allows you do get more done in a shorter period of time. Direct mail such as letter or postcards. Carefully selected mailing lists are a readily available and can produce loads of new customers if done correctly. Create a professional looking website. The internet has become an integral part of the way business is done and the green industry is no exception. Create a website that’s simple, easy to navigate, stresses benefits, and captures your visitors contact information. Develop relationships with other service providers that can refer your services to their existing customers. This is a very powerful way to create a flood of new business very quickly.
2. Increase the average sales amount.
This is a powerful method for growing your business that many LCO’s simply ignore. If you’re already selling a service to a customer, why would you not want to sell them even more services, allowing you to write an even bigger invoice?
Here are several ways you could implement this into your lawn care or landscaping service:
Instead of selling just a cut, sell them a shrubbery trim as well. Or how about refreshing their pine straw? Whatever add-on services you provide, do your best to sell your customers these services as well. Year-end is a perfect time to add on additional services such as core aeration, fertilizing, or over-seeding. Spring time is another great opportunity to sell your additional services. Combine several services into a package that would cost less if sold separately. People love feeling like they’re getting a deal and package deals help create that sense.
3. Get existing customers to buy from you more often.
This one is quite possibly the most overlooked aspect of growing a business and yet it’s without a doubt the easiest way to grow your bottom line. If someone has already purchased from you before and if you’ve provided a quality service, selling them again should be a no-brainer.
In
Outsourcing simply means handing over the work that you do to a third party. Every business these days is being dominated by this and search engine optimization or SEO is no exception. Among the many destinations for outsourcing, SEO outsourcing in India has emerged as the most illustrious destinations in the world. True there are several countries in the world, that provide SEO outsourcing, but due to certain advantages India has emerged as the hottest destination for SEO outsourcing.There are several advantages of SEO outsourcing from India. Among the countries that are in the outsourcing work, India has the highest number of English speaking professionals. Proper knowledge of the language is a huge bonus as this helps in proper interaction with clients. After all i
2. Increase the average sales amount.
This is a powerful method for growing your business that many LCO’s simply ignore. If you’re already selling a service to a customer, why would you not want to sell them even more services, allowing you to write an even bigger invoice?
Here are several ways you could implement this into your lawn care or landscaping service:
Instead of selling just a cut, sell them a shrubbery trim as well. Or how about refreshing their pine straw? Whatever add-on services you provide, do your best to sell your customers these services as well. Year-end is a perfect time to add on additional services such as core aeration, fertilizing, or over-seeding. Spring time is another great opportunity to sell your additional services. Combine several services into a package that would cost less if sold separately. People love feeling like they’re getting a deal and package deals help create that sense.
3. Get existing customers to buy from you more often.
This one is quite possibly the most overlooked aspect of growing a business and yet it’s without a doubt the easiest way to grow your bottom line. If someone has already purchased from you before and if you’ve provided a quality service, selling them again should be a no-brainer.
In
The attorneys I coach have one common problem. They don’t have enough hours in the day to do everything they need to do. Most are working long hours and that “To do” list keeps growing not shrinking. So it is no wonder that when I suggest that they find time to market their practice they think I am just plain daffy!If you are working in a successful law firm with plenty of business, why bother to market yourself? When clients are flowing in it is hard to imagine that it will ever stop!During the past few years here in Boston there have been law firms that closed down because they were no longer profitable, law firms that merged with other law firms, and lawyers who were asked to leave their firm because they weren’t covering their overhead. What used to fe
This is a powerful method for growing your business that many LCO’s simply ignore. If you’re already selling a service to a customer, why would you not want to sell them even more services, allowing you to write an even bigger invoice?
Here are several ways you could implement this into your lawn care or landscaping service:
Instead of selling just a cut, sell them a shrubbery trim as well. Or how about refreshing their pine straw? Whatever add-on services you provide, do your best to sell your customers these services as well. Year-end is a perfect time to add on additional services such as core aeration, fertilizing, or over-seeding. Spring time is another great opportunity to sell your additional services. Combine several services into a package that would cost less if sold separately. People love feeling like they’re getting a deal and package deals help create that sense.
3. Get existing customers to buy from you more often.
This one is quite possibly the most overlooked aspect of growing a business and yet it’s without a doubt the easiest way to grow your bottom line. If someone has already purchased from you before and if you’ve provided a quality service, selling them again should be a no-brainer.
In
Anything informative can help you in telling the public about your ideas and thoughts. Disseminating information is not a difficult task, if you have the right pathway to go about it. In this case, large posters can be really helpful as they have that clarity of message which small or medium sized posters do not have. Because of the size of large posters, the message printed in them can be read easily without any hassles. This is the reason that large posters are considered as one of the best form of medium for promotion of goods and services. After all, it is the target audience that you have to hit and cannot miss out on any medium that takes your message to them.Large posters can be placed at a variety of places, so that every sort of person can read the message th
3. Get existing customers to buy from you more often.
This one is quite possibly the most overlooked aspect of growing a business and yet it’s without a doubt the easiest way to grow your bottom line. If someone has already purchased from you before and if you’ve provided a quality service, selling them again should be a no-brainer.
In fact, the most valuable asset any business has is its existing customer base. You should constantly be looking for opportunities to sell to customers again and again and again.
Here are a few suggestions to take advantage of this method of growing your business:
Get every customer on a contract. This way you are selling your service again and again and again. Do everything in your power to convince your customers that it’s in their best interest to be on a service contract for a pre-defined period of time.Create a system to follow-up with your prospects on a continuous basis. If you’re able to maintain a positive presence with your customers, the likelihood of them buying again and again increase exponentially. This can be done both online (if you have contact information) and offline. Create specials or packages that you can present to your existing customers periodically. You should constantly be looking for additional products or services you can sell.
4. Hold onto customers for life.
This is a very important element to creating a lasting business. Knowing the lifetime value of a customer can be critical in developing a marketing plan that produces results, especially since it will help to know how much you can afford to spend to acquire customers.
Also, the power of holding onto your customers for life can really be seen as the previous methods kick in over time. As you learn to sell more to your new customers and as these customers become repeat buyers, their cumulative value grows and grows.
Here are a few suggestions for holding onto your customers for life:
Under-promise and over-deliver. Always go the extra mile for your customers. Ask for testimonials from you satisfied customers. This will give you some insight into how satisfied they are and it gives you a powerful marketing tool. Recognize and reward loyalty. Let you customers know that you appreciate their patronage and from time-to-time send them something that shows you appreciate their business.
Now, unfortunately for most businesses, they focus their attention on numbers 1 and 4, which ultimately means they’re leaving potential profits on the table. If a business is spending all it’s time and energy on getting new customers, they’re definitely paying much more than they should to grow their business. However, if they’re only focusing on existing customers at some point their business will slowly dry up as some customer attrition is to be expected.
Overall, the smart lawn care business owner will focus th
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