Digg it UP - Business

Timing Your Job Offer Acceptance To Make Sure You Get Hired By The Right Firm
Recently, one of the job candidates we recruited and presented on a retail operations job search attended a final interview with the hiring authority. The company who had initiated the job search was in an expansion mode, so required two skilled operations specialists, and the candidate we had recruited and presented offered a nearly exact match to the skills the company was seeking.The first three interviews went well, the candidate's background and personality and business strategies were a good fit for the approach utilized by the hiring company. Because the candidate had already agreed to and signed off on a comprehensive financial and criminal background check -- the check revealed solid finances and no criminal activities -- we felt confident that a formal job offer would be made at the final interview. Plus, we had verified with the hiring authority directly that, assuming the final interview didn't expose some question or another regarding the candidate, the job offer would be made verbally at the final interview with a written offer to follow by mail the next day.Trying to be thorough, we further verified with the candidate that they would accept a job offer if extended at that final interview; even discussed the exact income range that the offer would cover, having discussed that with the hiring authority when they confirmed that an offer was likely. We didn't want our client to be surprised by making a job offer that was rejected by the job candidate. Nor did we want the candidate to feel they had been slighted by receiving a job offer that was not in the income range they were expecting.Then, to top off our efforts to avert unforseen delays, we double checked both the client and the candidate on the day of the final interview, to see if either had changed their minds. Both confirmed their steadfastness to pursue the arrangement; so we reassured each to the other. What, then, happened to have me bring up this circumstance as an example? Well, the offer was made, as expected, and the candidate thanked the hiring authority, said they'd have to think about it, discuss it with their spouse, then get back with an answer in a couple days. At that point, the deal effectively died. Immediately following the interview the client called me and withdrew the job offer, as it had been a verbal offer that was expected to be accepted immediately. He left me with the task of informing the candidate.In my follow up conversation with t

dusting and polishing the furniture and cleaning the bathroom to the dishes and the laundry. Or, everything except the dishes and the laundry - whatever you have decided on as your policy. When they ask how much you charge, simply tell them, you'll need to see the home and make a detailed estimate for them. Then without much of a pause, ask if 4:30 this afternoon would be convenient for them, or if 5:30 would be better. You must pointedly ask if you can come to make your cost proposal at a certain time, or the decision may be put off, and you may come up with a "no sale."

Just as soon as you have an agreement on the time to make you cost proposal and marked it in your appointment book, ask for name, address and telephone number.

Jot this information down on a 3 by 5 card, along with the date and the notation: Prospective Customer. Then you file this card in a permanent card file. Save these cards, because there are literally hundreds of ways to turn this prospect file into real cash, once you've accumulated a sizeable number of names, addresses and phone numbers.

When you go to see your prospect in person, always be on time. A couple of minutes early won't hurt you, but a few minutes late will definitely be detrimental to your closing the sale. Always be well groomed. Dress as a successful business owner. Be confident and sure of yourself; be knowledgeable about what you can do as well as understanding of the prospect's needs and wants. Do not smoke, even if invited by the prospect, and never accept a drink - even coffee - until after you have a signed contract in your briefcase.

Once you've made the sale, the best thing is to shake hands with your new customer, thank him or her, and leave. A little small talk after the sale is appropriate, but becoming too friendly is not. You create an impression, and preserve it, by maintaining a business-like relation ship.

When you go to make your cost estimate, take along a ruled tablet such as those used by elementary school students, carbon paper, a calculator and your appointment book. Some people find it easier to work with a clipboard and ordinary blank paper with carbon. Later on, you may want to have general checklists printed up for each room in the house, with blank lines or space for special instructions.

Whatever you use,

Pricing Strategies in Marketing
Price is an often overlooked marketing strategy, as many tend to focus on promotions or advertising. Pricing strategies, however, can have a large impact on sales and (more importantly) profit. The price is what your customer pays and/or what the end consumer pays for a product or service. In the case of products not sold directly to the end user, pricing is often described as “wholesale” and “retail.” When the distribution channel is long (such as when there is a manufacturer, broker/distributor, retailer, and end consumer), multiple mark-ups can occur between the wholesale and the retail price.Your optimal pricing strategy will depend on more than your costs. Forces within your business environment such as your competitors, your suppliers, the availability of substitute products, and your customers come into play as well. Positioning (how you want to be perceived by your target audience) is also a consideration.Pricing StrategiesThere are a variety of pricing strategies in existence. Each strategy is used in a different set of circumstances. Some of the things to consider when choosing the best strategy for your situation are your costs; both short term and long term sales and profit goals; competitors’ activities; and customer lifetime value. While there are others, a few of the more popular pricing strategies available to you are:Cost plus mark-up. Here, you decide the profit you want to make before setting the price. Figure out your costs and your selling price is simply your costs plus your pre-determined profit number. This approach helps keep your profitability top-of-mind, but may also result in prices that are out-of-line with customer expectations and competitor pricing.Competitive pricing. When competitive pricing, you look at the prices your competitors are charging and use those prices as a benchmark when pricing your own products. You and your competitors’ positioning strategies will determine whether you price at par, slightly below, or slightly above the competition.Price skimming. This technique is used when you offer a unique or scarce product with few or no substitutes. The price is set high, resulting in high margins for the seller. Buyers are those that are willing to pay the price because of the product’s prestige and/or uniqueness. In the case of a scarce but necessary product, customers pay the price because they have no choice. Often, price skimming is a short-t

House and apartment cleaning services are gaining in popularity. The main reason for this is due to families that have 2 working adults/parents in the home. The overworked family has no time for cleaning their home. Their need to supplement the family income creates the opportunity for you to set up a lucrative business.

Ten years ago, businesses of this kind were serving only the affluent - homes of the wealthy people where people didn't want to be bothered with the drudgery of house cleaning, and had the money to pay someone to do it for them. But times have changed, and today the market includes many middle-income families in every residential area across the entire country. The potential market among apartment dwellers is great also. All in all this is a business that has grown fast, and has as much real wealth building potential as any we can think of.

Cleaning services are generally associated with women owners, however, men are finding that they can organize, start, and operate very profitable home and apartment cleaning businesses just as well as women. It's an ideal business for any truly ambitious person wanting a business of his or her own, especially for those who must begin with limited funds. Actually, you can start this business right in your own neighborhood, using your own equipment, and many items you already own.

Many enterprising homemakers are already doing this kind of work on a small scale as an extra income-producing endeavor. There's a growing need for this service. Organizing your efforts into a business producing $40,000 or more a year is quite possible, and you can get started for $100 or so, always using your profits to expand and increase your business.

In most cases, no experience is required. Everyone knows how to dust the furniture, vacuum carpets, make the beds and carry out the trash. But you must ask yourself if making a house clean and bright is important and uplifting work. If you look on it as degrading or as drudgery, don't involve yourself in this business.

Pricing your services will always be a constant challenge for you. You will learn as you go. The pricing really depends on you, the services you provide and how thorough you are. To start off, your best bet is to figure out what you need to make ends meet per week. Then, divide that number by amount of hours you want to work per week. Then be sure to add any expenses you will incur by working that many hours (ie. Daycare, Gas, Cleaning Supplies, Insurance, Equipment Repairs, Etc.) Also count on a little downtime for traveling between jobs, sick days, auto breakdowns, etc.

As a general rule, you shouldn't charge less than $12.00 - $15.00 (USD) per hour, per person on a job (depending on where in the world you are located. Most cleaning companies will charge $20-$30 (USD) per hour, per person. This is just a guide, and some parts of the US or other countries may be much different.

Here is an example: A 2-Bathroom, 3-Bedroom house with a Living Room, Kitchen, Dining Room, Hallways, Stairs and a family room, will approx. take 4 labor hours as long as there is not a lot of clutter (always be sure to notice the amount of clutter and how dirty/dusty the home is when doing an estimate and take that under consideration). Labor hours means the amount of time it will take multiplied by the number of people cleaning. For example… A 4 hour labor job breaks down like this:1 person-4 hours, 2 people-2 hours, 3 people-1.33 hours, etc.). I personally wouldn’t recommend charging less than $15.00 /hr. Charging $15.00/hr would bring this job to $60.00 Per visit. Charging $20.00/hr would bring this job to $80.00

You want to be sure you charge enough to provide a quality service. If a prospective customer is trying to lower your rates, they are not worth having. It's ok to be higher than another company as you should never try to gain new customers by just offering the lowest price. Always sell the quality of your work rather than the price! Customers will expect to pay more for cleaning services that offer a quality service and bring their own supplies and equipment. Make sure if you are using your own equipment, you put a lot of effort into finding the right products. Customers like name brand products being used in their homes and offices. Customers will also expect to pay more if your company is insured. Insurance is well worth the investment to protect yourself and your company in the event something gets lost, broken, or damaged. It is also a wonderful selling tool.

Remember... Sell quality, not cost!

TIP::::: You should consider providing services in schedule friendly timing:

- Weekly is every week
- Bi-weekly is every 2 weeks
- Monthly is every 4 weeks (not the same as coming the 1st of every month)

As far as supplies and equipment is concerned, you should consider obtaining the following:

- Vacuum Cleaner with attachments, or 2 different vacuums
- Paper towels
- Terrycloth rags
- Furniture polish
- Glass cleaner
- Multi-purpose cleaner
- Bath tub/Shower cleaner
- Toilet Bowl Cleaner
- Abrasive cleanser (like comet)
- Sponges (consider using sponges with an abrasive side and a soft side)
- Feather Duster
- Caddy (to carry it all)
- And anything else you may need to perform the services that you offer

You also need an advertising campaign of some sort. Most people start out using the classified ads and the Internet. A listing on the Cleaning Service Directory (www.house-cleaning-services.com) is very inexpensive and can help you get leads quickly.

Another point to make is that customers are willing to pay a premium for cleaning services that are well established and well known. Be sure to advertise in your local newspaper and direct customers to your Web site. A Web site is a great place for potential customers to read more about your company, see your credentials, look at testimonials from your other customers and explore the other services that you may offer. A Web site also provides one of the most cost-effective forms of advertising that works 24/7! Getting your name out there will provide name recognition, and install confidence that you are a legitimate company that people can trust. To find out more about getting your company online, visit www.modernconcepts.org

You might also want to consider creating a flyer, such as the following:

HOUSE CLEANING / APARTMENT CLEANING

We do the work - You relax and take it easy. You get the best job in town, at rates you can afford. Your satisfaction is always guaranteed! For more details, Call Jane Doe: 123-4567 - ABC Cleaning Services!

Here’s an idea for making a flyer…. Visit your stationery store to pick up a pad of "fade out" graph paper, a couple of sets of transfer (rub-on) letters, a glue stick, and if they have one, a Clip Art book.

Take these materials home and clear off your kitchen table. Take a sheet of graph paper, and temporarily tape the corners down on the table. Then take a pencil and a ruler, and mark a rectangle five inches wide by six inches long along the lines of the graph paper. This will be the overall size of your flyer when it's finished.

Look for a Clip Art piece depicting a harried housewife engrossed with either cleaning tools or in the act of running a vacuum cleaner, or some other household chore. Cut this piece out, and with your glue stick paste it in the upper left-hand corner of your rectangle. Then take your transfer letters and make the headline: HOME OR CLEANING. Next, type out the body of the message on ordinary white typing paper. Be sure to use a relatively new ribbon, preferably a black carbon ribbon, and upper case letters. Cut this strip out, and paste it onto the graph paper, centered just below your headline. Then use some transfer letters that are about twice as large as your typewriter type, and paste up the action part of your message: For details, call Sue: 123-4567. Cut out a couple of border flourishes from your Clip Art book, paste them under your action line, and you're ready to take it to the printer.

In essence, you have a professional advertising "billboard." You can check around in your area, especially with the advertising classes at your local colleges, but generally they'll do no better than you can do on your own, using the instructions we've just given you, and they'll charge you $50 to $100.

Once you have this advertising flyer completed, take it to a nearby quick print shop and have about 200 copies printed. You should be able to get two copies on a standard 8 1/2 x 11 sheet, and running 100 sheets of paper through the press should cost under $10. For just a few cents more, have the printer cut them in half with his machine cutter, so you will have 200 copies of the advertising flyer.

Now take these flyers, along with a box of thumbtacks, and put them up on all the free bulletin boards you can find - grocery stores, Laundromats, beauty salons, office building lounges, cafeterias, post offices, and wherever else such announcements are allowed.

Handling the customers… When a prospective customer calls, have your appointment book and a pencil handy. Be friendly and enthusiastic. Explain what you do - everything from changing the beds to vacuuming, dusting and polishing the furniture and cleaning the bathroom to the dishes and the laundry. Or, everything except the dishes and the laundry - whatever you have decided on as your policy. When they ask how much you charge, simply tell them, you'll need to see the home and make a detailed estimate for them. Then without much of a pause, ask if 4:30 this afternoon would be convenient for them, or if 5:30 would be better. You must pointedly ask if you can come to make your cost proposal at a certain time, or the decision may be put off, and you may come up with a "no sale."

Just as soon as you have an agreement on the time to make you cost proposal and marked it in your appointment book, ask for name, address and telephone number.

Whatever you use, i

Permanent Relief for Small Businesses Harmed by Hurricanes is Available Now
Businesses in Texas, Louisiana, Mississippi, Alabama, Florida and the Carolinas have been harmed or destroyed by recent hurricanes. Many suppliers and service vendors for these businesses have overcome great obstacles to keep their operations going. Businesses that rely on these support vendors would have no chance of starting their operations without these vendors serving them. As more businesses begin operations more jobs are needed.I live and work just north of the city of New Orleans. I was fortunate that my home and business had minimal damage. Many of my customers were not so fortunate. Shortly after hurricane Katrina I started thinking of a way to help businesses harmed by the recent hurricanes. My business is an exclusive national vendor for the Buying Group Alliance. I started working with the buying groups that make up the Buying Group Alliance to offer their resources to any business in any state harmed by the recent hurricanes. I am pleased to report that all of the buying groups are offering their services for free to businesses of any size and type.Any business harmed by a hurricane now has access to discounted pricing with over 30 national vendors. These discounts are between 10% - 40% and these discounts are permanent. Businesses simply fill out one form to receive free lifetime memberships to all of the national buying groups in the Buying Group Alliance. During the registration process business members select which vendors they are interested in receiving discounts. Only those selected vendors will contact the business and offer them the discounts. There is no obligation of the business to actually use any of the vendors that contact them. Just using a few vendors will save even a small business thousands of dollars a year. This special free offer will be available as long at the economic recovery in the hurricane zone continues.At this time a business can get access to this free offer by going to my website. A business does not need to be a current or future customer of my business to participate in this offer. Just go to www.shipandfreight.com and click on the “Click Here to Select Your Vendors of Interest” link on the home page. Complete the form and the vendors you are interested in will contact you. I’m believing that by working together we will have a full and complete recovery. The biggest challenge is that many businesses believe that this offer is too good to be true. The next bigge

y amount of hours you want to work per week. Then be sure to add any expenses you will incur by working that many hours (ie. Daycare, Gas, Cleaning Supplies, Insurance, Equipment Repairs, Etc.) Also count on a little downtime for traveling between jobs, sick days, auto breakdowns, etc.

Remember... Sell quality, not cost!

TIP::::: You should consider providing services in schedule friendly timing:

- Weekly is every week
- Bi-weekly is every 2 weeks
- Monthly is every 4 weeks (not the same as coming the 1st of every month)

As far as supplies and equipment is concerned, you should consider obtaining the following:

You might also want to consider creating a flyer, such as the following:

HOUSE CLEANING / APARTMENT CLEANING

Just as soon as you have an agreement on the time to make you cost proposal and marked it in your appointment book, ask for name, address and telephone number.

Whatever you use,

Managers: Don't Write Off Public Relations!
There are those among America’s managerial cadre who will write off public relations because they’ve been getting little more for their PR dollar than brochures, special events, reporter chatter and press releases.While they have a right to expect more – a LOT more, from their PR investment, truth is, they ARE getting valuable tactical devices which they can call upon from time to time to move a message from here to there.But it’s what they are NOT getting that causes unhappiness with their business, non-profit, government agency or association’s current public relations expenditure.Like assembling the resources and action planning they need to alter individual perception leading to changed behaviors among their most important outside audiences. And doing something to persuade those important folks to their way of thinking, then moving them to take actions that allow their department, group, division or subsidiary to succeed.No wonder they decide to write off public relations!What they need is the right public relations plan, one dedicated to getting every member of the PR team working towards the same external audience behaviors which insures that the organization’s public relations effort stays sharply focused.Not just any plan, but one based on a solid approach to public relations. One, perhaps, like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is usually complete.That manager shouldn’t have to wait long for results to appear, such as membership applications on the rise, bounces in showroom visits; new proposals for strategic alliances and joint ventures; customers making repeat purchases; prospects starting to work with them; and capital givers or specifying sources looking their way.Heads up managers always get results with this approach by finding out who among their key external audiences is behaving in ways that help or hinder the achievement of their objectives. Then, they list them according to how severely their behaviors affect their organization.Next they decide how most members of that key outside audience perceive their organizat

y is every week
- Bi-weekly is every 2 weeks
- Monthly is every 4 weeks (not the same as coming the 1st of every month)

As far as supplies and equipment is concerned, you should consider obtaining the following:

You might also want to consider creating a flyer, such as the following:

HOUSE CLEANING / APARTMENT CLEANING

Just as soon as you have an agreement on the time to make you cost proposal and marked it in your appointment book, ask for name, address and telephone number.

Whatever you use,

Is a Virtual Assistant for You?
The virtual assistance industry continues to grow, but there are still some business professionals out there who don’t know what a virtual assistant is or what they do. Here is a brief explanation and some ideas on how a virtual assistant can help you.Simply put, virtual assistants are off-site administrative professionals. They should be able to complete any project that an on-site administrative assistant can complete. Virtual assistants typically have expertise in their particular area, whether it’s paralegal, administrative, marketing, writing/editing, or online business experience. Often, these individuals will also have a college degree. They are professionals you can depend on to help you make the most of your business.Hiring a virtual assistant is going to be much like hiring a new employee – seek out several resumes and choose the person with the experience and skills your business needs. The hourly rate is going to vary from assistant to assistant and will depend on their skill set and experience. Where can you find a virtual assistant? Just do a search for ‘virtual assistant’ online.There are several advantages to using a virtual assistant:1. Since virtual assistants operate as independent contractors, businesses avoid employment costs including the cost of benefits, taxes, and insurance.2. No additional office space is needed.3. You get a professional with experience and expertise – someone you can rely on.4. Flexible hours and availability. She’s there when you need her, and standing by when business is slow. You won’t waste your businesses resources when you don’t need the extra help.5. More free time – you can outsource some of those everyday tasks and focus on what’s important to you – growing your business.Business professionals can use a virtual assistant for projects like: research, data entry, accounting, payroll, and creating reports, spreadsheets, or presentations. A virtual assistant can help with the simplest project or the most complicated – it just depends on what your business needs. As an example, here are just some of the projects I’m involved in: completing reference calls and writing reports that are then given to clients for an employment group, editing/proofreading and article submission for a copywriter, creating audio files from articles for a reference website, transcription, research, and other small projects. I’ve also ghost written an e

emporarily tape the corners down on the table. Then take a pencil and a ruler, and mark a rectangle five inches wide by six inches long along the lines of the graph paper. This will be the overall size of your flyer when it's finished.

Just as soon as you have an agreement on the time to make you cost proposal and marked it in your appointment book, ask for name, address and telephone number.

Whatever you use,

Four Easy Steps To Building A Powerful Employee Incentive Program
Want to build a successful incentive program for your company? Have you dreamt about finding ways to have more fun at work and still see BIG results? At the heart of every employee incentive program is the ability to motivate and reward your team for excellent performance. In this article, I will show you four easy steps to build an incentive program that allows everyone to win!Setting objectives: For any type of employee incentive program, your team must feel the goals are attainable and realistic. An incentive program should also fit into your company’s overall business strategy and be easy to measure. Using targets such as revenue growth, client retention, service satisfaction and profits, are some of the ways to establish incentive objectives. Lastly, the ideal incentive program will allow each person in your company to feel they have an opportunity to win.Tip From The Coach: To build a powerful incentive program, plan a brainstorming session with your team so they can share unique insight about ways to make the program a giant success. Listen to their input, as they will lead you to the GOLD!Developing a strategy: Be certain your objectives are simple and well defined. Then, do everything possible to ensure your company goals can be evaluated fairly and objectively. For example, your monthly revenue or the number of new sales each month can be easily measured. Once you have outlined the goals to be measured, then build a specific schedule of how frequently you are going to report the progress of your incentive program. For instance, if your incentive program is going to run for three months, then plan on announcing the rankings every two weeks, to keep top-of-mind awareness. Lastly, clearly outline the rules of your incentive program in writing and define the specific time period to be measured.Tip From The Coach: When building your strategy, be certain to focus on win/win. Also, consider what will happen to morale if many participants don’t---or can’t---achieve their incentive objectives.Establishing awards: Start by establishing your budget for this incentive program by defining the “projected” number of awards to be given. Then, consider the “people profile” of your team to develop appropriate awards that will be memorable and the winners will take pride in receiving. This is another great topic to brainstorm with your team because if you give them an open forum, they will tell you exactly what

Just as soon as you have an agreement on the time to make you cost proposal and marked it in your appointment book, ask for name, address and telephone number.

Whatever you use, it's important to appear methodical, thorough and professional, while leading the prospect through the specifics he or she wants you to take care of: "Now, you want the carpet vacuumed and all the furniture dusted and those two end tables, the coffee table and the piano polished as well, I assume?"

Simply identify the specific room at the top of the sheet of paper, then lead your prospect through the cleaning steps of each room, covering everything in it. Your implications of putting everything in "ready for company" shape will cause the customer to forget about the cost, and hire you to do a complete job. Always have a carbon paper under each piece of paper you're writing on, and always look around each room one more time before leaving it; then ask the prospect if he or she can think of any special instructions you should note for that room.

Finally, when you've gone through each room in the house with the prospect, come back to the kitchen and sit down at the table. Take out your calculator and add up the time you estimate each job in each room will take to complete. Total the time for each room. Be liberal, thinking that if you can do the carpet job in 15 minutes, it will usually take the ordinary person 30 minutes. Convert the total minutes for each room into hours and tenths of hours per room. Add the totals for each room to arrive at your total hours to clean the entire house.

Talk with your customer briefly, wondering how she can ever find the time to get everything done at home, especially when holding down a full-time job. A little bit of small talk, a quick mental evaluation of the customer's ability to pay, plus your knowledge that you can get everything done in four hours, instead of the six hours it would take most people.

Here is an example of a typical conversation between you and the prospective client:

"Well, Mrs. Johnson, you've certainly got enough routine cleaning work to keep you busy all day every day of the week! I certainly don't know how you do it, but any way, we'll take this whole problem off your shoulders, save you time, and actually give you time to relax. We charge $100 for monthly visits, or $80.00 for bi-weekly visits.

"I can well imagine how tired you are when you get home from work. If you're at all like me there are times when, faced with all this housework, you want to run away someplace and hide. Now, we'll take care of everything for you - keep the house spic and span, ready for company, allow you to forget about housecleaning chores, and for a lot less than it's costing you now in time, work, and worry. And we guarantee that our work will more than satisfy you. So, would you like to try our cleaning service one time for $75 or do you want to save $15 a call and let us take over all these chores for you on a regular basis?"

Here you begin finding a place in your appointment book, and tell her: "Actually, I have an opening at 8:30 on Tuesday morning. We could come in every other Tuesday at 8:30, clean the whole house and have it done before you get home from work."

The customer agrees that 8:30 on Tuesdays will be fine. Then you ask her if she prefers to be billed with the completion of each house cleaning session or on a regular monthly basis. Point out to her that by engaging you on a monthly basis , she picks up a free house cleaning every three months.

Now that you have your first customer, you want to fill in every day of the week, each week of every month with regular jobs. Once you have one week of each month filled with regular jobs, it will be time for you to expand.

Expansion means growth, involving people working for you, more jobs to sell, and greater profits. Don't let it frighten you, for you have gained experience by starting gradually. After all - your aim in starting a business of your own was to make money, wasn't it? And expanding means more helpers so you don't have to work yourself to death!

You can operate this business quite successfully from the comfort of your home, permanently, if you choose to. All you'll ever need is a telephone, a desk, and a file cabinet.

So, just as soon as you possibly can, recruit and hire other people to do the work for you. The first people you hire should be people to handle the cleaning work. The best plan is to hire people to work in teams of two or three - two for jobs not including dishwashing and laundry - three for those that do.

You can start these people at minimum wage or a bit above, and train them to complete every job assignment in two hours or less. Just as soon as you've hired and trained a couple of people as a cleaning team, you should outfit them in a kind of uniform with your company name on the back of their blouses or shirts. A good idea also would be to have magnetic signs made for your company and services. Place these signs on the sides of the cars your people use for transportation to each job, and later on, the sides of your company van or pick-up trucks.

Each team should have an appointed team leader responsible for the quality and over all completeness of each job assigned to that team. The team might operate thus: One person cleans the bathrooms and kitchen, while the other person dusts and polishes the furniture and does the vacuuming. On jobs where you do the laundry and the dishes, the third person can pick up the laundry and get that started, and then do the dishes and clean the kitchen. By operating in this manner, your work will be more efficient and the complete job will take a lot less time. However, it is important that each person you hire understand that the success of the business depends on the "crew" doing as many complete jobs as they can handle each day - not on how much they get paid per hour working for you.

Your team leaders will check with you each afternoon for the next day's work assignments and gather the team together, complete with cleaning equipment and material, on the next day. Your team leader should be supplied with a stack of "hand-out" advertising flyers to pass around the neighborhood or within the apartment building before leaving each job site. A good supply of business cards wouldn't be a bad idea for them either, in order to advertise your services to others they come in contact with. The only other form of advertising you should go with would be a display ad in the yellow pages of your telephone directory.

Design on paper a system of clean-up operation that can generally be applied to any situation, then drill your teams on speeding up their activities to make the system work even better. Just as firemen practice and practice, you should drill your people as a team in their cleaning activities.

Probably the biggest time-wasters in this business will be in the travel from job to job. For this reason, it's important to spread advertising circulars to the neighboring homes when you're doing a job, or to the apartments on the same floor when you're in an apartment building. As the organizer, and person assigning teams to jobs, it will behoove you to locate, line up, and assign jobs as close together as possible. Keep up efforts to cut the time it takes for your crews to travel from one job to the next. Work at lining up jobs all in one block, or in one apartment building.

One of the most important aspects of this business is asking for, and allowing your customers to refer other prospects to you. All of this happens, of course, as a result of your giving fast, dependable service. You might even set up a promotional notice on the back of your business card (to be left as each job is completed) offering five dollars off their next cleaning bill when they refer you to a new prospect.

Good luck!!

** Please note: You are responsible for running and maintaining your business correctly. The information provided here is for informational purposes only. We accept no responsibility for the information contained in this document. For this reason, be sure to use your best judgment and be responsible for your own actions.

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Recently I was invited back to Wisconsin to speak to the Wisconsin Association of Homes and Services for the Aging. They wanted to know more about 2 things….how to get more private pay clients, and my thoughts on how we, as senior providers, can do a better job of marketing our businesses to seniors and adult children of aging parents. For this column, I’m going to talk about the marketing piece…and this is only the tip of the ice-berg.

A press release can be a great way to gain some free exposure - but how do you do it, how much will it cost and, well, WHAT IS IT?

We know all too well how essential branding is to the success of any business but how often do we consider the role that branding plays when we market ourselves. It is our beliefs, values and our self-image that drive our personal brand. Failure to identify and cultivate these drivers affects our ability to attract interest, differentiate ourselves from our competition and promote and market ourselves effectively.

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