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Digg it UP - Crisis Communications: Six Steps Toward Readiness
Sales Strategy #1 - Get Your B*utt on the Phone
When you're selling your product, do you feel like you are bothering people when you call them? Or maybe you're just intimidated by the whole process of selling over the phone. If so, you are not alone! This is probably the most common business problem I hear about in speaking engagements and individual coaching.Getting your b*utt on the phone can get you more business several ways. You are reminding the call recipient of your marketing m
feguard your reputation becomes harder, as yoWhen you're selling your product, do you feel like you are bothering people when you call them? Or maybe you're just intimidated by the whole process of selling over the phone. If so, you are not alone! This is probably the most common business problem I hear about in speaking engagements and individual coaching.Getting your b*utt on the phone can get you more business several ways. You are reminding the call recipient of your marketing m
Dump Those Helping Verbs from Your Ads and Promotion Copy
My wife and I wondered across the high school parking lot next to our home this afternoon and watched a girl’s soccer game. We heard shouts like:“That a girl, Cindy!“Go!“Watch out!“Move your…”If there was a verb in a sentence, it was an action verb.Most sentences had no more than 3 words.I thought, we’re out here with a bunch of copywriters!We know that we should not use passive verbs in our a
Anyone who has ever been in a crisis knows just how fast things can spin out of control. Once you’re in a crisis, planning is a luxury you can’t afford. Taking proactive steps to safeguard your reputation becomes harder, as youMy wife and I wondered across the high school parking lot next to our home this afternoon and watched a girl’s soccer game. We heard shouts like:“That a girl, Cindy!“Go!“Watch out!“Move your…”If there was a verb in a sentence, it was an action verb.Most sentences had no more than 3 words.I thought, we’re out here with a bunch of copywriters!We know that we should not use passive verbs in our a
3 Steps to Equipment Financing Success
Mortgage Brokers interested in adding equipment financing to their revenues can do so by following 3 easy steps.Starting a commercial equipment financing business can be a doubly successful endeavour for mortgage brokers because it can generate a new income stream as well as open up more doors for building their existing mortgage business. Also, financing equipment can be a good stepping stone for a mortgage broker into the more c
st how fast things can spin out of control. Once you’re in a crisis, planning is a luxury you can’t afford. Taking proactive steps to safeguard your reputation becomes harder, as yoMortgage Brokers interested in adding equipment financing to their revenues can do so by following 3 easy steps.Starting a commercial equipment financing business can be a doubly successful endeavour for mortgage brokers because it can generate a new income stream as well as open up more doors for building their existing mortgage business. Also, financing equipment can be a good stepping stone for a mortgage broker into the more c
Do You Have the courage to ignore the experts?
Do you have the courage to ignore the experts? Do you have the willingness and ability to understand and use the power that is within you? Courage is that state of mind when you do something that you know is right for you and your loved ones and the rest of the world thinks you’re mad. The ability to make the decision and then make it happen. Courage is not progressing through life with gay abandon, ignoring all the fears. Quite the contrary. Coura
nce you’re in a crisis, planning is a luxury you can’t afford. Taking proactive steps to safeguard your reputation becomes harder, as yoDo you have the courage to ignore the experts? Do you have the willingness and ability to understand and use the power that is within you? Courage is that state of mind when you do something that you know is right for you and your loved ones and the rest of the world thinks you’re mad. The ability to make the decision and then make it happen. Courage is not progressing through life with gay abandon, ignoring all the fears. Quite the contrary. Coura
Make More Money with Marketing Metrics
Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.If you are unable to associate leads and sales with the specific marketing efforts that generate them you have no way of knowing what is working as an effective marketing mechanism and what is not.ou can’t afford. Taking proactive steps to safeguard your reputation becomes harder, as yo
Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.If you are unable to associate leads and sales with the specific marketing efforts that generate them you have no way of knowing what is working as an effective marketing mechanism and what is not.
Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home
How to Do A National Radio Talk Show Tour from Home Of all the media, radio talk is the most dynamic, interactive and exciting way to reach your audience. If your project or topic is informative, controversial or sensational (or all three combined) setting up talk radio interviews is probably the easiest form of publicity to get. There are many good
feguard your reputation becomes harder, as you scramble to react to each new revelation or accusation.How to Do A National Radio Talk Show Tour from Home Of all the media, radio talk is the most dynamic, interactive and exciting way to reach your audience. If your project or topic is informative, controversial or sensational (or all three combined) setting up talk radio interviews is probably the easiest form of publicity to get. There are many good
As a result, many organizations reflexively ‘shut down’ taking a ‘head in the sand’ approach with the public. Others r
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