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Digg it UP - A Business Tail: Veterinarian Foams at Mouth, Chases Tail, Learns New Tricks--Case Study
If you're looking to grow your business, then a BLOG is a great tool to add to your tool chest. In this article we will discuss BLOG basics and how you can use them in your business.1. What's a BLOG?What's a BLOG you ask? Well, let me tell you. According to Wikipedia.com:A blog (short for web log) is a user-generated website where entries are made in journal style and displayed in a reverse chronological order [newest entries are at the top].So, its really just an online journal or diary that is written by anyone who wants to tell the world what's on their mind. (Side note: When I say "the world" I really mean it, so be careful what you write.)Ok, so how can this help you grow your business? Great question. To understand the answer you have to know just a bit about how search engines work.2. BLOGs and Search EnginesSearch engines like Google, Yahoo, MSN and all the others use what they call "spiders." Spiders are software programs that "crawl" the intern
Chasing Your Own Tail?
Are John’s problems unusual? Are his actions that of a business owner whose mind has finally become unhinged? Not at all. John is making the mistake that many small business owners make. Instead of focusing on what he does best and improving on those skills that he has a strong aptitude for, John wants to do it all.
If he worked and studied for years, he would at the very best be a poor accountant. He just doesn’t have the aptitude for it. He can continue to spend money on subscriptions to newsletters on how to get organized and he can continue to purchase organizing t
"You can have Endless Wealth, without even trying" I have read The world's most amazing program for starting with little or no money-and making all the cash you want for the rest of your life. I have studied all the time-proven methods in this program. They claim to make your biggest and boldest money - making dreams come trueWhatever you want to do in this life…..do not wait. Do it now. There are only so many tomorrows and so often, tomorrow doesn’t arrive. Michael London, a few days before his death.You don’t need a lot of money to ‘Make A lot Of Money’‘Now you too can Copy the methods used by many millionaires ‘Get your hands on this unique program and unleash your hidden money fountain ‘I have read a program written by the guys named below called You can have endless wealth without even trying and it was fantasticAlan R. Bechtold, Jeff Gardner, Russ von Hoelscher, Eileen and T.J. Rohleder Narrate their way through 8 AMAZING audio c.d., and no
The Best Doggone Veterinarian in Town
One of my clients, I’ll call him John, is everything you could ever wish for in a veterinarian. He’s kind, concerned, competent, and willing to call in a specialist for cases he doesn’t feel comfortable handling. His office is busy, his staff pleasant, and service is good. But John has a problem. He’s exhausted. From the time he started his practice twelve years ago, he’s been doing all the accounting, tax preparing, human resources, dealing with insurance companies, banks, labor surveys, building maintenance, and calls from sales people while trying to work full time as a veterinarian. As such, his accounting is a mess, his tax returns haven’t been filed for five years, and office policies and procedures allow unproductive employees to continue receiving a paycheck.
The Hair Loss Isn’t Mange—It’s Stress!
Meanwhile, John is pulling his hair out all day long. He’s starting to look like a dog with mange. His staff is continually asking him routine questions, he’s taking one unnecessary phone call after another, and chaos hangs like a storm cloud over his head everyday. John hires an accountant to straighten out years’ worth of problems with his books but still keeps his hands in the process. He has the accountant take care of his books but still insists on being the one to cut the checks and sometimes he enters credit card charges and sometimes he doesn’t. The accountant spends hours each month trying to figure out what John has done and fix his errors. He shies away from having a CPA handle his tax problem because he is determined to fix the problem on his own. Because he’s already overwhelmed with his practice, the tax problem doesn’t get fixed. Even worse, John drags the problem around with him everyday; feeling the pressure, the stress, knowing that with every tick of the clock the problem is getting worse.
John decides to rent a second office so he can get away from his office to get his taxes done. And still John is exhausted and overwhelmed. His tax problem continues to drag on. The problems in his office still all land on his desk. And he continues to handle them feeling stressed, frustrated, and helpless.
Chasing Your Own Tail?
Are John’s problems unusual? Are his actions that of a business owner whose mind has finally become unhinged? Not at all. John is making the mistake that many small business owners make. Instead of focusing on what he does best and improving on those skills that he has a strong aptitude for, John wants to do it all.
If he worked and studied for years, he would at the very best be a poor accountant. He just doesn’t have the aptitude for it. He can continue to spend money on subscriptions to newsletters on how to get organized and he can continue to purchase organizing to
Let's be honest. Complaints are a reality of business. Every company, no matter how great, responsive, or caring, receives some number of complaints - email, phone calls, letters, blog posts, etc. It's inevitable; you can't keep all people happy all the time.Sometimes the complaint hurts. Sometimes it's personal. It especially hurts when you have a different opinion of the situation, when you realize you're dealing with perception. It's frustrating.So, what do you do?Here's my quick list:1. Listen. Let the person at the other end of complaint be heard. Often this is their need; they need to get the frustration they have heard by someone.2. Don't immediately respond. Pause, take a deep breath. If on the phone, resist the urge to yell back. If on email or other web-based communication tools, resist sending the nasty reply. You want to remain calm and in charge or your emotions. This isn't easy.3. Listen Again. Separate what the person is complaining about from what th
The Hair Loss Isn’t Mange—It’s Stress!
Meanwhile, John is pulling his hair out all day long. He’s starting to look like a dog with mange. His staff is continually asking him routine questions, he’s taking one unnecessary phone call after another, and chaos hangs like a storm cloud over his head everyday. John hires an accountant to straighten out years’ worth of problems with his books but still keeps his hands in the process. He has the accountant take care of his books but still insists on being the one to cut the checks and sometimes he enters credit card charges and sometimes he doesn’t. The accountant spends hours each month trying to figure out what John has done and fix his errors. He shies away from having a CPA handle his tax problem because he is determined to fix the problem on his own. Because he’s already overwhelmed with his practice, the tax problem doesn’t get fixed. Even worse, John drags the problem around with him everyday; feeling the pressure, the stress, knowing that with every tick of the clock the problem is getting worse.
John decides to rent a second office so he can get away from his office to get his taxes done. And still John is exhausted and overwhelmed. His tax problem continues to drag on. The problems in his office still all land on his desk. And he continues to handle them feeling stressed, frustrated, and helpless.
Chasing Your Own Tail?
Are John’s problems unusual? Are his actions that of a business owner whose mind has finally become unhinged? Not at all. John is making the mistake that many small business owners make. Instead of focusing on what he does best and improving on those skills that he has a strong aptitude for, John wants to do it all.
If he worked and studied for years, he would at the very best be a poor accountant. He just doesn’t have the aptitude for it. He can continue to spend money on subscriptions to newsletters on how to get organized and he can continue to purchase organizing t
Whether you are selling a $60,000 BMW on your site or a $6.00 hosting package the person buying either product will have to first build confidence in you and learn to trust your company. This is because no matter the amount of money, throwing it away is never an option, so we want to make sure we are getting what we paid for. This is where trust comes into play as what I feel in my gut is usually the only way I know if I can trust you right? Well yes, but you can make it a little easier on all of your clients.Once a possible client comes to your website, whether they know it or not they are judging your company to see if it can be trusted. It doesn't matter if you are an computer store, online fruit stand or candy shop. We need to know that our money is being put in good hands and that we will get exactly what we are after. So you might ask "How can I create confidence in my customers?". While this can be complex at times and you are not going to win everyone over, there are some things that you can
Meanwhile, John is pulling his hair out all day long. He’s starting to look like a dog with mange. His staff is continually asking him routine questions, he’s taking one unnecessary phone call after another, and chaos hangs like a storm cloud over his head everyday. John hires an accountant to straighten out years’ worth of problems with his books but still keeps his hands in the process. He has the accountant take care of his books but still insists on being the one to cut the checks and sometimes he enters credit card charges and sometimes he doesn’t. The accountant spends hours each month trying to figure out what John has done and fix his errors. He shies away from having a CPA handle his tax problem because he is determined to fix the problem on his own. Because he’s already overwhelmed with his practice, the tax problem doesn’t get fixed. Even worse, John drags the problem around with him everyday; feeling the pressure, the stress, knowing that with every tick of the clock the problem is getting worse.
John decides to rent a second office so he can get away from his office to get his taxes done. And still John is exhausted and overwhelmed. His tax problem continues to drag on. The problems in his office still all land on his desk. And he continues to handle them feeling stressed, frustrated, and helpless.
Chasing Your Own Tail?
Are John’s problems unusual? Are his actions that of a business owner whose mind has finally become unhinged? Not at all. John is making the mistake that many small business owners make. Instead of focusing on what he does best and improving on those skills that he has a strong aptitude for, John wants to do it all.
If he worked and studied for years, he would at the very best be a poor accountant. He just doesn’t have the aptitude for it. He can continue to spend money on subscriptions to newsletters on how to get organized and he can continue to purchase organizing t
A variety of definitions of advertising exist but the best I've found yet to cover what advertising is can be summed up in the following 2 statements:ad•ver•tis•ing n.: The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.Also defined as "the non personal communication of information through various media, paid for by the advertiser and is usually convincing in nature about the need to buy products and services" - the advertisers of course.Advertising your company’s products and services to your targeted audience is essential to maintain a long lasting and prosperous relationship. If you’re not continually winning your customers over than the competition will.So, What Does An Advertising Agency Do?If your business can afford it an advertising agency will really help you allot. Advertising agencies spend all day long just doing advertising for various businesses. They will already know
John decides to rent a second office so he can get away from his office to get his taxes done. And still John is exhausted and overwhelmed. His tax problem continues to drag on. The problems in his office still all land on his desk. And he continues to handle them feeling stressed, frustrated, and helpless.
Chasing Your Own Tail?
Are John’s problems unusual? Are his actions that of a business owner whose mind has finally become unhinged? Not at all. John is making the mistake that many small business owners make. Instead of focusing on what he does best and improving on those skills that he has a strong aptitude for, John wants to do it all.
If he worked and studied for years, he would at the very best be a poor accountant. He just doesn’t have the aptitude for it. He can continue to spend money on subscriptions to newsletters on how to get organized and he can continue to purchase organizing t
So... you are thinking about either starting your/a new business from scratch, or possibly upgrading an existing business to take advantage of the benefit side of franchising such as possibly better advertising opportunities, better supply of goods for sale, name recognition.. any or all of the above.The attractions and benefits of the better known and reliable franchises are many.But as is true in the laws of physics where it states "for every action there is an equal and opposite reaction", so it is true of franchising, and to know if it (Franchising) is for you, you must understand these basic tradeoffs.Franchising in a way is like a middle ground between being totally self employed and being an employee. You have many freedoms but as a franchisee, you have many, many rules to go by. The whole heart of franchising is STANDARDIZATION. And in fact, it’s what you are paying for.One of the first things you have to ask yourself.. even before the money question is
Chasing Your Own Tail?
Are John’s problems unusual? Are his actions that of a business owner whose mind has finally become unhinged? Not at all. John is making the mistake that many small business owners make. Instead of focusing on what he does best and improving on those skills that he has a strong aptitude for, John wants to do it all.
If he worked and studied for years, he would at the very best be a poor accountant. He just doesn’t have the aptitude for it. He can continue to spend money on subscriptions to newsletters on how to get organized and he can continue to purchase organizing tools, bins, baskets, and totes (most of them still empty) but he will never be organized because he does not have an aptitude for organizing.
A Prescription for Dr. John
So what can we do for poor John? We can’t leave him hanging in the storm, tempest tossed and headed for the rocks.
Here are my recommendations:
1. Take all the tax mess, put it in one of the empty organizing totes, drive to the CPA’s office, say “Call me if you have any questions.” Go fishing.
2. Tell the accountant handling the day to day books that she’s in charge of making sure things get done right. Keep your hands out of it. Request the data that you need to run your business—sales numbers and trends, monthly financials, delinquent customer accounts, a regular report of bills that need to be paid, etc. Go sailing.
3. Tell the office manager that she needs to come up with an operations manual of how routine things in the office and clinic need to be done. Give her a deadline and the time to do that by having her assign some of her routine tasks to staff members. Take your wife out to dinner.
4. Hire an outside consultant to clean up the back office clutter—not a friend or family member, someone who is able to deal with the emotions of a clutterbug without backing down or getting discouraged. Learn the new system and follow it. This will involve discipline and teaching an old dog new tricks.
5. Assign a staff member to maintain the new system, someone who isn’t afraid to ride herd on you and the paper. Have them train with the consultant so they know how to keep it up.
6. Keep track of all questions you are asked during the day. Create a Frequently Asked Questions list and give it to the office manager for inclusion in the operations manual.
7. Limit the times of day when you can be disturbed—this includes phone calls, questions, email, sales people, etc. Define what constitutes an emergency or a critical situation and instruct your staff (or yourself if you work alone) to use their judgment before disturbing you.
Just these few actions will save John between 20-30 hours EACH WEEK!
Avoiding Separation Anxiety
When a business owner is faced with the concept of saving a chunk of time every week, the first response is “What will I do with all that time?” It’s a very uncomfortable feeling. “Does that mean I’m not necessary any more? I won’t be as important as I was when I had to do everything.” They immediately start trying to fill that vacuum with the tasks that used to fill that time and before you know it they’re right back where they started—o
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