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Digg it UP - Truck Wash Business Case Study
Take Care of Your People – Don't Coddle Them
At its core, leadership is about people. Fundamental to this is that leaders take care of their people. But this concept also uncovers one of the biggest clich?s in American business; people are our most important asset. Countless organizations, and the leaders in those organizations, say this but the reality of their actions is far different. The message they often send is that the people don’t really matter – it is all about the bottom-line. The leader who sends the message that people don’t really matter will generally not be as successfu
even though he knows truck washing best. He had a two-year non-compete with his old company, which we have honored in OKC. He has tons of experience and had indicated to me that the business is sound and weAt its core, leadership is about people. Fundamental to this is that leaders take care of their people. But this concept also uncovers one of the biggest clich?s in American business; people are our most important asset. Countless organizations, and the leaders in those organizations, say this but the reality of their actions is far different. The message they often send is that the people don’t really matter – it is all about the bottom-line. The leader who sends the message that people don’t really matter will generally not be as successfu
Effective Business Card Design For Financial Advisors
Financial Advisors have a certain image that they need to portray, and that really comes across in the business cards that they hand out. Financial advisors need to show their conservativeness, formality, and stability, along with the reputation of the company they represent.The business card design is so important in this field because you are dealing with money, and people are very concerned about where their money will go and what kind of profit they can make with it. This is a huge business, and there are thousand of financial a
Often smart entrepreneurs look for out of the way businesses, things out of the mainstream but businesses, which have a good customer base and steady incomes. This is an extremely interesting story. I had always considered the mobile truck washing efforts to be very profitable and believed that fixed truck washes were a big waste of money. That was until one year when a new franchisee joined our team from Oklahoma City. I run a franchise company called the Car Wash Guys; www.carwashguys.com. Turns out the franchisee was formerly employed by Blue Beacon Truck Washes the largest chain of truck washes in the US. They do about $138,000,000 per year with 80 truck washes and the company is very closely held. Tim our franchisee was a truck manager for them and before buying into our franchise and started washing cars in OKC even though he knows truck washing best. He had a two-year non-compete with his old company, which we have honored in OKC. He has tons of experience and had indicated to me that the business is sound and we Financial Advisors have a certain image that they need to portray, and that really comes across in the business cards that they hand out. Financial advisors need to show their conservativeness, formality, and stability, along with the reputation of the company they represent.The business card design is so important in this field because you are dealing with money, and people are very concerned about where their money will go and what kind of profit they can make with it. This is a huge business, and there are thousand of financial a
Sometimes The Best Sales Presentation - Isn't
Years ago, before I ever entered the field of marketing, I saw one of the greatest sales presentations I have ever seen, only I, and most of the 200 plus people in the auditorium weren't aware that's what was happening.And it worked like a charm!In fact, what made it most effective was that we weren't really aware that we were being sold to. That in fact we were the targets of a carefully planned and executed marketing campaign that worked mainly because of that fact.Since that time, I have used the technique myself in
ways considered the mobile truck washing efforts to be very profitable and believed that fixed truck washes were a big waste of money. That was until one year when a new franchisee joined our team from Oklahoma City. I run a franchise company called the Car Wash Guys; www.carwashguys.com. Turns out the franchisee was formerly employed by Blue Beacon Truck Washes the largest chain of truck washes in the US. They do about $138,000,000 per year with 80 truck washes and the company is very closely held. Tim our franchisee was a truck manager for them and before buying into our franchise and started washing cars in OKC even though he knows truck washing best. He had a two-year non-compete with his old company, which we have honored in OKC. He has tons of experience and had indicated to me that the business is sound and weYears ago, before I ever entered the field of marketing, I saw one of the greatest sales presentations I have ever seen, only I, and most of the 200 plus people in the auditorium weren't aware that's what was happening.And it worked like a charm!In fact, what made it most effective was that we weren't really aware that we were being sold to. That in fact we were the targets of a carefully planned and executed marketing campaign that worked mainly because of that fact.Since that time, I have used the technique myself in
Starting a Business - Getting Your Head Ready
This is an exciting journey you’re about to undertake. Before you can make it in a business of your own however you need to think about your own “way of being”. I won’t get too deep here, but you need to know who you are not, so you can find a business that’s right for you. I’ve never known anyone that in a search for themselves, found themselves – you’ve been there all along. What they did instead was find out who they weren’t. Whether this is a new business or the expansion of an existing business you need to be aware of what makes you ti
ma City. I run a franchise company called the Car Wash Guys; www.carwashguys.com. Turns out the franchisee was formerly employed by Blue Beacon Truck Washes the largest chain of truck washes in the US. They do about $138,000,000 per year with 80 truck washes and the company is very closely held. Tim our franchisee was a truck manager for them and before buying into our franchise and started washing cars in OKC even though he knows truck washing best. He had a two-year non-compete with his old company, which we have honored in OKC. He has tons of experience and had indicated to me that the business is sound and weThis is an exciting journey you’re about to undertake. Before you can make it in a business of your own however you need to think about your own “way of being”. I won’t get too deep here, but you need to know who you are not, so you can find a business that’s right for you. I’ve never known anyone that in a search for themselves, found themselves – you’ve been there all along. What they did instead was find out who they weren’t. Whether this is a new business or the expansion of an existing business you need to be aware of what makes you ti
Presentation Skills – Traps to Avoid
The art of presenting well is a learned skill, but even if you are a complete beginner, you can get a head start by not falling for these common pitfalls:1. Never, ever, imagine that you can get away with not preparing and that when you stand up in front of your audience, you will be inspired to speak fluently and intelligently! It just does not happen and there is no quicker way to destroy your credibility and reputation. Remember the old saying – fail to prepare and you prepare to fail!2. Don’t feel you need to include lo
do about $138,000,000 per year with 80 truck washes and the company is very closely held. Tim our franchisee was a truck manager for them and before buying into our franchise and started washing cars in OKC even though he knows truck washing best. He had a two-year non-compete with his old company, which we have honored in OKC. He has tons of experience and had indicated to me that the business is sound and weThe art of presenting well is a learned skill, but even if you are a complete beginner, you can get a head start by not falling for these common pitfalls:1. Never, ever, imagine that you can get away with not preparing and that when you stand up in front of your audience, you will be inspired to speak fluently and intelligently! It just does not happen and there is no quicker way to destroy your credibility and reputation. Remember the old saying – fail to prepare and you prepare to fail!2. Don’t feel you need to include lo
A Winning Marketing Plan To Attract Customers and Beat The Competition - Part 2
Key Areas Your Marketing Plan Should EntailYour marketing plan should outline the following elements: Purpose and Mission Situation Analysis (strengths, weakness, opportunities, threats) Unique Selling Proposition and Positioning Statement Strategy (place, product, price, promotion) Sales Forecast Implementation (roles, responsibilities, time lines) Performance Analysis (to evaluate the success of the marketing plan) Commit To An Action Plan
even though he knows truck washing best. He had a two-year non-compete with his old company, which we have honored in OKC. He has tons of experience and had indicated to me that the business is sound and we should really get into it. Later that year I sold a franchise to a person in WA State who owned car washes (5) and he made a deal with a truck stop on an Indian Reservation, he never started the plan, but the numbers we ran on the spreadsheet looked great and very profitable.Key Areas Your Marketing Plan Should EntailYour marketing plan should outline the following elements: Purpose and Mission Situation Analysis (strengths, weakness, opportunities, threats) Unique Selling Proposition and Positioning Statement Strategy (place, product, price, promotion) Sales Forecast Implementation (roles, responsibilities, time lines) Performance Analysis (to evaluate the success of the marketing plan) Commit To An Action Plan
Even as a serial entrepreneur, I had never considered the fixed site truck wash business, as the mobile truck wash business seemed so much more efficient and so little over head; www.truckwashguy.com . So even with all this knowledge on the team we still did not enter that market. One of our competitors in the car washing industry bought up two truck washing chains for a total of fourteen truck washes and proclaimed it more profitable than his other car washes by 5 times as much money. They now own nearly 100 locations of truck and car was
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