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Digg it UP - Presentations and Sales Automotive Detailers
10 Killer Ways To Multiply Your Sales onth in the future when the "Teflon" Sealant, which was suppose to last 3-years is worn off and was supposedly guaranteed by DuPont? Well maybe on pots and pans baked on at 450 degrees, but there is no such guarantee for their product when used as automotive wax. Dry Wash also is interesting in that the operators say it does not scratch? Maybe if the car is in the garage with dust, but a dirty1. Right after a customer places an order send him over to another page that offers the opportunity to join your affiliate program for free. This has the effect of compounding the power of that sale which can lead to many more sales.2. I don't see very many people doing this online. Sell gift certificates to your online store. Possibly in one hundred dollar increments. Give them a discount by saying that they can purchase a $100 gift certificate for only $90.3. The upsell. When customers are at your order page they are in the "buy mindset" so why not ask them if they would like to order additional related products. It doesn't hurt to ask.4. Send free promotional merchandise with the packages you ship out to your customers. Maybe a hat with your domain name printed on it or How The Brain Learns Many auto detailers fall short in their sales presentations. I have often shopped the competition to see what their knowledge base was to gage their worthiness as a formidable competitor in the market place. What I have found is that many auto detailers lack the specific knowledge needed to help their business grow and to present themselves as experienced in their work to the customers.Do you remember when you moved the furniture in your room? Do you remember how you kinda bumped into everything a couple of times and then figured it out. The funny thing is that it took you two to three turns of bumping into things in the dark, before you worked out things had changed.And the brain learned. Through repetition.But remember when you put your finger into a candle flame and got burned? You never ever did that again, did you? The brain learned a lesson very, very quickly. You didn’t need a second turn to figure out the danger.In effect, the brain learns through:1) Repetition2) Extreme dangerSince your business isn’t in extreme danger all day, through out the year, the chances are your brain isn’t learning as much as it possibly could. Which is why it’s imp When a customer asks you about the wax you are using or the best type of wax for their particular car, Shouldn't you know the right and true answer? Well apparently many professional auto detailers do not know the right answer. They just lack the knowledge. In a recent competitor survey, which was done without their knowing it, we casually asked hundreds of detailers while in incognito over a period of six months about the wax they used. Less than 1 in five were able to give us the straight answer without BS'ing their way through it. From the Dry Wash, kerosene like product, to the Teflon save the world crowd all we got was a little memorized line of sales brochures and a trial closes. In my company the Detail Guys, our team does have the knowledge of such things and we really have no desire to BS a customer, especially one which will be with us for years. Two reasons; (1) It is called lying and (2) Double Talk later will be found out. When a professional detailer embellishes the performance, longevity, finished look before the job, he will have an unhappy customer later on. Perhaps when he is done when the customer is under whelmed for the amount paid or perhaps a month in the future when the "Teflon" Sealant, which was suppose to last 3-years is worn off and was supposedly guaranteed by DuPont? Well maybe on pots and pans baked on at 450 degrees, but there is no such guarantee for their product when used as automotive wax. Dry Wash also is interesting in that the operators say it does not scratch? Maybe if the car is in the garage with dust, but a dirty The One Big Mistake You Don't Want To Make When The CEO Calls You Back When a customer asks you about the wax you are using or the best type of wax for their particular car, Shouldn't you know the right and true answer? Well apparently many professional auto detailers do not know the right answer. They just lack the knowledge. In a recent competitor survey, which was done without their knowing it, we casually asked hundreds of detailers while in incognito over a period of six months about the wax they used. Less than 1 in five were able to give us the straight answer without BS'ing their way through it. From the Dry Wash, kerosene like product, to the Teflon save the world crowd all we got was a little memorized line of sales brochures and a trial closes. In my company the Detail Guys, our team does have the knowledge of such things and we really have no desire to BS a customer, especially one which will be with us for years. Two reasons; (1) It is called lying and (2) Double Talk later will be found out.If you’re not yet a top-down sales strategist, give it a go.When doing business at the top you’ll be amazed how glad executives are to see you. How quickly they treat you as an equal, value your services, and want to do business with you and only you!You’ll Be Relieved To Stop Wasting Daylight In Endless …Low-level, committee meetings with people who don’t have the authority to say, “Yes” in the first place! And glad to spend time with THE decision makers who can sign off on unlimited checks, “Made Payable” to you.Prospecting company presidents is a great way to do business that you’ll commit to as soon as you’ve had your fill of endless callbacks, referrals down the ladder, and words like, “Don’t call us. We’ll call you.”When you know in your heart of hearts your products/se When a professional detailer embellishes the performance, longevity, finished look before the job, he will have an unhappy customer later on. Perhaps when he is done when the customer is under whelmed for the amount paid or perhaps a month in the future when the "Teflon" Sealant, which was suppose to last 3-years is worn off and was supposedly guaranteed by DuPont? Well maybe on pots and pans baked on at 450 degrees, but there is no such guarantee for their product when used as automotive wax. Dry Wash also is interesting in that the operators say it does not scratch? Maybe if the car is in the garage with dust, but a dirty Discover the Perfect Fundraising Opportunity for Your Next Event eriod of six months about the wax they used. Less than 1 in five were able to give us the straight answer without BS'ing their way through it. From the Dry Wash, kerosene like product, to the Teflon save the world crowd all we got was a little memorized line of sales brochures and a trial closes. In my company the Detail Guys, our team does have the knowledge of such things and we really have no desire to BS a customer, especially one which will be with us for years. Two reasons; (1) It is called lying and (2) Double Talk later will be found out.Fundraising offers you the perfect opportunity to give back to your community or favorite organization. There are literally thousands of worthy causes that you could create the perfect fundraising project for whatever you needs might be. This article will help you discover some of the more creative fundraising opportunities that are available to you today.Car Washes are All Dried UpWhen you think of fundraising projects you might be thinking of one of the most popular methods for most groups and organizations to raise money with a fundraiser. Yes, it is the car wash. This is one fundraising project that always seems to work, but they are not nearly as effective as they once were year ago.Golf Is a Big Money Making FundraiserOne of the newest and perhaps the most exciting fundrai When a professional detailer embellishes the performance, longevity, finished look before the job, he will have an unhappy customer later on. Perhaps when he is done when the customer is under whelmed for the amount paid or perhaps a month in the future when the "Teflon" Sealant, which was suppose to last 3-years is worn off and was supposedly guaranteed by DuPont? Well maybe on pots and pans baked on at 450 degrees, but there is no such guarantee for their product when used as automotive wax. Dry Wash also is interesting in that the operators say it does not scratch? Maybe if the car is in the garage with dust, but a dirty Does Your Sales Division Reflect Our Diverse World? o desire to BS a customer, especially one which will be with us for years. Two reasons; (1) It is called lying and (2) Double Talk later will be found out.I've been in sales and sales management training for the last 15 years, and I am continually struck by one unchanging situation: sales forces don't reflect the ethnicity of the working world.Here's what I mean. I live in Toronto, the most multiculturally diverse city on the planet, and I recently became a Canadian citizen. On that day, 113 other people from 22 countries also took the citizenship oath. As I looked around, five of us were white. Only three of us spoke English as our first language (two Bulgarians were the other part of the white contingent). I was surrounded by a sea of interesting looking faces of various colours and hues, and I was so proud to be part of this crowd.I ride the subway whenever I get the chance, and the other passengers who are going to work (executives, middle When a professional detailer embellishes the performance, longevity, finished look before the job, he will have an unhappy customer later on. Perhaps when he is done when the customer is under whelmed for the amount paid or perhaps a month in the future when the "Teflon" Sealant, which was suppose to last 3-years is worn off and was supposedly guaranteed by DuPont? Well maybe on pots and pans baked on at 450 degrees, but there is no such guarantee for their product when used as automotive wax. Dry Wash also is interesting in that the operators say it does not scratch? Maybe if the car is in the garage with dust, but a dirty Advertising Dos & Don'ts: Why Graphics Help You Sell - and When They Don't onth in the future when the "Teflon" Sealant, which was suppose to last 3-years is worn off and was supposedly guaranteed by DuPont? Well maybe on pots and pans baked on at 450 degrees, but there is no such guarantee for their product when used as automotive wax. Dry Wash also is interesting in that the operators say it does not scratch? Maybe if the car is in the garage with dust, but a dirty car, well it really needs a washing first and we have seen where Dry Wash tends to attract dust easily compared to hard shell waxes, of course no one ever tells the customer that. It is important to know your vendors, their products, what those products can do, what they cannot do and which is the best solution for the individual car you are working on.Flip through the newspaper and yellow pages, surf the Internet, and pay attention to the pictures. It’s probably easy, because our eyes are naturally drawn to the pictures first. Ads and websites without graphics are boring; our eyes pass right over them. That’s why graphics are one of the most important pieces of your marketing layout.Do use attractive, eye-catching graphicsYou’ve heard it before, but it bears repeating: any piece of advertising has only about 5 seconds to grab a prospect’s attention. To grab that attention, you need real power. You need a graphic that reaches off the page, grabs the prospect by the lapels, and holds on for dear life.It doesn’t matter what you’re selling; there is going to be some kind of picture that will help you do it better. Even if what So what are the types of waxes available and which ones do the best in the professional auto detailing industry use? Most plants have a thin protective coating of wax.. Most fruit trees and vegetables plants have wax on the fruit and vegetables they produce that we eat. Waxes are also produced by animals, even man makes wax for his ears. Other wax components are found in minerals and petroleum. And the are Polymer or synthetic, manufactured by man waxes. We get waxes from a variety of sources really. Carnuba wax is on the leaves of the carnuba palm trees. The best Carnuba wax comes from in my opinion the Palm Tress of Brazil. You can tell a good carnuba wax by the water beads. Candelilla wax comes from a plant that grows in parts of Mexico, Panama, Costa Rica, Nicaragua and Guatemala and sometimes in the southwestern United States. It is a brown wax and not only have people used it on cars it is used in phonograph records, floor dressings, and candles. Although it is the major component of candle wax, it is mixed in with other waxes normally in the candles we use in our homes. Polymer wax includes the very popular Teflon, yes a polymer brand Name used by DuPont. Polymer wax is a chain of comp
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