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Digg it UP - Sample; Territory Reduction Policy for a Franchise Company
Notes for Newbies - Part Eleven - Networking, Mentoring and Some Magic Words
Hello againToday we want to talk about where you can look for some help. This is useful anytime, but especially when things don’t seem to be going too well in the early days.Networking Networking is a great way not only to get some help when you need it, but to help you keep up with what’s new in the business. Here’s a bit of good advice, though:Network with successful people, not other Newbies. This sounds harsh, but, think about it. If you want to get very good at chess or bridge, you play with people who are better at these games than you. If you want to become an ace at tennis, you must play with people who are already aces.If you want to be successful in direct marketing, you must play with people who are better at it than you. And if you want to get really great at it, you must network with people who are already really great at it.So, hang out with the gu
of your business decreases to forty percent of your original volume, we may request that you decrease your territoHello againToday we want to talk about where you can look for some help. This is useful anytime, but especially when things don’t seem to be going too well in the early days.Networking Networking is a great way not only to get some help when you need it, but to help you keep up with what’s new in the business. Here’s a bit of good advice, though:Network with successful people, not other Newbies. This sounds harsh, but, think about it. If you want to get very good at chess or bridge, you play with people who are better at these games than you. If you want to become an ace at tennis, you must play with people who are already aces.If you want to be successful in direct marketing, you must play with people who are better at it than you. And if you want to get really great at it, you must network with people who are already really great at it.So, hang out with the gu
How To Be Your Own Virtual Assistant
Would you love to enjoy the benefits and freedom of having a virtual assistant but right now, you're budget is feeling a bit squeezed?There is no doubt about it, having a virtual assistant (plus bookkeeper and even a personal assistant) will help you focus on what you do best. I have someone take care of our grocery shopping, errands, and product fulfillment. Plus, I have my regular virtual assistant Kathy; I'm hiring another "technical" assistant, Kristie, and one more person to help me with P.R. tasks I'm not getting to.But what if your budget can't stretch quite that much? How do you gain the momentum of hiring help, without spending any money right now?While nothing substitutes for having an extra pair of hands working on your behalf, here are 5 simple tips to organizing your work day so you gain some of the same advantages you would by hiring an assistant.Tip #1 Answer email JUST twice a dayEmail is a tim
I propose this thought on the subject of Franchisee territory reduction based on performance for a Mobile Business Model. Please read the sample policy below as it explains the reasoning and methodologies considered to extend brand without risking underdeveloped territory. We will use a Mobile Car Wash Franchise Business for this discussion. This sample is speaking from the Operation Manual of the franchisor to the franchised unit:Would you love to enjoy the benefits and freedom of having a virtual assistant but right now, you're budget is feeling a bit squeezed?There is no doubt about it, having a virtual assistant (plus bookkeeper and even a personal assistant) will help you focus on what you do best. I have someone take care of our grocery shopping, errands, and product fulfillment. Plus, I have my regular virtual assistant Kathy; I'm hiring another "technical" assistant, Kristie, and one more person to help me with P.R. tasks I'm not getting to.But what if your budget can't stretch quite that much? How do you gain the momentum of hiring help, without spending any money right now?While nothing substitutes for having an extra pair of hands working on your behalf, here are 5 simple tips to organizing your work day so you gain some of the same advantages you would by hiring an assistant.Tip #1 Answer email JUST twice a dayEmail is a tim
If the volume of your business decreases to forty percent of your original volume, we may request that you decrease your territor
Negotiations Between Artist and Gallery-Contracts Must Be Clear, Flattery Gets Ya Nowhere Pt. 1
Part One:New galleries and their quest for a team of artists and vice versa must be done artfully. Artists and galleries need to think things through before making requests or shipping out art.You have to put yourself in an artist's place. Here I am not knowing you or perhaps anything about the location. You contact me, like my art and want it. Cool, I appreciate the contact and compliment. Yet, if you are asking me to consign my work you become a voice over the phone or internet without credentials.I had my work in a gallery in San Francisco on Union Square years ago. There was no contract and being a fledgling artist I did not ask for one. I was simply thrilled to be in a gallery in Union Square. There was a wonderful opening that I attended with all the other artists who had become part of the gallery. Wonderful food and wine were served and important people came, everything an artists desire
Model. Please read the sample policy below as it explains the reasoning and methodologies considered to extend brand without risking underdeveloped territory. We will use a Mobile Car Wash Franchise Business for this discussion. This sample is speaking from the Operation Manual of the franchisor to the franchised unit:Part One:New galleries and their quest for a team of artists and vice versa must be done artfully. Artists and galleries need to think things through before making requests or shipping out art.You have to put yourself in an artist's place. Here I am not knowing you or perhaps anything about the location. You contact me, like my art and want it. Cool, I appreciate the contact and compliment. Yet, if you are asking me to consign my work you become a voice over the phone or internet without credentials.I had my work in a gallery in San Francisco on Union Square years ago. There was no contract and being a fledgling artist I did not ask for one. I was simply thrilled to be in a gallery in Union Square. There was a wonderful opening that I attended with all the other artists who had become part of the gallery. Wonderful food and wine were served and important people came, everything an artists desire
If the volume of your business decreases to forty percent of your original volume, we may request that you decrease your territo
Why This Car Is Smarter Than Most Customers!
I’ll never forget taking my first test drive in a Mercedes.The salesman was related to dealership’s owner. And he was anything other than a chip off the old block.Papa was elegant and cultivated, and very much a gentleman, prone to understatement.The kid was brash, spoiled, impatient, and a lot of other things you can imagine.We were driving in a residential area, and I was concerned that the pickup was hesitant.He told me to push the pedal to the metal, and it didn’t help, much. I thought this car might be able to do 60 in a half-hour, or so, if you timed it on a track.Anyway, the ride came to a conclusion, but not before I asked a question about the transmission, which seemed jerky, from gear to gear.Obviously frustrated with me, perhaps partly because I was younger than the demonstrator, he said I could stop worrying about the mechanical integrity, because “This car is more intelligent than most people!”and without risking underdeveloped territory. We will use a Mobile Car Wash Franchise Business for this discussion. This sample is speaking from the Operation Manual of the franchisor to the franchised unit:
I’ll never forget taking my first test drive in a Mercedes.The salesman was related to dealership’s owner. And he was anything other than a chip off the old block.Papa was elegant and cultivated, and very much a gentleman, prone to understatement.The kid was brash, spoiled, impatient, and a lot of other things you can imagine.We were driving in a residential area, and I was concerned that the pickup was hesitant.He told me to push the pedal to the metal, and it didn’t help, much. I thought this car might be able to do 60 in a half-hour, or so, if you timed it on a track.Anyway, the ride came to a conclusion, but not before I asked a question about the transmission, which seemed jerky, from gear to gear.Obviously frustrated with me, perhaps partly because I was younger than the demonstrator, he said I could stop worrying about the mechanical integrity, because “This car is more intelligent than most people!”and without risking underdeveloped territory. We will use a Mobile Car Wash Franchise Business for this discussion. This sample is speaking from the Operation Manual of the franchisor to the franchised unit:
If the volume of your business decreases to forty percent of your original volume, we may request that you decrease your territo
Brand Aid: How to Sell Yourself
When David was a small boy his father asked him, “What do you want to be when you grow up?” David thought about it for a minute and answered, “I don’t know what I want to be, but I know that I DON’T want to be a salesman.” “That’s too bad,” his father responded. “Because, whatever you WANT to be, you HAVE to be a salesman.”It is so true. You are always selling. You sell your products, your services, your ideas and most importantly, you sell yourself. No matter what you do for a living, you are a salesperson.So what will help you succeed in this world of “sales”? Let’s take a look at how branding can help you sell yourself more successfully.What is a brand? It is simply the emotional reaction and attachment that a customer has to their total experience with a company, product or service. Judgments about brand are created in the hearts and minds of customers.Corporations understand the importance of branding. In this very competiti
. This sample is speaking from the Operation Manual of the franchisor to the franchised unit:When David was a small boy his father asked him, “What do you want to be when you grow up?” David thought about it for a minute and answered, “I don’t know what I want to be, but I know that I DON’T want to be a salesman.” “That’s too bad,” his father responded. “Because, whatever you WANT to be, you HAVE to be a salesman.”It is so true. You are always selling. You sell your products, your services, your ideas and most importantly, you sell yourself. No matter what you do for a living, you are a salesperson.So what will help you succeed in this world of “sales”? Let’s take a look at how branding can help you sell yourself more successfully.What is a brand? It is simply the emotional reaction and attachment that a customer has to their total experience with a company, product or service. Judgments about brand are created in the hearts and minds of customers.Corporations understand the importance of branding. In this very competiti
If the volume of your business decreases to forty percent of your original volume, we may request that you decrease your territo
Car Wash Industry Needs a New Water Strategy for the Future
The Car Wash Industry has been under considerable stress lately with their public relations; this time it is over the hiring of illegal aliens and illegal immigrants. Early on the car wash industry tried to attempt to justify the hiring of illegal aliens stating; There Is Just No Way for Us to Know If Someone Is a US Citizen or Not.Of course we all know this was a cop-out and they know that they are hiring people who are illegal aliens even though the carwash owners claim that they had some sort of ID and how were they to know if it was fake or not? We all know that they knew.Having been in the carwash industry for some 27 years I can tell you that there is an even bigger issue on the horizon than illegal immigration for the carwash association’s public relations department to deal with. The bigger issue in the future will be the use of water.Most of the carwash industry association’s literature and PR pieces say that people should use
of your business decreases to forty percent of your original volume, we may request that you decrease your territory. During the first four months after purchasing your franchise, your business is just really getting going and you can kind of see that your franchise is working. Any time after the four-month start up period, if your business drops to forty percent of that initially achieved volume, you are not servicing your area’s client demand adequately. Let’s say at the end of the four-month period you are doing ten thousand dollars a month gross revenues wit
The Car Wash Industry has been under considerable stress lately with their public relations; this time it is over the hiring of illegal aliens and illegal immigrants. Early on the car wash industry tried to attempt to justify the hiring of illegal aliens stating; There Is Just No Way for Us to Know If Someone Is a US Citizen or Not.Of course we all know this was a cop-out and they know that they are hiring people who are illegal aliens even though the carwash owners claim that they had some sort of ID and how were they to know if it was fake or not? We all know that they knew.Having been in the carwash industry for some 27 years I can tell you that there is an even bigger issue on the horizon than illegal immigration for the carwash association’s public relations department to deal with. The bigger issue in the future will be the use of water.Most of the carwash industry association’s literature and PR pieces say that people should use
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