Digg it UP - Business

Perception Is Reality - Are You A Pink Flamingo?
Surely you know what I mean. Those gangly looking birds that stand on one twiggy looking leg. Their beak (or is it a bill?) is hooked and black. And they flock by the hundreds at the watering hole. Thousands maybe, all together and...THEY ALL LOOK THE SAME!Now I'm not suggesting you run out and paint your shop in day-glow colours, or dress up like Zippo the clown, I just thought I'd draw your attention to something that often gets overlooked.We tend to think of appearances in an external co

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List 2 or 3 pieces of business you have recently lost and the reason why you lost the deal (be honest with yourself!):

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What things can you do for the “lost” customer in order to keep in touch so that you may be considered when new business or projects are on the horizon:

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Improving Your Sales Force's Effectiveness Through Automation
Many smaller businesses have advanced beyond back office automation using PCs and client-server IS platforms. More owners are looking at advanced sales automation software as a way of improving the productivity of their sales force as well as customer satisfaction. Salespeople are often more resistant to using PCs compared with those working in finance, logistics, materials management and other functions. Thus, business owners need to sell the benefits of automation to both their sales managers and reps. Sales has

How to identify future solutions and opportunities?

Your power page, if used extensively, will help you to identify areas where the client may need more help or may need to purchase additional products. When you read through your notes, you will be able to pinpoint areas that will be a business pain. Customers are always happy to find solutions to potential problems if they see their value. You must do your homework on various solutions before you make any suggestions. It is too easy to just promote your own company and its products. Make sure you know how the competition fits into the picture and what they can also offer to solve that same problem.

Your power page should also contain competitor information. You need to know what others are doing in the market place and what their perceived value is to your client. You need to be better informed and better prepared than anyone else. You want to make it easy for the client to choose you over others. Tighten your business relationship by following through with promises and providing value. Your power page should contain all the information you need to keep the customer.

Checklists

What items do you like to keep track of during visits to clients:

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Choose one potential client and fill in the Information Plan for that company. (see item number 92 for the information plan):

Contact information:

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Sales Volume:

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Problems the company is encountering:

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Who are their customers and what is their opinion of the target company:

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For your lead contact list all of the personal information you can gather (birthdate, anniversary, hobbies, other interests, clubs belonged to, etc.):

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List 2 or 3 pieces of business you have recently lost and the reason why you lost the deal (be honest with yourself!):

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What things can you do for the “lost” customer in order to keep in touch so that you may be considered when new business or projects are on the horizon:

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Black Sleuth
Afro American private investigators are not very visible in the sleuthing business, but there are a few who have established themselves and their agencies in the industry providing quality and needed services to their clients. Their viability in the industry is real and persuasive capitalizing on the shifting paradigm of business and poised to excel in the global economy. How viable? It depends on the solicitor’s perspective. However, at the end of the day a professional private investigator is judged by the way he

to know what others are doing in the market place and what their perceived value is to your client. You need to be better informed and better prepared than anyone else. You want to make it easy for the client to choose you over others. Tighten your business relationship by following through with promises and providing value. Your power page should contain all the information you need to keep the customer.