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  • Digg it UP - Perception: What Are Your Patients REALLY Hearing?

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    I have been trying to think about how I can talk about this subject and address it in a way that would be fair and balanced without injecting too much personal opinion and have decided to first talk about the types of groups and then later on be more specific. It is important to remember that you will have preferences that may not align with mine, but that each of us share a common goal in o
    ould be further from the truth or more harmful to the practice!

    An unusually high number of broken appointments generally translates into a lack of respect concerning your practice and appointments time and "time is money."

    Gene

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    Never underestimate the power of perception! Perception plays a major part in what is actually said -vs- how it is heard. And to patients...perception is reality!

    For example, lets look at broken appointments, one of the biggest problems in your practice. Last minute changes and no show appointments account for thousands of dollars a month in lost revenue for the practice!

    Are you sending signals to your patients that it's all right to break appointments?

    When the patient calls and says they "Forgot" or "Have a meeting." or "Just want to reschedule." Is your response "That's OK.", "Sure, that's no problem." or simply..."How soon do you want to come back?" And then schedule them right back at the 1st available opening?

    A well established practice with a scheduling coordinator who knows the patients well has a sense of "offending" the patient if they remind them of the dilemma this last minute change will make.

    Nothing could be further from the truth or more harmful to the practice!

    An unusually high number of broken appointments generally translates into a lack of respect concerning your practice and appointments time and "time is money."

    Gener

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    ems in your practice. Last minute changes and no show appointments account for thousands of dollars a month in lost revenue for the practice!

    Are you sending signals to your patients that it's all right to break appointments?

    When the patient calls and says they "Forgot" or "Have a meeting." or "Just want to reschedule." Is your response "That's OK.", "Sure, that's no problem." or simply..."How soon do you want to come back?" And then schedule them right back at the 1st available opening?

    A well established practice with a scheduling coordinator who knows the patients well has a sense of "offending" the patient if they remind them of the dilemma this last minute change will make.

    Nothing could be further from the truth or more harmful to the practice!

    An unusually high number of broken appointments generally translates into a lack of respect concerning your practice and appointments time and "time is money."

    Gene

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    n the patient calls and says they "Forgot" or "Have a meeting." or "Just want to reschedule." Is your response "That's OK.", "Sure, that's no problem." or simply..."How soon do you want to come back?" And then schedule them right back at the 1st available opening?

    A well established practice with a scheduling coordinator who knows the patients well has a sense of "offending" the patient if they remind them of the dilemma this last minute change will make.

    Nothing could be further from the truth or more harmful to the practice!

    An unusually high number of broken appointments generally translates into a lack of respect concerning your practice and appointments time and "time is money."

    Gene

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    e 1st available opening?

    A well established practice with a scheduling coordinator who knows the patients well has a sense of "offending" the patient if they remind them of the dilemma this last minute change will make.

    Nothing could be further from the truth or more harmful to the practice!

    An unusually high number of broken appointments generally translates into a lack of respect concerning your practice and appointments time and "time is money."

    Gene

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    ould be further from the truth or more harmful to the practice!

    An unusually high number of broken appointments generally translates into a lack of respect concerning your practice and appointments time and "time is money."

    Generally patients simply are not aware of the problems associated with last minute changes because they have been "trained" (they hear) it's so easy to change the appointment.

    Often before we can "train" the patient, the front office must first "re-train" their response to these last minute calls.

    For example, when the specific date or time a new patient or existing patient wants is not available, if our reply is: "We get cancellations every day" or even worse, "We get cancellations all the time and can get you right in", what have we taught this patient?

    In just a matter of seconds the patient has been "taught" (heard) It's all right to call at the last minute to change an appointment, cancellations happen all the time, when they do cancel they can get "right back in."

    The patient has no value associated with the practice or the appointment time. In fact, we "signaled" (and they heard) it's OK!

    A more positive verbal resp

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