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Digg it UP - Blowing Your Own Horn - A Key Marketing Strategy for Small Business
Getting into law school can be a very arduous task for aspiring students. You need to start as early as your freshman year in high school if you decide that being a lawyer is what you really want to do for the rest of your life.Do not be misled by the rosy portrayal of a lawyer's life in TV or in the m
Make It Current – Be careful to use situations or events that occurred within the past six months. This keeps it in the category of "news" that your listener may be interested to know.
Sales communication is the key to call center sales, carried out largely through oral and written communication. The sales manager lets his sales people know what they are expected to achieve, how they are performing, how they can improve and perform better. The manager also keeps them informed of what is hap
Successful solo entrepreneurs spend quite a bit of time building and expanding their networks. These networks can cover a broad spectrum – professional associations, community service, school or alumni networks, virtual communities, athletic groups, neighborhood associations. There are a variety of choices when creating our support system.
What they all have in common is this: we engage in the same activity – relationship building. We may meet face to face, over the telephone or online. We exchange pleasantries, information, referrals or resources and in doing so, strengthen the bonds with individuals and the whole organization. What is not quite as common in our exchanges is the use of a personal or business success story. A success story has a double message: it highlights a specific activity that we accomplished or service that we do AND it communicates a distinguishing level of achievement. Both messages serve to build credibility with the listener, which in turn builds trust.
Success stories need not be complicated or lengthy. Here are a few considerations when preparing your own.
Be Proud About It – A good success story translates as truly genuine when you feel proud to share it. "I am so thrilled that I was able to save my client $5,000." –a Financial Services Representative
Be Prepared – Think through your list of recent business achievements, honors, awards or professional certifications that represents something you are proud of and demonstrates an achievement. Then select one or two to share with your contacts at an appropriate time.
Be Specific – Describe exactly what product or service that you delivered or the type of honor or certification that you received. "I recently completed the requirements for the Master Certified Coach designation." – a Business and Personal Coach
Make It Current – Be careful to use situations or events that occurred within the past six months. This keeps it in the category of "news" that your listener may be interested to know.
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It matters very little whether you are a selling rookie or a seasoned professional, sooner or later, you will find yourself mired in a selling slump. There are a number of actions you can take to shorten the duration of the slump, lessen the financial impact and reduce the emotional drain that a slump can cau
Success stories need not be complicated or lengthy. Here are a few considerations when preparing your own.
Be Proud About It – A good success story translates as truly genuine when you feel proud to share it. "I am so thrilled that I was able to save my client $5,000." –a Financial Services Representative
Be Prepared – Think through your list of recent business achievements, honors, awards or professional certifications that represents something you are proud of and demonstrates an achievement. Then select one or two to share with your contacts at an appropriate time.
Be Specific – Describe exactly what product or service that you delivered or the type of honor or certification that you received. "I recently completed the requirements for the Master Certified Coach designation." – a Business and Personal Coach
Make It Current – Be careful to use situations or events that occurred within the past six months. This keeps it in the category of "news" that your listener may be interested to know.
One of the best places to find new partnering relationships is through client referrals.If you’re taking on a new client and you get introduced to someone who’s a very deeply niched expert, invite them to lunch or coffee. You could say, “We should really get together and talk about whether we have any
Success stories need not be complicated or lengthy. Here are a few considerations when preparing your own.
Be Proud About It – A good success story translates as truly genuine when you feel proud to share it. "I am so thrilled that I was able to save my client $5,000." –a Financial Services Representative
Be Prepared – Think through your list of recent business achievements, honors, awards or professional certifications that represents something you are proud of and demonstrates an achievement. Then select one or two to share with your contacts at an appropriate time.
Be Specific – Describe exactly what product or service that you delivered or the type of honor or certification that you received. "I recently completed the requirements for the Master Certified Coach designation." – a Business and Personal Coach
Make It Current – Be careful to use situations or events that occurred within the past six months. This keeps it in the category of "news" that your listener may be interested to know.
I had a blast at the Albuquerque International Balloon Fiesta events.When I told some Albuquerque natives and semi-natives how excited I was about attending, I usually got the same response: “Oh, you won’t get that excited after you’ve been here awhile.”Who knows. Maybe that will be true. But, I
Be Prepared – Think through your list of recent business achievements, honors, awards or professional certifications that represents something you are proud of and demonstrates an achievement. Then select one or two to share with your contacts at an appropriate time.
Be Specific – Describe exactly what product or service that you delivered or the type of honor or certification that you received. "I recently completed the requirements for the Master Certified Coach designation." – a Business and Personal Coach
Make It Current – Be careful to use situations or events that occurred within the past six months. This keeps it in the category of "news" that your listener may be interested to know.
Every business owner dreams that advertising in a certain medium will net them dozens of clients in the very first week or month. Sometimes those dreams are fulfilled, but most of the time they are not. If advertising was a sure thing, there would be less of it. It would be more expensive. Every business w
Make It Current – Be careful to use situations or events that occurred within the past six months. This keeps it in the category of "news" that your listener may be interested to know.
Keep It Brief – A few good sentences about the award or business achievement is all it takes. No need to dominate an exchange.
The next time that you interact with a client, colleague, friend or family member, try blowing your own horn. Humorist Will Rogers said, "It ain’t bragging if you done it."
Copyright 2003, Charlotte Farrior
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