our returns will come about in pride, satisfaction, recognition, revenues and reputation, none of which you can buy, all of which are free rewards of a job well done.

Consistency

Many businesses are very accommodating with a new customer; they focus on getting new business (which costs on average five times as much as keeping an existing customer) instead of revitalizing and improving existing business.

Repeat and referral business is far more profitable than new business. Research shows that 70% of customers that take their bus

Business in recent years has taken on many new and complex dimensions; Competition is stiffer and margins are smaller. Success will no longer be related to technology, size or product superiority alone.

In the quest to maintain market position, business leaders are realizing that one of the areas where they can improve profits, as well as market position is by creating a customer-driven organization.

A customer driven organization is one that has recognized that the autocratic top-down structure of the past, (where management, owners were the most important people in the company) must be inverted to place the focus on the customer, who is now the driving force of the organization.

All of the organizations strategies, business processes, strategic plan and employees must focus on the most important person, the customer. Todays focus is no longer on customer satisfaction its on exceeding customer expectations; customer service is expected, todays customers expect quality and service and they want it fast.

Being customer driven means being able to respond and fulfill those needs better and faster than your competitor.

An organization can only survive if customers are satisfied and will thrive only if customers are delighted.

Determining Customer Needs

An organizations long term competitive advantage lies in its ability to establish what there customers needs are, and their capacity to produce and provide a quality product or service that will satisfy those needs. The reality is that without customers a business cannot exist.

Speed and Flexibility

Supercharge your business with speed, response time and responsiveness should be given the highest priority, the typical customer want it may way and wants it now. Where possible maximize customer contact and pack your business with intangible value; the more value added benefits you can build into your customer relationships, the more you can influence their desire to continue to do business with you.

Always give more than people expect whenever you can, do more than you have to, give your customers more than they expect. Do the best you can do and then do just a bit more. Your returns will come about in pride, satisfaction, recognition, revenues and reputation, none of which you can buy, all of which are free rewards of a job well done.

Consistency

Many businesses are very accommodating with a new customer; they focus on getting new business (which costs on average five times as much as keeping an existing customer) instead of revitalizing and improving existing business.

Repeat and referral business is far more profitable than new business. Research shows that 70% of customers that take their bus

mportant people in the company) must be inverted to place the focus on the customer, who is now the driving force of the organization.

All of the organizations strategies, business processes, strategic plan and employees must focus on the most important person, the customer. Todays focus is no longer on customer satisfaction its on exceeding customer expectations; customer service is expected, todays customers expect quality and service and they want it fast.

Being customer driven means being able to respond and fulfill those needs better and faster than your competitor.

An organization can only survive if customers are satisfied and will thrive only if customers are delighted.

Determining Customer Needs

An organizations long term competitive advantage lies in its ability to establish what there customers needs are, and their capacity to produce and provide a quality product or service that will satisfy those needs. The reality is that without customers a business cannot exist.

Speed and Flexibility

Supercharge your business with speed, response time and responsiveness should be given the highest priority, the typical customer want it may way and wants it now. Where possible maximize customer contact and pack your business with intangible value; the more value added benefits you can build into your customer relationships, the more you can influence their desire to continue to do business with you.

Always give more than people expect whenever you can, do more than you have to, give your customers more than they expect. Do the best you can do and then do just a bit more. Your returns will come about in pride, satisfaction, recognition, revenues and reputation, none of which you can buy, all of which are free rewards of a job well done.

Consistency

Many businesses are very accommodating with a new customer; they focus on getting new business (which costs on average five times as much as keeping an existing customer) instead of revitalizing and improving existing business.

Repeat and referral business is far more profitable than new business. Research shows that 70% of customers that take their bus

than your competitor.

An organization can only survive if customers are satisfied and will thrive only if customers are delighted.

Determining Customer Needs

An organizations long term competitive advantage lies in its ability to establish what there customers needs are, and their capacity to produce and provide a quality product or service that will satisfy those needs. The reality is that without customers a business cannot exist.

Speed and Flexibility

Supercharge your business with speed, response time and responsiveness should be given the highest priority, the typical customer want it may way and wants it now. Where possible maximize customer contact and pack your business with intangible value; the more value added benefits you can build into your customer relationships, the more you can influence their desire to continue to do business with you.

Always give more than people expect whenever you can, do more than you have to, give your customers more than they expect. Do the best you can do and then do just a bit more. Your returns will come about in pride, satisfaction, recognition, revenues and reputation, none of which you can buy, all of which are free rewards of a job well done.

Consistency

Many businesses are very accommodating with a new customer; they focus on getting new business (which costs on average five times as much as keeping an existing customer) instead of revitalizing and improving existing business.

Repeat and referral business is far more profitable than new business. Research shows that 70% of customers that take their bus

e time and responsiveness should be given the highest priority, the typical customer want it may way and wants it now. Where possible maximize customer contact and pack your business with intangible value; the more value added benefits you can build into your customer relationships, the more you can influence their desire to continue to do business with you.

Always give more than people expect whenever you can, do more than you have to, give your customers more than they expect. Do the best you can do and then do just a bit more. Your returns will come about in pride, satisfaction, recognition, revenues and reputation, none of which you can buy, all of which are free rewards of a job well done.

Consistency

Many businesses are very accommodating with a new customer; they focus on getting new business (which costs on average five times as much as keeping an existing customer) instead of revitalizing and improving existing business.

Repeat and referral business is far more profitable than new business. Research shows that 70% of customers that take their bus

our returns will come about in pride, satisfaction, recognition, revenues and reputation, none of which you can buy, all of which are free rewards of a job well done.

Consistency

Many businesses are very accommodating with a new customer; they focus on getting new business (which costs on average five times as much as keeping an existing customer) instead of revitalizing and improving existing business.

Repeat and referral business is far more profitable than new business. Research shows that 70% of customers that take their business elsewhere do so because of poor or rude service.

Final Thoughts

Listen to your customers; Develop practices and processes that ensure that you maintain an accurate understanding of what the needs of your customers are; respond rapidly to those needs. In all of your dealings with others, remember that the primary function of business is to attract and maintain customers.

To become a truly great, enduring company you must make a total commitment to being a customer driven company

In the words of Winston Churchill Success is never final!