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  • Digg it UP - Making A Shareholders' Agreement-Checklist

    Price Does Not Always Equal Value
    What is the right price for your product or service? Most small business owners struggle with this question, because they confuse the cost of producing the product with the value it brings to the customer.When it comes to establishing a price for your goods or services, the value of your product has absolutely nothing to do with production cost. The value is based on how much you help clients save, increase, reduce or improve. If you can quantify these benef
    ncl cash flow; agreed intervals

    8. Exit strategy (the important one!)

    a. Share valuation mechanism
    b. Discount/premium for certain stakes
    c. Ability to transfer part or whole stake only
    d. Staggered exit – tax and valuation implications
    e. Trigger events eg
    i. Death/serious illness
    ii. Divorce
    iii. Trade sale
    iv. One party wishes to leave
    f. When to wind company up
    g. Pre-emption rights
    h.

    Can't Invent Your Own Product? Improve an Existing One!
    There's no good idea that can't be improved on. - Michael EisnerYes, it’s always nice to invent something completely new but this process could take months if not years! Besides only few businesses are based on a completely new idea that no one has thought of before.Keep this in mind and do not spend too much time on trying to find something that isn't currently being done. A much better strategy for most new entrepreneurs is
    You should consider a shareholders' agreement as a "pre-nuptial" agreement. You are trying to reach a consensus in advance of a possible breakdown in the relationship. 1 in 3 marriages fail and the failure rate for business is much higher. Negotiating with your business partners ought to be a lot easier than with your spouse as the "don't you love me" doesn't come into it!

    Here is a non-exhaustive list which you could use as a limited agenda for discussions between proposed or existing shareholders. This should be followed by detailed legal advice and then a written agreement between the parties.

    1. Alternatives: limited company, partnership or limited liability partnership etc

    Assuming you select a limited company:

    2. Purpose of venture. Business plan. Expectations.

    3. Share split

    a. Implications of key thresholds: 5%, 10%, >25%, 50%, >50%, 75%
    b. Deadlock vs controlling stake vs negative control/ability to block
    c. "Ordinary", "Special", "Written" resolutions
    d. class: ordinary, preferred, redeemable etc
    e. dilution (now and future)

    4. Directors

    a. Day-to-day management
    b. How many
    c. Right to appoint/remove
    d. Chairman; casting vote?
    e. Service agreements: salary level?

    5. Company name, company secretary, registered office, accountant/auditor

    6. Finance

    a. Share capital vs debt
    i. Allotment of new shares
    ii. Cash/non-cash
    iii. Director's loan
    iv. Second round
    b. Security? Debentures/charges. Personal guarantees. Indemnity to each other?
    c. Working capital
    d. Bank mandate: joint signatories?
    e. Dividend policy
    i. consider minimum % profits to be distributed or retained if no agreement
    ii. dividend versus salary balance

    7. Business plan and budget incl cash flow; agreed intervals

    8. Exit strategy (the important one!)

    a. Share valuation mechanism
    b. Discount/premium for certain stakes
    c. Ability to transfer part or whole stake only
    d. Staggered exit – tax and valuation implications
    e. Trigger events eg
    i. Death/serious illness
    ii. Divorce
    iii. Trade sale
    iv. One party wishes to leave
    f. When to wind company up
    g. Pre-emption rights
    h. A

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    scussions between proposed or existing shareholders. This should be followed by detailed legal advice and then a written agreement between the parties.

    1. Alternatives: limited company, partnership or limited liability partnership etc

    Assuming you select a limited company:

    2. Purpose of venture. Business plan. Expectations.

    3. Share split

    a. Implications of key thresholds: 5%, 10%, >25%, 50%, >50%, 75%
    b. Deadlock vs controlling stake vs negative control/ability to block
    c. "Ordinary", "Special", "Written" resolutions
    d. class: ordinary, preferred, redeemable etc
    e. dilution (now and future)

    4. Directors

    a. Day-to-day management
    b. How many
    c. Right to appoint/remove
    d. Chairman; casting vote?
    e. Service agreements: salary level?

    5. Company name, company secretary, registered office, accountant/auditor

    6. Finance

    a. Share capital vs debt
    i. Allotment of new shares
    ii. Cash/non-cash
    iii. Director's loan
    iv. Second round
    b. Security? Debentures/charges. Personal guarantees. Indemnity to each other?
    c. Working capital
    d. Bank mandate: joint signatories?
    e. Dividend policy
    i. consider minimum % profits to be distributed or retained if no agreement
    ii. dividend versus salary balance

    7. Business plan and budget incl cash flow; agreed intervals

    8. Exit strategy (the important one!)

    a. Share valuation mechanism
    b. Discount/premium for certain stakes
    c. Ability to transfer part or whole stake only
    d. Staggered exit – tax and valuation implications
    e. Trigger events eg
    i. Death/serious illness
    ii. Divorce
    iii. Trade sale
    iv. One party wishes to leave
    f. When to wind company up
    g. Pre-emption rights
    h.

    Grand Opening: The Key To Great Presentations
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    c. "Ordinary", "Special", "Written" resolutions
    d. class: ordinary, preferred, redeemable etc
    e. dilution (now and future)

    4. Directors

    a. Day-to-day management
    b. How many
    c. Right to appoint/remove
    d. Chairman; casting vote?
    e. Service agreements: salary level?

    5. Company name, company secretary, registered office, accountant/auditor

    6. Finance

    a. Share capital vs debt
    i. Allotment of new shares
    ii. Cash/non-cash
    iii. Director's loan
    iv. Second round
    b. Security? Debentures/charges. Personal guarantees. Indemnity to each other?
    c. Working capital
    d. Bank mandate: joint signatories?
    e. Dividend policy
    i. consider minimum % profits to be distributed or retained if no agreement
    ii. dividend versus salary balance

    7. Business plan and budget incl cash flow; agreed intervals

    8. Exit strategy (the important one!)

    a. Share valuation mechanism
    b. Discount/premium for certain stakes
    c. Ability to transfer part or whole stake only
    d. Staggered exit – tax and valuation implications
    e. Trigger events eg
    i. Death/serious illness
    ii. Divorce
    iii. Trade sale
    iv. One party wishes to leave
    f. When to wind company up
    g. Pre-emption rights
    h.

    Understanding Marketing: 5 Common Misconceptions
    Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories?1. Defining Marketing There is clearly a general tendency in employing the notion of Marketing within a confusing mix of Public Relations, Advertising, or Med
    >

    a. Share capital vs debt
    i. Allotment of new shares
    ii. Cash/non-cash
    iii. Director's loan
    iv. Second round
    b. Security? Debentures/charges. Personal guarantees. Indemnity to each other?
    c. Working capital
    d. Bank mandate: joint signatories?
    e. Dividend policy
    i. consider minimum % profits to be distributed or retained if no agreement
    ii. dividend versus salary balance

    7. Business plan and budget incl cash flow; agreed intervals

    8. Exit strategy (the important one!)

    a. Share valuation mechanism
    b. Discount/premium for certain stakes
    c. Ability to transfer part or whole stake only
    d. Staggered exit – tax and valuation implications
    e. Trigger events eg
    i. Death/serious illness
    ii. Divorce
    iii. Trade sale
    iv. One party wishes to leave
    f. When to wind company up
    g. Pre-emption rights
    h.

    How To Evaluate A Product Opportunity
    Day after day my in box, and I'm sure yours as well, fills with opportunity propaganda on how to make money. Do this, and poof, you're rich. Become an affiliate and sell my ebook, and poof, you're making lots of money. I don't know about you, but I can't tell what’s a good opportunity and what’s not any more. Because of this, I created a list of nine criteria, a sort-of checklist, to use when I do find something that I don't think is full of "poof."<
    ncl cash flow; agreed intervals

    8. Exit strategy (the important one!)

    a. Share valuation mechanism
    b. Discount/premium for certain stakes
    c. Ability to transfer part or whole stake only
    d. Staggered exit – tax and valuation implications
    e. Trigger events eg
    i. Death/serious illness
    ii. Divorce
    iii. Trade sale
    iv. One party wishes to leave
    f. When to wind company up
    g. Pre-emption rights
    h. Ability to transfer to spouse/children
    i. "Shoot-out" provision: party receiving notice must elect either to purchase shares of other party or sell its shares to that party
    j. "Bring-along" provision: transferor must require third party purchaser to offer to buy also the other party's interest at the same price per share
    k. "Drag-along" provision: selling party can oblige other party also to transfer its shares to the same purchaser
    l. Put/call options included at outset

    9. Matters requiring unanimity

    10. Dispute/deadlock resolution mechanism (Ultimate sanction: specific right after minimum period for either party to call for liquidation)

    11. Personal tax planning issues affecting structure

    12. Intellectual property

    13. Non-compete/non-solicitation

    14. Confidentiality

    15. Life/term assurance: key man, cross option etc

    As you can see there is a lot to consider when you go into business with someone. Better that you discuss these issues up front. We have run through this list with numerous clients and the most frequent feedback is: I really didn’t think about that. Thanks. Hopefully the answers you come up with don’t mean that your business relationship flounders immediately. If you find it difficult to reach a consensus with your business partner now on key issues let this be an alarm bell. Consensus is often more difficult to achieve further down the road.

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