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Digg it UP - Spray and Pray: The Substitute for Strategic Planning
If you don't have a plan for generating more traffic and sales in 2006, now is the time to create one.With Christmas just around the corner, business is slow for most business owners who sell to other businesses.However, in January, this will all change when Christmas shoppers start looking for extra ways to
Just this week when speaking to another salesperson of another very new business who was having some difficulty
There are many management rules, but most of them are locked behind bars. It is very risky to whisper about management rules; it is even more hazardously to be open about management rules.This rule however is harmless, yet effective. It is so simple, that most people forget to use it.To perceive the strength
During the last almost 10 years, as a business coach and executive coach, I can now predict with almost 100% accuracy that 90% of the business owners at any event drive their businesses through 2 actions. First, they SPRAY all their activity from marketing and sales to customer service and employee training around them and then they PRAY that these actions will stick.
Just this week when speaking to another salesperson of another very new business who was having some difficulty i
After completing their translation training programmes at higher professional education or university level, many students can’t wait to set up as a freelance translator. However, gaining a foothold as a freelancer in a very competitive translation market may turn out to be a pretty complicated business. Translation agenci
During the last almost 10 years, as a business coach and executive coach, I can now predict with almost 100% accuracy that 90% of the business owners at any event drive their businesses through 2 actions. First, they SPRAY all their activity from marketing and sales to customer service and employee training around them and then they PRAY that these actions will stick.
Just this week when speaking to another salesperson of another very new business who was having some difficulty
Last year, trillions of dollars transferred hands on the internet with regard to sales, or as the internet wishes to call it, eCommerce. The internet is becoming an increasingly complex manipulation of do's and don'ts. However, one thing I am sure of is, what are you doing? The cliche says, "Either get in the game, or sit
Just this week when speaking to another salesperson of another very new business who was having some difficulty
Unlike advertising and public relations which create publicity and awareness, product promotion delivers a call to action. Typically, the call to action is for the customer to buy now; often there is an incentive offered to encourage the customer to do so.The goal of product promotion is get the product in front of
Just this week when speaking to another salesperson of another very new business who was having some difficulty
What is a company profile?
How much easier would it have been had the plan been created to clearly identify the target market through the creation of an executable strategic plan instead of using the spray and pray tactic? Strategic planning is the basic key to working smarter not harder.
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