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Digg it UP - Kindergarten Planning Works: And Works Extraordinarily Well - Auto Recovery
Niche Marketing With a Sustainable Competitive Advantage
A Sustainable Competitive Advantage (SCA) is a unique offering that is valued by your customer and is not available from the competition. It is not what you think it is or what you want it to be. It is what your customer believes and that is what counts. This perception is everything.Your SCA is made up distinctive compete
re you left off A Sustainable Competitive Advantage (SCA) is a unique offering that is valued by your customer and is not available from the competition. It is not what you think it is or what you want it to be. It is what your customer believes and that is what counts. This perception is everything.Your SCA is made up distinctive compete
Managing Hardware Assets
Managing Hardware Assets can be a daunting task. Exactly what needs to be tracked and for what reason.The reason is simple enough. The company books or Accounting department. Within the corporate structure accountability needs to be addressed in terms of taxes and associated liabilities. I will not jump into that because i
Have you ever returned to your office after time away to find where you left off aManaging Hardware Assets can be a daunting task. Exactly what needs to be tracked and for what reason.The reason is simple enough. The company books or Accounting department. Within the corporate structure accountability needs to be addressed in terms of taxes and associated liabilities. I will not jump into that because i
Strategic Planning - What Does Your Company Mean?
Last week I had an interesting discussion with a director of Mary Kay, one of the most successful companies in the cosmetics industry. She wanted to know why it would be important for her sales reps to understand strategy.Classically, we've just asked sales reps to sell, and nothing else. The ideal salesperson was someone
turned to your office after time away to find where you left off Last week I had an interesting discussion with a director of Mary Kay, one of the most successful companies in the cosmetics industry. She wanted to know why it would be important for her sales reps to understand strategy.Classically, we've just asked sales reps to sell, and nothing else. The ideal salesperson was someone
If Everyone Thinks They Give Good Service, Why Do We As Customers Think It's Poor!
First of all let's look at what customer service is all about.If you go into a shop and talk to anyone who works there you expect to be treated with respect, not sold to and to have en enjoyable experience.Often that isn't the case, in fact we're often not spoken to at all, or we're asked the silly question, 'can I
ffice after time away to find where you left off First of all let's look at what customer service is all about.If you go into a shop and talk to anyone who works there you expect to be treated with respect, not sold to and to have en enjoyable experience.Often that isn't the case, in fact we're often not spoken to at all, or we're asked the silly question, 'can I
Cross Selling Shouldn't Be Crass
The other night I phoned to activate a charge card, expecting it would take a minute or two, and I�d be on my way.Instead, I was held hostage by a representative who immediately launched into a talk-a-thon about balance transfers and perhaps five more topics that had nothing to do with the purpose of my call.If I di
away to find where you left off The other night I phoned to activate a charge card, expecting it would take a minute or two, and I�d be on my way.Instead, I was held hostage by a representative who immediately launched into a talk-a-thon about balance transfers and perhaps five more topics that had nothing to do with the purpose of my call.If I di
Apply Game Theory and Win New Business
The first book gives a good introduction into what Game Theory is and is clear and non-mathematical in covering the different aspects of Game Theory [1].In the second book the need to plan is the focus and the need to look at any competition as causing a conflict to the Strategy of winning [2] the desired contract. Taking
re you left off and what priorities you are working had escaped your memory?The first book gives a good introduction into what Game Theory is and is clear and non-mathematical in covering the different aspects of Game Theory [1].In the second book the need to plan is the focus and the need to look at any competition as causing a conflict to the Strategy of winning [2] the desired contract. Taking
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