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Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the blink of an eye your easily transported around a whole planet. It's a smorgasbord !! The web site you just visited could be in Singapore, the e-mail your reading now could have come from Alaska. The Internet is just one big Soup Bowl of Information just waiting for you to come and gobble it up.We live in a world of "Everything Quick". Quick Food, Quick Money, Quick credit, Quick Advertising, Quicker Cars and the faster we get Quicker, the better!!Not only is it possible, but it's not that complicated to achieve. Most experts agree that advertising in ezines is THE quickest way to effectively generate more traffic to your website and increase your sales.Ezine Classif

ly trying to sell them on your company and your product. (A"mine-is-better-than yours-burger-with all the trimmings").

Am I right?

Be smart.

Do what Ray did. People get rich in this world by solving other people'sproblems, and when you sell someone your opportunity, you are not solving a problem, you are giving them a BIGGER ONE!!! "Yeah now you got yourself the hottest program in the industry! (Slap on the butt), Now go get'em tiger!"

Product and comp plans don't make you successful. Systems do. And when I say systems, I mean a COMPLETE system which includes the pieces that bring in your customers (ads), sell them your product (marketing), and then train the new business owners, and develops the relationships within the them.

These machines (ads and marketing) should be doing the work for you. All you need to do is push the 'Go Button' and become buddies (customer service,cashiers) with the folks who come through the system. Not because you are uns

The Natural Born Salesperson Is A Myth
There is no such thing as the natural born salesperson, any more than there is a natural born pilot, athlete or physician. There has been a myth circling for years that people who are successful at selling have some natural skills, attitudes or personalities.I have been teaching people to sell for over thirty years, and it is my opinion that selling, just like any other discipline or profession, requires: learned skills, abilities, traits and attitudes. These are learned. Show me an athlete who has “natural” ability, and I will show you an athlete who will tend to not practice as hard as someone who has to develop these skills and abilities.What are these so-called natural skills and attitudes that people believe contribute to this inna

There are typically two primary reasons why people fail in a network & affiliate marketing business... These are of course, after you kick out the tire-kickers, looky-loos, lazy bums, dreamers, excuse makers, whiners, and complainers. In other words, the quitters.

Network marketing is a business of business ownership, pursued by people who have never been business owners!

It's a business of marketing and training pursued by people who have never marketed or trained!

So, back to our two reasons for the hard-working, dedicated brothers,sisters,father and mother of the wonderful industry...

1: They start on a limited budget from the 'Jelly bean jar', and they run out of money before they have a chance to build an organization.

2: They make their list of 100 warm market contacts, run through those, and then they are out of people to talk to. (And out of money to advertise).

Those are the 'biggies'.

But it don't have to be that way, IF, they simply used a complete business model.

Let me explain...

Take a look at McDonald's. They are a Billion Dollar franchise. The most successful and duplicated business model in the world. And one that happens to be run by teenagers ,college drop-outs and retirees!

How? Why?

The answer can be found in the system that makes up the foundation of the franchise.

Do you ever feel like you bought a business in a box, but that a few parts might be missing? You know... The pieces that actually turn your actions into "production". Well, if you feel like that, it's because you're right.

Ray Kroc, the franchise master of McDonald's was a genius in more ways than one.

MLM & affiliate marketing has been compared to a McDonald's franchise in many ways, on many occasions. If you haven't come across these comparisons before, I'm sure you can quickly think of a few on your own.

Here is what you may not have realized about Ray, McDonald's, and your business... Ray's primary mission was to sell McDonald's franchises to franchise buyers

Pretty simple.

Our job as networkers is no different. We sell our franchise opportunity to others, and collectively market the product to the end consumer.McDonald's food sucks. It's about as far from good, fresh, quality food that you can get.

Yet it's the largest and most successful franchise and fast food restaurant in the history of human kind. How in the world is that possible!? How can you become #1, by selling an inferior product?! It goes against everything we think we know about business.

Well, this is exactly where the genius of Ray Kroc becomes apparent.

Ray knew the product wasn't going to be the initial key to success for his franchise buyers, just as your product is not the initial key to your success in your MLM or affiliate business. Having a good product is important after the fact...Once you actually have customers. Then it's critical to give them the best product possible. The key to McDonald's success with both franchise owners and customers, was their duplicatable system.

Ray sold them EXACTLY what they wanted,which wasn't a restaurant, but a machine that acquired customers, and turned them into cash.This is what all our friends or your prospect wants. Don't sell them the food,product or courses. Introduce them a system that generate money like McDonald.

In fact the system was so fine-tuned, that you could take a team of unskilled, inexperienced high school kids, and have them run the show.All they did was train each other on how to flip the switches, that ran the machine, which did the majority of the work behind the scenes. The competition didn't stand a chance. Ray's system was like a greased chute. You turn it on, and it churns out a predictable end result every time.

So, as a network marketer, selling a business franchise, what are you selling to your potential buyers? Unfortunately, you are probably trying to sell them on your company and your product. (A"mine-is-better-than yours-burger-with all the trimmings").

Am I right?

Be smart.

The TSL Method For Increasing Efficiency In Communication
If you’re in any kind of business where you have to use communication, chances are you are always looking for better ways to increase your efficiency and skills in communication. There are many different ways to do this, but this is one of these simplest ways to implement changes. I deem this the TSL method, which is an acronym for Tell, show and listen. This is how it worksTell- the first step of explaining any kind of idea is to tell the person what you are going to talk about. When you have a speech or meeting with prospective clients, chances are they know what the topic of the speech or meeting is going to be. There are very few people who would take time out of their busy schedule just to see if you have anything interesting to tell

imply used a complete business model.

Let me explain...

How? Why?

The answer can be found in the system that makes up the foundation of the franchise.

Ray Kroc, the franchise master of McDonald's was a genius in more ways than one.

Here is what you may not have realized about Ray, McDonald's, and your business... Ray's primary mission was to sell McDonald's franchises to franchise buyers

Pretty simple.

Well, this is exactly where the genius of Ray Kroc becomes apparent.

Am I right?

Be smart.

The Power Of Silence
Too many times in business networking events, I’d be approached by someone who would talk continuously about their product or service offering for at least 10 minutes. These people do not seem to notice the glazed look of the listener’s eyes, nor the body wanting to move away from them. They just talk, talk and talk. These people are exceedingly good at hanging onto others for a long time, not letting them move. They hand out literature that I end up throwing away because I haven’t asked for them. It is not hard to be averse to such people and their product or service offerings. I’m sure many of you have similar experiences.The messages these non-stop talkers convey are: they are desperate for business – because they wouldn’t st

ss... Ray's primary mission was to sell McDonald's franchises to franchise buyers

Pretty simple.

Well, this is exactly where the genius of Ray Kroc becomes apparent.

Am I right?

Be smart.

How to Measure Innovation in Your Business
It may or may not have occurred to you how important it is to measure the innovation of your own business. However, if you do not look into the efficacy and processes within your company, there is no way for you to know how well your organization is truly running, and in which areas improvement is needed. Of course, if you want to measure the innovation of your business, you will need to have a technique to use to gauge the different elements to be considered.Traditionally, these elements have consisted of counting defects, measuring costs, and tracking cycle times. Today, as we understand businesses processes better, it has become a bit more involved but no less achievable.With improvement strategies such as Six Sigma – a set of tec

e best product possible. The key to McDonald's success with both franchise owners and customers, was their duplicatable system.

Am I right?

Be smart.

Creating A Vision and Mission
Business Essentials – Vision & MissionFor any business to succeed, it must know what it is about. It must be able to clearly describe why it is there, and what it is there to achieve. Developing a vision and mission statement is a way of articulating these ideas to yourself, your customers, your employees, and to the world at large.A Business Vision that Inspires! If you don’t know where you are heading, then you can make any choice and go in any direction (including backwards). The value in knowing your final destination (your vision) is that you can choose to take the specific paths that lead you there. Your action is intentional and keeps you pointed in the right direction.Vision statements can

ly trying to sell them on your company and your product. (A"mine-is-better-than yours-burger-with all the trimmings").

Am I right?

Be smart.

Your job is not to sell, but to BUILD RELATIONSHIPS,because THAT is they glue that binds this industry.

Take this advice to heart: A system that is not backed up and glued together by a heart, by people, by relationships, is a ticking time-bomb. Show them and sell them a system for attaining the results they want, be a mentor, friend, and a coach, and they could care less about ORAC values, price points, and competition. Let me share with you I bring people every week into my business, and they have NEVER even seen a company/opportunity overview! That happens because I don't sell them on the business. I sell them on me, our team, our system first (because these are the ONLY things that will bring results), and THEN, I sell them on the company... (Or should I say that I allow them to sell themselves on the company).

Solve their problem with your system and with your leadership. Do these two things, and you will reap success beyond your wildest dreams. See you at the Top.

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Some folks have likened the buying of a franchise to buying a job. In some cases this is true such as with the 7-11 franchises and the way they work. Inventory is automatically ordered and paid for out of deposits made and a check for the difference between the costs is paid two times per month.

Your direct contacts may provide advice, counsel and support. But, it is THEIR contacts that create a new customer base, provide a supplier, get venture capital or introduce you to the person you need to close a deal. Perhaps the term business networking is a misnomer. Think of it as people networking, because it is PEOPLE that make networking successful.

If you are involved in planning meetings for your company or association, you should consider hiring a motivational humorous speaker for your next event to motivate and humor the attendees. Motivational humorous speakers bring many talents, including motivational and humorous concepts and stories to enhance and reinforce their points. Often times, some of the rewards a motivational humorous speaker speaks about are highly customized, incorporating your companies or association’s mission statement and culture.

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