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Digg it UP - Cyber Insurance - The New Way to Manage Digital Risk
How Many Gauges Do You Watch in the Cockpit of Your Business? roperty
As a business grows, the more moving parts it has. And the more difficult it is to keep an eye on everything that is happening. Then the balls start to drop. Does your business have as many moving parts as a Jumbo Jet? How do 747 pilots manage?When a business starts-up, because of the risk of failure, the owner has to watch everything. Fortunately, when you start-up, there is not a lot to watch! But it is hard to get out of the habit, which is why so many business owners continue to micromanage the business as it gets larger. Now if you could keep your eye on every ball in the air that might be ok. But at some point it becomes impossible to maintain, with owners focussing on where they feel most comfortable, rather than on what is most important.Studies have shown that there are limits to how many different things a human being can monitor and react to. This of course, varies from person to person, but everyone has their limit. For example, only the most skilled jugglers can keep more than six balls in the Although cyber insurance has been available for the past four or five years, many larger companies choose to self-insure this exposure. However, as it has become more affordable and the coverage has evolved, even some of the largest firms in this area have taken advantage of it. Premiums also vary based on the type of company being insured. A technology company, whose core business involves computers and the Internet, will pay more for cyber insurance than a company that only does 5 percent of its business over the Internet. For technology companies, the premiums are high in relation to other coverages. For example, cyber insurance may cost as much as 2.5 times the premium for directors and officers liability insuran How To Overcome The Failing Job Market Computer hackers stealing customers’ credit card information are no longer just a threat to traditional technology and Internet companies. ChoicePoint, Polo Ralph Lauren and LexisNexis have captured headlines recently as victims of credit card theft. They’re among the thousands of companies at risk from hackers breaking into their computer systems to take and abuse customers’ personal information.Tips For Achieving The knowledge Necessary To Win.Today’s market place and employment prospects are far tougher than it has been in many years. Opportunities for employment simply don’t exist in the manner that they once had.With employers seeking the younger prospects and a market place overwhelmed with folks who prior to losing their jobs, used to be able to easily produce an income of 65k to 125k are now excepting employment at a fraction of what their incomes were, many of them, by as much as 60 % of their previous income.A recent online survey taken from Aug.15 through Aug. 31 2006 with a participation of 2123 respondents, shows just how little most know when it comes to positioning ones self for a perspective employer.51.2 percent of those who responded to the survey put very little emphasis into the importance of writing a resume and cover letter and finding out exactly what works today, instead of what worked a few years ago. They were still using a resume that had been written as man These days, every company doing business over the Internet is at risk, whether the company is a huge software maker, a bricks-and-mortar retailer with a dot-com presence or a tiny retailer selling specialty crafts online. All businesses have private, critical information that’s at risk. It could be anything from patents on intellectual property to customer social security numbers. Unfortunately for these companies – and their customers – many digital losses are not covered under traditional corporate insurance policies. Commercial general liability policies - in particular the personal injury and advertising injury coverages - now offer very limited coverage for many of the risks emerging from the widespread use of the Internet for commerce. In addition, policies covering damage to your own property, vandalism, business interruption, and dishonesty focus on tangible property but offer little protection for malicious programming (viruses) and for intellectual property – significant exposures for many companies. These policies typically offer very limited coverage for loss of computer data, regardless of how catastrophic or debilitating the loss. This leaves companies victimized by computer losses open to substantial financial damages – and the exposures are growing every day. Realizing this, a number of companies are seeking protection through a type of coverage loosely referred to as “cyber insurance.” This insurance line has emerged over the past several years as a way for companies to hedge against lawsuits from customers whose personal information is stolen – or other lawsuits from customers alleging financial harm from misuse of digital information. Let’s look at two examples: 1. Fictional web site design firm “Web Design,” which has 100 employees and $40 million in annual sales. Fictional client “Widget World” hires Web Design to design a Web site to sell products. In addition, Web Design creates a customized order package for Widget World to take orders online. The ordering software assesses tax on orders. Unfortunately, Widget World later learns it is not authorized to collect the tax and must refund the money to customers. The cost to Widget World is $250,000, which they decide to recover by suing Web Design. If that weren’t enough, a Widget World competitor sues Widget World, claiming its website looks too similar to the competitor’s Web site. Widget World then sues Web Design for trademark infringement. This used to be covered under Web Design’s general liability policy but now excludes it. Cyber insurance typically provides this coverage. 2. Fictional retailer decides to offer products to customers online with payment by credit card as an option. A hacker breaks through the security and obtains and sells private information on the credit cards and social security numbers of 300,000 customers. The retailer notifies its customers of the security breach, but is exposed to claims from customers for unauthorized use of their credit cards as well as potential identity theft. Traditional policies exclude this but coverage can be bought back through certain kinds of cyber insurance. Within the computer security industry, cyber insurance is gaining interest. A panel discussed it at the February 2005 RSA Conference and Expo, a leading security conference, in San Francisco. Many insurance companies now offer cyber insurance in one form or another. The coverage is evolving and pricing is improving as more companies express interest in the coverage and the industry sorts through new computer threats and the best ways to protect against them. Insurance companies offer varied products that protect against different kinds of threats or losses, including:
Although cyber insurance has been available for the past four or five years, many larger companies choose to self-insure this exposure. However, as it has become more affordable and the coverage has evolved, even some of the largest firms in this area have taken advantage of it. Premiums also vary based on the type of company being insured. A technology company, whose core business involves computers and the Internet, will pay more for cyber insurance than a company that only does 5 percent of its business over the Internet. For technology companies, the premiums are high in relation to other coverages. For example, cyber insurance may cost as much as 2.5 times the premium for directors and officers liability insuranc Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers ry limited coverage for many of the risks emerging from the widespread use of the Internet for commerce. In addition, policies covering damage to your own property, vandalism, business interruption, and dishonesty focus on tangible property but offer little protection for malicious programming (viruses) and for intellectual property – significant exposures for many companies. These policies typically offer very limited coverage for loss of computer data, regardless of how catastrophic or debilitating the loss.Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. And rightly so.Acquisition letters (letters designed to acquire new donors) should be a vital part of your development program. Current donors fall away. Some lose interest in your mission. Some lose their jobs. Other leave the country. Some die. You need to be mailing fundraising letters to people who have never supported your cause in order to replace the donors who fall away every year through no fault of yours.But to be successful at acquiring new donors, you need to ignore one set of numbers and fix your eyes on another. The numbers to “ignore” are the costs of getting your first donation. According to James Greenfield, in his excellent book, Fund Raising (second edition), you can expect to pay anywhere from $1.25 to $1.50 to raise $1 with an acquisition mailing. That doesn’t sound like a wise use of your resources, does it?Bu This leaves companies victimized by computer losses open to substantial financial damages – and the exposures are growing every day. Realizing this, a number of companies are seeking protection through a type of coverage loosely referred to as “cyber insurance.” This insurance line has emerged over the past several years as a way for companies to hedge against lawsuits from customers whose personal information is stolen – or other lawsuits from customers alleging financial harm from misuse of digital information. Let’s look at two examples: 1. Fictional web site design firm “Web Design,” which has 100 employees and $40 million in annual sales. Fictional client “Widget World” hires Web Design to design a Web site to sell products. In addition, Web Design creates a customized order package for Widget World to take orders online. The ordering software assesses tax on orders. Unfortunately, Widget World later learns it is not authorized to collect the tax and must refund the money to customers. The cost to Widget World is $250,000, which they decide to recover by suing Web Design. If that weren’t enough, a Widget World competitor sues Widget World, claiming its website looks too similar to the competitor’s Web site. Widget World then sues Web Design for trademark infringement. This used to be covered under Web Design’s general liability policy but now excludes it. Cyber insurance typically provides this coverage. 2. Fictional retailer decides to offer products to customers online with payment by credit card as an option. A hacker breaks through the security and obtains and sells private information on the credit cards and social security numbers of 300,000 customers. The retailer notifies its customers of the security breach, but is exposed to claims from customers for unauthorized use of their credit cards as well as potential identity theft. Traditional policies exclude this but coverage can be bought back through certain kinds of cyber insurance. Within the computer security industry, cyber insurance is gaining interest. A panel discussed it at the February 2005 RSA Conference and Expo, a leading security conference, in San Francisco. Many insurance companies now offer cyber insurance in one form or another. The coverage is evolving and pricing is improving as more companies express interest in the coverage and the industry sorts through new computer threats and the best ways to protect against them. Insurance companies offer varied products that protect against different kinds of threats or losses, including:
Although cyber insurance has been available for the past four or five years, many larger companies choose to self-insure this exposure. However, as it has become more affordable and the coverage has evolved, even some of the largest firms in this area have taken advantage of it. Premiums also vary based on the type of company being insured. A technology company, whose core business involves computers and the Internet, will pay more for cyber insurance than a company that only does 5 percent of its business over the Internet. For technology companies, the premiums are high in relation to other coverages. For example, cyber insurance may cost as much as 2.5 times the premium for directors and officers liability insuran Business Publicity/P.R. Success - And How It Can Benefit You Too examples:The Client: New Deal Playing Card Company “Making the best of the hand you are dealt.”Several months ago I took a phone call from an executive at The New Deal Playing Card Company. Her husband had just invented, patented and launched a unique line of ergonomically correct playing cards designed to fit the natural curvature of the hand. The woman had come across a magazine article about another client of mine whose new product was receiving some widespread media exposure. “Can you do the same for us?” she inquired. We did and to our delight the campaign was even more successful than the other campaign she had initially inquired about.We researched and implemented a multi-faceted campaign of publicity and media exposure that quickly spread the news about New Deal Playing Cards through the media market. We generated dozens of features in media outlets nationwide including: every local print and TV medium in their market; large general circulation magazines like Men’s Health, Entrepreneur, Woman’s Day and Chil 1. Fictional web site design firm “Web Design,” which has 100 employees and $40 million in annual sales. Fictional client “Widget World” hires Web Design to design a Web site to sell products. In addition, Web Design creates a customized order package for Widget World to take orders online. The ordering software assesses tax on orders. Unfortunately, Widget World later learns it is not authorized to collect the tax and must refund the money to customers. The cost to Widget World is $250,000, which they decide to recover by suing Web Design. If that weren’t enough, a Widget World competitor sues Widget World, claiming its website looks too similar to the competitor’s Web site. Widget World then sues Web Design for trademark infringement. This used to be covered under Web Design’s general liability policy but now excludes it. Cyber insurance typically provides this coverage. 2. Fictional retailer decides to offer products to customers online with payment by credit card as an option. A hacker breaks through the security and obtains and sells private information on the credit cards and social security numbers of 300,000 customers. The retailer notifies its customers of the security breach, but is exposed to claims from customers for unauthorized use of their credit cards as well as potential identity theft. Traditional policies exclude this but coverage can be bought back through certain kinds of cyber insurance. Within the computer security industry, cyber insurance is gaining interest. A panel discussed it at the February 2005 RSA Conference and Expo, a leading security conference, in San Francisco. Many insurance companies now offer cyber insurance in one form or another. The coverage is evolving and pricing is improving as more companies express interest in the coverage and the industry sorts through new computer threats and the best ways to protect against them. Insurance companies offer varied products that protect against different kinds of threats or losses, including:
Although cyber insurance has been available for the past four or five years, many larger companies choose to self-insure this exposure. However, as it has become more affordable and the coverage has evolved, even some of the largest firms in this area have taken advantage of it. Premiums also vary based on the type of company being insured. A technology company, whose core business involves computers and the Internet, will pay more for cyber insurance than a company that only does 5 percent of its business over the Internet. For technology companies, the premiums are high in relation to other coverages. For example, cyber insurance may cost as much as 2.5 times the premium for directors and officers liability insuran Capture Data And Turn It Into Information s and sells private information on the credit cards and social security numbers of 300,000 customers. The retailer notifies its customers of the security breach, but is exposed to claims from customers for unauthorized use of their credit cards as well as potential identity theft. Traditional policies exclude this but coverage can be bought back through certain kinds of cyber insurance.How much would "perfect" information be worth to you? How much would you pay for it? If I could tell you with certainty where the economy, or the stock market, or interest rates would be over the next 2 to 3 years, wouldn't that be worth a lot to you? Of course, there is no such thing as perfect information -we live in a world of uncertainty. But, real information does have value and you should be willing to pay something for it. Getting actionable information is an investment. It takes time, money, and discipline to collect information but it can pay a huge dividend.There's a difference between data and information. Data is factual items collected over time. It's raw material for good information. To be valuable, data must be organized in a meaningful way and then analyzed. Information is knowledge and understanding that helps you make decisions with more certainty. Good information is actionable - you can do something with it, or because you have it.· Data is sales by customer; Information Within the computer security industry, cyber insurance is gaining interest. A panel discussed it at the February 2005 RSA Conference and Expo, a leading security conference, in San Francisco. Many insurance companies now offer cyber insurance in one form or another. The coverage is evolving and pricing is improving as more companies express interest in the coverage and the industry sorts through new computer threats and the best ways to protect against them. Insurance companies offer varied products that protect against different kinds of threats or losses, including:
Although cyber insurance has been available for the past four or five years, many larger companies choose to self-insure this exposure. However, as it has become more affordable and the coverage has evolved, even some of the largest firms in this area have taken advantage of it. Premiums also vary based on the type of company being insured. A technology company, whose core business involves computers and the Internet, will pay more for cyber insurance than a company that only does 5 percent of its business over the Internet. For technology companies, the premiums are high in relation to other coverages. For example, cyber insurance may cost as much as 2.5 times the premium for directors and officers liability insuran Increase Business By Being Nice roperty
I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you.The World Wide Web is vast and the choices are many, it doesn't matter what you want you have probably got a choice of 30,000 to 3,000,000 sites to pick from. Our customers will become repeat customers if they are provided a personal service that exceeds their expectations.The Internet has been a boom for many people, businesses have sprung up and their owners have managed to make a living from them, some more than others.The Internet has also taken away the contact we used to have with shop assistants, we no longer see shopping as a personal experience and I think this is a real shame. You can't ask questions, you can't see the goods you are buying and y Although cyber insurance has been available for the past four or five years, many larger companies choose to self-insure this exposure. However, as it has become more affordable and the coverage has evolved, even some of the largest firms in this area have taken advantage of it. Premiums also vary based on the type of company being insured. A technology company, whose core business involves computers and the Internet, will pay more for cyber insurance than a company that only does 5 percent of its business over the Internet. For technology companies, the premiums are high in relation to other coverages. For example, cyber insurance may cost as much as 2.5 times the premium for directors and officers liability insurance and 25 times as much as general liability coverage for a small to mid-size technology company. It may be hard for such a company to swallow the relatively high cost of cyber insurance. But if the firm doesn’t buy it, it could be gambling the entire company. If someone hacks into the company’s computer system and misuses the information stored there, it could be potentially devastating. The process of obtaining cyber insurance offers other benefits. Before an insurance company grants coverage for cyber exposures, it often works with the company to assess the risk and evaluate controls, including security measures in place to avoid or mitigate losses. This can identify vulnerable areas and the need for improved controls. Insurers also work with the company to make sure the company is prepared to respond promptly to problems, contain losses and keep them from escalating, and finally, to pay claims from a catastrophic event. The priorities are loss prevention, claim mitigation, and loss payment. Companies who want cyber insurance will have to prove they:
Higher deductibles for cyber insurance are common. It’s important that the company being insured has some “skin in the game” so they’ll help control the risk and keep losses from happening. Overall, having cyber insurance is part of a company’s entire risk management effort, also known as “enterprise risk management.” This involves looking at the business comprehensively and strategically to determine what can threaten a company’s survival. Cyber-related losses could be so extraordinary that they would fall into this category. If a company does any significant portion of its business over the Internet – which includes selling products or services, communicating with employees or customers and exchanging information – it could be exposed to problems from people who want to cause havoc or harm. For these companies, cyber insurance offers tools for managing their digital risk.
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