nts find what measurable benefits and results they deliver to a customer. Then you have a better idea what or who you want to be.

My original vision was that I wanted to be a successful business coach. Now I “help people and companies worldwide double, triple, and multiply their businesses in a matter of weeks. I help clients achieve “the impossible.” At least what they’ve always THOUGHT was impossible because they had never achieved it. I break down the barriers they placed between the ears and suddenly they achieve “the

Is Your Vision to Be The Biggest and Baddest on the Planet

I frequently get approached by people and companies that want me to develop a business plan. The trouble is they try to tell me what the business plan should look like. And more often than not, they just want a quick and dirty paper plan. Typically, they want something that says their vision is that they want to be The Biggest and Baddest XYZ on the Planet.”

Here Is What Is Missing

The problem with that is they’ve missed a big part of the equation. They are focused on what they want to be and not on what the customer wants, nor what the customer may think of them. It is important, VERY IMPORTANT, to understand the customer and to find the alignment between what the customer wants and what you as the business owner want. Finding that alignment will deliver “the biggest and baddest.” Just having a picture of YOU isn’t going to do that.

I know, I know. I’m hearing the roar from the peanut gallery as I say this. I hear comments like, “Well, Alan, it is there. It’s in the marketing plan.”

The point is that your vision, and what you are doing right down to the core of your business should START with the results and benefits that your customer gets from working with you, and doing that will result in you being the biggest and baddest ZYZ on the planet. It can’t just be something buried in the marketing plan, or sales plan. It has to be everything about who you are and what you deliver. It is the core of your vision, your values, and your business. If you are to become “the biggest and baddest” it can’t just exist in the marketing plan alone.

Find the Measurable Results Your Customer Gets

Whenever I work through a business plan with a client he usually has a very rough picture of who and what he is or wants to be. We start looking for a really powerful statement about the MEASURABLE RESULTS he delivers to customers and when he finally finds it, he will always go back and change who and what he is. He’ll change his vision statement….every time.

So, now I start by helping clients find what measurable benefits and results they deliver to a customer. Then you have a better idea what or who you want to be.

My original vision was that I wanted to be a successful business coach. Now I “help people and companies worldwide double, triple, and multiply their businesses in a matter of weeks. I help clients achieve “the impossible.” At least what they’ve always THOUGHT was impossible because they had never achieved it. I break down the barriers they placed between the ears and suddenly they achieve “the

equation. They are focused on what they want to be and not on what the customer wants, nor what the customer may think of them. It is important, VERY IMPORTANT, to understand the customer and to find the alignment between what the customer wants and what you as the business owner want. Finding that alignment will deliver “the biggest and baddest.” Just having a picture of YOU isn’t going to do that.

I know, I know. I’m hearing the roar from the peanut gallery as I say this. I hear comments like, “Well, Alan, it is there. It’s in the marketing plan.”

The point is that your vision, and what you are doing right down to the core of your business should START with the results and benefits that your customer gets from working with you, and doing that will result in you being the biggest and baddest ZYZ on the planet. It can’t just be something buried in the marketing plan, or sales plan. It has to be everything about who you are and what you deliver. It is the core of your vision, your values, and your business. If you are to become “the biggest and baddest” it can’t just exist in the marketing plan alone.

Find the Measurable Results Your Customer Gets

Whenever I work through a business plan with a client he usually has a very rough picture of who and what he is or wants to be. We start looking for a really powerful statement about the MEASURABLE RESULTS he delivers to customers and when he finally finds it, he will always go back and change who and what he is. He’ll change his vision statement….every time.

So, now I start by helping clients find what measurable benefits and results they deliver to a customer. Then you have a better idea what or who you want to be.

My original vision was that I wanted to be a successful business coach. Now I “help people and companies worldwide double, triple, and multiply their businesses in a matter of weeks. I help clients achieve “the impossible.” At least what they’ve always THOUGHT was impossible because they had never achieved it. I break down the barriers they placed between the ears and suddenly they achieve “the

e. It’s in the marketing plan.”

The point is that your vision, and what you are doing right down to the core of your business should START with the results and benefits that your customer gets from working with you, and doing that will result in you being the biggest and baddest ZYZ on the planet. It can’t just be something buried in the marketing plan, or sales plan. It has to be everything about who you are and what you deliver. It is the core of your vision, your values, and your business. If you are to become “the biggest and baddest” it can’t just exist in the marketing plan alone.

Find the Measurable Results Your Customer Gets

Whenever I work through a business plan with a client he usually has a very rough picture of who and what he is or wants to be. We start looking for a really powerful statement about the MEASURABLE RESULTS he delivers to customers and when he finally finds it, he will always go back and change who and what he is. He’ll change his vision statement….every time.

So, now I start by helping clients find what measurable benefits and results they deliver to a customer. Then you have a better idea what or who you want to be.

My original vision was that I wanted to be a successful business coach. Now I “help people and companies worldwide double, triple, and multiply their businesses in a matter of weeks. I help clients achieve “the impossible.” At least what they’ve always THOUGHT was impossible because they had never achieved it. I break down the barriers they placed between the ears and suddenly they achieve “the

gest and baddest” it can’t just exist in the marketing plan alone.

Find the Measurable Results Your Customer Gets

Whenever I work through a business plan with a client he usually has a very rough picture of who and what he is or wants to be. We start looking for a really powerful statement about the MEASURABLE RESULTS he delivers to customers and when he finally finds it, he will always go back and change who and what he is. He’ll change his vision statement….every time.

So, now I start by helping clients find what measurable benefits and results they deliver to a customer. Then you have a better idea what or who you want to be.

My original vision was that I wanted to be a successful business coach. Now I “help people and companies worldwide double, triple, and multiply their businesses in a matter of weeks. I help clients achieve “the impossible.” At least what they’ve always THOUGHT was impossible because they had never achieved it. I break down the barriers they placed between the ears and suddenly they achieve “the

nts find what measurable benefits and results they deliver to a customer. Then you have a better idea what or who you want to be.

My original vision was that I wanted to be a successful business coach. Now I “help people and companies worldwide double, triple, and multiply their businesses in a matter of weeks. I help clients achieve “the impossible.” At least what they’ve always THOUGHT was impossible because they had never achieved it. I break down the barriers they placed between the ears and suddenly they achieve “the impossible.”

Isn’t that a more powerful vision?

Turn Your Customer’s Measurable Results Into Your Powerful Vision If you’d like to achieve that kind of vision, start with 30 Seconds to Explosive Networking and Sales one of the other articles I wrote for EzineArticles.com. It explains how to find the MOST POWERFUL statement that you can use to define who you are. That article was originally written to find a powerful 30-second elevator speech, but it has become the core for finding a powerful vision of who you are as well.

Once you find that powerful statement, then add that to who or what you want to be through the use of that powerful statement and watch what happens to your thoughts about you, your company, and even how the customer now looks at you.

Wow! It works every time.