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Digg it UP - Marketing Audits, the Perfect Strategic Tool
Have you grown tired of trying to figure out creative places to advertise your business? What about plain and simple creative ideas? Let me share with you fifty creative ideas. I hope this list gets your creative juices flowing.1. Take a small zip close baggy (snack sizes work well) and include the following in it:Your Business Card, Business Opt Mini Flier a Piece of Candy such as hard candy or a lollipop, mini flier of current host specials
Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.I must know the difference between advertising and high art. Oh Great Creator, please give me the answer.Stir no longer, little vacuous one. Art is in the eye of the beholder, and yes, advertising can be high art.But Holiest of the Holy, whilst I acknowledge ther
In order to survive in today’s highly unpredictable and competitive environment, business leaders cannot leave one stone unturned in their search for excellence! The marketing audit may just be the missing link!
A marketing audit is an invaluable instrument to help an organization to establish its unique competitive position and to identify its superior skills, resources and capabilities. This is a prerequisite for achieving a sustainable competitive advantage for your product, business unit and/or business.
Conducting a marketing audit is one of the best and most sensible decisions an entrepreneur and businessman (or –women!) can make.
What is a marketing audit?
Philip Kotler describes a marketing audit as a - • comprehensive, • systematic, • independent, and • periodic examination of an organization’s or business unit’s marketing environment, objectives, strategies, and activities with a view to identifying problem areas (and opportunities) and recommending a plan of action to improve the organization’s marketing performance.
The definition clearly confirms the strategic and operational relevance of a marketing audit, making it an indispensable research instrument – dissecting, analyzing, assessing, proposing, and advising.
About the audit process
The audit process should be thoroughly planned so that auditing time and cost are kept to a minimum, since carrying out a marketing audit can be quite expensive. It is usually done by highly skilled, experienced, and specialized marketing professionals. Kotler’s cardinal rule when conducting an audit is: “Do not rely solely on the organization’s manage
The UK online casino industry is booming and there are more jobs than ever, thanks in part to recent U.S. rulings that outlaw online gambling,. Companies displaced by the new laws in the U.S. are seeking new bases of operation and hiring in record numbers for online casino jobs in customer service, marketing, software and product development and finance and risk management. You can put away your croupier visors – the online casino jobs are far more likely to be in a
Conducting a marketing audit is one of the best and most sensible decisions an entrepreneur and businessman (or –women!) can make.
What is a marketing audit?
Philip Kotler describes a marketing audit as a - • comprehensive, • systematic, • independent, and • periodic examination of an organization’s or business unit’s marketing environment, objectives, strategies, and activities with a view to identifying problem areas (and opportunities) and recommending a plan of action to improve the organization’s marketing performance.
The definition clearly confirms the strategic and operational relevance of a marketing audit, making it an indispensable research instrument – dissecting, analyzing, assessing, proposing, and advising.
About the audit process
The audit process should be thoroughly planned so that auditing time and cost are kept to a minimum, since carrying out a marketing audit can be quite expensive. It is usually done by highly skilled, experienced, and specialized marketing professionals. Kotler’s cardinal rule when conducting an audit is: “Do not rely solely on the organization’s manag
Pharmaceutical companies always look for exceptional sales people to represent them. A college degree, a strong work ethic, and good communication skills, both verbal and written, are some of the pre-requisites for a pharmaceutical sales representative. There are around 85,000 pharmaceutical sales reps in the United States. In this brief article, we’ll discuss how you can achieve a position as a sales representative and tap into this great market.* Word of mo
What is a marketing audit?
Philip Kotler describes a marketing audit as a - • comprehensive, • systematic, • independent, and • periodic examination of an organization’s or business unit’s marketing environment, objectives, strategies, and activities with a view to identifying problem areas (and opportunities) and recommending a plan of action to improve the organization’s marketing performance.
The definition clearly confirms the strategic and operational relevance of a marketing audit, making it an indispensable research instrument – dissecting, analyzing, assessing, proposing, and advising.
About the audit process
The audit process should be thoroughly planned so that auditing time and cost are kept to a minimum, since carrying out a marketing audit can be quite expensive. It is usually done by highly skilled, experienced, and specialized marketing professionals. Kotler’s cardinal rule when conducting an audit is: “Do not rely solely on the organization’s manag
Workplace violence has become one of the biggest concerns for managers, corporate executives and Human Resource Departments in the past several years. In fact, the shear number of incidents of workplace violence is staggering.A report issued by the Occupational Safety and Health Administration (OSHA) after an extensive study, showed that "homicide is the second leading cause of fatal occupational injury in the United States. The report stated that almost 1,
The definition clearly confirms the strategic and operational relevance of a marketing audit, making it an indispensable research instrument – dissecting, analyzing, assessing, proposing, and advising.
About the audit process
The audit process should be thoroughly planned so that auditing time and cost are kept to a minimum, since carrying out a marketing audit can be quite expensive. It is usually done by highly skilled, experienced, and specialized marketing professionals. Kotler’s cardinal rule when conducting an audit is: “Do not rely solely on the organization’s manag
Giving business cards is an art, not only because they are needed to be considered successful or because, in fact, they represent your corporate or professional identity, but also as an opportunity to impact your existing or prospective customers, and stay in touch with them, helping you to deal confidently.The scope of business etiquette includes considerations that many professional ignore, or simply do not pay enough attention in the belief that a business
Asking the “right” questions is in actual fact the key to conducting a successful marketing audit. Questions unlock an individual’s or a group’s creative instincts and serve to stimulate the thought processes. If the right questions are asked in the right manner, refreshingly new marketing insights and ideas come to the fore.
The marketing audit also provides the auditor with a clearer picture of the organization's marketing function and business environment. It will help him/her to identify the strengths, weaknesses, opportunities, and threats of an organization's internal and external (marketing) environment.
Some final thoughts
Unlike a financial audit, a marketing audit has a strong dualistic character. On the one hand it has a scientific and structured side, and on the other hand it has a “chaos” side that invites and provokes intuitive, creative and “out-of-the-box” thinking.
I believe that the marketing audit process should encourage “out-of-the-box” thinking, since competitive advantage rarely comes from sameness. When businesses offer the same product and service to the same market by performing the same kind of activities no business will prosper in the long run. Information
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