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Digg it UP - Strategy as Invention
In modern corporations mostly due to the DotCom era, when corporations were seeing investors move to faster moving companies; we saw a paradigm shift in Corporate Management. Tom Peters and others saw this and started writing about it. These corporate management gurus were trying to tell us all along what Deming and others had noticed. It seems like America goes thru cycles of losing sight of the ball. But once again we see the return of the suggestion box, although with the flow of thought set up correctly they would never be needed, because innovation would be constant and a moving target.Today’s corporations have to be innovative simply to attempt to comply with the rising tide of over regulations, if they don’t they will drown. Yet they are so busy in the boardrooms discussing transparency with lawyers and accountants they have little time to listen or to brainstorm. The former head of HP made that statement this year at the Davos Convention 2005. With these restrictions it means less innovation can take place and even a great idea is will not work because it has
But Strategic Planning is not Strategy. Strategy is the "what" you and your organizatio
Ever feel like you’re spinning your wheels when it comes to marketing your business? If you’re not getting the results you want with your current marketing efforts, it may be time to consider a new opportunity – a Promotion Opportunity!A promotion opportunity can be found by identifying ways of reaching your target audience, then looking for the right "opportunity" to reach them. To get started, you will want to think about what types of marketing activities are realistic for you. If you’re a small business, then chances are that you won’t be running a series of network television ads. But what other opportunities exist for you? Can you offer a coupon? Is your web site listed in Google? Can you sponsor a local event in your community?The key to finding a good promotion opportunity is to first think about your target audience. Look for groups of people with something in common. For instance, an auto insurance company might divide some of its customers into groups like teenagers/high-risk drivers, or families with more than one car. Both of these groups clearly h
Strategic planning is not strategy
Strategic Planning, often synonymous with Annual Planning, details how you are going to get where you have decided to go. It is a description of how you will achieve your goals -- those milestones you established in structuring your business plan. Strategic Planning is operational in nature, it examines the particular actions you intend to take over the coming period. Strategic Planning can be critical -- and after you have a Strategy, it is often a good idea to develop a Strategic Plan.
But Strategic Planning is not Strategy. Strategy is the "what" you and your organization
So you want to be a Player?The real movers and shakers of America are always looking to move up the ladder of success. They also have a particular penchant for desiring to display their success through their purchasing power. You may have noted that some of the powerhouses of your city buy fancy cars, a flashy Rolex or two, and build the biggest, most expansive mansions money can buy. Upon asking such individuals why they purchase such luxurious items, you might be surprised by their answer. Many will submit that their purchase is not a purchase at all, but an investment in themselves. They argue that part of their success depends on how they present themselves, the image they project, and the prestige they bring to the table.Think of the last time you saw Donald Trump on television. Did you notice the luxurious penthouse he lives in, with its insanely expensive decorations? Did you make note of the beautiful woman at his side, conspicuously showing offer her golf ball sized diamond ring? This is a man that exudes confidence and swagger. He uses the sp
Strategic Planning, often synonymous with Annual Planning, details how you are going to get where you have decided to go. It is a description of how you will achieve your goals -- those milestones you established in structuring your business plan. Strategic Planning is operational in nature, it examines the particular actions you intend to take over the coming period. Strategic Planning can be critical -- and after you have a Strategy, it is often a good idea to develop a Strategic Plan.
But Strategic Planning is not Strategy. Strategy is the "what" you and your organizatio
The MBA is perhaps the most coveted course in today’s world. This course tops the list of courses almost in all the developed and developing countries across the globe. The enthusiasm for the course has brought in many small private institutes etc. to offer this course. However, only those students who have obtained the MBA degree from some recognized eminent university find the best of placements. So the institute or the university is the first factor for a successful career in this field. This article will educate you about the various issues like finance, strategy to study, interview etc. related to choosing MBA as a profession.• In today’s competitive world there are no shortcuts. The student willing to take admission in one of the best institutes either in Asia or abroad, need to study hard and get the good grades. 3.0 to 4.0 are the minimum grades required at the undergraduate grade point average (GPA).• Most of the MBA schools or colleges adjudicate the caliber of the student via the GMAT or The Graduate Management Admissions Test exam. This test is to e
But Strategic Planning is not Strategy. Strategy is the "what" you and your organizatio
Various studies – and common sense – indicate that involving customers increases the likelihood that your product will meet customer requirements (I hope these studies weren't funded with my tax dollars!)Although the above statement sounds exceedingly obvious, the fact of the matter is many software projects lack customer input. Consider the following example:Week 0: Red, our friendly project mangler, is in charge of the next release of his organization's flagship product. For the past 3 months, Product Management has been meeting with existing and potential customers to determine which incremental features should be added to the existing release. After gathering those requirements, the one and only Product Manager wrote an SRS (Software Requirements Specification) that has now been handed over to Red.Week 1: After reviewing the SRS, Product Development's first cut of the project estimates it will take between 30 to 34 person-months to meet all of the requirements.
But Strategic Planning is not Strategy. Strategy is the "what" you and your organizatio
Neil Rackham turned the world of high-ticket salesmanship on its ear. By observing over 35,000 actual sales calls, he scientifically isolated & identified the specific behaviors exhibited by successful salespeople. He called it SPIN selling.Situation, Problem, Implication, Need Pay-off.It should come as no surprise that one of the things that he discovered was that successful salesmanship means asking a lot of questions, before presenting products. This is just common sense. What would you think of your Doctor if he told you, “Here take these Zoloft tablets, by the way, what seems to be bothering you?” Probably not very much, so don’t “show up & throw up”, ask questions.So far, so good, but what kind of a questioning process most often resulted in a positive result?Here’s what he discovered.At the beginning of the sales cycle, good questions about the buyer’s situation were well received, provided these questions were perceived by the buyer to be relevant, and to illicit information that was not easily obtained elsewhere. The best situation
But Strategic Planning is not Strategy. Strategy is the "what" you and your organization are going to be, and the broad approach to how you are going to do that. For instance, your company will become the number one vendor of internet-hosted medical records applications, achieved through freeware distribution to HMOs and clinics, paid for with a back-end, per-patient royalty. Strategic Planning looks at the details of how you will get there -- which associations you will joint-venture with, how many sales people you will add this year, what type of advertising you will use, whether to pay for page-views or click-throughs, etc. The strategic plan will itemize the specific actions yo
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