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  • Digg it UP - Key Components of a Business Plan: Part II

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    strategies A description of current and potential strategic marketing partnerships/ alliances

    Operations/Design and Development Plans. These sections detail the internal strategies for building

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    The first five components of a business plan provide an overview of the business opportunity and market research to support it. The remaining five components of the plan focus mainly on strategy, primarily the marketing, operational, financial and management strategies that that firm will employ. This article details these elements.

    Marketing Plan. The marketing plan details your strategy for penetrating the target markets. Key components include the following:

    A description of the company’s desired strategic positioning; Detailed descriptions of the company’s product and service offerings and potential product extensions;

    Descriptions of the company’s desired image and branding strategy; Descriptions of the company’s promotional strategies An overview of the company’s pricing strategies A description of current and potential strategic marketing partnerships/ alliances

    Operations/Design and Development Plans. These sections detail the internal strategies for building t

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    ily the marketing, operational, financial and management strategies that that firm will employ. This article details these elements.

    Marketing Plan. The marketing plan details your strategy for penetrating the target markets. Key components include the following:

    A description of the company’s desired strategic positioning; Detailed descriptions of the company’s product and service offerings and potential product extensions;

    Descriptions of the company’s desired image and branding strategy; Descriptions of the company’s promotional strategies An overview of the company’s pricing strategies A description of current and potential strategic marketing partnerships/ alliances

    Operations/Design and Development Plans. These sections detail the internal strategies for building

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    netrating the target markets. Key components include the following:

    A description of the company’s desired strategic positioning; Detailed descriptions of the company’s product and service offerings and potential product extensions;

    Descriptions of the company’s desired image and branding strategy; Descriptions of the company’s promotional strategies An overview of the company’s pricing strategies A description of current and potential strategic marketing partnerships/ alliances

    Operations/Design and Development Plans. These sections detail the internal strategies for building

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    ngs and potential product extensions;

    Descriptions of the company’s desired image and branding strategy; Descriptions of the company’s promotional strategies An overview of the company’s pricing strategies A description of current and potential strategic marketing partnerships/ alliances

    Operations/Design and Development Plans. These sections detail the internal strategies for building

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    strategies A description of current and potential strategic marketing partnerships/ alliances

    Operations/Design and Development Plans. These sections detail the internal strategies for building the venture from concept to reality, and include answers to the following questions:

    What functions will be required to run the business? What milestones must be reached before the venture can be launched? How will quality be controlled?

    Management Team. The Management Team section demonstrates that the company has the required human resources to be successful. The business plan must answer questions including:

    Who are the key management personnel and what are their backgrounds? What management additions will be required to make the business a success? Who are the other investors and/or shareholders, if any? Who comprises the Board of Directors and/or Board of Advisors? Who are the professional advisors (e.g., lawyer, accounting firm)?

    Financial Plan. The Financial Plan

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