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  • Digg it UP - Value Stream Mapping - Common Mistakes

    How Can You Know The Prospect's Real Intent?
    Intent and intention seems to be a hot topic these days. Wayne Dyer has a book on the power of intention, Brian Klemmer has a book on intent and I am sure there are more out there that I haven’t read yet. Why is this such an important topic today? Is it more important than it was twenty years ago? Let’s take a brief look at this critical area with a focus on the intentions of your customers.What is intent? Is it goals, plans, dreams or hopes or is it something more, something deeper? Webster defines it as: firm, steadfast, fixed or directed. Having the attention sharply focused. I’d like to give you my definition: Intent is doing what you say you are going to do. You plan to lose twenty pounds and you do it. You plan to save 10% of your income and you do it.What causes people to not do what they say they are going to do? Could be hundreds of reasons but here is one. They really don’t mean what they say. Why? Are they fooling themselves? Are they not in t
    culated right from the drawing. For many companies it really is possible to put an entire Value Stream Map together in an office and for it to be technically correct.

    Although the Value Stream Map may be technically correct we are missing the opportunity to observe what is happening. For example a company knew from their standard that a pallet of material could be wrapped in 2 minutes and 30 seconds. They had to be forced out to the floor to actually observe the operation and to prove they were right that they went out there. What they observed was the pallet took closer to 25 minutes to complete because the operator had to answer 4 phone calls. They didn't realize that this was part of the job of the operator.

    If you don't observe, you will never figure out why your lea

    Online Advertising For The Chinese Market
    When you need to get your products or services in front of a Chinese audience, where do you start? This article will give you some tips.Whether you have a full line of products and services available that you want to market to China, or whether you only have one or two things available to China residents, you'll want to get your website in front of Chinese eyes through online advertising methods with a Chinese twist.Traditional Search Engine SubmissionsMany of the largest Chinese search engines offer free submission for your URL to their search engine. Here are the largest sites and their URL submit pages:Baidu is the #1 Chinese site on the web: Baidu Submit Page - baidu.com/search/url_submit.htmlThe Chinese version of the #1 worldwide Internet search engine, Google: Google China Submit Page - www.google.com/intl/zh-CN/add_url.htmlYahoo China is another popular search engine used by the Chinese: Yahoo Submit Page - siteexplore
    During many first time Value Stream Mapping exercises, we have noticed some common mistakes. Many times when the mistake is made, it is not recognized and the Value Stream Mapping tool is called into question. It's like trying to use excel as a word processor, it kind of works but you just don't quite get the results you were expecting. So here are some of our observations.

    1. You start to follow the people doing the work. We all start out understanding that we are doing Value Stream Mapping on a product or service however at some point, the person doing the job leaves the product and does something else. Rather than staying with the product we start to follow the person. It may even seem like we should follow the person as the task they are doing is related to the product we are following.

    For example in a dentist's office, the product we will follow is the patient. The patient comes in, they register, they sit down and they wait. They get called into the office and the dentist performs the work, they leave. The nurse takes their folder and does some work to it, she then works on the computer to update the file and finally, she puts the file away.

    In this case we have stopped following the patient and we have started to observe the work being performed by the nurse.

    2. Trying to do a final Value Stream Map without the product or service actually being performed. We all know that it is sometimes difficult when you are training people to do Value Stream Mapping to always 'see' the product move through the entire process. It is sometimes necessary to leave the client with homework to actually observe the process and fill in all the boxes.

    There are cases however where companies think that there is not enough time to get a complete Value Stream Map, the process is too long or won't be running for another month and they need to present to management a savings plan by the end of the week. They frequently think that they can go to their engineered standards and fill in the information boxes and then predict their savings.

    In this case the person has forgotten some of the basis of Lean. First without observing the inventory, they don't have a Value Stream Map, they have a Process Map. Second without observing how the time standards were arrived at, how will you determine waste opportunities. Third the person doing the work may have many distractions - for example it may take me an hour to change the brakes on a car but every time I start, I have to do 3 oil changes. We need to observe the work and more importantly what's happening to our product when the work isn't being done.

    Office Value Stream Mapping

    A close relative of point number 2 is doing Value Stream Mapping in the office. With so much information on the computer today, many companies have all the information on their processes and value streams on their computers. If you want to know how many people are in an area we can get it, how much inventory between processing steps and what the processing times are are all kept in real time. Layouts of the plant floor are kept and actual distances traveled can be calculated right from the drawing. For many companies it really is possible to put an entire Value Stream Map together in an office and for it to be technically correct.

    Although the Value Stream Map may be technically correct we are missing the opportunity to observe what is happening. For example a company knew from their standard that a pallet of material could be wrapped in 2 minutes and 30 seconds. They had to be forced out to the floor to actually observe the operation and to prove they were right that they went out there. What they observed was the pallet took closer to 25 minutes to complete because the operator had to answer 4 phone calls. They didn't realize that this was part of the job of the operator.

    If you don't observe, you will never figure out why your lead

    Media Training: Interview Success in 9 Steps
    As a public relations professional, you'll be called upon frequently to be the spokesperson for your organization, or to prepare others for that role. This means that you'll be the first contact for members of the media, and that your words will be repeated in print, on the web, on the radio and on TV. While most media training programs cover interviewing techniques, it is not uncommon for an out-of-practice professional to be caught off guard by a journalist's line of questioning. For this reason it is essential that you continue to practice the skills learned during media training so you will be well-prepared when the media call.By following these nine steps, you'll not only get great press coverage for your company, you'll also endear yourself to the reporter and increase the likelihood that you'll be contacted for comment for future stories. In a survey we did of over 1,000 reporters, over half preferred to interview spokespersons who had received media training. "Th
    are following.

    For example in a dentist's office, the product we will follow is the patient. The patient comes in, they register, they sit down and they wait. They get called into the office and the dentist performs the work, they leave. The nurse takes their folder and does some work to it, she then works on the computer to update the file and finally, she puts the file away.

    In this case we have stopped following the patient and we have started to observe the work being performed by the nurse.

    2. Trying to do a final Value Stream Map without the product or service actually being performed. We all know that it is sometimes difficult when you are training people to do Value Stream Mapping to always 'see' the product move through the entire process. It is sometimes necessary to leave the client with homework to actually observe the process and fill in all the boxes.

    There are cases however where companies think that there is not enough time to get a complete Value Stream Map, the process is too long or won't be running for another month and they need to present to management a savings plan by the end of the week. They frequently think that they can go to their engineered standards and fill in the information boxes and then predict their savings.

    In this case the person has forgotten some of the basis of Lean. First without observing the inventory, they don't have a Value Stream Map, they have a Process Map. Second without observing how the time standards were arrived at, how will you determine waste opportunities. Third the person doing the work may have many distractions - for example it may take me an hour to change the brakes on a car but every time I start, I have to do 3 oil changes. We need to observe the work and more importantly what's happening to our product when the work isn't being done.

    Office Value Stream Mapping

    A close relative of point number 2 is doing Value Stream Mapping in the office. With so much information on the computer today, many companies have all the information on their processes and value streams on their computers. If you want to know how many people are in an area we can get it, how much inventory between processing steps and what the processing times are are all kept in real time. Layouts of the plant floor are kept and actual distances traveled can be calculated right from the drawing. For many companies it really is possible to put an entire Value Stream Map together in an office and for it to be technically correct.

    Although the Value Stream Map may be technically correct we are missing the opportunity to observe what is happening. For example a company knew from their standard that a pallet of material could be wrapped in 2 minutes and 30 seconds. They had to be forced out to the floor to actually observe the operation and to prove they were right that they went out there. What they observed was the pallet took closer to 25 minutes to complete because the operator had to answer 4 phone calls. They didn't realize that this was part of the job of the operator.

    If you don't observe, you will never figure out why your lea

    Give a Little, Gain a Lot: Philanthropic Marketing Yields Big Rewards for Small Businesses
    Branding is a big buzzword in corporate marketing. Creating a distinct identity for your company in the marketplace is about more than getting the word out about your products or services. At its best, branding includes getting consumers to feel good about who you are as a company.One way big-name corporations seek to garner consumer goodwill is by linking their brand to a philanthropic cause. Consider these companies: Home Depot promotes volunteerism and supports community projects such as refurbishing playgrounds and community centers Wal-Mart supports numerous community programs, from literacy councils to youth causes. Wal-Mart has a core value of giving back to the community Lee Jeans promotes Lee National Denim Day, which is the largest single-day fundraiser for breast cancer research, education, screening, and treatment ConAgra Foods has embraced the cause of combating child hunger. They have started after-school caf?s which serve hot meal
    ecessary to leave the client with homework to actually observe the process and fill in all the boxes.

    There are cases however where companies think that there is not enough time to get a complete Value Stream Map, the process is too long or won't be running for another month and they need to present to management a savings plan by the end of the week. They frequently think that they can go to their engineered standards and fill in the information boxes and then predict their savings.

    In this case the person has forgotten some of the basis of Lean. First without observing the inventory, they don't have a Value Stream Map, they have a Process Map. Second without observing how the time standards were arrived at, how will you determine waste opportunities. Third the person doing the work may have many distractions - for example it may take me an hour to change the brakes on a car but every time I start, I have to do 3 oil changes. We need to observe the work and more importantly what's happening to our product when the work isn't being done.

    Office Value Stream Mapping

    A close relative of point number 2 is doing Value Stream Mapping in the office. With so much information on the computer today, many companies have all the information on their processes and value streams on their computers. If you want to know how many people are in an area we can get it, how much inventory between processing steps and what the processing times are are all kept in real time. Layouts of the plant floor are kept and actual distances traveled can be calculated right from the drawing. For many companies it really is possible to put an entire Value Stream Map together in an office and for it to be technically correct.

    Although the Value Stream Map may be technically correct we are missing the opportunity to observe what is happening. For example a company knew from their standard that a pallet of material could be wrapped in 2 minutes and 30 seconds. They had to be forced out to the floor to actually observe the operation and to prove they were right that they went out there. What they observed was the pallet took closer to 25 minutes to complete because the operator had to answer 4 phone calls. They didn't realize that this was part of the job of the operator.

    If you don't observe, you will never figure out why your lea

    The Top Ten Characteristics of a Good Sales Letter
    With today’s rapidly crowding global market, your product or service will need more publicity and marketing so that your unique voice can be heard. With the thousands of advertisements on television, the thousands of posters plastered on both city and town walls, and the thousands of sales people all jostling each other to catch a prospective customer’s attention, is there still an alternative marketing method that could ensure your commercial success?Believe it or not, the crowded global market can work both to your advantage and disadvantage. With more products and services like yours on the market, you will have to contend with competition, not to mention often hard sell marketing tactics from your more financially equipped rivals. Customers, however, are already saturated with hard sell marketing tactics – such strategies tend to make companies appear impersonal, and customers may feel alienated. More than ever, you will need a marketing strategy that will show customers
    oing the work may have many distractions - for example it may take me an hour to change the brakes on a car but every time I start, I have to do 3 oil changes. We need to observe the work and more importantly what's happening to our product when the work isn't being done.

    Office Value Stream Mapping

    A close relative of point number 2 is doing Value Stream Mapping in the office. With so much information on the computer today, many companies have all the information on their processes and value streams on their computers. If you want to know how many people are in an area we can get it, how much inventory between processing steps and what the processing times are are all kept in real time. Layouts of the plant floor are kept and actual distances traveled can be calculated right from the drawing. For many companies it really is possible to put an entire Value Stream Map together in an office and for it to be technically correct.

    Although the Value Stream Map may be technically correct we are missing the opportunity to observe what is happening. For example a company knew from their standard that a pallet of material could be wrapped in 2 minutes and 30 seconds. They had to be forced out to the floor to actually observe the operation and to prove they were right that they went out there. What they observed was the pallet took closer to 25 minutes to complete because the operator had to answer 4 phone calls. They didn't realize that this was part of the job of the operator.

    If you don't observe, you will never figure out why your lea

    Estee Lauder - A Cosmetics Tycoon
    One of the most dynamic businesswomen of the 20th century, Estee Lauder through focus and hard work created one of the world’s most recognized cosmetics brands. With a single-mindedness of purpose rarely encountered, Estee Lauder left behind her at her death a business whose products are today available in almost every country and which employs tens of thousands worldwide.Born Josephine Esther Mentzer in Queens, New York in 1908, to father Max and mother Rose who were of Eastern European descent, she was trained in the selling of skin care products to local beauty salons and hotels by her uncle, John Schotz, a chemist with New Way Laboratories. In 1930 Estee (her nickname) married Joseph Lauter, the family changing their surname to "Lauder" later that decade.Estee Lauder was a late bloomer. It was not until 1948, at the ripe old age of forty, that her legacy really was born. In that year, she used her sales skills to obtain a counter at Saks Fifth Avenue in New York, w
    culated right from the drawing. For many companies it really is possible to put an entire Value Stream Map together in an office and for it to be technically correct.

    Although the Value Stream Map may be technically correct we are missing the opportunity to observe what is happening. For example a company knew from their standard that a pallet of material could be wrapped in 2 minutes and 30 seconds. They had to be forced out to the floor to actually observe the operation and to prove they were right that they went out there. What they observed was the pallet took closer to 25 minutes to complete because the operator had to answer 4 phone calls. They didn't realize that this was part of the job of the operator.

    If you don't observe, you will never figure out why your lead-time is so long. Much of what takes place in day-to-day operations is never recorded in any standard. Things like phone calls, interruptions, or reprioritization of work.

    4. Double counting of time. It takes a while to understand what to put into an information box and what is a processing step. For example Changeovers. We know that they go into the information box because all the books say so. Sometimes however people still ask why that time doesn't get recorded on the lead time line. How about travel time? I have to travel for 15 minutes between processing steps so I should have a box on my Value Stream Map representing travel time. Should it be counted as processing time? What do we include in processing boxes?

    The key here is to separate the things that cause inventory to build up, from the actual work to complete the part or service. Long changeover times cause inventory to build up, long distances to travel cause inventory to build up. Therefore these items are causes to be eliminated. They are responsible for the inventory we see in the company. We will account for them in our lead time calculation when we count the inventory.

    Understand the causes of inventory build up versus the actual steps to completing a product or service for the customer.

    Shared Resources

    5. Ignoring shared resources. In most companies there are resources that are shared. These resources are required to support more than one product family. They may be people, assembly lines, equipment, instruments etc. An example would be a laboratory receiving area. They receive the samples for many labs and distribute them. If we forget this during our Value Stream Mapping process we would get the wrong results.

    Let's choose a simple example. A receiving area receives samples for 2 labs. Each lab receives 80 samples a day. Therefore they receive 160 samples and over an 8 hour period must supply each lab, 10 samples each. Therefore, they need 20 samples an hour and this requires 2 people. During the Value Stream Mapping, we mistakenly only account for the one product families' work. We believe that they need to supply only 10 samples per hour and we only require one person for 8 hours. This is a simple example and we would probably catch it. However, lets say you have hundreds of products and many product families you may miss this error.

    Remember to identify the shared resources. If you don't you will incorrectly calculate important numbers like the Takt time and cycle times.

    6. Mixing product families. Sometime when Value Stream Maps start to get really complex with many branching streams going in and out of the main Value Stream, it is because the people doing the Value Stream Mapping didn't do a good job of defining the product families before starting the Value Stream Mapping. This problem is generally aggravated by one or both problems identified earlier - either not identifying a shared resource or following a person and not the product. By not doing a good job with the product families we can get distracted and follow the wrong processing path.

    Let's say we are following a product

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