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Digg it UP - Measuring Your Way to Successful Outcomes!
Does Your Brand Pass the KISS Test?
You've heard the adage Keep It Simple Sweetie (K.I.S.S.)? Well, that saying couldn't be more true when it comes to personal branding. Like many areas of life, keeping things simple is the most effective tact and personal branding is no exception.No matter how challenging or 'unique' your business is your brand will always be more relatable and effective when your target audience can understand it in mere seconds. If you find yourself having to over educate your audience, that's a sure sign that your brand has not passed the K.I.S.S. test.The most powerful personal brands are built on a three-prong approach - your brands three most critical messages that are simple, direct and one-of-a-kind. Like a tripod, omitting even one of these three elements can negatively impact the stability of your brand.To ensure that your tripod is well balanced on all sides
of your CompeYou've heard the adage Keep It Simple Sweetie (K.I.S.S.)? Well, that saying couldn't be more true when it comes to personal branding. Like many areas of life, keeping things simple is the most effective tact and personal branding is no exception.No matter how challenging or 'unique' your business is your brand will always be more relatable and effective when your target audience can understand it in mere seconds. If you find yourself having to over educate your audience, that's a sure sign that your brand has not passed the K.I.S.S. test.The most powerful personal brands are built on a three-prong approach - your brands three most critical messages that are simple, direct and one-of-a-kind. Like a tripod, omitting even one of these three elements can negatively impact the stability of your brand.To ensure that your tripod is well balanced on all sides
Say It With Humor
When you own a business, you may find yourself in situations that may be a little tricky to handle. Dealing with customers who steal is one of them.A few years back we were faced with the problem of how to handle our free water cups. It seems some of our customers were filling them with the fountain drinks instead of water. This was, of course, was theft - pure and simple, but we felt confronting the guilty customers would create a bad atmosphere in our restaurant and we wanted to change their behavior and keep them loyal.As we were mulling over how to handle this, one of the young men on our staff decided to take things into his own hands. While he was making his rounds, checking the dining area, he came across one of our chronic offenders. He walked over to his table and looked at his drink in the free water cup and said, "There is something wrong wit
Would you like to Increase Business Performance, Get ahead of your CompetWhen you own a business, you may find yourself in situations that may be a little tricky to handle. Dealing with customers who steal is one of them.A few years back we were faced with the problem of how to handle our free water cups. It seems some of our customers were filling them with the fountain drinks instead of water. This was, of course, was theft - pure and simple, but we felt confronting the guilty customers would create a bad atmosphere in our restaurant and we wanted to change their behavior and keep them loyal.As we were mulling over how to handle this, one of the young men on our staff decided to take things into his own hands. While he was making his rounds, checking the dining area, he came across one of our chronic offenders. He walked over to his table and looked at his drink in the free water cup and said, "There is something wrong wit
How To Unlock the Door to Your Brands Success
Let's get something out of the way. Yes, you ARE special. Yes, you ARE different. Yes, your brand IS unique.Your brand marketing system however, doesn't have to stand out and take notice. It does need to exist and it needs to work FOR you, consistently.As a small business branding coach, I am often presented with the question, "but that will never work in my business," or "we've never done it that way, so it just won't work."Phooey!Achieving the results you want in your small business is possible if you apply these four brand marketing success keys. These four keys apply to any and every business. If you don't have this formula implemented in your business infrastructure, it's not too late to start.SUCCESS KEY #1Lead generation is the lifeblood of all businesses. But it's not getting leads that's important -- it's ab
to Increase Business Performance, Get ahead of your CompeLet's get something out of the way. Yes, you ARE special. Yes, you ARE different. Yes, your brand IS unique.Your brand marketing system however, doesn't have to stand out and take notice. It does need to exist and it needs to work FOR you, consistently.As a small business branding coach, I am often presented with the question, "but that will never work in my business," or "we've never done it that way, so it just won't work."Phooey!Achieving the results you want in your small business is possible if you apply these four brand marketing success keys. These four keys apply to any and every business. If you don't have this formula implemented in your business infrastructure, it's not too late to start.SUCCESS KEY #1Lead generation is the lifeblood of all businesses. But it's not getting leads that's important -- it's ab
Art Logo Design
Art logo designs are the most amusing kind of logos. They are colorful and have amazing designs pertaining to their industry. This fact cannot be denied that logo designs are a part of the company. So much that they become the recognition of your company. Every industry has certain special attributes which they tend to highlight in their advertising materials. For instance, health club logo designs display dumbbells whereas a fashion logo would display dresses or accessories related to fashion.Similarly, art logo designs have attributes related to arts and crafts. You are likely to find paint brushes or easels incorporated in art logo designs.Some attributes of art logo designs are given below:Colors: You will find art logo designs very much intense and colorful in nature. The reason is because arts and crafts are deeply related to colors. The whole
siness Performance, Get ahead of your CompeArt logo designs are the most amusing kind of logos. They are colorful and have amazing designs pertaining to their industry. This fact cannot be denied that logo designs are a part of the company. So much that they become the recognition of your company. Every industry has certain special attributes which they tend to highlight in their advertising materials. For instance, health club logo designs display dumbbells whereas a fashion logo would display dresses or accessories related to fashion.Similarly, art logo designs have attributes related to arts and crafts. You are likely to find paint brushes or easels incorporated in art logo designs.Some attributes of art logo designs are given below:Colors: You will find art logo designs very much intense and colorful in nature. The reason is because arts and crafts are deeply related to colors. The whole
Retail History
It is one of the biggest employers in the world. It eats up a large chunk of our money. It is the retail industry.Retailing is a massive, passive beast that pervades just about all our lives. Virtually all of us shop, sometimes as a pleasure and sometimes as a burdenous chore.But when and how did it all begin? The answer is probably to do with surpluses. As we got better at cultivating the land, some people found that even after feeding their families and animals and putting food into storage, there was some left over. Rather than waste this surplus, it was traded for other surpluses or perhaps tools or other objects.Those that had enough land and were particularly good at producing food from it would have realized that they were on to a good thing by deliberately producing surpluses. Eventually the informal trade in goods would have become more orga
ance, Get ahead of your CompeIt is one of the biggest employers in the world. It eats up a large chunk of our money. It is the retail industry.Retailing is a massive, passive beast that pervades just about all our lives. Virtually all of us shop, sometimes as a pleasure and sometimes as a burdenous chore.But when and how did it all begin? The answer is probably to do with surpluses. As we got better at cultivating the land, some people found that even after feeding their families and animals and putting food into storage, there was some left over. Rather than waste this surplus, it was traded for other surpluses or perhaps tools or other objects.Those that had enough land and were particularly good at producing food from it would have realized that they were on to a good thing by deliberately producing surpluses. Eventually the informal trade in goods would have become more orga
Consultants & Coaches: Don't Let Your Clients Deskill You!
Do you remember that brave guy who jumped into the icy Potomac River to save some of the passengers from a plane that slid off the runway into the drink?Without doubt, he was a hero, hurling himself into harm’s way as he did.But the greatest threat he faced wasn’t the frigid water or the potential of the damaged jet to explode. It came from the very people he was endeavoring to save.As is the unfortunate case so often, drowning people inadvertently drown their would-be saviors, because they’re panicking. So, we end up with a tragedy on top of a tragedy.A similar, though less dramatic phenomenon occurs in consulting and coaching.I teach the “Building Your Consulting & Coaching Business” class at UCLA Extension, and this is one of the odd but frequently occurring scenarios we discuss.People hire advisors because they’re seeking dram
of your Competition and Effect a Proven Positive Sustainable Change with
Do you remember that brave guy who jumped into the icy Potomac River to save some of the passengers from a plane that slid off the runway into the drink?Without doubt, he was a hero, hurling himself into harm’s way as he did.But the greatest threat he faced wasn’t the frigid water or the potential of the damaged jet to explode. It came from the very people he was endeavoring to save.As is the unfortunate case so often, drowning people inadvertently drown their would-be saviors, because they’re panicking. So, we end up with a tragedy on top of a tragedy.A similar, though less dramatic phenomenon occurs in consulting and coaching.I teach the “Building Your Consulting & Coaching Business” class at UCLA Extension, and this is one of the odd but frequently occurring scenarios we discuss.People hire advisors because they’re seeking dram
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