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  • Digg it UP - Funding Source's, What to Look For When On the Hunt, and How To Present

    Image Management: Who Are You and What Do You Want?
    If image is all about how great you look, it makes the job of image management so much easier! However, the truth is that even though in the first instant it is about how you look in terms of dressing and grooming, the rest is about your body language and words. In this article, I’m not about to coach you on body language and the words you use. I found that there is something more potent - your own integrity in how you deal with people, which affects your body language and choice of words.I once met a very, very successful business man who was a famous high end men’s fashion retailer in Toronto. He was giving a talk to a professional group that I was a part of at the time. He was charming and seemingly generous when he presented. I was ecstatic as I contacted him for a job interview – I wanted to w
    s the $750K). You are able to get a Friends/Family/Personal Pockets (F/F/P) round up of $150K.

    Your research shows that the available list of Venture Capitalist out there that would fund this project require you to have your FCC permits in place, a working model of your service product in place, and 1 solid customer ready to pay for your services once you are able to build out.

    In this example you would need to go to one or more Angel Investors to help you reach the remaining $600K to get your prototype up and running to do the testing that will satisfy the FCC. You would want to find an Angel or Angel Group that allows for future rounds of Venture Capitalist backed funding. This group would hopefully be willing to add a bit more in if needed to go past any "gotcha's" that may crop up as you answer the FCC requirements.

    Now that you know you are going to an Angel or Angels you rewrite your financial section to show an investment of $150K (F/F/P), the need and the use of the $600K from the Angels, and when the remain investment of $34,250,000 will be requested and how it will be used.

    When you write up your presentation

    The Sometimes Life Of The Early-Stage, Mid-Stage And Even Late-Stage Entrepreneur Can Be Scattered
    The word entrepreneur has become a catch all title for just about everyone and anyone who starts and or builds a business. I’ve always had a bit of trouble throwing that overused, imported moniker around because I believe it’s not always applied in the correct manner.Is an entrepreneur someone who takes the family business and keeps it going? Is it the person who builds a new division of the company where they’re employed? Or should it be reserved for only those who have put everything on the line in order to build their business? I’ll opt for the latter.I’ll never forget being at an area Chamber of Commerce awards dinner some years back when I was surprised to find that the recipient of the Entrepreneur of The Year award went to a gentleman whose father had started the business many years b
    Now that you have written your business plan, have your preliminary financial data in place, you need money to make it happen.

    How do you find that money? If you have saved up some, you can use that, or you can go to friends and family and get some money from them, if they support your concept and think you can do it. (F/F/P phase)

    There are two other sources to go to as well, Angels or Venture Capitalist.

    An Angel is a person or group that typically gives a startup up idea from $25K to as much as $1M (that much is typically an Angel Group) to begin developing the Proof of Concept or the product itself. You should go to an Angel Funding Source if you need less than $1M, and typically less than $500K, to get your product built, or if your plan requires a Proof of Concept, the Proof of Concept built.

    If you go to an Angel or Angel Group you need to look at some factors before starting to talk to them. Do some research and find out:

    1. What the person/group you are interested in asking money from typically invests their money in.
    2. If they accept Venture Capital as a future source of funding.
    3. If they are willing to add more cash down the line to help reach that "next" milestone.
    4. If they have contacts with people that may be interested in providing more money should the need arise.
    5. If they have contacts that may want to use your product/services.
    6. How much control/hands on activity they want to have with your company. (Do they want to sit on your Board of Directors or Board of Advisors, do they have any say on how the money is spent within the company?)
    7. And if you are going for a lot more money in the near future, if they work with or know any Venture Capitalist that like your industry/product type.

    It is the recommendation of TDBell Enterprises, Inc., that you work with your Angel Investors as an Equity Play, meaning they get a small portion of your company for the money they invest. We do not recommend that you use the money as a loan.

    A Venture Capitalist is typically a person or company that has gone to from one to many people, companies, retirement funds or other large pools of money and created a Venture Fund that is geared to one or more industries/products/services. These funds typically finance a company from $500K to over $200M, taking stock in the company as "collateral".

    Like going to the Angel Investors, you need to look at a few things when you go to a Venture Capitalist:

    1. Has the person/group invested in companies in your industry?
    2. At what stage of the company (Proof of Concept, Development, Revenue in place (and if so, at level of revenue is required), etc.)
    3. Are they going to be Sole Investors at this stage, or are they going to have other groups joining in this round with them.
    4. How involved are they going to get with your company? (Do they want to manage the company, etc?)
    5. Do their portfolio companies need your product and will they introduce you to them if they do?
    6. How much of the company stock do they want?
    7. Will they add more funds to the company should it be needed? (And if so, at what cost to you?)
    8. How much reporting do you have to do to them?

    After you have looked at the available Angels that you can find, the available Venture Capitalist you can find, you need to decide which path is the best way to go for your company and your "style".

    If you are confident that you will need Venture Capital level funding, after you narrow your search down to the Venture Capitalist you are going to target, and have answered the above 8 (and a few more I’m sure) questions, you need to decide if you need to go to an Angel first.

    At this point you start fine tuning your financial section to meet the needs of the Investor you are going to approach. The over all business plan stays the same through this process (unless you are fine tuning it to meet development/production needs due to feedback, etc.). The only part of the business plan that changes is the Financial Section(s) and that changes based on the target Investors. You already have in your plan the steps to go live and to go to revenue. You have your milestones written down, etc, in the plan, and you have "line items" in the financial section that correspond.

    Example:

    You are going to create a software/hardware intensive service product that requires FCC approval of the Concept. To create the Proof of Concept to meet the FCC needs, you need $750,000, but to go to revenue you will need roughly $35M (which includes the $750K). You are able to get a Friends/Family/Personal Pockets (F/F/P) round up of $150K.

    Your research shows that the available list of Venture Capitalist out there that would fund this project require you to have your FCC permits in place, a working model of your service product in place, and 1 solid customer ready to pay for your services once you are able to build out.

    In this example you would need to go to one or more Angel Investors to help you reach the remaining $600K to get your prototype up and running to do the testing that will satisfy the FCC. You would want to find an Angel or Angel Group that allows for future rounds of Venture Capitalist backed funding. This group would hopefully be willing to add a bit more in if needed to go past any "gotcha's" that may crop up as you answer the FCC requirements.

    Now that you know you are going to an Angel or Angels you rewrite your financial section to show an investment of $150K (F/F/P), the need and the use of the $600K from the Angels, and when the remain investment of $34,250,000 will be requested and how it will be used.

    When you write up your presentation

    Ain't We Wonderful!
    It may come as a surprise to you to discover that customers don’t buy your products or services because they feel that you have a right to make a profit. In other words, their motive for doing business with you is not to help you buy the latest Jaguar or put your children through college. You think this is a joke? Recent research shows that something like 60% of businesspeople place more importance on what they will get from a transaction than on what their customers will benefit.In essence, their profitability is more crucial to them than is customer satisfaction. And it shows.If you are in any doubt about this, cast your eyes over the myriad of ads, brochures, websites and so on that major on the successfulness of their organisation, as opposed to the benefit their products or services mig
    re willing to add more cash down the line to help reach that "next" milestone.
    4. If they have contacts with people that may be interested in providing more money should the need arise.
    5. If they have contacts that may want to use your product/services.
    6. How much control/hands on activity they want to have with your company. (Do they want to sit on your Board of Directors or Board of Advisors, do they have any say on how the money is spent within the company?)
    7. And if you are going for a lot more money in the near future, if they work with or know any Venture Capitalist that like your industry/product type.

    It is the recommendation of TDBell Enterprises, Inc., that you work with your Angel Investors as an Equity Play, meaning they get a small portion of your company for the money they invest. We do not recommend that you use the money as a loan.

    A Venture Capitalist is typically a person or company that has gone to from one to many people, companies, retirement funds or other large pools of money and created a Venture Fund that is geared to one or more industries/products/services. These funds typically finance a company from $500K to over $200M, taking stock in the company as "collateral".

    Like going to the Angel Investors, you need to look at a few things when you go to a Venture Capitalist:

    1. Has the person/group invested in companies in your industry?
    2. At what stage of the company (Proof of Concept, Development, Revenue in place (and if so, at level of revenue is required), etc.)
    3. Are they going to be Sole Investors at this stage, or are they going to have other groups joining in this round with them.
    4. How involved are they going to get with your company? (Do they want to manage the company, etc?)
    5. Do their portfolio companies need your product and will they introduce you to them if they do?
    6. How much of the company stock do they want?
    7. Will they add more funds to the company should it be needed? (And if so, at what cost to you?)
    8. How much reporting do you have to do to them?

    After you have looked at the available Angels that you can find, the available Venture Capitalist you can find, you need to decide which path is the best way to go for your company and your "style".

    If you are confident that you will need Venture Capital level funding, after you narrow your search down to the Venture Capitalist you are going to target, and have answered the above 8 (and a few more I’m sure) questions, you need to decide if you need to go to an Angel first.

    At this point you start fine tuning your financial section to meet the needs of the Investor you are going to approach. The over all business plan stays the same through this process (unless you are fine tuning it to meet development/production needs due to feedback, etc.). The only part of the business plan that changes is the Financial Section(s) and that changes based on the target Investors. You already have in your plan the steps to go live and to go to revenue. You have your milestones written down, etc, in the plan, and you have "line items" in the financial section that correspond.

    Example:

    You are going to create a software/hardware intensive service product that requires FCC approval of the Concept. To create the Proof of Concept to meet the FCC needs, you need $750,000, but to go to revenue you will need roughly $35M (which includes the $750K). You are able to get a Friends/Family/Personal Pockets (F/F/P) round up of $150K.

    Your research shows that the available list of Venture Capitalist out there that would fund this project require you to have your FCC permits in place, a working model of your service product in place, and 1 solid customer ready to pay for your services once you are able to build out.

    In this example you would need to go to one or more Angel Investors to help you reach the remaining $600K to get your prototype up and running to do the testing that will satisfy the FCC. You would want to find an Angel or Angel Group that allows for future rounds of Venture Capitalist backed funding. This group would hopefully be willing to add a bit more in if needed to go past any "gotcha's" that may crop up as you answer the FCC requirements.

    Now that you know you are going to an Angel or Angels you rewrite your financial section to show an investment of $150K (F/F/P), the need and the use of the $600K from the Angels, and when the remain investment of $34,250,000 will be requested and how it will be used.

    When you write up your presentation

    Human Resource Professionals: A Big Help for the Growth of Your Company!
    The selection of qualified applicants to be future employees of your company is a responsible of your Human Resource Management. Therefore, they should be familiar with the totality of the company – its organization, vision, priorities and objectives. They are accountable on gathering precise information from these aspiring employees so as to avoid misleading and would save time and money.The human resource professionals are experienced consultants in evaluating all aspects of your HR program. Through their expertise and skill, they are tasked to establish the company’s priorities and set some guidelines for future development. A company would be said effective if its human capital is efficient as well. It is then the duty of the human resource professionals to make the most out of them.Inte
    ance a company from $500K to over $200M, taking stock in the company as "collateral".

    Like going to the Angel Investors, you need to look at a few things when you go to a Venture Capitalist:

    1. Has the person/group invested in companies in your industry?
    2. At what stage of the company (Proof of Concept, Development, Revenue in place (and if so, at level of revenue is required), etc.)
    3. Are they going to be Sole Investors at this stage, or are they going to have other groups joining in this round with them.
    4. How involved are they going to get with your company? (Do they want to manage the company, etc?)
    5. Do their portfolio companies need your product and will they introduce you to them if they do?
    6. How much of the company stock do they want?
    7. Will they add more funds to the company should it be needed? (And if so, at what cost to you?)
    8. How much reporting do you have to do to them?

    After you have looked at the available Angels that you can find, the available Venture Capitalist you can find, you need to decide which path is the best way to go for your company and your "style".

    If you are confident that you will need Venture Capital level funding, after you narrow your search down to the Venture Capitalist you are going to target, and have answered the above 8 (and a few more I’m sure) questions, you need to decide if you need to go to an Angel first.

    At this point you start fine tuning your financial section to meet the needs of the Investor you are going to approach. The over all business plan stays the same through this process (unless you are fine tuning it to meet development/production needs due to feedback, etc.). The only part of the business plan that changes is the Financial Section(s) and that changes based on the target Investors. You already have in your plan the steps to go live and to go to revenue. You have your milestones written down, etc, in the plan, and you have "line items" in the financial section that correspond.

    Example:

    You are going to create a software/hardware intensive service product that requires FCC approval of the Concept. To create the Proof of Concept to meet the FCC needs, you need $750,000, but to go to revenue you will need roughly $35M (which includes the $750K). You are able to get a Friends/Family/Personal Pockets (F/F/P) round up of $150K.

    Your research shows that the available list of Venture Capitalist out there that would fund this project require you to have your FCC permits in place, a working model of your service product in place, and 1 solid customer ready to pay for your services once you are able to build out.

    In this example you would need to go to one or more Angel Investors to help you reach the remaining $600K to get your prototype up and running to do the testing that will satisfy the FCC. You would want to find an Angel or Angel Group that allows for future rounds of Venture Capitalist backed funding. This group would hopefully be willing to add a bit more in if needed to go past any "gotcha's" that may crop up as you answer the FCC requirements.

    Now that you know you are going to an Angel or Angels you rewrite your financial section to show an investment of $150K (F/F/P), the need and the use of the $600K from the Angels, and when the remain investment of $34,250,000 will be requested and how it will be used.

    When you write up your presentation

    Forget Enron - The Biggest Scam Is Still To Be Exposed
    As you may already have ascertained, it is our view that current, conventional advertising has been beset with problems from the very beginnings. Probably the principal problem advertising has is …accountability. Or rather the lack of it!As we have said before, the real differences that exist between competing products is frequently perceived as no longer significant.The result is that it is not self evident just what an advertiser has to sell that is so different and worthy of consideration.Therefore, if no significant point of difference is apparent, why is that product more deserving of the customer’s money than any other?It was partially because of this that we have seen a dramatic rise in the acceptance of own-label products and now services, in this country as elsewhere.

    If you are confident that you will need Venture Capital level funding, after you narrow your search down to the Venture Capitalist you are going to target, and have answered the above 8 (and a few more I’m sure) questions, you need to decide if you need to go to an Angel first.

    At this point you start fine tuning your financial section to meet the needs of the Investor you are going to approach. The over all business plan stays the same through this process (unless you are fine tuning it to meet development/production needs due to feedback, etc.). The only part of the business plan that changes is the Financial Section(s) and that changes based on the target Investors. You already have in your plan the steps to go live and to go to revenue. You have your milestones written down, etc, in the plan, and you have "line items" in the financial section that correspond.

    Example:

    You are going to create a software/hardware intensive service product that requires FCC approval of the Concept. To create the Proof of Concept to meet the FCC needs, you need $750,000, but to go to revenue you will need roughly $35M (which includes the $750K). You are able to get a Friends/Family/Personal Pockets (F/F/P) round up of $150K.

    Your research shows that the available list of Venture Capitalist out there that would fund this project require you to have your FCC permits in place, a working model of your service product in place, and 1 solid customer ready to pay for your services once you are able to build out.

    In this example you would need to go to one or more Angel Investors to help you reach the remaining $600K to get your prototype up and running to do the testing that will satisfy the FCC. You would want to find an Angel or Angel Group that allows for future rounds of Venture Capitalist backed funding. This group would hopefully be willing to add a bit more in if needed to go past any "gotcha's" that may crop up as you answer the FCC requirements.

    Now that you know you are going to an Angel or Angels you rewrite your financial section to show an investment of $150K (F/F/P), the need and the use of the $600K from the Angels, and when the remain investment of $34,250,000 will be requested and how it will be used.

    When you write up your presentation

    Persona Based Marketing: Powerful B2B Marketing Tools For Connecting With Prospects & Customers
    Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. Bill drives a late model SUV with a booster seat in the back seat for his four-year-old daughter. He’s harried, and worries about managing his company’s growth. He wants to leverage technology to increase operational efficiency and customer satisfaction, and to offset the rising costs of doing business, but doesn’t know where to start.Helen is his director of sales. She’s 32, single, a competitive runner, and is partial to 80s rock. She drives a new BMW convertible. She struggles with managing a dozen salespeople, many who are 1
    s the $750K). You are able to get a Friends/Family/Personal Pockets (F/F/P) round up of $150K.

    Your research shows that the available list of Venture Capitalist out there that would fund this project require you to have your FCC permits in place, a working model of your service product in place, and 1 solid customer ready to pay for your services once you are able to build out.

    In this example you would need to go to one or more Angel Investors to help you reach the remaining $600K to get your prototype up and running to do the testing that will satisfy the FCC. You would want to find an Angel or Angel Group that allows for future rounds of Venture Capitalist backed funding. This group would hopefully be willing to add a bit more in if needed to go past any "gotcha's" that may crop up as you answer the FCC requirements.

    Now that you know you are going to an Angel or Angels you rewrite your financial section to show an investment of $150K (F/F/P), the need and the use of the $600K from the Angels, and when the remain investment of $34,250,000 will be requested and how it will be used.

    When you write up your presentation to the Angel(s) you show the Living business plan, current Financials, and talk to your needs.

    When you get to the Venture Capitalist later you write up your presentation, you show the current business plan, which no longer has the Proof of Concept stage in it (it’s completed successfully, and not part of your plans now, living business plan remember?) but shows next stages over the next three to five years as perceived today, with the financials now showing how you spent the last $750K, and what you will be doing with the next $34,250,000 that you are asking from the Venture Capitalist.

    Following this plan of action in targeting your funding request will save you time, effort and lead to stronger successes!

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