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  • Digg it UP - Creativity Isn't Just for Kids; It's for Salespeople, Too!

    To Niche or Not to Niche
    Are you like many enterpreneurs who are afraid to choose a niche for your offerings? I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true. Believe me, it's so much easier and profitable to market to a smaller portion of the market (just think how many people there are in the world!) than to try to be all things to all people. And you'll be amazed to find out that you actually open yourself
    es continuous practice to be consistently creative in sales.

    Set a goal to have a daily ‘idea quota’. Begin by aiming for one new idea per day and eventually challenge yourself to think of more. Write down EVERY idea you think of, regardless of how foolish or impractical it may initially seem. You never know what ideas will bring you success and which ones are not feasible. Don’t discount your id

    My Introduction to Allentown Business School
    I finally arrived at Allentown, PA to attend a business school just a few days ago. The long drive from my home in Vermont wasn’t too bad because the view was wonderful and relaxing. I arrived at the Allentown business school just in time to have a good weekend to explore before my classes started on Monday, although I would have liked to visit this city a little bit earlier in the month. That would have given the opportunity to get to know the town of Allentown, Pen
    So it’s been a while since you’ve played house or made art out of macaroni noodles—that doesn’t mean that you aren’t creative! With effort and continued practice, ANYONE can be creative, and ANYONE can use this creativity to set their company and product apart from their competitors.

    “Why is creativity so important?”

    Being creative means continually presenting yourself and your company in new and interesting ways, and enticing customers in a way that your competition can’t duplicate (if you’re good, they’ll try).

    Creativity is one of the strongest and most valuable traits you can have as a salesperson, because it increases your value within your company and among your customers. It is that value that will change you from an average salesperson to a superb salesperson. That distinction will make it easy for customers to choose who to do business with—you!

    “How can I be creative?”

    There are countless venues in sales for you to display and expand your creativity:

    1.) Think of original questions to engage your prospects.

    2.) Discover innovative marketing strategies like cooperative marketing and guerrilla marketing to boost your sales and increase your source of leads.

    3.) Develop unique problem solving skills to effectively help your customers with products.

    4.) Illustrate how valuable you and your company are with attractive presentations.

    5.) Capture attention with memorable voicemail messages, charming emails and appealing fax cover sheets.

    “Where do I start?”

    Start small and remember that it takes continuous practice to be consistently creative in sales.

    Set a goal to have a daily ‘idea quota’. Begin by aiming for one new idea per day and eventually challenge yourself to think of more. Write down EVERY idea you think of, regardless of how foolish or impractical it may initially seem. You never know what ideas will bring you success and which ones are not feasible. Don’t discount your ide

    How Do Investors Read Business Plans
    There are hundreds of thousands of business plans floating around and attempting to find a funding home. I receive hundreds of business plans annually myself, and can definitely state that 99% of these documents are laughable as presentations of an exciting investment opportunity. I am not referring to the value of the product being described, rather the presentation that purports to describe an exciting investment situation.One of the reasons that so many pla
    and interesting ways, and enticing customers in a way that your competition can’t duplicate (if you’re good, they’ll try).

    Creativity is one of the strongest and most valuable traits you can have as a salesperson, because it increases your value within your company and among your customers. It is that value that will change you from an average salesperson to a superb salesperson. That distinction will make it easy for customers to choose who to do business with—you!

    “How can I be creative?”

    There are countless venues in sales for you to display and expand your creativity:

    1.) Think of original questions to engage your prospects.

    2.) Discover innovative marketing strategies like cooperative marketing and guerrilla marketing to boost your sales and increase your source of leads.

    3.) Develop unique problem solving skills to effectively help your customers with products.

    4.) Illustrate how valuable you and your company are with attractive presentations.

    5.) Capture attention with memorable voicemail messages, charming emails and appealing fax cover sheets.

    “Where do I start?”

    Start small and remember that it takes continuous practice to be consistently creative in sales.

    Set a goal to have a daily ‘idea quota’. Begin by aiming for one new idea per day and eventually challenge yourself to think of more. Write down EVERY idea you think of, regardless of how foolish or impractical it may initially seem. You never know what ideas will bring you success and which ones are not feasible. Don’t discount your id

    Condemnation of Capitalism and Gift Giving Around The World
    Too often environmental groups, human rights groups or anti-capitalism groups will condemn Corporations, World Leaders, NGOs, USA and Wealthy Families for the woes of the Third World. Yet, is this really fair for all concerned? After all so much effort, assistance and much needed money has been given to the poorer nations and people of little means often living on less than a $1 per day.Often there are problems when giving aid, sometimes it never gets where it
    it easy for customers to choose who to do business with—you!

    “How can I be creative?”

    There are countless venues in sales for you to display and expand your creativity:

    1.) Think of original questions to engage your prospects.

    2.) Discover innovative marketing strategies like cooperative marketing and guerrilla marketing to boost your sales and increase your source of leads.

    3.) Develop unique problem solving skills to effectively help your customers with products.

    4.) Illustrate how valuable you and your company are with attractive presentations.

    5.) Capture attention with memorable voicemail messages, charming emails and appealing fax cover sheets.

    “Where do I start?”

    Start small and remember that it takes continuous practice to be consistently creative in sales.

    Set a goal to have a daily ‘idea quota’. Begin by aiming for one new idea per day and eventually challenge yourself to think of more. Write down EVERY idea you think of, regardless of how foolish or impractical it may initially seem. You never know what ideas will bring you success and which ones are not feasible. Don’t discount your id

    So You Want to Be Your Own Boss? (Or: the Rewards and Challenges of Self-Employment)
    According to the U.S. Census Bureau, there are more than 10 million self-employed workers in the United States and that number is increasing - for good reason. Being your own boss means not worrying you'll be laid off or fired. It allows you to create your own work schedule. It holds out the promise of great financial reward. It frees you from having to attend mind-numbing staff meetings. In short, self-employment lets you call the shots.Being your own boss i
    leads.

    3.) Develop unique problem solving skills to effectively help your customers with products.

    4.) Illustrate how valuable you and your company are with attractive presentations.

    5.) Capture attention with memorable voicemail messages, charming emails and appealing fax cover sheets.

    “Where do I start?”

    Start small and remember that it takes continuous practice to be consistently creative in sales.

    Set a goal to have a daily ‘idea quota’. Begin by aiming for one new idea per day and eventually challenge yourself to think of more. Write down EVERY idea you think of, regardless of how foolish or impractical it may initially seem. You never know what ideas will bring you success and which ones are not feasible. Don’t discount your id

    Good Contracts Make Good Clients
    This January marks the tenth anniversary of the Advertising & Marketing Review Website, and to mark the occasion this column is about how the Website was initially funded. It’s a cautionary tale about the necessity of having a good contract whenever doing contract work.While working at Apple In 1995, I ran into someone looking for a writer to adapt a lecture series on multimedia production to a book format. Since I had recently worked at Radius as Beta Site Co
    es continuous practice to be consistently creative in sales.

    Set a goal to have a daily ‘idea quota’. Begin by aiming for one new idea per day and eventually challenge yourself to think of more. Write down EVERY idea you think of, regardless of how foolish or impractical it may initially seem. You never know what ideas will bring you success and which ones are not feasible. Don’t discount your ideas, just write them down! Keeping a journal with a book or word processor will give you the freedom and privacy to track your thoughts and conceptualize your ideas. How will your idea work? Who does your idea target? How will they react to your idea? Write down any questions and solutions you can think of to nurture and expand your ideas. Make the commitment to continually meet your daily quota and YOU WILL SEE RESULTS!

    Here’s how it works: when you know that you need to come up with one new idea every single day, you will find yourself constantly thinking of ways to fulfill your goal. Your search for a new idea will be in the back of your mind as you go about your day.

    You will develop a heightened awareness of daily objects and occurrences that could potentially boost sales. You will discover that sometimes the best ideas are right in front of you, and will begin observing other businesses and industries. You will start to ask yourself, “How can I use that in MY industry and at MY company?”

    Eventually, ideas will gather and mature in your mind with little effort. You will find yourself standing in the shower one morning when the perfect idea presents itself. It will be these serendipitous moments that will propel you into greater sales success.

    Your creativity and fresh concepts will be noticed by others and will distinguish you from your competition. You will offer solutions in a way that no other company can. Your customers will see the unique value you and your company have and will feel drawn to you.

    When it is time for them to decide who to do business with, YOU will stand out and Y

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