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    Email or Snail Mail, Which Does Your Customer Prefer?
    Give your customers a choice in how you correspond with them. Although email has received a lot of bad press, there’s still no better or cheaper way to communicate. Ask your customers for their preference, would they rather receive updates, newsletters and discounts via regular mail or email?Whil
    Feature Interview With CEO Richard Robbins
    Today I am joined by Richard Robbins, the Founder and CEO of Richard Robbins International . Rich has been gracious enough to take the time to give invaluable advice and knowledge to my readers, and I know that this will be a message which will inspire growth.Q: How did you get started in the fie
    Computer Consulting: Do'’t Market the 90's Way
    The 90’s was a time of certification for computer consulting businesses. Everyone touted what formal partnerships they had with what major corporations. “Hire us because we’re a Novell certified shop” or “Hire us because we’re an IBM business partner.”Most consultants aren’t leading with that any
    Seven Simple Strategies To Increase Your Visibility In The Media
    Do you ever notice or even pay attention to how many times your competition appears in the media? Did you ever wonder how or why the same professionals are interviewed as experts in the media? Do you realize the positive impacts that can result from your visibility in the media? Well, if you have not
    How To Realistically Set Your Fees - Part 3
    Effect of Benefits We have previously examined realistic billable hours and the effect of business expenses on your hourly rate. Now we'll look at the effect of benefits. Once upon at time, when we were employed, we received a benefits package from our employer. This usually included hea
    Management - Five Things Great Manager's Do
    We’ve all worked for some ‘not so great’ managers and we love to talk about it. Just listen in the airport, on the golf course or at the latest social gathering and you’ll know what I mean. But what does a good manager look like?I took my wife to the airport yesterday morning at 0 dark early and

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