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The Key Factor in Good Advertising
What is the key factor in good advertising?With any small business, trial and error is often frustration. Strapped with a small amount of money to spend, errors in judgement or a simple lack of research into advertising often make it easy to walk away from advertising completely. Or worse yet, your small business ends up feeding some big advertising firm

han money later! Here’s a great idea for a resort. Pay us $250 now and we’ll give you a two night stay and a boat rental (with 4 hours guided) and a picnic lunch. Just make your reservation any time in the year 2004. I’ve seen this exact package sell over 20%! If you offered this to 1000 prospects and sold 200 You

Tips for Writing Your Winning Resume
Your resume is one of the most important documents that you will create in your lifetime. Many times an employer will not even give you a chance at a job without a stellar resume. Usually the difference between getting a job interview and not getting a job interview is how well you write your resume. You usually can not speak to your prospective employer until

Business seems to drop, slow or even stop during the winter months. As tourist traffic slows or stops during the winter months so does the incomes of many local business owners. The first step in overcoming this problem begins in your brain (don’t they all?)

To begin with, don’t see these slow months as a dead time. See them for what they are , a time to build customer relationships and prepare for the busy season to come. There are a few things that you might try to cushion the slow season. Below you’ll find a list of strategies that just might work for your business.

1. Hold a class or Informational seminar-- Invite all your customers to come in for an educational session. Make sure that you have some nice deals for them on related items so that they can spend some money with you. It may well be worth considering doing the class for free. (gasp!) Some of the types of things that come to mind are Fishing, crafts, investments, flower arranging, interior decorating, travel tips, Information about certain surgerys, back pain relief, parenting, writing workshops and on and on……

2. Work up package deals that will be available during the “on” season but sell them now=get money now. Remember that money now is always worth more than money later! Here’s a great idea for a resort. Pay us $250 now and we’ll give you a two night stay and a boat rental (with 4 hours guided) and a picnic lunch. Just make your reservation any time in the year 2004. I’ve seen this exact package sell over 20%! If you offered this to 1000 prospects and sold 200 You

How To Buy Telecom Equipments For Small Businesses
Telecom companies have flooded the junk box and other means with their campaigns and commercials, thus making every offer look even more lucrative than the last one. Innovation and creativity seems to rule the flow. Every other promotional campaign has a new outlook promoted by various stars. However, in the entire bargain, it is extremely difficult for the end c

ad time. See them for what they are , a time to build customer relationships and prepare for the busy season to come. There are a few things that you might try to cushion the slow season. Below you’ll find a list of strategies that just might work for your business.

Fire Your Boss: Work For You Instead
Have you ever wanted to fire your boss? I’ve never known anybody who didn’t want to at least once a year. I’ve worked with lots of people who wanted to once a day!I believe you SHOULD fire your boss. That doesn’t mean quitting your job.You have a choice in your work life. You can work for you, or you can work only to make somebody else rich. I recom

Invite all your customers to come in for an educational session. Make sure that you have some nice deals for them on related items so that they can spend some money with you. It may well be worth considering doing the class for free. (gasp!) Some of the types of things that come to mind are Fishing, crafts, investments, flower arranging, interior decorating, travel tips, Information about certain surgerys, back pain relief, parenting, writing workshops and on and on……

Making Your Product Desirable For Alliance Partners
How do you make sure you have the business solutions or services that your alliance partner needs?You can only make sure that what you have to offer a company fits into their goals and mission if you do your research on what drives that business. If you go in "cold" you are not likely to win any business as you do not know enough about the company and they

tments, flower arranging, interior decorating, travel tips, Information about certain surgerys, back pain relief, parenting, writing workshops and on and on……

Setting Up Appointments When You Need A Career Change
The key is to job hunt smarter not harder. There is no point spending all day applying to over 50 companies and get so frustrated at the end of the day because non of the employers have responded to your applications.Don't join the rat race. Many are called but few are chosen. Why join the many when you can be among the few chosen ones without joining the

3. Tune up your advertising. Start using benefits and offers to get up to 500% more return on investment from your advertising. I’ll show you how for free if you call me. 870 213-7032

4. Learn to use word of mouth to up your sales. Call me.

5. Send press releases

6. Run a contest

7. Distribute Coupons

8. Use give aways to generate traffic and be prepared to sell. (give aways could consist of informational materials)

9. Pre-promote an “On” season special or event (ok this one is not going to get you winter dollars but it will be a productive use of your time

10. Don’t forget the locals! Find something they’d like to invest in. This is the Thursday before Valentine’s Day and I have not seen any resorts or hotels doing the “Romantic Getaway” deal

There are dozens of tips and strategies that will increase your winter dollars. You just have to implement some of them to profit. OH! Want to know an awesome secret? You can do the above all year long! Cool. Very cool.

Any Questions?

John M. Satterfield
870-213-7032
www.hypnosisucanuse.com
Mark

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Firing unprofitable customers can be the best step you can make for both your company and your customers.

Waiting until the end of the sales process before closing a sale is akin to waiting until the last ten minutes of a flight to Venus before making course corrections. In both cases, there is a very low probability of success.

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