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Digg it UP - Own Your Niche by Building a Niche Community
Harassment by Non-employees falls under the Hostile Environment category of the federal law that governs harassment and discrimination in the workplace.Hard to believe, but yes the government expects you to protect your employees from outside harassment. Sexual harassment by Non-employees is exactly what it sounds like.Employees, who are harassed by customers, vendors, temp workers, outside contractors, etc. still retain their rights to a harassment-free workplace.As an employer, you cannot disregard the situation. The courts have upheld your responsibility in this area.Remember: an employer must investigate and respond appropriately to the allegation even if it appears trivial or contrived.It is also in the employer's best interest
Getting Started
The first consideration is how you will structure your community and bring people together. You have two choices: create a "live" community that meets in a physical location; or establish an online community that meets virtually through telephone and the Internet.
Live communities are straightforward. Taking David's cue, develop a statement of purpose for the group. Then, market the group to niche market prospects within reasonable physical proximity to one another, choose meeting times and a location, and bring them together around a structured agenda.
Whereas live communities are more limited by location, virtual communities offer the possibility of attracting members from all over the world.
Online or virtual communities gather people in an online 'space' where they come, communicate, connect, and get to know each other better over time. The idea is to bring members of your niche together virtually where you combine on-line interaction (e-mail, web forums) with telephone conference calls and classes, as well as information and support servi
Probably the greatest single lesson I have learned in some forty years in business is to focus my marketing efforts on good clients.When I think about networking I focus on niche markets. For my Business Coaching business I focus on Blue Chip companies. The reasons for this are simple. They are good clients because: 1. They have a lot of people who will probably benefit from my coaching. 2. They are accustomed to paying the high level of fees that I charge. 3. Generally speaking they pay their accounts on time.That said, they are, of course, a great deal more difficult to penetrate. I guess I was fortunate in having a good grounding in marketing before I came in to Business Coaching. This meant that I thought about the best ways of gaining entrees into big companies i
David decided to launch his own virtual community as a weekly "Friday Night Social" singles gathering. After a one-month pilot program and some market research, he designed a community for the singles in his area, unlike any other setting available, that would meet their need to meet other singles in a safe, fun setting.
The community also furthered David's mission to provide relationship education and position his firm prominently within his target market.
Almost seven years later, his Friday Night Social continues to be a vibrant singles community that supports the practices of the four coaches who collaborated to make it happen. "It is a lot of fun, and the time and effort needed to make it happen is minimal," says David.
"We feature a guest speaker each week, a local professional who is usually a good referral source. We've become well-known in our community and have a loyal following of singles who sometimes continue to attend with their partners when no longer single!"
From Therapist to Singles Guru of Silicon Valley
Slightly Famous entrepreneurs are learning that in today's world, given that most of us have an unmet need for community, one of the greatest services you can offer your clients and prospects is simply to get them together.
The goodwill, contacts and status David has developed as a leader of a niche community has boosted his business. It has minimized the need to aggressively market his services by transforming into a guru and center of influence and trusted advisor to his target market.
Why does this work? There is a basic human need for community. We survive and thrive in relationships. We are social beings and cannot be fully successful or happy alone. Ever since we lived in caves our social environment largely determines our fate.
In today's world, given that most of us have an unmet need for community, one of the greatest services we can offer the clients and prospects in our niche is simply to get them together.
Think about it. A niche is a group of people that share common situations, needs, and goals. When these people get together, they immediately feel a common bond; they understand each other and can easily provide mutual support.
Targeting The Right Niche with the Message
Like David, you too can establish yourself as a trustworthy resource whose reputation and work is beyond scrutiny. The secret to success is targeting a group of people with specific interests. And that group of people can be your target market!
Examples of groups that would be attracted to, and benefit from, participating in a niche community include:
- Fortune 500 CEO's
- Real Estate Investors
- Singles Over 50
- Tai Chi Practitioners
- Small Business Owners
- Unemployed/Laid Off Tech Workers
- Ph.D. Candidates Working On Their Dissertation
- Stay-At-Home Dads
- Women in Transition
- New Moms
You get the idea...any niche you can think of for your practice is a candidate for a niche community.
How a Niche Community Can Benefit Your Business
Once you establish a niche community around your business, you can enjoy the following benefits:
Increased visibility. Community participation is a low cost marketing strategy that can yield enormous exposure for your business. Virtual communities provide free or low-cost gatherings that attract more people and create more prospects.
Increased credibility. The success of your niche community reflects upon your abilities as a service professional. It provides a chance for you to "show your stuff" and impress prospects who don't feel like they need to ward off a sales pitch.
Word of mouth. Virtual communities stimulate conversation. They get people talking. Participants tell their friends more readily about your business as a "community resource" than a private service.
Transform a "practice" into a "business". By reaching more people through your virtual community, you will develop a platform to sell more products and services. Your community can open the door to multiple income streams through group mentor programs, information products and other passive revenue streams.
Getting Started
The first consideration is how you will structure your community and bring people together. You have two choices: create a "live" community that meets in a physical location; or establish an online community that meets virtually through telephone and the Internet.
Live communities are straightforward. Taking David's cue, develop a statement of purpose for the group. Then, market the group to niche market prospects within reasonable physical proximity to one another, choose meeting times and a location, and bring them together around a structured agenda.
Whereas live communities are more limited by location, virtual communities offer the possibility of attracting members from all over the world.
Online or virtual communities gather people in an online 'space' where they come, communicate, connect, and get to know each other better over time. The idea is to bring members of your niche together virtually where you combine on-line interaction (e-mail, web forums) with telephone conference calls and classes, as well as information and support servic
Business cards can be used for advertising your new venture in town and not only for identification purposes. By distributing them to the public in your area you are introducing your business to the public.You can design and print your cards your self in the beginning when you have just launched your business. This will save you a lot of money until you have a better cash flow to spend on professional printing. It is not so much how the cards look but how you distribute them that counts. The more you distribute the more people will know that you have moved into their area in a brand new store. This generates curiosity and people will come and see where you are situated.You might want to magnetize your cards to make them a little different. Paste small magnets at
From Therapist to Singles Guru of Silicon Valley
Slightly Famous entrepreneurs are learning that in today's world, given that most of us have an unmet need for community, one of the greatest services you can offer your clients and prospects is simply to get them together.
The goodwill, contacts and status David has developed as a leader of a niche community has boosted his business. It has minimized the need to aggressively market his services by transforming into a guru and center of influence and trusted advisor to his target market.
Why does this work? There is a basic human need for community. We survive and thrive in relationships. We are social beings and cannot be fully successful or happy alone. Ever since we lived in caves our social environment largely determines our fate.
In today's world, given that most of us have an unmet need for community, one of the greatest services we can offer the clients and prospects in our niche is simply to get them together.
Think about it. A niche is a group of people that share common situations, needs, and goals. When these people get together, they immediately feel a common bond; they understand each other and can easily provide mutual support.
Targeting The Right Niche with the Message
Like David, you too can establish yourself as a trustworthy resource whose reputation and work is beyond scrutiny. The secret to success is targeting a group of people with specific interests. And that group of people can be your target market!
Examples of groups that would be attracted to, and benefit from, participating in a niche community include:
- Fortune 500 CEO's
- Real Estate Investors
- Singles Over 50
- Tai Chi Practitioners
- Small Business Owners
- Unemployed/Laid Off Tech Workers
- Ph.D. Candidates Working On Their Dissertation
- Stay-At-Home Dads
- Women in Transition
- New Moms
You get the idea...any niche you can think of for your practice is a candidate for a niche community.
How a Niche Community Can Benefit Your Business
Once you establish a niche community around your business, you can enjoy the following benefits:
Increased visibility. Community participation is a low cost marketing strategy that can yield enormous exposure for your business. Virtual communities provide free or low-cost gatherings that attract more people and create more prospects.
Increased credibility. The success of your niche community reflects upon your abilities as a service professional. It provides a chance for you to "show your stuff" and impress prospects who don't feel like they need to ward off a sales pitch.
Word of mouth. Virtual communities stimulate conversation. They get people talking. Participants tell their friends more readily about your business as a "community resource" than a private service.
Transform a "practice" into a "business". By reaching more people through your virtual community, you will develop a platform to sell more products and services. Your community can open the door to multiple income streams through group mentor programs, information products and other passive revenue streams.
Getting Started
The first consideration is how you will structure your community and bring people together. You have two choices: create a "live" community that meets in a physical location; or establish an online community that meets virtually through telephone and the Internet.
Live communities are straightforward. Taking David's cue, develop a statement of purpose for the group. Then, market the group to niche market prospects within reasonable physical proximity to one another, choose meeting times and a location, and bring them together around a structured agenda.
Whereas live communities are more limited by location, virtual communities offer the possibility of attracting members from all over the world.
Online or virtual communities gather people in an online 'space' where they come, communicate, connect, and get to know each other better over time. The idea is to bring members of your niche together virtually where you combine on-line interaction (e-mail, web forums) with telephone conference calls and classes, as well as information and support servi
With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about your company.This is not to say that creativity always costs more money. In fact, a really cheap promotional item can go a long way if the right message is attached. For example, the first idea stems from a friend of mine who worked at a career school. She is ever so quirky and wanted to create a fun item for an upcoming career fair.BackscratchersWhose back doesn’t itch? That’s when Donna came up with the idea to get backscratchers printed with this saying: “Itchin’ for a new career?” and then the school’s name. H
Targeting The Right Niche with the Message
Like David, you too can establish yourself as a trustworthy resource whose reputation and work is beyond scrutiny. The secret to success is targeting a group of people with specific interests. And that group of people can be your target market!
Examples of groups that would be attracted to, and benefit from, participating in a niche community include:
- Fortune 500 CEO's
- Real Estate Investors
- Singles Over 50
- Tai Chi Practitioners
- Small Business Owners
- Unemployed/Laid Off Tech Workers
- Ph.D. Candidates Working On Their Dissertation
- Stay-At-Home Dads
- Women in Transition
- New Moms
You get the idea...any niche you can think of for your practice is a candidate for a niche community.
How a Niche Community Can Benefit Your Business
Once you establish a niche community around your business, you can enjoy the following benefits:
Increased visibility. Community participation is a low cost marketing strategy that can yield enormous exposure for your business. Virtual communities provide free or low-cost gatherings that attract more people and create more prospects.
Increased credibility. The success of your niche community reflects upon your abilities as a service professional. It provides a chance for you to "show your stuff" and impress prospects who don't feel like they need to ward off a sales pitch.
Word of mouth. Virtual communities stimulate conversation. They get people talking. Participants tell their friends more readily about your business as a "community resource" than a private service.
Transform a "practice" into a "business". By reaching more people through your virtual community, you will develop a platform to sell more products and services. Your community can open the door to multiple income streams through group mentor programs, information products and other passive revenue streams.
Getting Started
The first consideration is how you will structure your community and bring people together. You have two choices: create a "live" community that meets in a physical location; or establish an online community that meets virtually through telephone and the Internet.
Live communities are straightforward. Taking David's cue, develop a statement of purpose for the group. Then, market the group to niche market prospects within reasonable physical proximity to one another, choose meeting times and a location, and bring them together around a structured agenda.
Whereas live communities are more limited by location, virtual communities offer the possibility of attracting members from all over the world.
Online or virtual communities gather people in an online 'space' where they come, communicate, connect, and get to know each other better over time. The idea is to bring members of your niche together virtually where you combine on-line interaction (e-mail, web forums) with telephone conference calls and classes, as well as information and support servi
I want to talk about a simple yet often overlooked key ingredient to your success in sales. Many success coaches and entrepreneurs call this "relation." I like to refer to the ingredient as "Meeting People Where They're At". The idea is to form a rapport (bond) and a sense of credibility with your customer before you not only sell them anything, but even introduce them to any of your products.If you've read my article entitled, "The Magic of Credibility", you know that trust and validation in a sales letter can be the 'make or break' section for increasing your sales. In order to build a sense of trust, I like to use techniques of relation to encourage a complete read of my letter and influence an action to be taken at the end (otherwise known as a sale).In order to "
Once you establish a niche community around your business, you can enjoy the following benefits:
Increased visibility. Community participation is a low cost marketing strategy that can yield enormous exposure for your business. Virtual communities provide free or low-cost gatherings that attract more people and create more prospects.
Increased credibility. The success of your niche community reflects upon your abilities as a service professional. It provides a chance for you to "show your stuff" and impress prospects who don't feel like they need to ward off a sales pitch.
Word of mouth. Virtual communities stimulate conversation. They get people talking. Participants tell their friends more readily about your business as a "community resource" than a private service.
Transform a "practice" into a "business". By reaching more people through your virtual community, you will develop a platform to sell more products and services. Your community can open the door to multiple income streams through group mentor programs, information products and other passive revenue streams.
Getting Started
The first consideration is how you will structure your community and bring people together. You have two choices: create a "live" community that meets in a physical location; or establish an online community that meets virtually through telephone and the Internet.
Live communities are straightforward. Taking David's cue, develop a statement of purpose for the group. Then, market the group to niche market prospects within reasonable physical proximity to one another, choose meeting times and a location, and bring them together around a structured agenda.
Whereas live communities are more limited by location, virtual communities offer the possibility of attracting members from all over the world.
Online or virtual communities gather people in an online 'space' where they come, communicate, connect, and get to know each other better over time. The idea is to bring members of your niche together virtually where you combine on-line interaction (e-mail, web forums) with telephone conference calls and classes, as well as information and support servi
If you are searching the Internet in search of high income business opportunities then you have probably encountered a lot and are unsure of which ones are best and which ones are scams. The truth of the matter is that there are a lot of opportunities advertised on the web that aren't worth taking the time to even read about them. Then again, there are opportunities that are worthwhile and will help you make lots of money.The following top ten high income business opportunities will help you see which opportunities are really worth researching further!Franchises Of all the business opportunities out there that offer high income, franchises are one of the best. Proven business models, a popular brand, and a client base make franchises a great way to inve
Getting Started
The first consideration is how you will structure your community and bring people together. You have two choices: create a "live" community that meets in a physical location; or establish an online community that meets virtually through telephone and the Internet.
Live communities are straightforward. Taking David's cue, develop a statement of purpose for the group. Then, market the group to niche market prospects within reasonable physical proximity to one another, choose meeting times and a location, and bring them together around a structured agenda.
Whereas live communities are more limited by location, virtual communities offer the possibility of attracting members from all over the world.
Online or virtual communities gather people in an online 'space' where they come, communicate, connect, and get to know each other better over time. The idea is to bring members of your niche together virtually where you combine on-line interaction (e-mail, web forums) with telephone conference calls and classes, as well as information and support services.
Online group interactions do not always 'happen' spontaneously. They require care, nurturing and facilitation.
The core of facilitation and hosting is to serve the group and assist it in reaching its goals or purpose. Some describe this role as a gardener, a conductor, the distributed leadership of jazz improvisers, a teacher, or an innkeeper. It can be this and more.
If you take the plunge, be patient. Online communities don't happen overnight. Often they take time to coalesce and form themselves into something valuable and sustainable. It's crucial that patience is exercised, since it WILL take time for momentum and a critical mass to develop whereby the community becomes solid and established.
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