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Digg it UP - Turning On The Lights
This article examines the second step of our Artists' Prosperity SystemTM, “Clear your financial clutter and get it organized for good!” There are several elements involved in truly getting financially organized. It can be easy to feel a sense of overwhelm which keeps us from moving forward. My goal with these articles is to guide you through each element of our system, there-by putting you in a significantly better place, so bear with me, go one step at a time and DON’T STOP!Perhaps you are someone who has spent the time putting together a budget: you may even feel you try hard to work within that budget. Then why do you still have so little money every month? You should have some left over yet, when it is time for your next paycheck, you are counting the hours until you receive it so that you can go buy groceries. If this scenario sounds familiar, you are not alone.So, how does this happen? Well, there are a few reasons. The first is that, while many of us have been taught that we should have them, the truth is that budgets rarely work. Fo
Having said this, unless the risks are very low or you are extremely confident about the minimum sales lev
Few industries are poised to feel the winds of change as strongly as the Personnel Recruitment industry. A significant factor that will be a major influence on the change will be the commoditization of service brought by new technology.Compressions of service deliver time, peeling of recruitment process and industry standardization are three other chief factors with major impact on recruiting beside commoditization of service offerings. This will undoubtedly position certain players to prosper and others to suffer in this new paradigm, as globalized service practices become the norm.The prime drivers of these changes are new technologies, particularly those around the Internet. It’s needless to say that the internet allowed us to achieve a degree of interconnection that has never been possible before. Today’s inexpensive and reliable communications are allowing recruiters to access clients and candidates via VoIP or e-mail from any web enabled location. Physical proximity to the talent pool used to be a key advantage in the talent wars in the old day
For those with the will to start a new business the rewards, both financial and emotional, can be excellent, but the risks can also be significant to both sanity and mortgage. Of course, the chance of success increases if a company has a good, well thought through strategy before they strike out.
Any business has processes with lead-time, and the longer the lead-time from receipt of an order to despatch of goods or services, the more money will be tied up in the business in the form of materials, salaries and overheads. Therefore, one of the earliest things to think about is how you will finance the operation and the key investments you need to make, which in turn requires you to have a detailed breakdown of the processes required to deliver value to your customers, which will allow you to determine the types of assets you will require, both human, financial and technical.
Financing The Beast
Obviously, your financing choices at this point depend very much on both the risk associated with your product (or service) and your own approach to risk. If you are determined to ‘own the assets’ you will need a completely different financing plan from a strategy based on having your products/services managed by a sub-contractor who has already made the investment in equipment, premises and people. Whilst the former strategy will significantly increase the risk of overstretching your finances, the latter has a number of associated risks, not least of which are the selection of the right supplier and ownership of intellectual property as well as possible risks the sub-contractor may pass onto you through the contracting process.
Having said this, unless the risks are very low or you are extremely confident about the minimum sales lev
“People improve productivity, not organisations.”Managers who have had any form of training will be familiar with the idea of setting goals or objectives, and probably with the principles of appraising performance. With this in mind, why is it so many managers keep asking about how to motivate their staff or how to get more from them?This whole area is a key differentiator of good managers and is a large part of what managers are being paid for! In this article I want to offer some ideas to help you become better at getting the performance you want from your teams. I will suggest some of the reasons why you, and other managers, perhaps do not do it very well and what the benefits will be when you begin to apply the principles.Let us begin by stating the obvious – in order to manage people for performance you need to clearly establish what good performance is for each person and role. Too many managers think that this means just setting the goals. Not so, as you cannot manage those. Defining good performance can include what the ou
Financing The Beast
Obviously, your financing choices at this point depend very much on both the risk associated with your product (or service) and your own approach to risk. If you are determined to ‘own the assets’ you will need a completely different financing plan from a strategy based on having your products/services managed by a sub-contractor who has already made the investment in equipment, premises and people. Whilst the former strategy will significantly increase the risk of overstretching your finances, the latter has a number of associated risks, not least of which are the selection of the right supplier and ownership of intellectual property as well as possible risks the sub-contractor may pass onto you through the contracting process.
Having said this, unless the risks are very low or you are extremely confident about the minimum sales lev
These days when making a cold call it is important now more than ever before to make yourself different from the pack.. When you apply for a job that is advertised in the paper your app. will be amongst a thousand others. The same goes when you are calling a business, unless you leave a totally unique message for the person you are trying to talk to you will never hear from them.I had a company for many years where cold calling was an every day thing. I knew from my work for so many other companies that you have to stand out. I named my business Global Online Deals and whenever I would call a company for the first time I would say just tell them that Jeff from God is on the phone. The initials of my company name spelled GOD. I did this on purpose. When first talking with a potential customer I would tell them that I had tried to get the url Godin but that some TV Evangelist who was doing time in prison owned that name.Customers would call me back and leave a message "Jeff, did you know that your initials spell GOD, whats with this?" All I have to say
Financing The Beast
Obviously, your financing choices at this point depend very much on both the risk associated with your product (or service) and your own approach to risk. If you are determined to ‘own the assets’ you will need a completely different financing plan from a strategy based on having your products/services managed by a sub-contractor who has already made the investment in equipment, premises and people. Whilst the former strategy will significantly increase the risk of overstretching your finances, the latter has a number of associated risks, not least of which are the selection of the right supplier and ownership of intellectual property as well as possible risks the sub-contractor may pass onto you through the contracting process.
Having said this, unless the risks are very low or you are extremely confident about the minimum sales lev
Job Interviews are essential to helping employers know more about their potential employees. The key factors evaluated will be the interview along with the applicants professional and educational background. The results provide a strong indication to the employer as to whether or not you are suited for the job.Interviews are important because it shows your personality and other attributes that cannot be deduced from your resume. To ensure that you have the best possible chance of getting hired, it is best that you prepare for the job interview. Preparation, however, is not limited to just the job interview questions.Preparations begin before the job interview Choose the clothes that you'll wear. Depending on the job interview, smart casuals or better yet, office attire should be worn. Observe good hygiene and make sure you're well-groomed for the job interview. This includes a trip to the salon or barber if needed. Print out a copy of your resume. Employers sometimes ask for another copy of your resume du
Having said this, unless the risks are very low or you are extremely confident about the minimum sales lev
If you're reading this sentence, you've just supported the point I'm about to make. Direct mail postcards with numbered headlines offering solutions work!The formula is simple:First, pick a goal or an accomplishment (saving money, increasing performance, improving health, avoiding pain, etc.). Then tell the reader how to accomplish this goal in X number of steps. Or give them X number of ways to achieve the same goal.Here are seven tips for using numbered headlines on your direct mail postcards:1. Use odd numbers. With all other things being equal, odd numbers have been shown to outperform rounded, even numbers. They appear more legitimate and scientific. That's why Listerine "kills 99% of germs" instead of 100%.2. Write numbers as numbers. Numbers catch the eye better in numerical form (7), as opposed to written form (seven).3. Crank up the benefits. To increase the motivating power of your numbered headline, simply increase the reward promised by the headline. For example, inste
Having said this, unless the risks are very low or you are extremely confident about the minimum sales level (which is a function of the marketing/sales element of your strategy), it is often better to use a sub-contractor to start with as the overall start up costs and time to ‘first despatched sale’ are much reduced. Consider the converse of this in that you ‘own the assets’ and, for most new products, you will need to finance premises, recruit people and purchase materials before realising any revenue from sales.
If you do decide to purchase your own assets, having a good understanding of the sales demand for your product will help determine the amount of capacity required, which in turn will help determine the amount of finance you require for your investment. Because calculations for capacity impact directly on the amount of finance tied up in the business, it is prudent to get some advice on how to increase capacity and decrease lead-time for delivery as this will directly impact on the financing requirements.
Marketing Madness
Your ability to predict demand will depend on whether you are delivering a ‘radical new’ or ‘me too’ service or product, meaning is it an innovative new product on the market (such as the first Sony Walkman) that no-one has seen before or an update of an existing product (such as an improved washing-up liquid).
Obviously, for a product that is an upgrade to an existing product the size, shape and channels to market should be well understood, although your competitors
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