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Digg it UP - Are You Ready To Go International?
EXHIBITORS - Check Your URL r site by offering free postage anywhere in the world:How many of you have a corporate web site? Everybody says “Yes”.How many of you know its proper URL? OK, most of you.How many of you have read everything on the web site? Numbers are dropping like stones here. How many of you contributed information on the web site? Anybody there?When was the last time you looked at the section related to your business segment? A year ago when it first went up? Has your business progressed since then? Does anybody know it?Why am I asking so many questions? Because serious exhibit attendees can answer all of these questions about your business.I’m seeing more sophisticated 7. Explain your currency If you use a currency that's common to other countries - such as dollars - make it clear which version you mean. Some Web sites quote their prices in American dollars as a kind of "universal currency", but most use local currency. Include a link to a currency converter on your Web site to make it easy for your international visitors. Here's one to use: 8. Be aware of time zones If you're writing a time (for example, the time when you're available in a chat room) for people in specific time zones, include their local times as well. When writing for an international audience, Preparation of the Marketing Campaign: Pricing Although North Americans were the dominant population on the Internet, that has now changed, and the rest of the world has caught up rapidly. And while English is still the most widely used Internet language, it's not the language of choice for many, many Internet users.Keyword Concepts: decisions affecting price settingPricing: the third element of the marketing mix is an important and complex consideration in formulating the marketing strategy. Yet it is the variable that normally produces the most direct and most rapid change in customer value and competitive impact.Price setting consists of more than adding a standard mark up to a given cost.Pricing is one of the marketing mix elements that can be varied to achieve the marketing objective of the firm. Thus a marketer willing to position a product as a high-quality item will sets up a high price to emphasize quality.The need for price decis So are YOU ready to communicate in this international medium? Whether you're building your own Web site, taking part in discussion groups, visiting a chat room, or just sending and receiving e-mail, you'll meet more and more "foreigners" on the Internet - and vice versa, of course. Let's look at some tips for communicating effectively in this new global village. 1. Write in plain English Write clearly, with small words and short sentences. If you're writing long messages or creating long Web pages, include a simple summary at the top. Be very careful to write exactly what you mean. If you're writing for a general audience, avoid sarcasm, colloquialisms and other things that rely on a certain tone of voice or cultural background. 2. Watch out for phrases with two meanings Although English is the de facto international language of the Internet, differences abound between, say, English and American English. It's easy enough to allow for differences in the way that we spell "colour", "apologise" and "organisation", but other - more subtle - differences can easily lead to misunderstandings. For example, does "bi-weekly" mean twice a week or once every two weeks? It's different for Australians and Americans. Similarly, when Australians "table an issue", they are raising it for discussion, but for Americans, "tabling an issue" means putting it aside. 3. Include area codes in phone numbers Any time you quote a telephone, fax or mobile (cell) phone number on the Internet, ask yourself whether your readers reside outside your local area. If you're potentially addressing distant readers, include your international code and area code in these numbers. 4. Allow for variations in postcodes American zip codes and Australian postcodes use numbers only; U.K. postcodes contain letters and numbers; Singaporean postcodes use numbers only, but appear in a different place in the address; all have different lengths from each other. If your Web site includes an order form or a demographic survey, allow for postcodes that fall outside your own local format. 5. Include your full postal address If you're addressing an international audience, include your country in your postal address. Don't expect people to just figure it out. This seems obvious, but a surprising number of businesses on the Internet forget it. 6. Include international postage costs If you're selling anything through e-mail or your Web site, cater for international orders, whether you expect them or not. Find out the cost of international postage and shipping, and publish the costs for your customers. This is a complex area because of the variety of options, depending on the source and destination countries, methods and speed of delivery, customs and duties, and more. Simplify this as much as possible for your customers. It's better to start with something very simple (for example, one postage price for all international orders, regardless of destination) and adapt it with experience. Or eliminate postage costs entirely, as Rachel Green does on her site by offering free postage anywhere in the world: 7. Explain your currency If you use a currency that's common to other countries - such as dollars - make it clear which version you mean. Some Web sites quote their prices in American dollars as a kind of "universal currency", but most use local currency. Include a link to a currency converter on your Web site to make it easy for your international visitors. Here's one to use: 8. Be aware of time zones If you're writing a time (for example, the time when you're available in a chat room) for people in specific time zones, include their local times as well. When writing for an international audience, i Automotive Business Choices l to write exactly what you mean. If you're writing for a general audience, avoid sarcasm, colloquialisms and other things that rely on a certain tone of voice or cultural background.The automotive business is alive and well in our country, not only due to the fact that there are more cars than people although that is a good start. We keep producing them at a rate of about 17 million per year. America is said to be in love with their cars, this is in fact hard to deny with just a little observation of the average person. Since people love their cars you might consider an auto appearance business. They call it auto detailing. You have heard the term, making people’s cars shine. But there is more to it than that. It can be an excellent business.Let’s say that money is not a problem and that you already own a freestanding building 2. Watch out for phrases with two meanings Although English is the de facto international language of the Internet, differences abound between, say, English and American English. It's easy enough to allow for differences in the way that we spell "colour", "apologise" and "organisation", but other - more subtle - differences can easily lead to misunderstandings. For example, does "bi-weekly" mean twice a week or once every two weeks? It's different for Australians and Americans. Similarly, when Australians "table an issue", they are raising it for discussion, but for Americans, "tabling an issue" means putting it aside. 3. Include area codes in phone numbers Any time you quote a telephone, fax or mobile (cell) phone number on the Internet, ask yourself whether your readers reside outside your local area. If you're potentially addressing distant readers, include your international code and area code in these numbers. 4. Allow for variations in postcodes American zip codes and Australian postcodes use numbers only; U.K. postcodes contain letters and numbers; Singaporean postcodes use numbers only, but appear in a different place in the address; all have different lengths from each other. If your Web site includes an order form or a demographic survey, allow for postcodes that fall outside your own local format. 5. Include your full postal address If you're addressing an international audience, include your country in your postal address. Don't expect people to just figure it out. This seems obvious, but a surprising number of businesses on the Internet forget it. 6. Include international postage costs If you're selling anything through e-mail or your Web site, cater for international orders, whether you expect them or not. Find out the cost of international postage and shipping, and publish the costs for your customers. This is a complex area because of the variety of options, depending on the source and destination countries, methods and speed of delivery, customs and duties, and more. Simplify this as much as possible for your customers. It's better to start with something very simple (for example, one postage price for all international orders, regardless of destination) and adapt it with experience. Or eliminate postage costs entirely, as Rachel Green does on her site by offering free postage anywhere in the world: 7. Explain your currency If you use a currency that's common to other countries - such as dollars - make it clear which version you mean. Some Web sites quote their prices in American dollars as a kind of "universal currency", but most use local currency. Include a link to a currency converter on your Web site to make it easy for your international visitors. Here's one to use: 8. Be aware of time zones If you're writing a time (for example, the time when you're available in a chat room) for people in specific time zones, include their local times as well. When writing for an international audience, Are You Working On Your Business or In Your Business? in phone numbers"How did it get to this point? Why am I working, working, working with my head down in my business and feeling as though I don't have a moment to think ahead?"You probably started your own business to have freedom of choice, to have freedom to create and to have freedom to have limitless income without the constraints of a salary.You may have left a J.O.B. and now you are feeling as though you are once again at a J.O.B. with your worst boss ever...YOU!Generally, businesses are started by someone who has a particular skill. You may have done great work with the finances in a corporation so you decide you'd like to have your own finan Any time you quote a telephone, fax or mobile (cell) phone number on the Internet, ask yourself whether your readers reside outside your local area. If you're potentially addressing distant readers, include your international code and area code in these numbers. 4. Allow for variations in postcodes American zip codes and Australian postcodes use numbers only; U.K. postcodes contain letters and numbers; Singaporean postcodes use numbers only, but appear in a different place in the address; all have different lengths from each other. If your Web site includes an order form or a demographic survey, allow for postcodes that fall outside your own local format. 5. Include your full postal address If you're addressing an international audience, include your country in your postal address. Don't expect people to just figure it out. This seems obvious, but a surprising number of businesses on the Internet forget it. 6. Include international postage costs If you're selling anything through e-mail or your Web site, cater for international orders, whether you expect them or not. Find out the cost of international postage and shipping, and publish the costs for your customers. This is a complex area because of the variety of options, depending on the source and destination countries, methods and speed of delivery, customs and duties, and more. Simplify this as much as possible for your customers. It's better to start with something very simple (for example, one postage price for all international orders, regardless of destination) and adapt it with experience. Or eliminate postage costs entirely, as Rachel Green does on her site by offering free postage anywhere in the world: 7. Explain your currency If you use a currency that's common to other countries - such as dollars - make it clear which version you mean. Some Web sites quote their prices in American dollars as a kind of "universal currency", but most use local currency. Include a link to a currency converter on your Web site to make it easy for your international visitors. Here's one to use: 8. Be aware of time zones If you're writing a time (for example, the time when you're available in a chat room) for people in specific time zones, include their local times as well. When writing for an international audience, Assessing CVs t people to just figure it out. This seems obvious, but a surprising number of businesses on the Internet forget it.Many factors will help you identify suitable candidates for a position and it’s useful to have a checklist of questions when assessing their applications. Rating the importance of each skill or attribute is a simple yet effective method of establishing a candidate’s suitability for the job. In turn, scoring an applicant on a scale of one to five will also help you sort the wanna-bes from the can-dos.Key skills & achievements - How would the applicant’s skills benefit you? - Has the applicant shown that he/she can set and achieve goals? - Has the applicant completed extra courses? - Are the applicant’s key skills relevant to th 6. Include international postage costs If you're selling anything through e-mail or your Web site, cater for international orders, whether you expect them or not. Find out the cost of international postage and shipping, and publish the costs for your customers. This is a complex area because of the variety of options, depending on the source and destination countries, methods and speed of delivery, customs and duties, and more. Simplify this as much as possible for your customers. It's better to start with something very simple (for example, one postage price for all international orders, regardless of destination) and adapt it with experience. Or eliminate postage costs entirely, as Rachel Green does on her site by offering free postage anywhere in the world: 7. Explain your currency If you use a currency that's common to other countries - such as dollars - make it clear which version you mean. Some Web sites quote their prices in American dollars as a kind of "universal currency", but most use local currency. Include a link to a currency converter on your Web site to make it easy for your international visitors. Here's one to use: 8. Be aware of time zones If you're writing a time (for example, the time when you're available in a chat room) for people in specific time zones, include their local times as well. When writing for an international audience, The Best Fund Raising Strategy is A Simple One r site by offering free postage anywhere in the world:Before you can think about making money for your favorite charity or organization you must develop a solid fund raising strategy. This article will outline some of the key components to a successful fund raising strategy for you to follow.No matter if you are trying to raise five hundred dollars or five thousand dollars a good fund raising strategy is essential to your success. The fist thing you must do is define your goals. You should always set your goals high, and if you come up short you will most likely have exceeded the amount you really needed.One very effective and highly successful fund raising strategy that has come to light in th 7. Explain your currency If you use a currency that's common to other countries - such as dollars - make it clear which version you mean. Some Web sites quote their prices in American dollars as a kind of "universal currency", but most use local currency. Include a link to a currency converter on your Web site to make it easy for your international visitors. Here's one to use: 8. Be aware of time zones If you're writing a time (for example, the time when you're available in a chat room) for people in specific time zones, include their local times as well. When writing for an international audience, include the time in GMT (Greenwich Mean Time). Include a link to a time zone converter on your Web site - for example: 9. Use icons carefully Choose icons on your Web site carefully. For example, not everybody understands what a "STOP" sign means; and a "thumbs up" sign can offend people from some cultures. In fact, it's so easy to misunderstand icons - even within a culture - that you should always supplement them with clear descriptions. 10. Tolerate mistakes The more you use the Internet, the more you'll communicate with people who don't speak or write English as well as you do. Be tolerant of poor spelling, bad grammar and typing mistakes when you receive e-mail or take part in Internet discussion groups. Of course, this is just common courtesy, but again it's surprising to see how many people attack others when they think they can hide behind the safety of their keyboard.
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