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Digg it UP - Hunters and Gatherers - Are You Serving Both Their Needs?
‘Another day, another dollar’, ‘Thank God it’s Friday’, ‘You can take this job and shove it!’Why are so many common phrases about work so negative?What would it take for your people to say: ‘Another day, another exciting challenge’, ‘Thank goodness it’s Monday’, ‘I’ll take this job and love it!’?Some managers claim the best way to motivate staff is through the wallet: increase pay, expand allowances, give more cash incentives. While money is certainly useful, it is not the only key to human motivation.Sincere recognition can mean a lot more to your staff than just another dollar in the bank. A genuine pat on the back, given at the right time, in the right way, for the right reasons – and in front of the right people – will boost staff morale and commitment in ways
“Think and Drink” coffee tokens in some establishments have proved to be highly effective in this situation.
A well “tuned” sales assistant can identify a hunter and gatherer shopping together.
They will offer the hunter a complimentary cup of coffee to allow the hunter to relax, while the gatherer keeps on gathering.
As consumers we also change our habits. From a personal point of view, I will become a gatherer when browsing books on business management or gardening, or buying fruit and vegetables, but become a hunter when buying Christmas presents. A lot of our shopping habits revolve around our initial interests.
Have a Hunter and Gatherer
In 2006 sulfur will no longer be in diesel fuel as per legislation signed into law by President Clinton. The EPA laws will soon be effective. So you want to take the Sulfur out of Diesel Fuel? Great, but not now; we need to phase this in. Perhaps require in two years that every truck manufactured not need it, and then eliminate the fuel in six years by raising the cost slowly as trucking companies trade in old units and retrofit those before re-sold. By that time we will all be looking into other technologies anyway. Slowing down the dollar and having a weak dollar may seem like the answer to improve the impending trade deficit, but at what cost?Why should we give back all of our economic expansion because other currencies and countries cannot legitimately control their corruption or p
This research shows that consumers shop establishments based on one of the two personal profiles.
Approximately 50% of the population is defined as hunters when they go out into the public arena. They know what they want, they are focused on the task in front of them and they do not want anyone or anything to stand in their way. If you make the ‘shopping’ experience too complicated for them, they will abort the mission and go somewhere else that addresses their needs more easily. As you would expect, a larger proportion of men than women fall into this category of consumers.
The other half of the population are defined as gatherers; they enjoy the experience of shopping and like to enjoy browsing around and discovering new items. They enjoy a conversation with your team members and look on the ‘shopping’ experience as one of the joys of life. Approximately 60% of female consumers fit into this category.
The skill of retailing is to set up an establishment that services the needs of both types of consumer profiles. Often you discover establishments that services one group exceptionally well, but fail for the other half of the population.
Serving Hunters Successfully
Hunters require your store to be laid out so they can navigate it easily. They expect clear directional signage and for the key categories to be signed and those signs to be easily seen as they navigate your store.
They will rarely be enticed by promotional activities, and may not notice them within your store. When it comes to service, they will often ask direct questions and expect direct answers; the last thing they are looking for is relationship conversation with one of your team.
Serving Gatherers Successfully
Gatherers love discovering products within your store. They enjoy browse shopping and often do not read signs as they are enjoying discovering products as they explore your store.
They will enjoy and get involved in your promotional activities.
When it comes to service, they want the full experience. They expect your team members to have a conversation, to know about the products on offer and have high social skills.
If they are ignored by your team members, or believe the team member is only providing basic information, they will often leave your establishment disappointed.
We Are All Different
Hunters and gatherers shopping together can be a nightmare for both parties. How often have you seen a hunter get bored with a gatherer who is enjoying the experience and have tried to abort the experience?
Is there anything you can do as a store owner? This is one area where a coffee or refreshment offer can be a huge advantage. How often have you come across an experience where the hunter has completed their journey to their satisfaction and then relaxed over a cup of coffee, while the gatherer carries on enjoying themselves discovering new items?
“Think and Drink” coffee tokens in some establishments have proved to be highly effective in this situation.
A well “tuned” sales assistant can identify a hunter and gatherer shopping together.
They will offer the hunter a complimentary cup of coffee to allow the hunter to relax, while the gatherer keeps on gathering.
As consumers we also change our habits. From a personal point of view, I will become a gatherer when browsing books on business management or gardening, or buying fruit and vegetables, but become a hunter when buying Christmas presents. A lot of our shopping habits revolve around our initial interests.
Have a Hunter and Gatherer S
Have you met service providers who are frustrated, tired or just burnt out?They may look frantic or exhausted. They may sound sad or just plain bored.Their pride in service has faded away and their passion has all but disappeared. They are just going through the motions, watching the clock, earning a living and waiting for the day’s demise.Have you met one of these tired men or women? Have you ever been one?Serving others is the essence of a fulfilling business and social life. But service requires a contribution, an exchange of energy between two players. You can’t serve others well unless you’ve learned to serve yourself.Key Learning PointIf you are too worn out to serve with a smile on your face and a glow of goodness in your heart, you need rest
The other half of the population are defined as gatherers; they enjoy the experience of shopping and like to enjoy browsing around and discovering new items. They enjoy a conversation with your team members and look on the ‘shopping’ experience as one of the joys of life. Approximately 60% of female consumers fit into this category.
The skill of retailing is to set up an establishment that services the needs of both types of consumer profiles. Often you discover establishments that services one group exceptionally well, but fail for the other half of the population.
Serving Hunters Successfully
Hunters require your store to be laid out so they can navigate it easily. They expect clear directional signage and for the key categories to be signed and those signs to be easily seen as they navigate your store.
They will rarely be enticed by promotional activities, and may not notice them within your store. When it comes to service, they will often ask direct questions and expect direct answers; the last thing they are looking for is relationship conversation with one of your team.
Serving Gatherers Successfully
Gatherers love discovering products within your store. They enjoy browse shopping and often do not read signs as they are enjoying discovering products as they explore your store.
They will enjoy and get involved in your promotional activities.
When it comes to service, they want the full experience. They expect your team members to have a conversation, to know about the products on offer and have high social skills.
If they are ignored by your team members, or believe the team member is only providing basic information, they will often leave your establishment disappointed.
We Are All Different
Hunters and gatherers shopping together can be a nightmare for both parties. How often have you seen a hunter get bored with a gatherer who is enjoying the experience and have tried to abort the experience?
Is there anything you can do as a store owner? This is one area where a coffee or refreshment offer can be a huge advantage. How often have you come across an experience where the hunter has completed their journey to their satisfaction and then relaxed over a cup of coffee, while the gatherer carries on enjoying themselves discovering new items?
“Think and Drink” coffee tokens in some establishments have proved to be highly effective in this situation.
A well “tuned” sales assistant can identify a hunter and gatherer shopping together.
They will offer the hunter a complimentary cup of coffee to allow the hunter to relax, while the gatherer keeps on gathering.
As consumers we also change our habits. From a personal point of view, I will become a gatherer when browsing books on business management or gardening, or buying fruit and vegetables, but become a hunter when buying Christmas presents. A lot of our shopping habits revolve around our initial interests.
Have a Hunter and Gatherer
Although I understand that this can be very difficult to do, you must view the popular published law school rankings skeptically. These rankings are not only untrustworthy, but mislead students into thinking they need to attend a highly ranked school or they will be second rate lawyers do to their "substandard" law school education. This is simply not true. What is true, in my opinion unfortunately, is that going to a highly ranked law school can have an enormous financial (note: NOT educational) impact on your early legal career. That is why I wrote Covert Tactics for Getting Into the Law School of Your Choice. As I explain in that book, however, even if you do not
They will rarely be enticed by promotional activities, and may not notice them within your store. When it comes to service, they will often ask direct questions and expect direct answers; the last thing they are looking for is relationship conversation with one of your team.
Serving Gatherers Successfully
Gatherers love discovering products within your store. They enjoy browse shopping and often do not read signs as they are enjoying discovering products as they explore your store.
They will enjoy and get involved in your promotional activities.
When it comes to service, they want the full experience. They expect your team members to have a conversation, to know about the products on offer and have high social skills.
If they are ignored by your team members, or believe the team member is only providing basic information, they will often leave your establishment disappointed.
We Are All Different
Hunters and gatherers shopping together can be a nightmare for both parties. How often have you seen a hunter get bored with a gatherer who is enjoying the experience and have tried to abort the experience?
Is there anything you can do as a store owner? This is one area where a coffee or refreshment offer can be a huge advantage. How often have you come across an experience where the hunter has completed their journey to their satisfaction and then relaxed over a cup of coffee, while the gatherer carries on enjoying themselves discovering new items?
“Think and Drink” coffee tokens in some establishments have proved to be highly effective in this situation.
A well “tuned” sales assistant can identify a hunter and gatherer shopping together.
They will offer the hunter a complimentary cup of coffee to allow the hunter to relax, while the gatherer keeps on gathering.
As consumers we also change our habits. From a personal point of view, I will become a gatherer when browsing books on business management or gardening, or buying fruit and vegetables, but become a hunter when buying Christmas presents. A lot of our shopping habits revolve around our initial interests.
Have a Hunter and Gatherer
It has often been said that quality of products and service is the key to business success and for the most part it is indeed fact. Now then many marketing consultants say that; Nice People is the icing on the cake. In fact this is also true. You cannot train people to be nice, you have to hire nice people. You cannot increase someone’s pay and expect their attitude to change over night, it will not happen that easy.You see there are nice people, pleasant people and just great down to Earth People; then there are manipulators, BS’ers, complainers and ugly people too. Find good people and pay them what they are worth so they stay with your company. Nice people and employees in your business will make the difference.As a former franchising founder, I always found that I could not
If they are ignored by your team members, or believe the team member is only providing basic information, they will often leave your establishment disappointed.
We Are All Different
Hunters and gatherers shopping together can be a nightmare for both parties. How often have you seen a hunter get bored with a gatherer who is enjoying the experience and have tried to abort the experience?
Is there anything you can do as a store owner? This is one area where a coffee or refreshment offer can be a huge advantage. How often have you come across an experience where the hunter has completed their journey to their satisfaction and then relaxed over a cup of coffee, while the gatherer carries on enjoying themselves discovering new items?
“Think and Drink” coffee tokens in some establishments have proved to be highly effective in this situation.
A well “tuned” sales assistant can identify a hunter and gatherer shopping together.
They will offer the hunter a complimentary cup of coffee to allow the hunter to relax, while the gatherer keeps on gathering.
As consumers we also change our habits. From a personal point of view, I will become a gatherer when browsing books on business management or gardening, or buying fruit and vegetables, but become a hunter when buying Christmas presents. A lot of our shopping habits revolve around our initial interests.
Have a Hunter and Gatherer
Precision metal component manufacturing provides us with numerous products, yet many of us have no idea what “precision metal component manufacturing” actually means. The goals of this article are to particularize the process, explain the various methods of component manufacturing and provide examples of products created using precision metal component manufacturing.The general term “precision metal component manufacturing” can refer to numerous methods of production. Some of the methods include laser cutting, press brakes, spot welding, precision grinding, sheet metal fabrication, shearing, straightening and more. However, the most common methods of production are the precision metal stampings, CNC (computer numerical control) fabrications and assembling of the finished products.coffee, while the gatherer carries on enjoying themselves discovering new items?
“Think and Drink” coffee tokens in some establishments have proved to be highly effective in this situation.
A well “tuned” sales assistant can identify a hunter and gatherer shopping together.
They will offer the hunter a complimentary cup of coffee to allow the hunter to relax, while the gatherer keeps on gathering.
As consumers we also change our habits. From a personal point of view, I will become a gatherer when browsing books on business management or gardening, or buying fruit and vegetables, but become a hunter when buying Christmas presents. A lot of our shopping habits revolve around our initial interests.
Have a Hunter and Gatherer Strategy
Successful businesses know that there are two distinctive consumer profiles; they layout their store to meet the needs of both groups. More importantly, they train their team to identify the two different characteristics in consumers and to provide the appropriate service.
Two important factors can determine your success.
Firstly, your signage strategy. Hunters need a clear, concise signage strategy that allows them to navigate your store without getting stressed or asking one of your team members. The airports of the world do this very successfully; their signs can get you from parking lot to your seat on the plane, often with no human contact.
Secondly, your team’s approach to consumers can make a huge difference to your success.
Hunters will ask specific questions, such as “Where is the …..”? They want a specific answer. If you can answer this quickly and successfully they are impressed with your customer service.
Gatherers on the other hand will often start a conversation by not using “open” questions (where, what, who, how) but will start a conversation with a conversational approach such as “You have a lovely shop, I was looking for …… “. To provide a direct response in this situation would be considered rude and you may lose the customer.
In this situation the customer expects a conversation. They still expect you to have a high degree of product knowledge, but they also expect you to know stories about the products on display and other interesting facts. They also want your team member to be a caring person and show interest in them as a person.
Remember, your team will also be made up of a mixture of gatherers and hunters.
Gatherers will need to be trained in the skills required to identify hunters and to communicate effectively with this group. Hunters will need to be trained in gatherer identification and how to effectively communicate to this group.
This is not an easy task; gatherers often feel uncomfortable communicating with hunters as they feel they are being abrupt, whilst hunters may argue they feel they are wasting their time and the consumer’s time.
What Next?
Take a look at your store; is it designed to service the needs of both groups?
Does your signage provide for the needs of both groups?
Do your team members know how to communicate with both market sectors?
Many stores are designed with gatherers in mind and hunters are often neglected. Hunters are users as well and if they enjoy their experience they can contribute to the growth of your business.
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