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Digg it UP - 7 Top Tips to Car Salesman's or Saleswoman's Success
Success Depends on Carrying Over Your Marketing Message to the Retail Floor
Over the Thanksgiving holiday, I decided to spend a day in the yard raking up the last of my fall leaves. Not wanting to lose my belt-clipped cell phone during the process, I removed it, placed it on the counter and did my best to corral the leaves that ultimately would fill 23 yard bags.After completing my chore, I went to retrieve my phone, but instead of finding it on the counter where I had left it, I found it submerged in the dog’s water dish at my feet. It seems that the vibrating ring tone gave my cell phone j
t it make more sense to have an educated buyer than an uneducated one when it comes to your time and resources?" HINT: When you change how you look at things, the things you look at will change.Over the Thanksgiving holiday, I decided to spend a day in the yard raking up the last of my fall leaves. Not wanting to lose my belt-clipped cell phone during the process, I removed it, placed it on the counter and did my best to corral the leaves that ultimately would fill 23 yard bags.After completing my chore, I went to retrieve my phone, but instead of finding it on the counter where I had left it, I found it submerged in the dog’s water dish at my feet. It seems that the vibrating ring tone gave my cell phone j
Yes, you can be an incredible car salesperson who can increase sales through these 7 simple car salesman tips. Just remember, sales regardless of industry is all about knowing your numbers an
Personal Branding 101: How to Build Your Platform as a Radio Show Guest
Speaking as a guest on a radio show is a superb way to reach your target audience and for them to hear your message and without you having to invest in placing an advert.One of your goals when appearing on a radio show is to ensure that you get invited back – ideally as a regular guest expert.You can research the radio shows that will be relevant to your target audience at Radio locator http://www.radiolocator.comConsider getting some practice w
Given that car sales account for 19% of total U.S. sales in 2000 (source: U.S. Small Business Administration), a lot of people are buying cars which mean that are a lot of people selling cars. Additionally, new car sales have dropped from 63.4% in 1989 to 60% in 1999. Selling cars is not easy given that many still have a negative perception of car salesmen or women. Hopefully, these 7 tips may help you to sell more cars.Speaking as a guest on a radio show is a superb way to reach your target audience and for them to hear your message and without you having to invest in placing an advert.One of your goals when appearing on a radio show is to ensure that you get invited back – ideally as a regular guest expert.You can research the radio shows that will be relevant to your target audience at Radio locator http://www.radiolocator.comConsider getting some practice w
- First and Foremost YOU need to think of yourself as a business. Car sales people work for an auto dealership, but most work on a salary and commission basis. When your compensation is commission based, this means you have more control of your destiny and should view yourself as a business instead of just a sales person.
- Adopt a Planning Attitude. If you do not have a plan, then you are on some else's plan – usually the successful car saleswoman or salesman. As a practicing performance improvement consultant or coach for the last 10 years, I have observed that most people plan less for their entire lives than they do for a simple visit to the grocery store.
- Learn how to prospect. There exists a fundamental belief that the auto dealership is responsible for bringing traffic through the door because the dealership owners have all those "big bucks" for media advertising. Given that 80% of all new sales comes from referrals, would it not make more sense to prospect individually rather than rely on outside resources to control your destiny? Those media efforts usually bring in suspects, not prospects. Use your time wisely by focusing on prospects those who have a need, dollars and are a decision-maker. Don’t rely only on the auto dealer to send out letters. Take the time to write some handwritten notes.
- Improve your sales skills to make more money. Today's buyers are far more savvy than years ago. Learn how to cultivate and develop long term relationships. Consider a proven buying/selling sales process where marketing and selling skills are united to deliver to the desired results of another sold car. New car sales to used car sales are far more relationship based selling than years ago when car sales was a commodity sale.
- Establish your sales goals using your great planning attitude. If you are a car salesman or car saleswoman and have 300 customers and the industry average sales cycle is 3 years, then every year you should be selling 100 cars. Focus your efforts of those who will be buying a car this year, but remember to continue to touch those who will potentially be buying another car in 2 or 3 years. HINT: Use the W.A.Y. S.M.A.R.T. criteria for goal setting.
- Identify the attitudes or beliefs that are obstacles to your success. Working with those in the auto industry, I have heard countless reasons why sales cannot be made. However, when these reasons are reviewed, they are usually unfounded reasons based upon existing attitudes and beliefs. For example, "corporate has ruined the car industry by posting prices on the Internet. Everyone knows everything about the car." My response is "if price was a real objection, then everyone would be driving a Yugo or a Chevette. And doesn't it make more sense to have an educated buyer than an uneducated one when it comes to your time and resources?" HINT: When you change how you look at things, the things you look at will change.
- Make managing yourself priority number one. You must learn how to maximize your time especially in the area of time management, ongoing professional development and personal life balance. The auto industry is truly a 24/7 business given that cars are with us each and every day of our lives. However, it is important not to lose sight of your personal life including family, friends, physical health, etc.
Yes, you can be an incredible car salesperson who can increase sales through these 7 simple car salesman tips. Just remember, sales regardless of industry is all about knowing your numbers and
Using Seminars to Bump Up Sales
Many of my clients are turning to speaking at chambers and other networking organizations to generate business. This is a wonderful method of building credibility and gaining free advertising, especially when you are in a creative business that often needs examples and samples to get people to hire you.Seminars are a great way for potential clients to "test drive" your services with out fully hiring you. Often, once a potential client sees you during a seminar, they are so impressed and convinced that you are the p
hen you are on some else's plan – usually the successful car saleswoman or salesman. As a practicing performance improvement consultant or coach for the last 10 years, I have observed that most people plan less for their entire lives than they do for a simple visit to the grocery store.Many of my clients are turning to speaking at chambers and other networking organizations to generate business. This is a wonderful method of building credibility and gaining free advertising, especially when you are in a creative business that often needs examples and samples to get people to hire you.Seminars are a great way for potential clients to "test drive" your services with out fully hiring you. Often, once a potential client sees you during a seminar, they are so impressed and convinced that you are the p
Yes, you can be an incredible car salesperson who can increase sales through these 7 simple car salesman tips. Just remember, sales regardless of industry is all about knowing your numbers an
Disneyland Makes Real Magic
We spent two days at Disneyland when my daughter, Brighten, was seven years old. I found the entire park to be a well-oiled, emotionally fulfilling enterprise.I was impressed by the rides, shows and dedicated staff (called ‘cast members’).Many cast members wear colorful pins commemorating Disneyland history and lore: Bambi’s birthday, Mickey and his friends, Piglet, Pooh, Beauty and the Beast. On arrival, Brighten was given a lanyard with four identical pins she could trade with any cast member in the park. are a decision-maker. Don’t rely only on the auto dealer to send out letters. Take the time to write some handwritten notes.Improve your sales skills to make more money. Today's buyers are far more savvy than years ago. Learn how to cultivate and develop long term relationships. Consider a proven buying/selling sales process where marketing and selling skills are united to deliver to the desired results of another sold car. New car sales to used car sales are far more relationship based selling than years ago when car sales was a commodity sale. Establish your sales goals using your great planning attitude. If you are a car salesman or car saleswoman and have 300 customers and the industry average sales cycle is 3 years, then every year you should be selling 100 cars. Focus your efforts of those who will be buying a car this year, but remember to continue to touch those who will potentially be buying another car in 2 or 3 years. HINT: Use the W.A.Y. S.M.A.R.T. criteria for goal setting. Identify the attitudes or beliefs that are obstacles to your success. Working with those in the auto industry, I have heard countless reasons why sales cannot be made. However, when these reasons are reviewed, they are usually unfounded reasons based upon existing attitudes and beliefs. For example, "corporate has ruined the car industry by posting prices on the Internet. Everyone knows everything about the car." My response is "if price was a real objection, then everyone would be driving a Yugo or a Chevette. And doesn't it make more sense to have an educated buyer than an uneducated one when it comes to your time and resources?" HINT: When you change how you look at things, the things you look at will change. Make managing yourself priority number one. You must learn how to maximize your time especially in the area of time management, ongoing professional development and personal life balance. The auto industry is truly a 24/7 business given that cars are with us each and every day of our lives. However, it is important not to lose sight of your personal life including family, friends, physical health, etc.
Identify the attitudes or beliefs that are obstacles to your success. Working with those in the auto industry, I have heard countless reasons why sales cannot be made. However, when these reasons are reviewed, they are usually unfounded reasons based upon existing attitudes and beliefs. For example, "corporate has ruined the car industry by posting prices on the Internet. Everyone knows everything about the car." My response is "if price was a real objection, then everyone would be driving a Yugo or a Chevette. And doesn't it make more sense to have an educated buyer than an uneducated one when it comes to your time and resources?" HINT: When you change how you look at things, the things you look at will change. Make managing yourself priority number one. You must learn how to maximize your time especially in the area of time management, ongoing professional development and personal life balance. The auto industry is truly a 24/7 business given that cars are with us each and every day of our lives. However, it is important not to lose sight of your personal life including family, friends, physical health, etc.
Make managing yourself priority number one. You must learn how to maximize your time especially in the area of time management, ongoing professional development and personal life balance. The auto industry is truly a 24/7 business given that cars are with us each and every day of our lives. However, it is important not to lose sight of your personal life including family, friends, physical health, etc.
We spent two days at Disneyland when my daughter, Brighten, was seven years old. I found the entire park to be a well-oiled, emotionally fulfilling enterprise.I was impressed by the rides, shows and dedicated staff (called ‘cast members’).Many cast members wear colorful pins commemorating Disneyland history and lore: Bambi’s birthday, Mickey and his friends, Piglet, Pooh, Beauty and the Beast. On arrival, Brighten was given a lanyard with four identical pins she could trade with any cast member in the park. are a decision-maker. Don’t rely only on the auto dealer to send out letters. Take the time to write some handwritten notes.
Yes, you can be an incredible car salesperson who can increase sales through these 7 simple car salesman tips. Just remember, sales regardless of industry is all about knowing your numbers an
Build & Protect Your Confidence
I can remember the first time that I had to get new customers from a cold start. I was a sales rep at IBM. I had only been selling for a short while since graduating from college, and I didn't really know what to do. When I started working for IBM, I was given extensive sales training. My sales training period took me 9 months, which you may be surprised to learn was considered fast back in 1987! IBM wanted its salespeople to be well prepared to sell any of its products to any business that wanted them. So y
those who will be buying a car this year, but remember to continue to touch those who will potentially be buying another car in 2 or 3 years. HINT: Use the W.A.Y. S.M.A.R.T. criteria for goal setting.I can remember the first time that I had to get new customers from a cold start. I was a sales rep at IBM. I had only been selling for a short while since graduating from college, and I didn't really know what to do. When I started working for IBM, I was given extensive sales training. My sales training period took me 9 months, which you may be surprised to learn was considered fast back in 1987! IBM wanted its salespeople to be well prepared to sell any of its products to any business that wanted them. So y
Yes, you can be an incredible car salesperson who can increase sales through these 7 simple car salesman tips. Just remember, sales regardless of industry is all about knowing your numbers an
Information and Trust in Your Small Business
How much information is enough? That is the question that a recent blog post at INC Paradise prompted me to ask.The blog entry describes a survey done by Business Objects and highlights the fact that only 11% of workers claim they "always have all of the information that they need to confidently make decisions." What the entry does not note is that a full 49% - almost half of those surveyed - have enough information "often".This leaves me to wonder just how subjective the respondants were. All of the entries I
t it make more sense to have an educated buyer than an uneducated one when it comes to your time and resources?" HINT: When you change how you look at things, the things you look at will change.How much information is enough? That is the question that a recent blog post at INC Paradise prompted me to ask.The blog entry describes a survey done by Business Objects and highlights the fact that only 11% of workers claim they "always have all of the information that they need to confidently make decisions." What the entry does not note is that a full 49% - almost half of those surveyed - have enough information "often".This leaves me to wonder just how subjective the respondants were. All of the entries I
Yes, you can be an incredible car salesperson who can increase sales through these 7 simple car salesman tips. Just remember, sales regardless of industry is all about knowing your numbers and then multiplying your activity to secure those desired results.
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