Tags |
|
|
Digg it UP - Surviving When Clients Aren't Rolling In
Think about it. Have you discovered the power of personalized Sales Letters to your customers?Customers are your lifeblood. They do business with you because they trust you. Furthermore, most of your business comes from existing customers, not new ones. Look after them well and they'll take care of you.Most of the public are switched off with the amount of junk mail and spam which peppers them day after day. A personalized e-mail will receive a far be
7. Look at Your Customer Mix
Make a list of the types of customers you've been marketing to. Then, make a list of your actual customers. Do you see some key differences? If so, it might be worth tweaking your marketing plan or even some of your products and services.
8. Commit to Expanding Your Marketing into 1 New Area
Do you want to start marketing online? Holding workshops? Sending mailings? Writing articles? Pick 1 new area and add that to your marketing mix for next year.
9. Consider Alliances with Other Businesses
It's difficult to do everything when you are a Mi
During the design of a BI infrastructure, certain well known steps should be followed: • prioritization of business processes, to be monitored vis-?-vis their performance • development of a roadmap for a phased implementation (e.g. using the bus architecture matrix in a dimensional infrastructure) • business requirements analysis with the SME’s • data source & organizational readiness assessment • translation of business requirements into c
Service-based businesses in particular consider this a slow time of the year. But, in reality, it's a great time for us to step back and reconsider the direction of our businesses.
Here is our top 10 list of "to do" items to get your business ready for next year:
1. Catch up on Correspondence
Respond to or file any and all business correspondence. This includes snail mail, voice mail, and e-mail. This would also include invoices, bills, and business leads. Make sure that you are organized and ready for after the holiday season.
2. Make Major Business Purchases
Research those business purchases you've been considering for awhile. Now, you can divert some of your attention away from clients to concentrate on these items. Invest in yourself and your business with computer software upgrades, training, workshops or Web site updates and improvements. You might be able to get some good deals and deduct the purchases off this year's taxes.
3. Review Your Strategic Plan
Business plans and marketing plans are dynamic documents. They can change depending on your needs or your target market's needs. Now, you can reflect on where you've been. Start planning where you'd like to be with an eye toward challenging yourself to achieve bigger and better goals for next year.
4. Read the Latest News and Books
Now is a good time to keep up with trends in your industry as well as local business news. You can familiarize yourself with topics that affect your business and your clients. Also, there are probably a ton of business books you've been wanting to read. Set a goal to read 2 of them by the beginning of next year.
5. Plan Advertising Spots
Set up next season's advertising opportunities. Consider including a mixture of traditional print, radio, Internet, upcoming tradeshows or events. This time of year, many are focused on the holiday season and wait until it's too late to plan their advertising campaign. Also, if you commit now, you might be lucky enough to get a holiday discount off the usual rates.
6. Re-evaluate Memberships in Business Associations and Organizations
Do they provide support? Camaraderie? Education? Referrals? Customers? If they aren't helping you meet one of your goals, the cost of membership may not be worth it.
7. Look at Your Customer Mix
Make a list of the types of customers you've been marketing to. Then, make a list of your actual customers. Do you see some key differences? If so, it might be worth tweaking your marketing plan or even some of your products and services.
8. Commit to Expanding Your Marketing into 1 New Area
Do you want to start marketing online? Holding workshops? Sending mailings? Writing articles? Pick 1 new area and add that to your marketing mix for next year.
9. Consider Alliances with Other Businesses
It's difficult to do everything when you are a Mic
Small Business Proposal Development There are companies that espouse, and make a good living teaching a very comprehensive and workable proposal development methodology. This methodology constitutes the menu of proposal “best practices.” If you are one of the big guys like Northrop, IBM, Booz and a few others, you can follow the best practices and get great results because you have the necessary resources and bench strength to fund them. You can start before the
2. Make Major Business Purchases
Research those business purchases you've been considering for awhile. Now, you can divert some of your attention away from clients to concentrate on these items. Invest in yourself and your business with computer software upgrades, training, workshops or Web site updates and improvements. You might be able to get some good deals and deduct the purchases off this year's taxes.
3. Review Your Strategic Plan
Business plans and marketing plans are dynamic documents. They can change depending on your needs or your target market's needs. Now, you can reflect on where you've been. Start planning where you'd like to be with an eye toward challenging yourself to achieve bigger and better goals for next year.
4. Read the Latest News and Books
Now is a good time to keep up with trends in your industry as well as local business news. You can familiarize yourself with topics that affect your business and your clients. Also, there are probably a ton of business books you've been wanting to read. Set a goal to read 2 of them by the beginning of next year.
5. Plan Advertising Spots
Set up next season's advertising opportunities. Consider including a mixture of traditional print, radio, Internet, upcoming tradeshows or events. This time of year, many are focused on the holiday season and wait until it's too late to plan their advertising campaign. Also, if you commit now, you might be lucky enough to get a holiday discount off the usual rates.
6. Re-evaluate Memberships in Business Associations and Organizations
Do they provide support? Camaraderie? Education? Referrals? Customers? If they aren't helping you meet one of your goals, the cost of membership may not be worth it.
7. Look at Your Customer Mix
Make a list of the types of customers you've been marketing to. Then, make a list of your actual customers. Do you see some key differences? If so, it might be worth tweaking your marketing plan or even some of your products and services.
8. Commit to Expanding Your Marketing into 1 New Area
Do you want to start marketing online? Holding workshops? Sending mailings? Writing articles? Pick 1 new area and add that to your marketing mix for next year.
9. Consider Alliances with Other Businesses
It's difficult to do everything when you are a Mi
Small business owners must work continuously to get the name of their business out there so that they can continue to grow. Having a business card which exudes professionalism is extremely important. Although your company is small, you will want to let people know that you mean business.The type of business cards you select will depend on the nature of your business. A custom business card can help define your business and the type of customers and business
4. Read the Latest News and Books
Now is a good time to keep up with trends in your industry as well as local business news. You can familiarize yourself with topics that affect your business and your clients. Also, there are probably a ton of business books you've been wanting to read. Set a goal to read 2 of them by the beginning of next year.
5. Plan Advertising Spots
Set up next season's advertising opportunities. Consider including a mixture of traditional print, radio, Internet, upcoming tradeshows or events. This time of year, many are focused on the holiday season and wait until it's too late to plan their advertising campaign. Also, if you commit now, you might be lucky enough to get a holiday discount off the usual rates.
6. Re-evaluate Memberships in Business Associations and Organizations
Do they provide support? Camaraderie? Education? Referrals? Customers? If they aren't helping you meet one of your goals, the cost of membership may not be worth it.
7. Look at Your Customer Mix
Make a list of the types of customers you've been marketing to. Then, make a list of your actual customers. Do you see some key differences? If so, it might be worth tweaking your marketing plan or even some of your products and services.
8. Commit to Expanding Your Marketing into 1 New Area
Do you want to start marketing online? Holding workshops? Sending mailings? Writing articles? Pick 1 new area and add that to your marketing mix for next year.
9. Consider Alliances with Other Businesses
It's difficult to do everything when you are a Mi
Grant “writing” is really a misnomer, because so much of getting a grant has nothing to do with writing, but with relationship building. Some foundations support your organization year after year, and yet have never actually met you! Why not take the first step in relationship building and invite them to come visit? In my first full-time grant writing job, I learned just how valuable this small step could be: to the tune of $60,000 of unexpected funding!Like
6. Re-evaluate Memberships in Business Associations and Organizations
Do they provide support? Camaraderie? Education? Referrals? Customers? If they aren't helping you meet one of your goals, the cost of membership may not be worth it.
7. Look at Your Customer Mix
Make a list of the types of customers you've been marketing to. Then, make a list of your actual customers. Do you see some key differences? If so, it might be worth tweaking your marketing plan or even some of your products and services.
8. Commit to Expanding Your Marketing into 1 New Area
Do you want to start marketing online? Holding workshops? Sending mailings? Writing articles? Pick 1 new area and add that to your marketing mix for next year.
9. Consider Alliances with Other Businesses
It's difficult to do everything when you are a Mi
I don't wear eye glasses, at least not yet. Even though I don't wear them, I still understand how glasses affect your sight. I will occasionally put some on, just to see how strange it looks through them. In my case, what I see is all distorted and blurry, but if you talk to people about when they first begin to wear glasses they smile and talk about how clear things became for them once they put on those glasses.Our eye sight changes gradually and our eyes
7. Look at Your Customer Mix
Make a list of the types of customers you've been marketing to. Then, make a list of your actual customers. Do you see some key differences? If so, it might be worth tweaking your marketing plan or even some of your products and services.
8. Commit to Expanding Your Marketing into 1 New Area
Do you want to start marketing online? Holding workshops? Sending mailings? Writing articles? Pick 1 new area and add that to your marketing mix for next year.
9. Consider Alliances with Other Businesses
It's difficult to do everything when you are a Micro-Business owner. Building alliances can save time and money for everyone involved. They allow you to work with businesses that: 1) have products/services that complement yours or 2) have a similar target market.
10. Take a Mental Break From Business
Most of all, enjoy this time to yourself. Take in a sunset. Go to holiday parties. Spend time with family and friends. And, be thankful for all the wonderful events from the past year!
Some Micro-Businesses look at slow business periods in a negative light. Instead, do the opposite. Take this time to reflect on the past year's highs and lows and begin to change the direction of your company to better position itself for the coming new year.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/46454/diggitup-Surviving-When-Clients-Arent-Rolling-In.html">Surviving When Clients Aren't Rolling In</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/46454/diggitup-Surviving-When-Clients-Arent-Rolling-In.html]Surviving When Clients Aren't Rolling In[/url]
Related Articles:
Virtual Assistance, Have You Got Yours - The Benefits Of Virtual Assistance And Why You Need One
Effective Powerpoint Presentations - A Beginner's Guide
Bookmark it:
|