Tags |
|
|
Links |
|
|
Digg it UP - Lingo Franca: Overcoming Language Barriers Within the Same Language
The Secrets of...
A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization. They promise to know how to achieve a high ranking at Google. They tell the readers that they have a special access to Google or that they have cracked the algorithm how Google ranks websites.Secrets are always exciting! People are attracted easily by secrets. There is something s
example, a customer complaining of_______ is asked if it sounds like _________:A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization. They promise to know how to achieve a high ranking at Google. They tell the readers that they have a special access to Google or that they have cracked the algorithm how Google ranks websites.Secrets are always exciting! People are attracted easily by secrets. There is something s
BANGING.........Slamming of a wooden screen door?
CLANGING..........Cow bell or dinner bell?
FLUTTERING..........A flag flapping in the wind?
GROWLING..........Dog protecting his food?
JINGLING..........Keys hitting each other?
PINGI
Innovation Management - Selecting Good Ideas
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good idea
Are you on the same page with your customers? If not, perhaps there’s simply a page missing. A page you design to help merchants, customers, clients and even co-workers speak the same language, use the same terms and communicate the same meanings.Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good idea
Name That Sound!
Recently when I called my auto mechanic to complain of a new sound my car was making the conversation went something like this: “Patti, it’s making a creaking noise.” “Do you mean like a door with rusty hinges opening?” “No, Patti, more like wood burning in a fireplace” I told her. “Oh, Mr. Harrison, that’s considered a cracking noise.” She’d obviously done this before. Several questions later we identified my car’s problem over the phone. Now we were clicking!
Synching Up Our Language
Let’s face it. One person's grind is another person's groan. One person's whining is another's whistling. You say chirp, I say clap, but we can't call the whole thing off!
The Honda Motor Company, makers of Acuras, Accords and Preludes, created a "cheat sheet" to help Patti and other techs identify noises customers complain about. For every noise a car can make their chart lists a description of what the noise sounds like in common terms. Their tech reps play charade with calling customers, using their reference sheet to identify offending sounds.
For example, a customer complaining of_______ is asked if it sounds like _________:
BANGING.........Slamming of a wooden screen door?
CLANGING..........Cow bell or dinner bell?
FLUTTERING..........A flag flapping in the wind?
GROWLING..........Dog protecting his food?
JINGLING..........Keys hitting each other?
PINGIN
Looks Matter: For You and Your Marketing
Like it or not, people draw conclusions about you and your business by the way you look and the quality of your marketing materials. If you cut corners in the image department, your business will suffer.We Live In a DIY WorldAs a small business owner or solo-professional, you're probably working on a tight budget. And, it's pretty easy these days to do everything yourself.It's definitely not like it was when I started out in
new sound my car was making the conversation went something like this: “Patti, it’s making a creaking noise.” “Do you mean like a door with rusty hinges opening?” “No, Patti, more like wood burning in a fireplace” I told her. “Oh, Mr. Harrison, that’s considered a cracking noise.” She’d obviously done this before. Several questions later we identified my car’s problem over the phone. Now we were clicking!Like it or not, people draw conclusions about you and your business by the way you look and the quality of your marketing materials. If you cut corners in the image department, your business will suffer.We Live In a DIY WorldAs a small business owner or solo-professional, you're probably working on a tight budget. And, it's pretty easy these days to do everything yourself.It's definitely not like it was when I started out in
Synching Up Our Language
Let’s face it. One person's grind is another person's groan. One person's whining is another's whistling. You say chirp, I say clap, but we can't call the whole thing off!
The Honda Motor Company, makers of Acuras, Accords and Preludes, created a "cheat sheet" to help Patti and other techs identify noises customers complain about. For every noise a car can make their chart lists a description of what the noise sounds like in common terms. Their tech reps play charade with calling customers, using their reference sheet to identify offending sounds.
For example, a customer complaining of_______ is asked if it sounds like _________:
BANGING.........Slamming of a wooden screen door?
CLANGING..........Cow bell or dinner bell?
FLUTTERING..........A flag flapping in the wind?
GROWLING..........Dog protecting his food?
JINGLING..........Keys hitting each other?
PINGI
Ace Media Interviews - Think Like a Reporter
Have you ever wondered what a reporter is thinking about when he or she sits down to interview you? If you haven’t, you probably aren’t getting the most out of your experiences with the press. The best media training programs teach you to think like a reporter. If you want to establish a good rapport with a journalist and get back as much as you give in your interview, you’ve got to focus on what that journalist is thinking.The Assig
ater we identified my car’s problem over the phone. Now we were clicking!Have you ever wondered what a reporter is thinking about when he or she sits down to interview you? If you haven’t, you probably aren’t getting the most out of your experiences with the press. The best media training programs teach you to think like a reporter. If you want to establish a good rapport with a journalist and get back as much as you give in your interview, you’ve got to focus on what that journalist is thinking.The Assig
Synching Up Our Language
Let’s face it. One person's grind is another person's groan. One person's whining is another's whistling. You say chirp, I say clap, but we can't call the whole thing off!
The Honda Motor Company, makers of Acuras, Accords and Preludes, created a "cheat sheet" to help Patti and other techs identify noises customers complain about. For every noise a car can make their chart lists a description of what the noise sounds like in common terms. Their tech reps play charade with calling customers, using their reference sheet to identify offending sounds.
For example, a customer complaining of_______ is asked if it sounds like _________:
BANGING.........Slamming of a wooden screen door?
CLANGING..........Cow bell or dinner bell?
FLUTTERING..........A flag flapping in the wind?
GROWLING..........Dog protecting his food?
JINGLING..........Keys hitting each other?
PINGI
What Is EFT
EFT (electronic funds transfer) refers to monetary transfers between different accounts via electrical signals and secured codes. These electric payments are a fairly new means of money transfer, and can be used to pay taxes, make personal, and company payments. Electronic funds transfer systems, include a large number of financial transaction systems. These include fund transfers amongst major banks and transfers among the Federal Reserve Banks throu
cords and Preludes, created a "cheat sheet" to help Patti and other techs identify noises customers complain about. For every noise a car can make their chart lists a description of what the noise sounds like in common terms. Their tech reps play charade with calling customers, using their reference sheet to identify offending sounds.EFT (electronic funds transfer) refers to monetary transfers between different accounts via electrical signals and secured codes. These electric payments are a fairly new means of money transfer, and can be used to pay taxes, make personal, and company payments. Electronic funds transfer systems, include a large number of financial transaction systems. These include fund transfers amongst major banks and transfers among the Federal Reserve Banks throu
For example, a customer complaining of_______ is asked if it sounds like _________:
BANGING.........Slamming of a wooden screen door?
CLANGING..........Cow bell or dinner bell?
FLUTTERING..........A flag flapping in the wind?
GROWLING..........Dog protecting his food?
JINGLING..........Keys hitting each other?
PINGI
Does Saying Thank You Help Market Your Business?
I know you are a polite person...and probably say thank you to most of your clients.But that is not what I am talking about here...I am talking about saying thank you to the people who refer you new customers!I mean...referrals are easier to deal with than a brand new customer right? Customers who have been referred to you by someone else already are "pre-sold" by the recommendation made from the referrer.So why is it that
example, a customer complaining of_______ is asked if it sounds like _________:I know you are a polite person...and probably say thank you to most of your clients.But that is not what I am talking about here...I am talking about saying thank you to the people who refer you new customers!I mean...referrals are easier to deal with than a brand new customer right? Customers who have been referred to you by someone else already are "pre-sold" by the recommendation made from the referrer.So why is it that
BANGING.........Slamming of a wooden screen door?
CLANGING..........Cow bell or dinner bell?
FLUTTERING..........A flag flapping in the wind?
GROWLING..........Dog protecting his food?
JINGLING..........Keys hitting each other?
PINGING..........Pebbles rolling around in a tin can?
RAPPING..........Judge hitting his gavel?
WHISTLING..........Steam coming out of a tea kettle?
This cheat sheet of 50 different sounds is a wonderful tool for fostering understanding, thus saving time and money. The following week I was tending a sick Tibetan Terrier and tried to explain sounds Pierre the dog was making to a veterinary technician. Did we ever need a cheat sheet to find common ground!
Modern Day Lingua Franca through Cheat Sheets, FAQs, Lexicons and Conversion Charts
Consider creating cheat sheets or pocket reference guides that explain lingo, define acronyms, answer Frequently Asked Questions (FAQs) and more. They're good for communication, education and ultimately business!
Noah’s Bagels gave me a taste of New York when I picked up a pamphlet of theirs that taught me key Yiddish phrases. Starbucks taught me my first Italian when they converted me from small-medium-large to Tall, Grande, Venti. In each case was being groomed to an organization’s ‘lingo’ franca!
You can derive value from creating a definition page full of countries and currency names, a laminated pocket guide to time zones, a tips sheet of transaction terms or a chart that serves as an easy reference guide for options, categories of packages of services or products you off
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/46841/diggitup-Lingo-Franca-Overcoming-Language-Barriers-Within-the-Same-Language.html">Lingo Franca: Overcoming Language Barriers Within the Same Language</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/46841/diggitup-Lingo-Franca-Overcoming-Language-Barriers-Within-the-Same-Language.html]Lingo Franca: Overcoming Language Barriers Within the Same Language[/url]
Related Articles:
Overcoming the Glass Ceiling for Moms
Creating a Culture of Innovation
Direct Mail Response Devices and How to Craft Them
Bookmark it:
|