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  • Digg it UP - The Six Hats of Creative Communication or - Using De Bono's Tools for a Unique Message Effect

    Build Your Own MLM Prospecting System
    Ok, we’ve heard it all before. “Join now and we’ll build it for you”, or “Join our downline building club and you’ll get rich”. In fact, I receive several emails per day promising some variation of these statements. I’m sure you’ve seen them too.Let’s be completely honest. I’ve even fallen for several of these lies and scams myself, and you guessed it, not one of them made me rich.I’ll agree, an automated system would be great, but the truth is that it will never provide a long-term successful income. You see, people want to work with people, not web sites or emails, and with a failure rate of nearly 98%, there’s no debate that something is not working as promised.The question is what portion of the MLM Prospecting System needs to be overhauled and stream lined.The answer is All of It!Let me explain. You’ve probably been told to write down a list of your family and friends, order an affiliate web site, send out thousands of emails, or even waste money sending packages of flyers, booklets, audios or videos.Don’t feel bad, I’ve tried it too, and all I accomplished by doing this was putting myself into deeper credit card debt, while my MLM Company made o
    strong> - this hat is used for directing the discussion, for switching hats when necessary, for summarizing the major points of the discussion, as well as for making decisions.Yellow Hat - why use the Six Hats method for Creative Communication?

    As I mentioned above, the De Bono's Six Hats represent six very different ways of thinking. By using this model you will be able to easily find several ways for getting a message through. It should save you time in thinking about the ideas, and give you a clear methodology for producing new ideas whenever you need them.

    Another advantage for using the Six Hats of Creative Communication model is based on the fact that different people are influenced by different kinds of communication – some are deeply affected by emotion, while others are more susceptive to logical reasoning, and a third group might need a fair amount of objective information in order to make their own judgment. If you come up with creative communication ideas covering all types of thinking, you

    Business Planning is Very Important
    If you do not plan your business strategy in the greatest possible detail you are needlessly handicapping yourself. Plans made in the initial stages of business, whether it be start up, development or expansion will throw up some possible problems and situations that can be resolved before they arise. The great thing about plans is they are not cast in concrete and can be amended or revised when the need arises.There are many kinds of plans to be made in business, all of them equally important which need careful consideration and practical assessment, but most of all they must be realistic.The main plan to be constructed firstly is the Business Plan. This will set the standards of the business and will include:-- Introduction and background of the main people involved. - A list of products and services to be offered. - Market conditions. - Growth opportunities. - Competition. - All the identifiable risks involved. - How you will compete with opposition.Details of any research carried out will also be required. Revenue and Profit forecasts, Overhead and Cost forecasts and the financial outlook for your sphere of business al
    This article is divided into the following parts:

    1. Red Hat - initial feelings
    2. Blue Hat - article structure
    3. White Hat - about the six hats
    4. Yellow Hat - benefits of using the hats for communication
    5. Black Hat - dangers of using the hats for communication
    6. Green Hat - creative examples
    7. Blue Hat - Summary
    The purpose of this article is to discuss and demonstrate the use of De Bono's Six Hats Method as a powerful and creative approach for communication. Design your communication efforts (speeches, meetings, dialogs, posters, ads, etc.) according to this model and get your message through in an original yet clear and effective way. The article itself uses the same approach and is built on the same model of the Six Hats of Communication.

    Short Red Hat First - Excitement

    I am really excited about writing this article.
    I feel I came up with this great idea about its structure.
    I can't wait to see how it turns out in the end.

    Blue Hat - The structure of this article

    I will first describe the structure of this article so that you may better understand the unique way in which its different sections construct a complementing whole.

    The following section (white hat) details some necessary information on De Bono's Six Thinking Hats method. The next section (yellow hat) explains why it is a good way for creative communication. Then there is a section (black hat) on the dangers of using this method. Some creative examples for the use of the Six Hats of Creative Communication are listed on the green hat section, followed by a summary (blue hat) and a final emotional-personal comment (red hat).

    White Hat - What are the six thinking hats?

    The Six Thinking Hats is a method devised by Edward De Bono and meant to improve the results of thinking and discussion. It may be used either by oneself or in a group. De Bono claims that by separating six different types of thinking we can make our thinking clearer and more thorough. We should "wear" each hat in turn, and analyze the issue at hand from six different aspects separately. In a group setting, the entire group is encouraged to use just one hat at a time, thus contributing to an organized and comprehensive discussion, rather than a confused and mixed-up argument. Each hat is marked with a different color and represents the following type of thinking:

    • White Hat represents facts, information, and statistical data, as well as identifying missing information and from which sources it may be collected.
    • Red Hat symbolizes emotions and feelings. While wearing this hat, people are "allowed" to express their feelings about the subject or to share their general mood, which might be affecting their participation or lack of it. This hat does not require logical reasoning or justification, as feelings are almost always subjective rather then rational.
    • Yellow Hat signifies positive rationality, and is used to look at the positive aspects of a situation or idea, on the potential benefits of the suggested course of action, and on the parties who are expected to profit from it. It is emphasized that support for the idea should be logically justified and not simply stated without explanation.
    • Black Hat is in a way the opposite of the Yellow Hat. It is used for discussing the negative repercussions of the plan, the potential dangers, and any criticism on the logic of arguments made in its support. As in the case of the positive hat, logical justification is expected when presenting the reservations rather than opposition for the mere sake of opposition.
    • Green Hat stands for creativity and unconventional thinking. When wearing this hat, people are encouraged to think creatively (although in this case De Bono does not specify how). Brainstorming, creative thinking tools, lateral thinking and other such methods are to be used in order to search for unexpected developments of the idea or the discussion.
    • Blue Hat - this hat is used for directing the discussion, for switching hats when necessary, for summarizing the major points of the discussion, as well as for making decisions.
    Yellow Hat - why use the Six Hats method for Creative Communication?

    As I mentioned above, the De Bono's Six Hats represent six very different ways of thinking. By using this model you will be able to easily find several ways for getting a message through. It should save you time in thinking about the ideas, and give you a clear methodology for producing new ideas whenever you need them.

    Another advantage for using the Six Hats of Creative Communication model is based on the fact that different people are influenced by different kinds of communication – some are deeply affected by emotion, while others are more susceptive to logical reasoning, and a third group might need a fair amount of objective information in order to make their own judgment. If you come up with creative communication ideas covering all types of thinking, you

    The High Cost of Turnover
    Turnover issues can affect your company’s profitability, customer loyalty, sales, productivity, and employee morale. Below are examples of turnover costs from some reliable sources:1/3 of a new hire’s annual salary or wage Department of Labor Nonprofessional position - 1.5 times the person’s annual salary Professional position - 2.4 times the person’s annual salary Rutgers University - Graduate School of Business $500 for a fast food employee HR Focus§ $3,000 - 5,000 to replace a truck driver HR Focus · $2,000 teller position Credit Union Magazine 38% of an employee’s annual salary U.S. Chamber of Commerce (average for all jobs) There are many ways to calculate turnover cost. For example, one St. Louis photocopier company figures
    end.

    Blue Hat - The structure of this article

    I will first describe the structure of this article so that you may better understand the unique way in which its different sections construct a complementing whole.

    The following section (white hat) details some necessary information on De Bono's Six Thinking Hats method. The next section (yellow hat) explains why it is a good way for creative communication. Then there is a section (black hat) on the dangers of using this method. Some creative examples for the use of the Six Hats of Creative Communication are listed on the green hat section, followed by a summary (blue hat) and a final emotional-personal comment (red hat).

    White Hat - What are the six thinking hats?

    The Six Thinking Hats is a method devised by Edward De Bono and meant to improve the results of thinking and discussion. It may be used either by oneself or in a group. De Bono claims that by separating six different types of thinking we can make our thinking clearer and more thorough. We should "wear" each hat in turn, and analyze the issue at hand from six different aspects separately. In a group setting, the entire group is encouraged to use just one hat at a time, thus contributing to an organized and comprehensive discussion, rather than a confused and mixed-up argument. Each hat is marked with a different color and represents the following type of thinking:

    • White Hat represents facts, information, and statistical data, as well as identifying missing information and from which sources it may be collected.
    • Red Hat symbolizes emotions and feelings. While wearing this hat, people are "allowed" to express their feelings about the subject or to share their general mood, which might be affecting their participation or lack of it. This hat does not require logical reasoning or justification, as feelings are almost always subjective rather then rational.
    • Yellow Hat signifies positive rationality, and is used to look at the positive aspects of a situation or idea, on the potential benefits of the suggested course of action, and on the parties who are expected to profit from it. It is emphasized that support for the idea should be logically justified and not simply stated without explanation.
    • Black Hat is in a way the opposite of the Yellow Hat. It is used for discussing the negative repercussions of the plan, the potential dangers, and any criticism on the logic of arguments made in its support. As in the case of the positive hat, logical justification is expected when presenting the reservations rather than opposition for the mere sake of opposition.
    • Green Hat stands for creativity and unconventional thinking. When wearing this hat, people are encouraged to think creatively (although in this case De Bono does not specify how). Brainstorming, creative thinking tools, lateral thinking and other such methods are to be used in order to search for unexpected developments of the idea or the discussion.
    • Blue Hat - this hat is used for directing the discussion, for switching hats when necessary, for summarizing the major points of the discussion, as well as for making decisions.
    Yellow Hat - why use the Six Hats method for Creative Communication?

    As I mentioned above, the De Bono's Six Hats represent six very different ways of thinking. By using this model you will be able to easily find several ways for getting a message through. It should save you time in thinking about the ideas, and give you a clear methodology for producing new ideas whenever you need them.

    Another advantage for using the Six Hats of Creative Communication model is based on the fact that different people are influenced by different kinds of communication – some are deeply affected by emotion, while others are more susceptive to logical reasoning, and a third group might need a fair amount of objective information in order to make their own judgment. If you come up with creative communication ideas covering all types of thinking, you

    Nonprofit Debt Consolidation
    Debt consolidation is the process taking all the debt that a person has accumulated and consolidating it into one single payment. Interest rates are usually lower, as is the monthly payment. Several nonprofit organizations have come forward providing resources to consolidate debt for those who are overburdened and in need of financial help. They can unify various debts like home mortgage loans, credit card debts, student loan debts, automobile loans, etc. into a single entity and pay it to the creditor on a monthly basis.A common misconception regarding nonprofit debt consolidation companies is that the state or federal government institutes them in order to assist debtors to pay off their debts easily. However, any debt consolidation company can acquire a nonprofit status by declaring as much in their property tax returns. In fact, most nonprofit debt consolidation companies actually make a lot of profit and then pay a huge amount of this profit as salaries to their staff. Consequently, at the end of the year, they have no veritable profits to show, and they can maintain their nonprofit status. Needless to say, there is a lot of caution advised to debtors when dealing with nonprofit debt co
    arer and more thorough. We should "wear" each hat in turn, and analyze the issue at hand from six different aspects separately. In a group setting, the entire group is encouraged to use just one hat at a time, thus contributing to an organized and comprehensive discussion, rather than a confused and mixed-up argument. Each hat is marked with a different color and represents the following type of thinking:

    • White Hat represents facts, information, and statistical data, as well as identifying missing information and from which sources it may be collected.
    • Red Hat symbolizes emotions and feelings. While wearing this hat, people are "allowed" to express their feelings about the subject or to share their general mood, which might be affecting their participation or lack of it. This hat does not require logical reasoning or justification, as feelings are almost always subjective rather then rational.
    • Yellow Hat signifies positive rationality, and is used to look at the positive aspects of a situation or idea, on the potential benefits of the suggested course of action, and on the parties who are expected to profit from it. It is emphasized that support for the idea should be logically justified and not simply stated without explanation.
    • Black Hat is in a way the opposite of the Yellow Hat. It is used for discussing the negative repercussions of the plan, the potential dangers, and any criticism on the logic of arguments made in its support. As in the case of the positive hat, logical justification is expected when presenting the reservations rather than opposition for the mere sake of opposition.
    • Green Hat stands for creativity and unconventional thinking. When wearing this hat, people are encouraged to think creatively (although in this case De Bono does not specify how). Brainstorming, creative thinking tools, lateral thinking and other such methods are to be used in order to search for unexpected developments of the idea or the discussion.
    • Blue Hat - this hat is used for directing the discussion, for switching hats when necessary, for summarizing the major points of the discussion, as well as for making decisions.
    Yellow Hat - why use the Six Hats method for Creative Communication?

    As I mentioned above, the De Bono's Six Hats represent six very different ways of thinking. By using this model you will be able to easily find several ways for getting a message through. It should save you time in thinking about the ideas, and give you a clear methodology for producing new ideas whenever you need them.

    Another advantage for using the Six Hats of Creative Communication model is based on the fact that different people are influenced by different kinds of communication – some are deeply affected by emotion, while others are more susceptive to logical reasoning, and a third group might need a fair amount of objective information in order to make their own judgment. If you come up with creative communication ideas covering all types of thinking, you

    Why More Customers Aren't Complaining About Shameful Service
    Recently, I’ve written some articles blasting customer service units that don’t provide service.I chronicle how I haven’t been able to get a capable service technician out to repair a brand new clothes dryer, and we’re going on three weeks, two missed appointments, and about eight loads of laundry that had to be transported and then retrieved several miles away, just so I could use them.I mentioned that there are ten major LIES that service folks tell, ranging from “Your call is important to us,” to “I’m the supervisor.”I earn a living training service folks and their managers to be better in their occupations, so you might expect me to not bite the hand that feeds me; to be respectfully silent about corporate miscues.But I’m not, because I’m an observant and vocal CONSUMER, as well, and I never forget this fact. I’m the one who not only trains the mutual fund financial reps to sound better, to make calls more succinct, to answer more calls in less time and to be more helpful and efficient.I am the one who calls in for my account balances, asks about distributions, and requests missing statements for my accountant.I’m acutely aware of my dual roles, but why
    ve aspects of a situation or idea, on the potential benefits of the suggested course of action, and on the parties who are expected to profit from it. It is emphasized that support for the idea should be logically justified and not simply stated without explanation.
  • Black Hat is in a way the opposite of the Yellow Hat. It is used for discussing the negative repercussions of the plan, the potential dangers, and any criticism on the logic of arguments made in its support. As in the case of the positive hat, logical justification is expected when presenting the reservations rather than opposition for the mere sake of opposition.
  • Green Hat stands for creativity and unconventional thinking. When wearing this hat, people are encouraged to think creatively (although in this case De Bono does not specify how). Brainstorming, creative thinking tools, lateral thinking and other such methods are to be used in order to search for unexpected developments of the idea or the discussion.
  • Blue Hat - this hat is used for directing the discussion, for switching hats when necessary, for summarizing the major points of the discussion, as well as for making decisions.
  • Yellow Hat - why use the Six Hats method for Creative Communication?

    As I mentioned above, the De Bono's Six Hats represent six very different ways of thinking. By using this model you will be able to easily find several ways for getting a message through. It should save you time in thinking about the ideas, and give you a clear methodology for producing new ideas whenever you need them.

    Another advantage for using the Six Hats of Creative Communication model is based on the fact that different people are influenced by different kinds of communication – some are deeply affected by emotion, while others are more susceptive to logical reasoning, and a third group might need a fair amount of objective information in order to make their own judgment. If you come up with creative communication ideas covering all types of thinking, you

    Business Card Design - How to Stand out and Get Noticed
    One of the most powerful, yet over looked weapons in your marketing arsenal is your business card. If designed properly this little 3 x 2.5 piece of paper will not only let people know how to contact you it will also tell them why they should contact you. In order to be effective and get you more business your Business card must stand out, and get noticed.How a distinctive business card resulted in a $5,000 SaleA friend of mine and his wife recently went furniture shopping. By the end of the day they had gone to 8 stores and had 8 Business cards. 7 of the Business Cards were your garden variety white cards with one or two color writing on them.One card was a little different. The salesman, we will call him Bob, had decided to make his card stand out a little by putting his picture on it along with a couple of color pictures of his furniture. Bob’s business card made an immediate impression.The next day they flipped through the all the business cards that they had received the previous day. They immediately remembered Bob from his business card. They went to Bob’s store and spent over $5,000! All because of a business card.strong> - this hat is used for directing the discussion, for switching hats when necessary, for summarizing the major points of the discussion, as well as for making decisions.Yellow Hat - why use the Six Hats method for Creative Communication?

    As I mentioned above, the De Bono's Six Hats represent six very different ways of thinking. By using this model you will be able to easily find several ways for getting a message through. It should save you time in thinking about the ideas, and give you a clear methodology for producing new ideas whenever you need them.

    Another advantage for using the Six Hats of Creative Communication model is based on the fact that different people are influenced by different kinds of communication – some are deeply affected by emotion, while others are more susceptive to logical reasoning, and a third group might need a fair amount of objective information in order to make their own judgment. If you come up with creative communication ideas covering all types of thinking, you will be able to choose that best fit your audience, or even to use all types of thinking to ensure that anyone can find what they are looking for in your message.

    From my personal experience I can testify that the systematic use of the Six Thinking Hats method broadens one's creative scope and has certainly trained myself into looking for other ways for solving and achieving things. Thus, you gain not only creative ideas for the specific need, but also enhance your general thinking ability.

    Black Hat - things to look out for

    Not all ideas are suitable for the Six Hats method of Creative Communication. The six hats method is a way for making a comprehensive analysis of a subject. Thus, it may not be suitable for issues that are not important enough or too basic. If you insist on using it too often, your audience might get tired of the lengthy discussion of a matter which could be explained in a much simpler manner.

    A different concern is the fact that the separation of thinking suggested by the six hats method is not the natural way humans think, or at least – not the common way we are taught or trained to think. This entails that constant effort is required if you wish to endorse and encourage this kind of creative thinking by yourself or in your group.

    Also - it might be claimed that for certain occasions it is actually better to emphasize just one way of thinking and not "confuse" the audience with all the complexities and truths of the situation.

    Green Hat - Creative Examples

    Here are a few ideas and examples for using the Six Hats for Creative Communication:

    1. Shoot a video with six chapters of the same message - played out in six different moods. Say you wanted to talk about a new product. The white hat would have people talking about it only in terms of facts and figures, data and numbers - even to an exaggerated and humoristic extent. Another section (yellow hat) would have euphoric people discussing the wonders that would follow from using the product. Another section would have a very negative person pointing out the dangers of using the device, but at the same time would have a bubble with a creative engineer (green hat) working on creative solutions for the problems raised by that pessimist. A final section would have people getting very emotional about the product, jealous of people who have it or very protective of it.
    2. If you have an organizational message you want to get through to your employees, use posters to address this message using the six types of thinking. If your message is about safety, for instance – make posters with details on the number and results of workplace accidents. Other posters may offer rewards for people who promote safety. A third group of posters could stress the disasters that can happen if people don’t follow safety procedures. Another type of posters would include riddles and creative contests concerning safety. A fifth type would call for people to make decision on the safety of their environment, and a whole different set of posters would be designed to strike people emotional cords.
    3. I even have an idea for writing a whole book with this model in mind. It could be divided into chapters with the different types of thinking stressed in each, or it could include various characters and heroes – each with a personality exemplifying the unique type of thinking.
    Blue Hat - Summing up and making decisions The Six Hats of Creative Communication can be used as a powerful creative tool. It takes practice to use it well, but once you get the hang of it, it should become more natural and useful. Here are a few decisions you can make right now that are related to the method described in this article:

    1. Plan a meeting or a discussionwith the purpose of generating creative communication ideas, that are based on the 6 hats of creative communication model.
    2. Contact me with questions or ideas concerning this article and model. I would be more than happy to discuss those ideas with you.
    Fin

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