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Digg it UP - Giving Feedback without Creating Conflict: A Mediator's Guide
The Quickly Changing Landscape Of The Job Market
Does it seem that with every passing year it's getting harder and harder to find good paying jobs? If you think so, you're not alone in your thoughts. In fact, this is a common complaint that many people have and it is even worse for those that do not have a college education.Jobs are not bountiful right now and even college graduates sometimes find themselves waiting tables for a year or two afte
posture before he'd even spoken and realized I needed to change this dynamic. When he was doneDoes it seem that with every passing year it's getting harder and harder to find good paying jobs? If you think so, you're not alone in your thoughts. In fact, this is a common complaint that many people have and it is even worse for those that do not have a college education.Jobs are not bountiful right now and even college graduates sometimes find themselves waiting tables for a year or two afte
Marketing Designer Pet Products to a Luxury Client
As our workforce continues to evolve, our marketing efforts will need to change with it. For the first time in history, we now employ four different groups of people that we must always keep in mind to maximize our business. There is the Silent Generation (ages 61 – 79). There are the Baby Boomers whose ages range from 42 – 60, the Generation Xers whose ages range from 25 – 41 and finally the Millennials
I once worked for someone who would periodically stroll into my office and say, “Can I give you some feedback?” Obviously, I wasn’t likely to say no to my boss, so I’d nod and swallow, knowing what was coming. It was always--and I mean always--a criticism about a project, one of my staff, or of me. After several such instances, I noticed myself beginning to take a defensive posture before he'd even spoken and realized I needed to change this dynamic. When he was done As our workforce continues to evolve, our marketing efforts will need to change with it. For the first time in history, we now employ four different groups of people that we must always keep in mind to maximize our business. There is the Silent Generation (ages 61 – 79). There are the Baby Boomers whose ages range from 42 – 60, the Generation Xers whose ages range from 25 – 41 and finally the Millennials
Case Studies That Sell
Case studies can be an effective B2B promotional tool especially when your products and services are intangible, expensive, highly technical or provide benefits that are not instantaneously derived upon purchase. Supporting marketing collateral that tells the stories of other customers’ experiences with what you are selling are often useful to share with prospects during the sales process. Case studies can be
some feedback?” Obviously, I wasn’t likely to say no to my boss, so I’d nod and swallow, knowing what was coming. It was always--and I mean always--a criticism about a project, one of my staff, or of me. After several such instances, I noticed myself beginning to take a defensive posture before he'd even spoken and realized I needed to change this dynamic. When he was doneCase studies can be an effective B2B promotional tool especially when your products and services are intangible, expensive, highly technical or provide benefits that are not instantaneously derived upon purchase. Supporting marketing collateral that tells the stories of other customers’ experiences with what you are selling are often useful to share with prospects during the sales process. Case studies can be
Infomercials and Direct Response
Infomercials changed the way advertisers sell things on television. Previously, product manufacturers merely presented their wares on TV in the most attractive manner they could come up with. They planted ideas, sought to change habits or to create them where none existed. They expanded market share subtly with one common unifying factor – you watched the commercial and if you liked what you saw you went to t
ing what was coming. It was always--and I mean always--a criticism about a project, one of my staff, or of me. After several such instances, I noticed myself beginning to take a defensive posture before he'd even spoken and realized I needed to change this dynamic. When he was doneInfomercials changed the way advertisers sell things on television. Previously, product manufacturers merely presented their wares on TV in the most attractive manner they could come up with. They planted ideas, sought to change habits or to create them where none existed. They expanded market share subtly with one common unifying factor – you watched the commercial and if you liked what you saw you went to t
Yellow Page Advertisers: Your Calls are Going to Decrease - Here's the Remedy
Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn't getting the number of callers or sales it used to. At the same time, the monthly cost to maintain your same-size directory ad keeps going up.Simply tinkering with ad size (or options like
staff, or of me. After several such instances, I noticed myself beginning to take a defensive posture before he'd even spoken and realized I needed to change this dynamic. When he was doneResponse rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn't getting the number of callers or sales it used to. At the same time, the monthly cost to maintain your same-size directory ad keeps going up.Simply tinkering with ad size (or options like
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to get the word out about your business, product or service.You m
posture before he'd even spoken and realized I needed to change this dynamic. When he was done with his “feedback” one day, I seized the opportunity to ask him, “Now may I give you some feedback?” A bit surprised, he said yes. “Feedback,” I said, “is not the same as criticism.”How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to get the word out about your business, product or service.You m
Feedback Is Not the Same as Criticism
I recall a poster I once saw that distinguished feedback from criticism in a very visual way. One drawing showed a hand with scissors, wi
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