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Digg it UP - Oh, By The Way, FYI, and Other Messages of Great Importance
Why Market To Women, & How Should You Do It?
Even if the decision to buy appears to rest elsewhere, women frequently have a major influence on whether or not the sale is made. It’s easy to consider the car industry as predominantly male-driven. The majority of salespersons, journalists and mechanics are male, and published statistics of new car sales are weighted toward men. For example, in 2002, almost 850,000 new cars were sold in Australia, accord
y matter at all. And, sometimes it'sEven if the decision to buy appears to rest elsewhere, women frequently have a major influence on whether or not the sale is made. It’s easy to consider the car industry as predominantly male-driven. The majority of salespersons, journalists and mechanics are male, and published statistics of new car sales are weighted toward men. For example, in 2002, almost 850,000 new cars were sold in Australia, accord
What You Tolerate Can Hurt Your Business
You may be aware of them, you may not be. In any case, chances are high that even if you are aware of them, you probably don’t realize the negative impact they are having on your business. What are they? Things you are tolerating in your work environment.Anything you are tolerating is called a “toleration.” Tolerations are situations and experiences that you don’t like, that irritate you and drain y
Sometimes information doesn't get passed along. Sometimes it's tacked on as an afterthought. Sometimes it's as though the information doesn't really matter at all. And, sometimes it's You may be aware of them, you may not be. In any case, chances are high that even if you are aware of them, you probably don’t realize the negative impact they are having on your business. What are they? Things you are tolerating in your work environment.Anything you are tolerating is called a “toleration.” Tolerations are situations and experiences that you don’t like, that irritate you and drain y
Sales Management and Cold Calling Programs
Most people who are in sales do not really like cold calling much and I suppose that makes sense, yet if you are very knowledgeable about the industry for which you are calling you should not worry much and actually come to enjoy talking to like minded business folks. Indeed you may find they actually enjoy talking with you.Having been in the franchising business for a decade or more, we always helped
ssed along. Sometimes it's tacked on as an afterthought. Sometimes it's as though the information doesn't really matter at all. And, sometimes it'sMost people who are in sales do not really like cold calling much and I suppose that makes sense, yet if you are very knowledgeable about the industry for which you are calling you should not worry much and actually come to enjoy talking to like minded business folks. Indeed you may find they actually enjoy talking with you.Having been in the franchising business for a decade or more, we always helped
The Customer's Tastebuds Are Always Right
When I tasted the Greenwich Pizza ‘Garden Delight’ in the Philippines, my tastebuds got a shock!The pizza was covered with sweet tomato sauce and the cheese on top was cheddar.I’ve been eating pizza all my life. Pizza is made with tangy tomato sauce and should be covered with mozzarella cheese, right? Sweet sauce and cheddar is no way to make a pizza.Unless you want to sell a lot of pizza
as an afterthought. Sometimes it's as though the information doesn't really matter at all. And, sometimes it'sWhen I tasted the Greenwich Pizza ‘Garden Delight’ in the Philippines, my tastebuds got a shock!The pizza was covered with sweet tomato sauce and the cheese on top was cheddar.I’ve been eating pizza all my life. Pizza is made with tangy tomato sauce and should be covered with mozzarella cheese, right? Sweet sauce and cheddar is no way to make a pizza.Unless you want to sell a lot of pizza
Green Office Supplies; The Competitive Edge
Many companies these days are getting on the Green bandwagon. If a company is marketing their products or services as being environmentally friendly, they sometimes scramble to find office supplies that back up their message. Turning to the big box office supply companies doesn't always give you the best selection of recycled office products. Most companies find what they are looking for at smaller "Mom &
though the information doesn't really matter at all. And, sometimes it'sMany companies these days are getting on the Green bandwagon. If a company is marketing their products or services as being environmentally friendly, they sometimes scramble to find office supplies that back up their message. Turning to the big box office supply companies doesn't always give you the best selection of recycled office products. Most companies find what they are looking for at smaller "Mom &
As a Business Owner Do You Know How to Be a Good Customer?
As business owners have you ever considered how you act as a customer will reflect on your own business?Time and again I have run across business owners who are not the best customers. They are rude, not professional and just plain hard to deal with.For instance I just recently had a customer who purchased a downloadable e-book from one of my sites. I have all products set up to be instantly e
y matter at all. And, sometimes it's a gender problem.As business owners have you ever considered how you act as a customer will reflect on your own business?Time and again I have run across business owners who are not the best customers. They are rude, not professional and just plain hard to deal with.For instance I just recently had a customer who purchased a downloadable e-book from one of my sites. I have all products set up to be instantly e
Babe Lehrer, in her book Men, They Just Don't Get It! tells the story of a podiatry assistant. She has a nice drive
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