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Digg it UP - Employee Communication: The Secret to Business Success
One of the easiest ways to drive prospective clients and customers to your business is to become the expert in your field. The term Expert carries credibility and prestige that can open many doors for you, and, oddly enough, the term is relatively easy to acquire. This simple three step process can help you quickly and easily set yourself up as the expert in your field.Step 1: Determine Your NicheInstead of trying to be everything to everybody, narrow down your focus to the things that you are really, really good at. A friend of mine set himself up as an expert at leadership training for water treatment facilities
Just a
What is invoice factoring? Invoice factoring is an innovative method of business financing that allows clients to get an accelerated payment on their slow paying invoices. Traditionally, when a company offers its services to another business, they need to wait between thirty to sixty days to get paid. Although companies that have a large cash cushion in the bank can absorb the cost of waiting to be paid, small and medium sized businesses cannot. This can jeopardize a company’s ability to meet existing payment obligations, or worse, prevent it from capitalizing on new opportunities.This is where invoice factori
Business Impact of Poor Communication
Have you stopped to think about how much unsatisfactory communication practices are costing your business? Some of these costs include:
How many of these costs can you recognize in your business? You can turn the situation around. Employees will put in that extra "discretionary effort" when they are kept informed openly and honestly on aspects of their job and the business and they feel that they are being listened to with empathy.
- increased employee turnover
- increased absenteeism
- dissatisfied customers from poor customer service
- higher product defect rates
- lack of focus on business objectives
- stifled innovation
Employee Communication Needs
What and how should you communicate with your employees? Communication in your organization should satisfy the three key employee needs before they can be engaged and highly productive. Each and every employee needs to:
1. Know that …
–included here are facts about your organization and their specific job – what business you are in, who your customers are, specific details about your product or service, where forms are located, who to see when there is a problem ...
2. Master that …
–included here are the practical skills required to do their job well – repairing a machine, filling out an invoice, designing a building, writing a software program ...
3. Feel that …
–included here are the interactions that give them a sense of belonging and self-worth – being listened to, respected, trusted, valued ...
Managers predominantly concentrate on the first need – know that – and pay less attention to the second need to master skills. The third need – feel that – is what makes employees distinctly human and what drives them to outstanding achievement in work and outside of work. And yet it is in this dimension that employee communications are most lacking.
Look closely at the communication happening in your business. Is it satisfying what employees need to be fully engaged and working productively? Consider each of the four fundamental levels of communication in your organization for an answer:
1. Organization wide communication – involving all employeesCommunications may be working effectively at higher levels, with regular and informative newsletters emanating from Head Office. However, the quality and quantity of communications may fail dismally at the more local level. The interpersonal skills of supervisors, team leaders and local managers are especially critical at levels 3 and 4, as these are the people that frontline workers develop working relationships with most personally and closely. Many exit surveys have shown that employees commonly leave an organization because of a poor working relationship with an immediate supervisor. How are the communication skills of the supervisors in your organization?2. Departmental communication – specific to one department or unit
3. Team communication – within one cohesive team or group
4. Individual communication – specific to one employee at any one time
Just as
There are tons of logos revolving cyber space without an actual identity. Easily forgotten logos overcome the intention of its creation. You need a logo that is intelligently designed to get notice. A logo is a formally registered symbol of an organization. Regardless of your type of business, create a company logo design specific for your company’s corporate identity needs as well as attitude of your company.Company logo design is one of the most significant stages in building brand consciousness for your customer. A good logo design can prove to be the perfect result to the brand building process. Your logo plays a fundam
Employee Communication Needs
What and how should you communicate with your employees? Communication in your organization should satisfy the three key employee needs before they can be engaged and highly productive. Each and every employee needs to:
1. Know that …
–included here are facts about your organization and their specific job – what business you are in, who your customers are, specific details about your product or service, where forms are located, who to see when there is a problem ...
2. Master that …
–included here are the practical skills required to do their job well – repairing a machine, filling out an invoice, designing a building, writing a software program ...
3. Feel that …
–included here are the interactions that give them a sense of belonging and self-worth – being listened to, respected, trusted, valued ...
Managers predominantly concentrate on the first need – know that – and pay less attention to the second need to master skills. The third need – feel that – is what makes employees distinctly human and what drives them to outstanding achievement in work and outside of work. And yet it is in this dimension that employee communications are most lacking.
Look closely at the communication happening in your business. Is it satisfying what employees need to be fully engaged and working productively? Consider each of the four fundamental levels of communication in your organization for an answer:
1. Organization wide communication – involving all employeesCommunications may be working effectively at higher levels, with regular and informative newsletters emanating from Head Office. However, the quality and quantity of communications may fail dismally at the more local level. The interpersonal skills of supervisors, team leaders and local managers are especially critical at levels 3 and 4, as these are the people that frontline workers develop working relationships with most personally and closely. Many exit surveys have shown that employees commonly leave an organization because of a poor working relationship with an immediate supervisor. How are the communication skills of the supervisors in your organization?2. Departmental communication – specific to one department or unit
3. Team communication – within one cohesive team or group
4. Individual communication – specific to one employee at any one time
Just a
You start by thinking that when exhibiting at a show, to market direct to the public or to trade, you will more than likely be stood within metres of your competition. If you were not exhibiting though, then your competitors will be there anyway so this point should not in anyway affect your decision to exhibit.- In terms of actual exhibiting, you know that you are dealing with a targeted market at exhibitions, with the people who do walk through the door; clearly people have chosen to attend such an event. This would suggest that they have some involvement or genuine interest with regards to your field.- If you have
2. Master that …
–included here are the practical skills required to do their job well – repairing a machine, filling out an invoice, designing a building, writing a software program ...
3. Feel that …
–included here are the interactions that give them a sense of belonging and self-worth – being listened to, respected, trusted, valued ...
Managers predominantly concentrate on the first need – know that – and pay less attention to the second need to master skills. The third need – feel that – is what makes employees distinctly human and what drives them to outstanding achievement in work and outside of work. And yet it is in this dimension that employee communications are most lacking.
Look closely at the communication happening in your business. Is it satisfying what employees need to be fully engaged and working productively? Consider each of the four fundamental levels of communication in your organization for an answer:
1. Organization wide communication – involving all employeesCommunications may be working effectively at higher levels, with regular and informative newsletters emanating from Head Office. However, the quality and quantity of communications may fail dismally at the more local level. The interpersonal skills of supervisors, team leaders and local managers are especially critical at levels 3 and 4, as these are the people that frontline workers develop working relationships with most personally and closely. Many exit surveys have shown that employees commonly leave an organization because of a poor working relationship with an immediate supervisor. How are the communication skills of the supervisors in your organization?2. Departmental communication – specific to one department or unit
3. Team communication – within one cohesive team or group
4. Individual communication – specific to one employee at any one time
Just a
Relationship marketing uses event driven tactics, but treats marketing as a process over time rather than single unconnected events. This simple concept could offer a guidepost in developing and implementing your business marketing strategy. Every encounter should be viewed as a public relations event. Glitz without substance provides a weak business foundation at best. The primary public relations opportunities are with customers and must be maximized if your business is to survive.The first key area to be addressed is interaction goals. They must reflect the concepts the business seeks to impart in its business identity o
Look closely at the communication happening in your business. Is it satisfying what employees need to be fully engaged and working productively? Consider each of the four fundamental levels of communication in your organization for an answer:
1. Organization wide communication – involving all employeesCommunications may be working effectively at higher levels, with regular and informative newsletters emanating from Head Office. However, the quality and quantity of communications may fail dismally at the more local level. The interpersonal skills of supervisors, team leaders and local managers are especially critical at levels 3 and 4, as these are the people that frontline workers develop working relationships with most personally and closely. Many exit surveys have shown that employees commonly leave an organization because of a poor working relationship with an immediate supervisor. How are the communication skills of the supervisors in your organization?2. Departmental communication – specific to one department or unit
3. Team communication – within one cohesive team or group
4. Individual communication – specific to one employee at any one time
Just a
How many times have you been approached to exhibit at trade shows but declined? Exhibiting at trade shows can be a very powerful marketing weapon, but only if you understand who your market is and if these people will be attending the trade show in large numbers.Knowing your target customer is one of the most important principles in successfully building your business. You must be able to describe your prospective customer in as much detail and passion as you can describe your own product or service.Once you’ve made the decision to be an exhibitor at a trade show, you need to find out who will be attending by getting
Just as important is the communication between and within levels. Gone are the days when departments could stand as silos, isolated from the rest of the organization by impenetrable barriers. Intra-national and international competition is now so fierce that everyone in the organization needs to collaborate closely on solving organizational challenges and on achieving agreed strategic objectives. What are the communication barriers in your organization?
Where is your organization at in its life-cycle? Is it large or growing rapidly? As more people are added to an organization, communication needs and stresses increase exponentially. Joe, who used to do purchasing, inspection and warehousing on his own now needs to talk to three other departments as well as the people in his own growing team. What structures, systems and processes has your organization put in place to encourage and facilitate effective communication flow?
Well-designed organizational culture surveys and employee communication surveys can determine how well your communication systems and practices are contributing to your organization’s performance – or how much they are hindering performance. This information will then help you in devising an effective employee communication strategy. Whatever else you do, communication practices impact every facet of your business. Looking closely at communication in your organization is well worth your while, because even if you do not, your employees are.
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