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Digg it UP - Humour First-Aid? Try the Stop, Drop, & Roll for Appropriate Humour
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. You can still publish newsletter through regular mail. With Internet's help, you can publish your newsletter online. You can reach hundreds of subcribers without costing any postage - it is called eZine publishing. Five years ago, there were 1500 different newsletters in this country. Today there are well over 10,000 with new ones being started every day. It's also interesting to note that for every new one that's started, some disappear just as quickly as they are starte
“Way to go!”
“Cool teamwork, eh?”
“Good try. Hey, you’ll get it next time.”
Another group of visitors arr
For about a year, I considered applying for a position on the board of a local non-profit organization whose mission I believe in deeply. I felt that my education, skills, and experience would help them. Eventually, I approached one of the board members and expressed my interest. I was excited at the prospect of being involved in good work; I could not stop talking about it. Two of my friends called board members to express their support for my involvement. Here was my chance to engage in community leadership and to honor my belief in the value of service. T he eagerly awaited call finally came. To my surprise and disapp
Where is that fine-line between fun, and degrading criticism?
Picture this:
It was a warm summer day. A group of friends were playing volleyball on the grass. There were children and adults running, swinging, bumping, and laughing. It was great fun. We were having some great volleys back and forth – quite impressive for a group that don’t play the game regularly.
“Great serve!”
“Way to go!”
“Cool teamwork, eh?”
“Good try. Hey, you’ll get it next time.”
Another group of visitors arri
Successful direct mail packages contain three things: an attractive offer, a call to action, and a response device. The offer is the Incentive. The call to action is the Imperative. And the response device is the Instrument.The most well-known reply device is the business reply card. But today it could also be a landing page on a website. To make sure your mailing generates the kind of response you want—and the kind of sales you want—you must have a reply device that is clear, complete, compelling and convenient.Clear* stands out in the package and is easy to find * gives explicit instructions
Where is that fine-line between fun, and degrading criticism?
Picture this:
It was a warm summer day. A group of friends were playing volleyball on the grass. There were children and adults running, swinging, bumping, and laughing. It was great fun. We were having some great volleys back and forth – quite impressive for a group that don’t play the game regularly.
“Great serve!”
“Way to go!”
“Cool teamwork, eh?”
“Good try. Hey, you’ll get it next time.”
Another group of visitors arr
You’re just getting over the shock of having become unemployed. You know you need to begin a job search, but you may not know the best way to proceed, or where to start.More than likely, you will dust off your old resume and modify it to include your most recent job experience. Most people search the classifieds and Internet job sites for job openings matching their qualifications. They then submit their resumes to these postings. You will probably do the same with your modified resume.If you follow this routine, you will very likely experience a long and frustrating job search. At the end of this exhau
“Great serve!”
“Way to go!”
“Cool teamwork, eh?”
“Good try. Hey, you’ll get it next time.”
Another group of visitors arr
A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters.The Digital Printing Council conducted a survey and the results showed "tailored direct mail pieces increase response rates by more than 500 percent over a basic, non-personalized piece."Gotmarketing reports that "personalizing an email marketin
“Great serve!”
“Way to go!”
“Cool teamwork, eh?”
“Good try. Hey, you’ll get it next time.”
Another group of visitors arr
Mediocrity is all about doing business in a commonplace, unexceptional or unremarkable way. But, to be successful in today’s competitive business environment, business owners must be much more. Masterful business owners know that they must continually look for ways to innovate and expand their offerings, while delivering exceptional service to their current and potential clients. Not only must they be exceptional at what they do, but also must keep up with trends, customer needs, and the changing economic environment in order to stay competitive. So what makes the difference between a mediocre versus a masterful busi
“Way to go!”
“Cool teamwork, eh?”
“Good try. Hey, you’ll get it next time.”
Another group of visitors arrived, and two of them joined in. These two were vocal, except their words were of a different tone.
“Use those big feet to fly over there, will ya.”
“Serve it to Sally, she always misses.”
“Just aim for Tom’s big nose.”
“Look out. There goes the locomotive.”
These words were said in fun, but the atmosphere changed. Words of encouragement were tainted with remarks that were cutting in nature – not just by these two individuals, it was contagious. Within ten minutes, people were dropping out and wandering elsewhere. Fifteen
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