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  • Digg it UP - 10 Internet Errors Small Business Owners Make Now Revealed

    How to Become a Super Star Sponsor
    If you're like most of us, as soon as you've paid your fee to become a distributor, the first thing you want to know is: "How do I build my organization and make "X" number of dollars a month?" Amazingly, a lot of big money earners may give answers to that question that bring you no closer to achieving your goals than you were before.For example: 1. "Talk to people." (Unfortunately, when a new recruit says he or she is not having success doing that, the sponsor or trainer generally says, "You have to talk to MORE people. It's a numbers game!"); 2. "Run some ads." (Without ad-closing training and some experience with your product or service, you or your recruits probably will blow all the leads); 3. "Send brochures or tapes to a mailing list." (This coul
    much money you put in the bank last month. You must know where your traffic is coming from, how well your site converts traffic to results, and what is the return per visitor to be able to efficiently know if a website is truly worth having for your business.

    9) They depend on someone else to develop and maintain it.
    I am not saying that you have to become a web designer, but you must have a way to follow up and ensure that your website is being designed and maintained efficiently. Do not blindly depend on someone else when it is your business. No one will care for your business more than you, and will care even less if you are not following up. Learn all you can about design and marketing your website.

    10) And finally, they rely on it.
    Your website is only one key in the cog that makes your business go around. Don’t rely on it as the miracle cure, or the only source of revenue. Even internet marketers develop multiple income sources or sites. The kiss of death is to be completely dependent on one egg in your basket. Eventually, it becomes a small meal.

    Internet mistakes are easy to make. Arm yourself with updated information and strategies.

    How to Write Results-Oriented Web Pages, Sales Letters, Ads, and Flyers
    First, the bad news: There are dozens of ways you can go wrong in writing and designing (what you hope will be) an effective sales letter, web sales page, promotional flyer or ad.Now the good news: The learning curve for getting it right is relatively short. Here are some key guidelines and pointers for getting noticed, generating interest, and persuading people to respond to your offer.Create Visual AppealIn a matter of seconds, your prospects will make a snap decision on whether or not they want to read your marketing message. If they have to strain or struggle in any way, they’re going to skip it. Avoid a cluttered, hard-to-read appearance by making generous use of white space, headlines, subheads, and text bullets. Use italics and ALL CAPS
    Welcome to the new millennium. It is hard to imagine today that we could live without the internet and cellular technology or that twenty years ago people would have thought that WiFi had something to do with a really cool stereo system. Many business owners have tried to embrace the new technology and, without the proper knowledge, are failing miserably. It has been widely know that most commercial websites attract less than 10 unique visitors a day, and constantly lose money. Many of these same business owners consider this just a marketing tool and a “necessary evil” of doing business today, ignorant to the fact that they are making the critical mistakes that cause their own failure.

    The following 10 mistakes are made by business owners on a daily basis, and silently suck money out of their pockets. Are you making these errors?

    1) If you build it they will come.
    A philosophy that worked well in the movie “Field Of Dreams”, but fails miserably in the internet world. With about as many internet sites online as we have people on the planet, it is almost impossible to find a website that has not have the proper marketing strategy. Imagine a mall filled with as billion stores, and your store has no sign. The search engines will overlook it and your customers will not find it.

    2) All I have to do is optimize.
    Search engine optimization does not work as it used to. Being guaranteed a top 2% placement in some keyword categories now will not even guarantee you being on the top 10 pages; forget the first page, which is the goal for all internet business people. Optimization is important, but you can’t just stop there.

    3) They let there website become stale.
    Visitors will not return to your website if nothing changes, and the search engines will ignore you if they know you don’t update your information. If the purpose of your website is to generate business, it must be updated regularly. Consider posting new articles, or your e-newsletter. Give people a reason to come back.

    4) Their site is too busy.
    With the costs of having someone design your website soaring, many business owners try to cram everything they can think of selling into one website. When customers go to visit the site, they are frustrated with not being able to quickly find what they are looking for and “back” out of the site and look somewhere else. Two guidelines to follow are: Your customers must be able to find what they are looking for within 15 seconds of entering your site, and they should be able to get it/buy it within 3 clicks.

    5) Their site loads too slowly.
    Here in the 21st century, our attention span is extremely short. We must be able to get things quickly, or we move on to something else. If your site uses too many high resolution graphics, or takes too long to load, your customers will go somewhere else. I remember when it took 20 minutes to download a song. Today people would never wait 20 minutes to download anything. Alexa, a website that ranks other website categorizes a site that takes 1.4 seconds to load fast, 2.2 seconds average, and 2.8 seconds slow. Be aware of how quickly your customers can get to you. It is like trying to enter a store when the door is too heavy to move, you would just give up and go to the store next door.

    6) There is no call to action.
    When people visit your site and you don’t ask them to buy, they won’t. If you are running a “commercial” web site, make sure you ask your clients to do something. You wouldn’t introduce yourself to a new client and not ask their name, would you? Of course not. You first want to make sure you give them something for free, so that you can get to know them, and secondly, ask them to buy.

    7) There is no plan.
    This ties in closely to number 6. What is the purpose of your website? Are you a realtor? Than the purpose of your website may be to give your client tips so that your site positions you as an expert and the person to call when it comes to selling their home. The secondary purpose may be to post listings, or to link to the MLS site that posts your listings. With this in mind, you want to promote your site in all of your ads and more importantly, promote the free stuff they will find at your site to get them to visit. Is your purpose to sell products and services to a worldwide market? Than your plan must include marketing your services efficiently online through search engines, keywords, and pay-per-click. Don’t launch a website without an efficient plan.

    8) They don’t track the results.
    I am not going to bore anybody discussing “key performance metrics”, but do you know how many people are visiting your site, or are you just going by how much money you put in the bank last month. You must know where your traffic is coming from, how well your site converts traffic to results, and what is the return per visitor to be able to efficiently know if a website is truly worth having for your business.

    9) They depend on someone else to develop and maintain it.
    I am not saying that you have to become a web designer, but you must have a way to follow up and ensure that your website is being designed and maintained efficiently. Do not blindly depend on someone else when it is your business. No one will care for your business more than you, and will care even less if you are not following up. Learn all you can about design and marketing your website.

    10) And finally, they rely on it.
    Your website is only one key in the cog that makes your business go around. Don’t rely on it as the miracle cure, or the only source of revenue. Even internet marketers develop multiple income sources or sites. The kiss of death is to be completely dependent on one egg in your basket. Eventually, it becomes a small meal.

    Internet mistakes are easy to make. Arm yourself with updated information and strategies.

    MBA Research Project - Creativity, Innovation and Effective Teams
    The right team structure is essential for a variety of endeavours. let alone creativity and innovation.Defining creativity as problem identification and idea generation and innovation as idea selection, development and commercialisation, it becomes easy to see how team structures can vary according to the specific area of the creativity and innovation process.There are essentially four possible structures:a) The single individual - many single individuals have been known to make significant contributions in their fields - Einstein etc. But can you separate the idea from its influences? Individuals also suffer a high degree of path dependency.b) The pair. This structure goes some way to overcoming path dependencies but does not benefit f
    with as billion stores, and your store has no sign. The search engines will overlook it and your customers will not find it.

    2) All I have to do is optimize.
    Search engine optimization does not work as it used to. Being guaranteed a top 2% placement in some keyword categories now will not even guarantee you being on the top 10 pages; forget the first page, which is the goal for all internet business people. Optimization is important, but you can’t just stop there.

    3) They let there website become stale.
    Visitors will not return to your website if nothing changes, and the search engines will ignore you if they know you don’t update your information. If the purpose of your website is to generate business, it must be updated regularly. Consider posting new articles, or your e-newsletter. Give people a reason to come back.

    4) Their site is too busy.
    With the costs of having someone design your website soaring, many business owners try to cram everything they can think of selling into one website. When customers go to visit the site, they are frustrated with not being able to quickly find what they are looking for and “back” out of the site and look somewhere else. Two guidelines to follow are: Your customers must be able to find what they are looking for within 15 seconds of entering your site, and they should be able to get it/buy it within 3 clicks.

    5) Their site loads too slowly.
    Here in the 21st century, our attention span is extremely short. We must be able to get things quickly, or we move on to something else. If your site uses too many high resolution graphics, or takes too long to load, your customers will go somewhere else. I remember when it took 20 minutes to download a song. Today people would never wait 20 minutes to download anything. Alexa, a website that ranks other website categorizes a site that takes 1.4 seconds to load fast, 2.2 seconds average, and 2.8 seconds slow. Be aware of how quickly your customers can get to you. It is like trying to enter a store when the door is too heavy to move, you would just give up and go to the store next door.

    6) There is no call to action.
    When people visit your site and you don’t ask them to buy, they won’t. If you are running a “commercial” web site, make sure you ask your clients to do something. You wouldn’t introduce yourself to a new client and not ask their name, would you? Of course not. You first want to make sure you give them something for free, so that you can get to know them, and secondly, ask them to buy.

    7) There is no plan.
    This ties in closely to number 6. What is the purpose of your website? Are you a realtor? Than the purpose of your website may be to give your client tips so that your site positions you as an expert and the person to call when it comes to selling their home. The secondary purpose may be to post listings, or to link to the MLS site that posts your listings. With this in mind, you want to promote your site in all of your ads and more importantly, promote the free stuff they will find at your site to get them to visit. Is your purpose to sell products and services to a worldwide market? Than your plan must include marketing your services efficiently online through search engines, keywords, and pay-per-click. Don’t launch a website without an efficient plan.

    8) They don’t track the results.
    I am not going to bore anybody discussing “key performance metrics”, but do you know how many people are visiting your site, or are you just going by how much money you put in the bank last month. You must know where your traffic is coming from, how well your site converts traffic to results, and what is the return per visitor to be able to efficiently know if a website is truly worth having for your business.

    9) They depend on someone else to develop and maintain it.
    I am not saying that you have to become a web designer, but you must have a way to follow up and ensure that your website is being designed and maintained efficiently. Do not blindly depend on someone else when it is your business. No one will care for your business more than you, and will care even less if you are not following up. Learn all you can about design and marketing your website.

    10) And finally, they rely on it.
    Your website is only one key in the cog that makes your business go around. Don’t rely on it as the miracle cure, or the only source of revenue. Even internet marketers develop multiple income sources or sites. The kiss of death is to be completely dependent on one egg in your basket. Eventually, it becomes a small meal.

    Internet mistakes are easy to make. Arm yourself with updated information and strategies.

    Effective Management: Keys to Being a Successful Leader
    The ability to bring people together to accomplish a task is a difficult talent to master. It takes a combination of acquired skills and experience to guarantee the success of anyone in a leadership role. An incompetent manager can have a devastating impact on an organization. A leader with the knowledge, experience and insight necessary to ensure a high performing and profitable organization is hard to come by. In a recent Gallup survey, it was found that 25% of U.S. employees would fire their boss if they could. With one out of four managers failing, it is easy to see how ineffective management decreases employee performance and increases customer dissatisfaction resulting in a negative affect on the organization’s bottom-line.The art of effective man
    d look somewhere else. Two guidelines to follow are: Your customers must be able to find what they are looking for within 15 seconds of entering your site, and they should be able to get it/buy it within 3 clicks.

    5) Their site loads too slowly.
    Here in the 21st century, our attention span is extremely short. We must be able to get things quickly, or we move on to something else. If your site uses too many high resolution graphics, or takes too long to load, your customers will go somewhere else. I remember when it took 20 minutes to download a song. Today people would never wait 20 minutes to download anything. Alexa, a website that ranks other website categorizes a site that takes 1.4 seconds to load fast, 2.2 seconds average, and 2.8 seconds slow. Be aware of how quickly your customers can get to you. It is like trying to enter a store when the door is too heavy to move, you would just give up and go to the store next door.

    6) There is no call to action.
    When people visit your site and you don’t ask them to buy, they won’t. If you are running a “commercial” web site, make sure you ask your clients to do something. You wouldn’t introduce yourself to a new client and not ask their name, would you? Of course not. You first want to make sure you give them something for free, so that you can get to know them, and secondly, ask them to buy.

    7) There is no plan.
    This ties in closely to number 6. What is the purpose of your website? Are you a realtor? Than the purpose of your website may be to give your client tips so that your site positions you as an expert and the person to call when it comes to selling their home. The secondary purpose may be to post listings, or to link to the MLS site that posts your listings. With this in mind, you want to promote your site in all of your ads and more importantly, promote the free stuff they will find at your site to get them to visit. Is your purpose to sell products and services to a worldwide market? Than your plan must include marketing your services efficiently online through search engines, keywords, and pay-per-click. Don’t launch a website without an efficient plan.

    8) They don’t track the results.
    I am not going to bore anybody discussing “key performance metrics”, but do you know how many people are visiting your site, or are you just going by how much money you put in the bank last month. You must know where your traffic is coming from, how well your site converts traffic to results, and what is the return per visitor to be able to efficiently know if a website is truly worth having for your business.

    9) They depend on someone else to develop and maintain it.
    I am not saying that you have to become a web designer, but you must have a way to follow up and ensure that your website is being designed and maintained efficiently. Do not blindly depend on someone else when it is your business. No one will care for your business more than you, and will care even less if you are not following up. Learn all you can about design and marketing your website.

    10) And finally, they rely on it.
    Your website is only one key in the cog that makes your business go around. Don’t rely on it as the miracle cure, or the only source of revenue. Even internet marketers develop multiple income sources or sites. The kiss of death is to be completely dependent on one egg in your basket. Eventually, it becomes a small meal.

    Internet mistakes are easy to make. Arm yourself with updated information and strategies.

    Records Management And Its Key Role In Business Continuity And Disaster Recovery
    The UK’s Records Management Society defines records management as, “the process by which a company manages all the elements of records whether externally or internally generated and in any format or media type, from their inception/receipt, all the way through to their disposal”. In this digital age many organisations have set up comprehensive systems to ensure that electronic records are safely stored and backed up, with a plan in place should an unexpected crisis occur. This makes a great deal of sense since some estimates suggest that over 90% of businesses that have had a major data processing disaster will go out of business within 5 years.These days most employees rely on electronic systems to do their job and lost or damaged files can spell disaste
    to a new client and not ask their name, would you? Of course not. You first want to make sure you give them something for free, so that you can get to know them, and secondly, ask them to buy.

    7) There is no plan.
    This ties in closely to number 6. What is the purpose of your website? Are you a realtor? Than the purpose of your website may be to give your client tips so that your site positions you as an expert and the person to call when it comes to selling their home. The secondary purpose may be to post listings, or to link to the MLS site that posts your listings. With this in mind, you want to promote your site in all of your ads and more importantly, promote the free stuff they will find at your site to get them to visit. Is your purpose to sell products and services to a worldwide market? Than your plan must include marketing your services efficiently online through search engines, keywords, and pay-per-click. Don’t launch a website without an efficient plan.

    8) They don’t track the results.
    I am not going to bore anybody discussing “key performance metrics”, but do you know how many people are visiting your site, or are you just going by how much money you put in the bank last month. You must know where your traffic is coming from, how well your site converts traffic to results, and what is the return per visitor to be able to efficiently know if a website is truly worth having for your business.

    9) They depend on someone else to develop and maintain it.
    I am not saying that you have to become a web designer, but you must have a way to follow up and ensure that your website is being designed and maintained efficiently. Do not blindly depend on someone else when it is your business. No one will care for your business more than you, and will care even less if you are not following up. Learn all you can about design and marketing your website.

    10) And finally, they rely on it.
    Your website is only one key in the cog that makes your business go around. Don’t rely on it as the miracle cure, or the only source of revenue. Even internet marketers develop multiple income sources or sites. The kiss of death is to be completely dependent on one egg in your basket. Eventually, it becomes a small meal.

    Internet mistakes are easy to make. Arm yourself with updated information and strategies.

    Get A Grip On Your Business
    Not wanting to over-simplify the whole ‘running a business thing’, but I’ve developed a list (based on my own experiences, and that of my clients and other business owners), which covers some of the things we need to know for different stages of building a business:Start-up phase:- Start a business because you want to, don’t just fall into it - Do your homework – know what you’re getting yourself into, and who else is doing it too - Do what you love – have a passion - Recognise that it’s going to be tough and be prepared - Budget for a completely different level of income (!) (that’s a lower income, not a higher one…) - Talk to people who remember setting up their own business, and learn from their advice. - Use supplier
    much money you put in the bank last month. You must know where your traffic is coming from, how well your site converts traffic to results, and what is the return per visitor to be able to efficiently know if a website is truly worth having for your business.

    9) They depend on someone else to develop and maintain it.
    I am not saying that you have to become a web designer, but you must have a way to follow up and ensure that your website is being designed and maintained efficiently. Do not blindly depend on someone else when it is your business. No one will care for your business more than you, and will care even less if you are not following up. Learn all you can about design and marketing your website.

    10) And finally, they rely on it.
    Your website is only one key in the cog that makes your business go around. Don’t rely on it as the miracle cure, or the only source of revenue. Even internet marketers develop multiple income sources or sites. The kiss of death is to be completely dependent on one egg in your basket. Eventually, it becomes a small meal.

    Internet mistakes are easy to make. Arm yourself with updated information and strategies. We are in an age today when information moves at the speed of light. If you have your own website, you have already committed to living in the internet world, use these tools to research competition and develop strategies for having a successful web experience.

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