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Digg it UP - Why The Web Can, Should, And Will Pay You
Sell More Using Sales Psychology
True sales pros use psychology to sell more, the psychology of urgency, time, choice and stories. Let’s look at each.The psychology of urgencyAnother typical sales scenario involves the salesperson doing everything right – until after the first appointment. Then, suddenly, the emails stop, messages don’t get returned, and the lead runs cold, leaving you scratching your head wondering how that nice, friendly, responsive, involved prospect dropped off the face of the earth.Does that ever happen to you?What you’ve just experienced is a good sales process gone bad for the lack of a key ingredient: urgency.As Stephen Covey says, there is a big difference between the “urgent” and the “important.”In everyday business, the urgent category includes soothing angry clients, “putting out fires,” production stoppages, surprise inspections or audits by regulators, labor problems, media blowups, and things of that nature.The important category includes things like making employees feel appre
>True sales pros use psychology to sell more, the psychology of urgency, time, choice and stories. Let’s look at each.The psychology of urgencyAnother typical sales scenario involves the salesperson doing everything right – until after the first appointment. Then, suddenly, the emails stop, messages don’t get returned, and the lead runs cold, leaving you scratching your head wondering how that nice, friendly, responsive, involved prospect dropped off the face of the earth.Does that ever happen to you?What you’ve just experienced is a good sales process gone bad for the lack of a key ingredient: urgency.As Stephen Covey says, there is a big difference between the “urgent” and the “important.”In everyday business, the urgent category includes soothing angry clients, “putting out fires,” production stoppages, surprise inspections or audits by regulators, labor problems, media blowups, and things of that nature.The important category includes things like making employees feel appre
Almost every web user is also a web contributor. You contribute when you review restaurants on Yelp.com, discuss a particular problem in
CCTV - Closed Circuit Television Cameras Explained in Plain English
There are few places in today's 'Big Brother' world you can go without encountering CCTV cameras. For good or bad, they are here to stay. There is no doubt that covert and overt CCTV cameras play an important part in reducing crime and enhancing safety but do we need so many?The short answer is 'NO' especially when CCTV cameras are used for crime prevention and detection. In terms of crime prevention or deterrent value we might use more CCTV cameras in a highly visible way. High presence CCTV is a valuable security tool. The very presence of CCTV (Closed Circuit Television) cameras deters criminal activity, but there is a certain science in getting the placement right. Any cowboy CCTV installation firm can slap up a boatload of cameras, the first victim caught on camera might be the buyer!Because CCTV cameras are becoming an important part of many company's business management and loss prevention programs it is essential to have a reasonable understanding of your requirements - or more importantly, deploy the s
You don’t work for free. What you do is a valuable service – valuable enough anyways to get paid to do it. So why do you post videos, review restaurants, comment in forums, write articles, and do countless other things on the web for free? Sure, you may enjoy them, but you also may enjoy your job. Regardless, since you are producing something of value, don’t you deserve to be compensated? This article will argue that it is not only rational, but also inevitable, that websites will monetarily reward their users for contributing to their sites.There are few places in today's 'Big Brother' world you can go without encountering CCTV cameras. For good or bad, they are here to stay. There is no doubt that covert and overt CCTV cameras play an important part in reducing crime and enhancing safety but do we need so many?The short answer is 'NO' especially when CCTV cameras are used for crime prevention and detection. In terms of crime prevention or deterrent value we might use more CCTV cameras in a highly visible way. High presence CCTV is a valuable security tool. The very presence of CCTV (Closed Circuit Television) cameras deters criminal activity, but there is a certain science in getting the placement right. Any cowboy CCTV installation firm can slap up a boatload of cameras, the first victim caught on camera might be the buyer!Because CCTV cameras are becoming an important part of many company's business management and loss prevention programs it is essential to have a reasonable understanding of your requirements - or more importantly, deploy the s
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Almost every web user is also a web contributor. You contribute when you review restaurants on Yelp.com, discuss a particular problem in
Are You an Optimist?
I’ve heard that the definition of an optimist is a person who does the same activity time after time, but expecting (or perhaps hoping for) better results. Being an optimist is similar to the person who keeps hitting his head against the wall because it feels so good when he stops. The optimist and the person with the massive headache are resistant to change, yet they want or need better results and don’t know how to go about improving.Clearly neither approach to making things better is having the desired effect, and in order to get those better results they have to change their method of going after them. Maybe they need to become pessimists and tell themselves, “This just isn’t working. I better change my methods and maybe then I’ll get the results I want.”Managing change is learning to understand how to analyze the way they are currently doing the task, measure the results, and then consider all the variables and possibilities that can possibly obtain the desired results.A warning. At this stage t
restaurants, comment in forums, write articles, and do countless other things on the web for free? Sure, you may enjoy them, but you also may enjoy your job. Regardless, since you are producing something of value, don’t you deserve to be compensated? This article will argue that it is not only rational, but also inevitable, that websites will monetarily reward their users for contributing to their sites.I’ve heard that the definition of an optimist is a person who does the same activity time after time, but expecting (or perhaps hoping for) better results. Being an optimist is similar to the person who keeps hitting his head against the wall because it feels so good when he stops. The optimist and the person with the massive headache are resistant to change, yet they want or need better results and don’t know how to go about improving.Clearly neither approach to making things better is having the desired effect, and in order to get those better results they have to change their method of going after them. Maybe they need to become pessimists and tell themselves, “This just isn’t working. I better change my methods and maybe then I’ll get the results I want.”Managing change is learning to understand how to analyze the way they are currently doing the task, measure the results, and then consider all the variables and possibilities that can possibly obtain the desired results.A warning. At this stage t
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Almost every web user is also a web contributor. You contribute when you review restaurants on Yelp.com, discuss a particular problem in
Facts About FACTA, Or What Does FACTA Mean To You And Your Company
FACTA stands for Fair and Accurate Credit Transaction Act. The law went into effect Jan. 1, 2005. FACTA is the law which allows all Americans access to their credit report once per year. So what does that have to do with you?On June 1, 2005, a new provision of FACTA went into effect. It says that any employer (even if you only employ one person) whose action or inaction results in the loss of employee information, can be fined by federal and state government, and sued in civil court. Bet you didn't know that. But you need to know, and need to know what you can do to protect yourself.Small Businesses will be affected the most.‘"A small businessman who makes a mistake could bear the brunt of a regulation like this," says James Plummer, policy analyst at Consumer Alert, a non-profit group that focuses on a free-market approach to consumer regulations.’If you don't shred and information gets out, there are penalties. But what if you do shred all potential employee information, and take all necessary
ay enjoy your job. Regardless, since you are producing something of value, don’t you deserve to be compensated? This article will argue that it is not only rational, but also inevitable, that websites will monetarily reward their users for contributing to their sites.FACTA stands for Fair and Accurate Credit Transaction Act. The law went into effect Jan. 1, 2005. FACTA is the law which allows all Americans access to their credit report once per year. So what does that have to do with you?On June 1, 2005, a new provision of FACTA went into effect. It says that any employer (even if you only employ one person) whose action or inaction results in the loss of employee information, can be fined by federal and state government, and sued in civil court. Bet you didn't know that. But you need to know, and need to know what you can do to protect yourself.Small Businesses will be affected the most.‘"A small businessman who makes a mistake could bear the brunt of a regulation like this," says James Plummer, policy analyst at Consumer Alert, a non-profit group that focuses on a free-market approach to consumer regulations.’If you don't shred and information gets out, there are penalties. But what if you do shred all potential employee information, and take all necessary
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Almost every web user is also a web contributor. You contribute when you review restaurants on Yelp.com, discuss a particular problem in
Computer Consulting Business: Determining Client Criteria
So you’re looking for quality accounts as you start your computer consulting business. What are the qualifying criteria for such accounts?Consider ProximityFirst, the potential client for your computer consulting business should be close to you, generally within a 30 to 60 minute drive from where you’re located. This is going to have some impact on the networking events you attend or anything else you do from a marketing perspective.Potential Client SizeIn starting your computer consulting business you will want to target potential clients that have 10 to 50 PC’s. The prospect should be big enough that they need a real server, which most of the time could translate to 10 to 100 employees.A good prospect for your computer consulting business would be companies that have $1 million to $10 million in annual sales. This information will help you in your marketing efforts, especially if you decide to do some direct mailing down the road.What Should Your Prospects Have in Use?In m
it is not only rational, but also inevitable, that websites will monetarily reward their users for contributing to their sites.So you’re looking for quality accounts as you start your computer consulting business. What are the qualifying criteria for such accounts?Consider ProximityFirst, the potential client for your computer consulting business should be close to you, generally within a 30 to 60 minute drive from where you’re located. This is going to have some impact on the networking events you attend or anything else you do from a marketing perspective.Potential Client SizeIn starting your computer consulting business you will want to target potential clients that have 10 to 50 PC’s. The prospect should be big enough that they need a real server, which most of the time could translate to 10 to 100 employees.A good prospect for your computer consulting business would be companies that have $1 million to $10 million in annual sales. This information will help you in your marketing efforts, especially if you decide to do some direct mailing down the road.What Should Your Prospects Have in Use?In m
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Almost every web user is also a web contributor. You contribute when you review restaurants on Yelp.com, discuss a particular problem in
Open Source Software Can Save $1000s for Your Business
Expensive but necessary software can cut deep into the profit margins of small business. Fortunately, the open source software movement has produced a variety of excellent programs that can fill the needs of your small business without emptying your bank account. Open source software is freely distributed with public source code, for anyone to use or modify as long as they don't claim copyright.OfficeOpenOffice.org is probably the best-known package of open source software after the Linux operating system. It includes a word processor, a spreadsheet program similar to Excel(tm), a presentation program, a database program, a draw program similar to CorelDRAW(tm), and a mathematical equation editor. OpenOffice.org is already used by many businesses and government organizations, and its files are compatible with MS Office files. Available for: Windows, Mac, Linux Compare to: Microsoft Office(tm) with CorelDRAW(tm) You save: $340-500Image Editing>
Expensive but necessary software can cut deep into the profit margins of small business. Fortunately, the open source software movement has produced a variety of excellent programs that can fill the needs of your small business without emptying your bank account. Open source software is freely distributed with public source code, for anyone to use or modify as long as they don't claim copyright.OfficeOpenOffice.org is probably the best-known package of open source software after the Linux operating system. It includes a word processor, a spreadsheet program similar to Excel(tm), a presentation program, a database program, a draw program similar to CorelDRAW(tm), and a mathematical equation editor. OpenOffice.org is already used by many businesses and government organizations, and its files are compatible with MS Office files. Available for: Windows, Mac, Linux Compare to: Microsoft Office(tm) with CorelDRAW(tm) You save: $340-500Image Editing>
Almost every web user is also a web contributor. You contribute when you review restaurants on Yelp.com, discuss a particular problem in a forum, or upload a home video to a video sharing site like YouTube. By taking all those actions - and many more that you most likely regularly repeat daily while using the web - you are benefiting thousands or even millions of web surfers, who because of you know where to eat, find a solution to a problem, or get entertained for a few minutes. Moreover, you are benefiting the website you contribute to by adding the content that is their lifeblood; after all, Yelp, a forum, or YouTube would all be nothing without user submissions.
And you do all th
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