t part of your page is viewed by more visitors than any other part, any opt-in forms you have on the page should also be to the left, and not at the bottom or right It has also been demonstrated that websites of companies such as Amazon and Dixon’s have a different heat maps than private sites. In the former, most attention is paid to the navigation: in fact, more to the navigation than to individual products advertised on each page. It makes no difference if the site has both top and side navigation: both are the most popular parts of each page, although the left side navigation seems to be preferred to top. Right hand navigation is practically ignored.

What these heat maps tell you, then, is that you should put your important navigation links to the left of your page. Not only that though, but since that part of your page is viewed by more visitors than any other part, any opt-in forms you have on the page should also be to the left, and not at the bottom or right h

paid to the navigation: in fact, more to the navigation than to individual products advertised on each page. It makes no difference if the site has both top and side navigation: both are the most popular parts of each page, although the left side navigation seems to be preferred to top. Right hand navigation is practically ignored.

What these heat maps tell you, then, is that you should put your important navigation links to the left of your page. Not only that though, but since that part of your page is viewed by more visitors than any other part, any opt-in forms you have on the page should also be to the left, and not at the bottom or right

navigation: both are the most popular parts of each page, although the left side navigation seems to be preferred to top. Right hand navigation is practically ignored.

What these heat maps tell you, then, is that you should put your important navigation links to the left of your page. Not only that though, but since that part of your page is viewed by more visitors than any other part, any opt-in forms you have on the page should also be to the left, and not at the bottom or right

ored.

What these heat maps tell you, then, is that you should put your important navigation links to the left of your page. Not only that though, but since that part of your page is viewed by more visitors than any other part, any opt-in forms you have on the page should also be to the left, and not at the bottom or right

t part of your page is viewed by more visitors than any other part, any opt-in forms you have on the page should also be to the left, and not at the bottom or right hand side of your page.

It is well known that people tend to look upon the right hand side of a web page as associated with adverts. Google has a lot to do with this, since that is where their Google Adwords adverts are placed. If you put your navigation links on the right, visitors are liable to miss them, since they automatically regard right hand links as being adverts, so frequently do not even look at that side of your page. It sounds hard to believe, but it has been proved by the use of heat maps.

See part III for the continuation of the discussion of heat maps.