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Digg it UP - Plug-In Profits
Story.Story is vital for most small business simply because word-of-mouth advertising is their number one method of spreading the word about their business. And story is an incredibly effective vehicle for this. Every song on the radio is a little story; every thin joke we tell is a story. What do we share with our spouses when we go home at night, if not little stories about our day?Earlier we reviewed one critical lesson from Vincent’s Leg
I am always railing about how the best way to buy a business is to (a) buy a business worth a million dollars or more and (b) use investors -- as opposed to banks, lenders, etc -- to finance that business.But one thing I rarely talk about is the investor's point of view. Why this works out so well for investors and why they are more than willing to help you if any problems come up with that business.Listen: I talk with and work with investors
How do they make their buying decisions?
These are important questions. If 90% of your target market makes their buying decision based on referrals, quit wasting your time running Adwords advertising...or any type of other paid advertising. If 70% of their decisions are based on media reviews, you know it's time to work harder on PR.
How are they currently buying from you?
How are they buying from your competitors?
What is the most influential key to their buying decision?
One of my absolute favorite questions is, "How can I cost effectively get my offer in front of a group of hungry customers?"
I call this "plug-in profits." For example, my books are listed on Amazon...because that's one of the places people like to buy books. They already have traffic built in. They already have people searching for books. Ebay is another site like this. They already have traffic, and you can tap into their traffic very low cost.
Who else already sells to my customers? Do they have a list? What can I uniquely offer the list owner and the list members? Which one is easier...to build a site that generates a ton of traffic or JV with someone who already has the traffic? Of course, you should working on your site, but that takes time. You can generate profits r
The first and most important fundamental principle of marketing is to approach everything you do within the context of a strategy. Most businesses make the critical mistake of only using tactical methods to craft their marketing. The question that must be addressed is: are you strategic or tactical?What’s the difference? Why does it matter?Take a moment to look in the dictionary and compare the definitions of the two words. Webster’s defin
How are they currently buying from you?
How are they buying from your competitors?
What is the most influential key to their buying decision?
One of my absolute favorite questions is, "How can I cost effectively get my offer in front of a group of hungry customers?"
I call this "plug-in profits." For example, my books are listed on Amazon...because that's one of the places people like to buy books. They already have traffic built in. They already have people searching for books. Ebay is another site like this. They already have traffic, and you can tap into their traffic very low cost.
Who else already sells to my customers? Do they have a list? What can I uniquely offer the list owner and the list members? Which one is easier...to build a site that generates a ton of traffic or JV with someone who already has the traffic? Of course, you should working on your site, but that takes time. You can generate profits
In 1952, Harry Klemfuss saw the need to recognize secretaries for their hard work and dedication. National Secretary’s Day was created on his notion that secretaries are essential to the corporate world. This unofficial holiday is presently celebrated on the last Wednesday in April. During the 1950s the majority of secretaries in the workplace were women. Since then, National Secretary’s Day has been renamed Administrative Professional’s Day. The name was ch
One of my absolute favorite questions is, "How can I cost effectively get my offer in front of a group of hungry customers?"
I call this "plug-in profits." For example, my books are listed on Amazon...because that's one of the places people like to buy books. They already have traffic built in. They already have people searching for books. Ebay is another site like this. They already have traffic, and you can tap into their traffic very low cost.
Who else already sells to my customers? Do they have a list? What can I uniquely offer the list owner and the list members? Which one is easier...to build a site that generates a ton of traffic or JV with someone who already has the traffic? Of course, you should working on your site, but that takes time. You can generate profits
Today was my little one's first day at school.It was an experience that I came into not knowing what to expect, and I was looking forward to what might happen.This really was a landmark day. I think only a parent would really get the full impact of all of the changes that not only occurred with this event, but also what the changes symbolize.My son is 4 years old and has shown interest in school for about a year now. He has
Who else already sells to my customers? Do they have a list? What can I uniquely offer the list owner and the list members? Which one is easier...to build a site that generates a ton of traffic or JV with someone who already has the traffic? Of course, you should working on your site, but that takes time. You can generate profits
Electronic fund transfers are a modern method to transfer money between concerned parties. This secure system works via electronic signal and is considered to be a prompt system that eliminates the physical exchange of money between concerned parties. Similar to using them for payments, taxes can also be paid with EFT. It is mandatory to pay certain taxes with EFT. These transactions comply with predetermined rules and security procedures. These transactions
It may be a product JV where you give them 75% of the profits from the first sale. It could also be something much more simple. You might write them an exclusive expert article they feature in their newsletter or on their site.
Even general "article submissions" are based on this principle...tapping into lists and traffic that already exist.
Perhaps you give them your product to include as a bonus with their offer. I've been on both sides of this type of transaction...where I freely allow another marketer to include my ebook with their offer and where I've included someone else's product in my offer.
You don't get any profits upfront, but you're putting your value in the hands of a perfect target customer (make sure they qualify before you set-up the deal).
You can generate plug-in profits off the Internet as well. Have someone send out a mailing to their clients to recommend your product or service. Speak for an upcoming event (where someone else puts people in a room to hear you). Do a
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When Scare Tactics Work (And When They Don't) in Direct Marketing
Reversing the Trend: Businesses Spending More on Marketing and Less on Site Design
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